Realtors Biggest Pain: A Website that Creates no Leads
From Dallas to New York and San Francisco CA, Big Picture realtors hate technical details. You want easy to understand, tangible, measurable deliverables such as guaranteed leads yet the legit real estate marketing world has little to offer.
Success is complicated and not everything comes in neat packages. SEO and social media and websites are 3 key pillars of lead generation yet guarantees cant happen. You can guarantee results through smart strategic integration and not have pay $5 to $30 per click. Let go of your security blanket, cause I want to help you discover a key asset your many competitors arent aware of — a great real estate Website.
A new website and your real estate marketing consultant are your workhorses and here’s why you need to get going on this.
Are the experts forecasting a housing boom in San Francisco, San Diego housing crash or Los Angeles real estate bust? California has enjoyed strong growth but the picture ahead or 2017 to 2020 may be very good. The US may be headed to a super period of economic growth and the world will learn to follow.
Few realtors know why some real estate websites work or fail. Why does your site fail?
- it offers no compelling value proposition
- it makes visitors jump through hoops
- it tries to force visitors to register when you’ve done nothing to earn that trust and privilege
- you have no house or condo listings
- your site is not Google friendly
- your site has no ranking power
- your site’s content creates no fans
- your site’s content is boring and uncompelling and hard to read
- it isn’t social media friendly and no one shares your stuff
- your brand isn’t meaningful or desirable
Okay, so your site’s awful. That shouldn’t stop you, because you know that with a plan and persistence, success will happen. A fully loaded, IDX MLS functional, Google friendly website for realtors, with plenty of interesting, exciting and sharable content is one that will generate traffic, leads and sales and commissions.
What Makes a Great Realtor Website?
- it is Google friendly – with thousands of idx mls listing pages indexed
- it offers a great customer experience enabling searchers to find what they want fast
- it makes your realtor brand and unique value proposition clear and concise
- it offers interesting, personalized and truly relevant content that makes the visitors experience even better
- interesting real estate videos,
- the appearance is clean
- the content is laid out in a way that insipires curiosity and hope
- searchers feel they will successfully find what they’re looking for – confidence
- its content is expertly optimized by a real SEO expert
- its content scrolls, uses big text, is easy to navigate on a smartphone, may use video background with hi res photos
Here’s an expensive but very nicely custom-designed modern website that raises the bar in real estate web design. It’s for a new construction development that has great photography, layout, and the homepage functionality that reduces clicking for a simple scrolling experience. There’s no idx mls listings of course but the homepage experience is worth noting because the goal of every visitor is to feel good. If you were buying a new condo in an urban area, you might like these condos in Brooklyn, New York.
A great website like this is a sales weapon. It converts traffic because it adds value and makes the customer journey a great experience.
If your website is sad and lame looking and offers a bad visitor experience, you should take if offline. Realtors with awful websites do extensive brand image and reputation damage with a lame website. They associate you with what happens on their website. If you have no unique, compelling content, or content that’s copied from some source, they will never see you as a leading agent, but rather someone who might be desperate for a sale.
“It’s better not to be online than let your clients and prospects experience a crappy website”
The Fully Loaded, Hosted, MLS IDX Website that Google Loves
Why do I offer the websites I do? Because they’re powerful. They make searching a breeze and Google loves these sites. Getting thousands and thousands of pages indexed in Google and interlinked with new, original and engaging content that makes visitors feel great. They can feel they’re on the right path to find what they’re looking for. There’s lots of value for Facebook users, and exciting news for Twitter people.
Since visitors enjoy their great search experience, they will gladly submit their contact info and return later to search further.
An IDX website for realtors built in WordPress makes it easy for you to manage. You won’t need an expense web designer to update and edit. Many of you already blog with WordPress and you’re getting the same nice interface to work with.
What Does IDX Mean?
IDX for real estate agents is the Internet data exchange system where REALTORS® allow each other to show MLS property listings on their websites. It’s a system of sharing, via a datafeed from our MLS association or others, so that all the listings on your MLS (e.g., Toronto MLS Listings) can be displayed on your website.
It is a powerful advantage that most realtors know about but yet still don’t leverage very well. This is where expertise in SEO and content optimization comes in very handy. Some IDX systems don’t work well, yet the realtors who use them are fooled into believing it is working. If you’re not getting leads, it is likely not working. However, you do need an expert SEO real estate consultant to optimize it.
WordPress sites and all their components update easily so you don’t have be concerned about all this new disruptive technology that’s racing in. You’ll be current with the new features and capabilities. And you could also have $600+ of premium plugins and other valuable bonuses.
When we do a search for Los Angeles homes for sale, one of the top ranking sites is theagencyre.com. They have almost 9,000 pages indexed in Google. Not great, but not bad either. Theagencyre.com website is easy to understand and doesn’t oppress you with their “stuff” upon entry to their Los Angeles home listings page. You can get right to your search here and if you like what you see, then you’re ready to hear theagencyre’s sales pitch and enjoy all their stuff. This is just one reason why they’re the top Realtors in Los Angeles
If you’re a Toronto broker or Los Angeles broker or Vancouver broker, get prepared to hand over web marketing to me. Using the best mls ids website for real estate agents possible, combined with expert SEO, and compelling, sharable content for social media, we’re going to make you into a millionaire. If Merrily Hackett and Santiago Arana can start from scratch and do it, why not you?
Related posts: Real Estate Lead Generation | Housing Market | SEO Consultant Vancouver | TREB Market Forecast | Rental Housing Market Outlook | Los Angeles Housing Predictions 2017 | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Toronto Real Estate SEO | Vancouver Real Estate SEO | Vancouver Condos | Toronto Condos | Vancouver Housing Forecast | Digital Marketing for Realtors | Realtor Branding | MLS | Merrily Hackett | Real Estate SEO Specialist | Top Real Estate Lead Generation Sources | Aurora Newmarket Real Estate Forecast | Bay Area Housing Outlook
Gord Collins — Real Estate SEO Consultant for realtors in Los Angeles, San Francisco, Santa Clara, Sacramento, San Jose, Long Beach, Anaheim, Fresno, Oakland, Bakersfield, Santa Ana, Oceanside, Carlsbad, Palm Springs, Beverly Hills, Chula Vista, Irvine, and many more cities in California. Call now and let’s get started!