Build Your EPIC Engagement Strategy Engagement is the buzzword of…
Real Estate Videos
You’ve likely seen an unmanned drone helicopter somewhere in your city. I had one hovering above me, following me as I rode my mountain bike one day. Drones are giving realtors a new more exciting way to showcase properties.
Realtors might not recognize that drones represent hypergrowth or a disruptive evolution in real estate marketing. Using video can create more captivating perspectives for homebuyers. Realtors could buy a 4K TV and invite visitors to their homes to show properties in splendid detail. A great excuse to create an event with you as the host.
Right at the time realtors are courting European, Chinese, and Middle East buyers, they have a presentation format that gives these distant buyers the meaningful perspective they need. Photos just don’t have the same impact.
Today’s drones are very stable in flight, and controllable. An onboard HD camera allows the operator to fly the drone far from where they’re standing and take video and still shots from angles that are impossible to get any other way.
This might be a point where you need to reflect on your career and how you’re doing marketing. If you haven’t yet adopted a high powered IDX, responsive website, with great content and social media engagement with video, then you’re not staying competitive.
Drones and video technology will disrupt traditional real estate marketing ushering in a new era of high definition home shopping.
What are Drones?
They’re small electric powered helicopters weighing only a few pounds. They use 4 to 8 rotors that give them powerful speed and maneuverability. The stability of their flight is surprising to anyone seeing them for the first time.
For surveyors, farmers, property owners, civic engineers, and others, the drones give them valuable perspectives and information they need to monitor conditions and make decisions. For realtors, the drone technology lets them capture stunning aerial fly-over videos of the properties they have for sale.
Perspective is Everything
Real estate buyers and developers can view the property, condo building, house, or neighborhood in amazing high definition on a big screen TV or their computer or smartphone. A realtor can deliver a bird’s-eye view of hillsides, swimming pools, landscapes, streets, and the whole neighborhood. It’s easier for a realtor to find ways to ehance their presentation and increase interest in and leads for their properties.
The Advantages for Realtors
- allows a realtor to give homebuyers a better shopping experience
- increases salability of home for home sellers
- gives home and condo buyers a different visual perspective of their property
- views destroy buyers preconceptions and that reduces sales objections
- high def views of property and neighbourhood on their HD tv at home
- no helicopter/photographer cost required
- reaches buyers in China, Middle East, and across the US and Canada who can’t travel to the location and whom would never trust some photographs to make a decision to visit
If you’re looking to seriously upgrade your digital marketing and need a pro with experience in real estate, including San Diego, Vancouver, and Toronto real estate, please contact Gord at email@example.com. Looking forward to speaking with you.
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