Foreign Buyer Tax Didn’t Help Housing Crisis As Ontario Premier Kathleen Wynne announced the new Foreign Buyers Tax in Toronto, she ignored recent stats that showed Vancouver’s use of the money grabbing tax was wearing off. Doug Ford has just picked up the old torch and kept carrying it. Any kind of tax can hurt…
Premium Link Building Service Links and Relationships One of the key and lasting ranking factors in Google’s index algorithm, is inbound links. Google likes what it trusts and can see, and its algorithm is still heavily reliant on links for determining rankings, with some exceptions (high engagement content). While begging for spammy, weak links worked 8 years ago,…
Copy and the Competition for Customers Although businesses spend more on web development and in house staff, it is copywriting that’s the workhorse of business. Copywriting engages and converts a lead to a sale. Whether getting the brand message across or offering vital information to prospects, your copy creates the future of your business. Over the…
Condos for Sale Newmarket and Aurora If you are looking to buy a condo or house in Aurora, Newmarket, Markham or Richmond Hill, please contact me (gord @ gordcollins .com) and I’ll introduce you to some great local realtors. With the number people moving to the Aurora/Newmarket area, resale and new condos are in tight supply. This region…
Homes for Sale Newmarket and Aurora If you have questions regarding buying property in York Region, please contact me (gord @ gordcollins .com) and I’ll introduce you to a great local realtor in Richmond Hill or Markham. A strong migration of home and condo buyers are coming from Markham, Richmond Hill, North York, and Scarborough. They’re fleeing…
Toronto Digital Marketing Agency You’re on the hunt for a competent digital marketing SEO agency that will get the job done quick. Here’s a better alternative for SMB’s: a skilled freelance digital marketing strategist. My business Bay Street SEO has been born again, still with good old fashioned ethics: hard work and strategy. Yes, SEO is…
Toronto Homes for Sale To find the best of the growing number of Toronto houses for sale this spring of 2018, you’ll want to do more than hire a real estate agent. How about using a thorough home search strategy? A good number of people search Google for a real estate agent in Toronto because they’re…
Celebration Reconfirms Your Commitment I know of a special mortgage agent who has a panache for celebration and I discovered that trait, attitude or disposition as an important success characteristic for her and anyone else. It’s definitely fascinated me and I’m not a big Xmas, 4th of July, World Series Win post game, or wedding kind of guy….
Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy. They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….
Are Condo Buyers Different than House Buyers? Now in Spring 2017 we’ve seen house and condo prices in Toronto jump and should keep on rising The era of the condo is upon us and they may represent the best capital gain and rental income for investors and new deals for most realtors. With respect to your own…
Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons: 1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…
Growth Hacking 101: Career and Personal Breakthroughs Usually Happen Together 2017 was another record business and sales year for many people. How did you do? Have you been working very hard with little show for it? Well, it could be you just haven’t done enough networking, or worked on your unique value proposition, haven’t given…
Exciting Trends and Business Opportunities: Solar Power What’s so exciting about residential solar power right now is not that solar panels are becoming inexpensive. It’s that homeowners can generate their own electrical power. As you’ll see in the video below, this wise entrpreneur is making a good amount of income from his installation ($5000 from 7000…
Redesign Your Unique Value Proposition What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are. Most businesses fail or succeed due to this one factor: their unique value proposition. This statement…
Wine Art – Amazing Artist Leanne Laine is an internationally renowned artist in British Columbia, who has been producing astonishingly beautiful artwork since the beginning of the last recession (and before). I talked about fascinating people with the intention of finding and introducing them to you. Here’s a fascinating person creating art in the world’s favourite city. Proof…
Don’t Use Generative AI Content The big story of the past year was AI technology and the thing that’s driving it — Generative AI. We’ve all endured the hype about the potential of generative AI, a euphoric period that drove the stock market to new heights and took Nvidia and AMD to ridiculous valuations. Software…
The US Needs Lower Interest Rates Now The current situation for the economy and the stock market is one of worry or fear over the US FED damaging the economy and ruining current investments and future business investment. The FED was late reacting to inflation which the US government created. Now it’s overshooting with smiles…
3 Month Stock Market Outlook A trade war with China, excessive interest rates, consumer switch to experiences rather than goods, and the continuation of the AI-driven US economy will likely permeate the investment scene going forward. xChina may be a bigger story now as the block on talk on China dumping picks up steam. And…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do) to understand the customer buying journey,…
Travel Content is Your Customer’s Pre-Travel Experience Hundreds of millions of travelers will be envisioning and hoping for their own significant vacation adventures in 2024. Isn’t the most enjoyable part of travel where people dream about destinations and how they anticipate the fun, adventure, stimulation of the journey and the destination? They’re visualizing the sights,…