Tailored SEO, Content, PPC & Social Strategy for Travel Agencies Considering a new team member or to hire a versatile freelance marketer? Your first task is to visualize what you need to accomplish and find the most efficient staffing solution. I’m just a little biased, but we shouldn’t underestimate what one single talent can do…
Consolidating your Marketing Team: Performance/Cost Benefits SMB owners have been reorganizing staffing and marketing spend for quite a while now. Costs, inflation, labor shortage, tariffs, and more have brought on big pressures to simplify. And now the AI revolution is necessitating more change. The problem is owner’s aren’t sure how to create the ideal team…
Helping You Achieve Your Potential This year’s travel season is a little challenging, but we know it’s going to pick up as the economy strengthens and the tariff issues weaken. I aim to help improve your 2026 results and build your travel website content quality, along with your web and social outreach campaigns for some…
Solving Your Company’s Digital Marketing Skills Gap The transition to AI-assisted business and marketing represents a key opportunity to save money and improve marketing performance. It’s about more than just automation using AI LLM GPTs. It’s a beautiful new jigsaw puzzle with fewer pieces and a better services structure. And AI really has brought us…
Sales Boost: Grab Your Low-Hanging Fruit If you’re not as interested in massive traffic and getting placement on prestigious travel sites, there is an alternative. The fastest, least expensive way to grow bookings and revenue is to harvest your agency’s contact list. And the process of reaching them all, impacting them and moving them forward…
Launch and Scale a Better Travel Agency The travel market forecast for the next 5 years is positive. The world craves new, novel adventures and experiences and in the era of AI job loss and business destruction, travel will hold its own. In fact, AI CRM and AI travel planners eliminate mundane work and satisfy…
🚀 Travel SEO: Capturing Motivated Travel Consumers Search engine optimization, when done really well can drive significant brand awareness and booking success. The image of SEO has fallen dramatically over 25 years. It once captivated marketing and business audiences then suffered when IT shops, web designers, and others tried to leverage its value to win…
🤖 MindTrip.ai Personalized Travel Planner It’s 2025, full of amazing marketing and sales opportunity for travel companies. A good deal of this big potential is evolving from new AI chatbot-powered trip itinerary planners. As you’ll see below, these amazing AI-powered software solutions can do a lot of work, in a fashion that is satisfying for travel…
🚀 2025 Best Small Business Opportunity: AI Travel Agency Given the turmoil in the North American travel sector, you might think it’s an industry to stay clear of. And as an entrepreneur, you might not be licensed or have sufficient qualifications to run a travel agency. Then there is the whole challenge of it and…
🙏 The Power of Targeting Only the Best Client Prospects Every business person or company needs great customers who translate into a successful, satisfying relationships. And it seems it’s just the customers who love your company that buy from you again. The rest vanish. And yet, if you ask the average Realtor, travel agency owner,…
Why Travel Marketers Must Travel It’s rare that a travel business owner, advisor, or manager won’t travel. What’s more exciting than hopping on a jet or a cruise ship for a trip to places they love and to mingle with their own loyal traveling customers? More than just fun though, travel helps travel marketers stay…
Travelers Changing Vacation Preferences President Trump’s tariffs are only beginning to send negative ripples through the Canadian economy. It’s still early but it looks like Canadians will increasingly alter their travel plans away from the US. Today, as Ontario Premier Doug Ford visited the US White House with the Canadian trade minister, Trump reiterated his…
Empower with More Powerful Staff Whether you own or manage a travel agency, SaaS software company, or real estate brokerage, today’s period of uncertainty and change may require business reorganization. Growing your company, improving your unique value proposition, broadening your market reach, and communicating more strongly with audiences, partners and key influencers are a big…
Connect with Financially Strong Costa Rica Travelers You might be selling trips to all over the world and doing okay. And you might have your favorite destinations to serve. However, what if expanding to new destinations and reaching new types of travelers is wiser? Because when you tap into a better-quality prospect pool, you might…
Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….
How to Fulfill Traveler’s Quest for Meaningful Travel Do travelers need purpose in travel? Why would they need meaning, if travel is only an escape? It could be people want travel to add to their life fulfillment, not to be an escape but rather something that helps them feel their life is good and worthy….
Mississauga SEO Services – Advanced Strategies This year, Canadian companies from Toronto to Calgary and Edmonton are facing some seriously challenges in 2025. Reduced access to the US means we all need to be more creative, innovative, with an accent on content excellence. This means considerably improving your content strategy and using SEO to make…
Overcoming Travel Buyer’s Inertia or Hesitation As a travel consumer yourself, you’ve likely experienced hesitation, doubt, inertia or some other emotion that caused you to not click that buy button. Perhaps, your commitment or intent was weak to begin with due to a lack of input. You needed to explore more. And sometimes that commitment…
Find a Travel Agent Near You! Use Google search to find travel agents, advisors and planners near you. More Travel Marketing Tips for Travel Agencies Get help for your travel business with insights on effective travel content marketing strategy, travel agency branding, as well as how to reach global travel audiences.
Expand Your Target Audiences to Grow Revenue The 2025 travel market and the 5-year travel market forecast tell the tale of an expanding consumer travel market and growing revenues for travel companies. It’s billions of travel sector dollars up for grabs and a chance to build a solid, sustainable travel business. In fact, companies that…
Top Travel Marketing AI Agents Artificial Intelligence is sweeping the travel management industry, but the real story is how this technology is enhancing the performance of the best creative strategists. While we all like to think our work is marvelous and music to customer’s ears, in reality, we need to improve in many areas. These…
SEO Services for Travel Companies There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business. Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals…
US Travel Market to Return to Record Levels As a Canadian, I still find the US the most compelling place to visit. Even up against the splendor of the Alps, Spanish Beaches, France architecture and history, the azure Mediterranean Sea, and mysterious Asia, the US is comfortable, fun and accessible. Now in the midst of…
Travelers View a Lot of Content Expedia’s most recent travel market report is a treasure trove of insights for travel startups, travel agency owners, tour operators, hotels, car rental companies and destination marketing companies. One area highlighted in the survey that’s relevant to your business is the sheer amount of time taken and content viewed…
Freelance Marketer vs Digital Marketing Agency — Which Should You Hire? Are you considering further reorganization due to a budget squeeze? One area you can do it is not in marketing. Happily, if budget is an issue, a digital marketing freelancer may be a more cost-effective way to reach audiences and engage them. You’ll be…
Reaching Babyboomers and Senior Aged Travelers A statistical fact that might shock many today, is not only the size of the senior population in America and globally, it’s how many are traveling. By 2050, seniors 60+ will comprise nearly a quarter of the global population. In contrast to Gen Z’s and Millennials who are unfortunately…
The Marketing Agency If you didn’t read my post on Paul Roetzer’s amazing book called The Marketing Agency Blueprint, you should absolutely read it. He discusses a variety of current opportunities, threats and transformations and provides a blueprint of how to build a dominant position in digital marketing. The biggest failing of business leaders is a…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…
Toronto Digital Marketing Agency You’re on the hunt for a competent digital marketing SEO agency that will get the job done quick. Here’s a better alternative for SMB’s: a skilled freelance digital marketing strategist. My business Bay Street SEO has been born again, still with good old fashioned ethics: hard work and strategy. Yes, SEO is…