Time to Redesign Your Website? Business owners take a lot of care in ensuring their brick and mortar location has “curb appeal” and an enticing entryway. Ensuring they have a website with curb appeal is just as important. Although visitors arrive through many pages, the homepage plays a big role in creating a great customer experience….
Creative, Sustained, High Value Real Estate Marketing Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor. As…
$5000 Referral Fee? I’m searching for a highly intelligent, big minded, and modestly successful real estate agent in Los Angeles, San Diego, or San Francisco. If they buy my elite realtor services package, I will pay you a $5000 referral fee (paid in installments of course with performance bonuses). This means if you help me…
Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. So how do you separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty clones? If you think it’s sexy to be one of the…
Google and Facebook Want to Host Your Business and Life but Your Blog is your GoTo Resource One of the things I respected about the companies I’ve worked for is their protection of that company’s brand and source of income. You should protect your businesses future. My managers never wavered in avoiding risk, vulnerability to problems, or unwise…
SEO for Insurance Companies and Brokerages If you’ve read my post on PPC prices via Google Adwords, you know that insurance companies and brokerages like yours are paying a lot for advertising. The high rates tell us auto insurance buyers are online in droves looking for car insurance coverage or possibly to change providers. When…
Maximize your Impact to Hungry Buyers and Investors The housing market is so hot, we might think we could put a home up for sale in any condition, site unseen and get tons of offers. Yet if getting a property sold is a no brainer in 2017, then maybe you should be doing more to get…
Should You Use Zillow for Realtor Leads? Zillow.com has become the largest real estate advertising network on the web. They are key providers of info related to US housing market forecasts. Only 14 years ago, in 2006, the company was launched by two former employees of Microsoft. Since then, the Seattle based upstart has purchased…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
Realtors Biggest Pain From Dallas to New York and San Francisco CA, Big Picture realtors hate technical details. You want easy to understand, tangible, measurable deliverables such as guaranteed leads yet the legit real estate marketing world has little to offer. Success is complicated and not everything comes in neat packages. SEO and social media and websites…
What Do Your Customers and Prospects Believe in? How well do you know your target customer? What’s the first thing that comes to mind when they see or hear your company name or product? Do you know what they believe in and what values guide their preferences? If you don’t really know, how accurate will your digital…
AI Marketing Solves Your Challenges As an CEO, SMB owner, agency director, or startup entrepreneur, you’re concerned with the cost of investing in marketing solutions. And that’s if you can find and hire excellent marketing or SEO specialists to help you build market leader status. That bar keeps rising. Yes, times are good across the…
US Housing Market Report If you haven’t read this post on the US housing market outlook for 2021 to 2022, please give it a good read. If you’re a home buyer, rental property investor, or you’re wondering where the best job prospects are for 2017 and beyond, there are several in depth reports on this blog…
It’s All About Their Trust in You: Will You Deliver the Promised Value? The trust factor is an important business decision point today. We all need reliable, competent, and trustworthy partners. Let’s discover the 10 essentials of trust, including the trust-building power of success. When you’re developing connections that you hope will become clients/customers, trust will be…
You Deserve a Talented SEO Consultant Vancouver BC Canada and the lower mainland is a hot economic zone. Vancouver companies have the opportunity to be treated as world class businesses and deserving of center stage visibility. This is a window of opportunity for Vancouver businesses to be seen by American audiences and to tap into that…
Fresh Content and Design Old School branding gurus will tell you to keep your brand consistent and of course, that may mean limiting or not changing your website content frequently. Well, what if instead, change was a powerful way of encouraging customers to return to your website and then converting them once they got there?…
Expertise + Money = Success! Curious about how to get more out of your website and social media efforts? How about capturing more business via Google? Would that change your outlook for 2018? You can do it, and this post is about how you can do it. It’s going to cost you and also require…
When Will Toronto’s Real Estate Market Crash? The experts have been calling for a Toronto Housing Crash for several years now, but it never happened. But is time finally running out? Surely the oil price crisis and the Corona Virus pandemic will deliver the final blow to Toronto’s pressured housing sector. But no, die it…
Social Media Engagement Strategy Are you tired of zero results from social media? Good, now you can make a change and get your social media ducks all in a row. Social media strategy is a huge, challenging topic and honestly, not many professionals are doing it well. You can build an edge. Strategy for SMB’s…
Branding For Realtors & Mortgage Agents Personal branding is big now. But doing it well is far from easy. How we present ourselves online and in person plays a key role in how we’re positioned for success. Our persona or self-image can be shaped and it must be shaped for us to be the “solution” others…