Original Content is the Core of Digital Marketing One of the biggest problems of content on the Web, when using Google, or even Social Media, is that it’s a regurgitation of someone else’s stuff. Been there, done that. Think of how much time we spend seeing all the same boring search results from Google. Where’s the real…
Kevin Ward’s 5 Point System for Converting Internet Leads I like Kevin Ward’s educational videos. He’s the real estate trainer, speaker and coach and CEO and owner of YesMasters, a service that helps Realtors sell more real estate and build a better life. You’ll find his videos engaging, granular, informative and well explained. He targets many…
How to Avert a Toronto Housing Market Crash? Toronto’s real estate market overheated in 2017 due to housing availability problems but what resulted in 2018/2019 was not a crash. The Toronto market is resilient. Why is an impending Toronto housing crash a disaster for us? The economy may crash creating unemployment and mortgage defaults, scare…
Zillow Homes for Sale Zillow has become a major force in the business of online residential real estate. Pundits are awarding its success to things like Big Data or company culture, but the real reason may be technology. I’ve written a post on Zillow and its leads generation program. Have a look if you’re an agent….
Toronto and Vancouver Sizzling Hot Realty Markets Although the US markets such as San Francisco, Los Angeles, Charlotte, and Miami are glowing brighter these days, Toronto and Vancouver are actually the hottest markets in the world right now. The Forecast for housing sales and combined with higher condo and home prices means realtors can raise their earnings considerably….
What Truly does Create a Successful Luxury Realtor? Realtors who specialize more in the luxury market likely have a few unique personal and professional traits that bode well for them. The stars in this niche might not match our picture of them however. They could actually possess negative traits. As long as they have these…
Google Trends Keyword Search Reports Showing Sparks It’s normal to see search activity pick up as spring approaches, yet this year’s activity seems to be a little stronger. Kind of harkens back to the pre crash era where real estate was huge and people actually believed they could buy a home. Why do they search for…
Lead Generation for Realtors We’re getting close to the key home sales season 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage. Any luxury realtor, whether selling presale…
Digital Marketing Newmarket Skilled digital marketing experts aren’t all living and working in downtown Toronto, Boston, or Los Angeles. And some digital marketing strategists have a broad skillset that provides the results you need at a fraction of the price of a Toronto agency, or a local one here in the Aurora, Richmond Hill, Markham and…
Selling Your Home at Maximum Value So many babyboomers and Gen Xers are sitting on a fortune right now. Some own houses that have average value of over $1 million so they don’t need to buy lotto tickets. When I wrote this post several years back, as a pep talk and timing issue, prices were…
Auto Insurance News Report Welcome to the latest edition of the Auto Insurance News Report. Aside from finding the lowest auto insurance quote, you can get up to speed on what’s going on the insurance industry. Bold Move in California – Banning Gender Bias in Car Insurance The New York Times has reported that California became…
Positive Outlook for Montreal Housing Market While the Toronto housing market and Vancouver housing market struggles with government regulation and crash talk, Montreal seems to be waking from a sleepy, negative period that made it appear undesirable to outsiders. The changing perception of Montreal’s political stability might be the key driver of home sales here…
Are Real Estate Companies Getting Good Value? As a Realtor, mortgage agent, loan company, software startup, auto dealer, or small business professional, you agonize over how to grow leads, get visibility, and generate revenue. Pay per click prices (top form of advertising) show your competition is willing to pay for sales leads and customer loyalty….
The Net Benefit of Real Estate Investors – $9 Billion! A joint survey by Bigger Pockets and Memphis Invest revealed some fascinating insight into the attitudes of real estate investors and the impact of real estate economics on the well being of the US economy. They concluded in their 2014 report, that 28 million real estate…
Canadian Real Estate Buyers Guide! Buy or sell when the market is moving. With the Tax Cuts and Jobs Bill, the US economy is surging. Tax cuts mean Americans will have more money, yet the US real estate market isn’t as attractive anymore. US real estate prices may fall while the US dollar is falling…
Buy a Home in Toronto, Canada Most people from the US, UK or other countries like Toronto a lot. One thing for sure, they’re coming here to buy homes and property. The really smart ones will buy property. Because, property is really rare and can be more easily built to purpose. Yet, the real demand…
Should I Sell my House in 2019? With the 2019 spring season straight ahead, this may be the best time to sell your house. And for buyers too, it may be the best time for them to buy. How does that make sense? Right now there is a lot of demand yet buyers have held…
Smartphone Health Apps The new smartphone you’re considering buying is going to be even more useful for your health in 2019. Your phone can do more than check your Facebook account and you’ll be delighted with these 5 very useful and ingenious apps for your iPhone, Blackberry, LG or Android smartphone. According to a report…
Toronto is a Mecca for Low Cost High Quality Tech Talent Hidden by the drama of Toronto’s housing market, inappropriate government action, big debt, and International trade threats, something amazing has been happening in Toronto, Canada. Major US tech companies are making plans for locating in Toronto. Microsoft, Uber, Google are among them. The reasons…
When Is the Best Time to Buy a Home? A Laser Clear View of Toronto Housing — 2017 to 2018 Spring 2017 is almost here in Toronto, and tens of thousands of homebuyers will make the decision to buy a home. Yet buyers are confused, not because it may be a housing bubble, but because they…