Toronto Digital Marketing Agency You’re on the hunt for a competent digital marketing SEO agency that will get the job done quick. Here’s a better alternative for SMB’s: a skilled freelance digital marketing strategist. My business Bay Street SEO has been born again, still with good old fashioned ethics: hard work and strategy. Yes, SEO is…
What is the MLS? MLS is the term you often see used on realtor’s websites casually or formally. It’s also referred to frequently in housing forecasts and Realtor sales reports. The multiple listing service or MLS is essentially a database of homes for sale. In the US, the National Real Estate Association owns the rights…
Toronto Homes for Sale To find the best of the growing number of Toronto houses for sale this spring of 2018, you’ll want to do more than hire a real estate agent. How about using a thorough home search strategy? A good number of people search Google for a real estate agent in Toronto because they’re…
Celebration Reconfirms Your Commitment I know of a special mortgage agent who has a panache for celebration and I discovered that trait, attitude or disposition as an important success characteristic for her and anyone else. It’s definitely fascinated me and I’m not a big Xmas, 4th of July, World Series Win post game, or wedding kind of guy….
BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…
Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy. They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….
Are Condo Buyers Different than House Buyers? Now in Spring 2017 we’ve seen house and condo prices in Toronto jump and should keep on rising The era of the condo is upon us and they may represent the best capital gain and rental income for investors and new deals for most realtors. With respect to your own…
Realtor’s Personalities and Ability to Engage Make them Perfect for Social Media Mastery I was just doing a search on Google for San Diego real estate. I clicked one agent’s link, but didn’t find much of interest. I clicked their Twitter link to see what they’re doing right now. Nothing. Dullsville. They didn’t much do much…
Wild and Wacky Real Estate Market The GTA real estate market is the best it’s ever been. Endless buyers and sellers. And prices have risen 14 to 18% in York, Durham, Toronto, Mississauga. Home sellers are getting whatever they ask. The US real estate market is growing well too. Is all this prosperity going to last? Realtors…
Improve Your Content Strategy Is there one marketing practice that can generate astonishing results in web traffic, leads, brand awareness, new revenue and customer loyalty? Oh yes. It’s called Content Strategy. Content strategy is the hottest topic in marketing because effectiveness is something everyone is struggling with. Excellent content that hits the mark generates everything from…
Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons: 1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…
Growth Hacking 101: Career and Personal Breakthroughs Usually Happen Together 2017 was another record business and sales year for many people. How did you do? Have you been working very hard with little show for it? Well, it could be you just haven’t done enough networking, or worked on your unique value proposition, haven’t given…
Are You Finding the Right Consultant/Agency for Your Business? Has the deluge of noise in digital marketing become too much for you to bear? Well, hang in there because all you might need is a few pointers and some encouragement to get some clarity. Since marketing is pivotal to success now, picking the right consultant or…
The National Realtors Association Websites Realtor.com the official website of the National Association of REALTORS which operates in the US. NAR as it’s known owns the copyright on the acronym REALTOR® and MLS® which stands for the association’s multiple listing service. NAR as an association has 1 million members practicing across all states. NAR considers…
Outreach and Link Building In life as in marketing, some things don’t get their due recognition and respect. In the realm of digital marketing and SEO, outreach is the weak stepchild. That’s because it’s not understood well and doing it well is a challenge. Admittedly, link building and outreach require confidence and tolerance for frustration,…
Exciting Trends and Business Opportunities: Solar Power What’s so exciting about residential solar power right now is not that solar panels are becoming inexpensive. It’s that homeowners can generate their own electrical power. As you’ll see in the video below, this wise entrpreneur is making a good amount of income from his installation ($5000 from 7000…
Redesign Your Unique Value Proposition What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are. Most businesses fail or succeed due to this one factor: their unique value proposition. This statement…
Where is the Best Travel Destination? Is travel an escape from your current life, or is it a path to the life you should have? My guess, is it’s both because you’ll need to let the unfilling go to get to the one you want. So the Joy of Travel is really a journey to…
Fascinating People Are you a fascinating person? Maybe you are and you don’t know it. But what is it about you that captivates others and makes them value you so highly that they are fixated on you? Understanding who fascinates you might be a key to understanding yourself. Why do they fascinate you? What is…
Best Business Books I discovered an excellent book that you’d be wise to read too. It’s called the Go-Giver, A little story about a powerful business idea. It’s about turning an old idea on its head; that being a go-getter, is really not the way to a better life. The book’s premise is that giving…