Cause and effect: The case for cause marketing
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Cause and effect: The case for cause marketing

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5 common myths about graphic design

5 common myths about graphic design

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4 tips for effectively communicating with clients
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4 tips for effectively communicating with clients

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User Experience (UX) Design Trends for 2020

User Experience (UX) Design Trends for 2020

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New TREB Report Shows Foreign Buyers Have Minimal Effect on Toronto Housing Market

Foreign Buyers Not Driving Up Prices in Toronto A  Toronto Real Estate Board investigation concluded that foreign buyers play a minimal role in Toronto house prices and availability. 3 key findings counter the Wynne government’s insistence that Foreign buyers and house flippers are ruining the housing market. The report may indicate how government officials haven’t been honest to the…

Blogging Strategy – The Core of Your Content Strategy

Blogging Strategy – The Core of Your Content Strategy

Blogs Drive Business, Sales Revenue. What’s your Strategy? A great blog strategy should be the real heart of your marketing program and even at the heart of your content marketing strategy and your SEO strategy. Blogs speak directly to your customers — the real voice they want to hear which is why people search out company…

How to Take Your Marketing Agency to the Next Level

How to Take Your Marketing Agency to the Next Level

The Marketing Agency If you didn’t read my post on Paul Roetzer’s amazing book called The Marketing Agency Blueprint, you should absolutely read it. He discusses a variety of current opportunities, threats and transformations and provides a blueprint of how to build a dominant position in digital marketing. The biggest failing of business leaders is a…

Why Your Digital Marketing Strategy is about to Change

Why Your Digital Marketing Strategy is about to Change

Ad Blocking  We all should know that when anything becomes too extreme, there’s a reaction to it.  PPC and banner advertising has become an extreme issue for Internet users, particularly the growing segment of mobile device users. Continuously loading and annoying ads are crippling the customer experience and throttling bandwidth. The demand for ads has become extreme…

Is Your Copywriting Helping Your Customers?
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Is Your Copywriting Helping Your Customers?

Solve a Problem and Win a Customer Of all your digital content, your copywriting is the one that moves the needle for business. It orchestrates and choreographs a persuasive process to grow leads and sales. I can’t think of a more powerful aid to new business development and customer loyalty than great copywriting. Relevant, interesting…

Southern California SEO

Southern California SEO

SEO Services in SD and LA Hundreds of SEO companies and digital marketing firms in Boston, Los Angeles and in Silicon Valley offer services something akin to SEO. Yet, keyword loaded copy and buying blog guest posts doesn’t work now. . In my new book just published, I explain that content engagement is the key…

Smart Marketing – Reverse Engineering for Marketers

Smart Marketing – Reverse Engineering for Marketers

Smart Content Strategy for Insurance and Real Estate Startups Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media? Great websites are engaging,…