How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. You’ll need to step it up to become more creative, resourceful and promotional. Because…
Tips for Better Real Estate Marketing in 2024/2025 Hundreds of thousands of real estate agents are hopeful heading into 2024, given the experts predict a big jump in listings and sales. The sales number forecast is fine, but the listing numbers are the big opportunity. You didn’t have listings, but it looks like sellers are…
Twitter Sues Elon Musk to Avoid Catastrophe Following on the heels of an embarrassing rejection from potential billionaire buyer Elon Musk (Tesla), the social media platform called Twitter is on very shaky ground. As it turns out, the ground under Elon Musk is beginning to quake too. His company Tesla was doing well, yet with…
2022 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2022 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2022. And most Realtors will believe that this should be their best sales…
The Number One Problem with Google The number one problem with Google happens to be their latest secret weapon against small business. And it’s the top threat to marketers as well. If you’ve been in business online a while, you’ve likely suffered a reduction of clicks to your website from Google. In fact, it’s likely…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…
Social Media Giants in Danger through Foolish Censorship? Is freedom of speech a good idea? Who decides what’s accurate and truthful? What happens when BIG TECH gets too big for their britches? People are questioning these sorts of matters now in the face of politicized media, high unemployment, homelessness, and small business failure. Is what’s…
Social Media Growth After not being taken seriously at all, for more than a decade now, social media has been growing to become the most dominant Internet platform. It hasn’t overtaken Google in terms of high quality buyer and seller leads, but it plays a key role in Internet marketing. Realtors and business entrepreneurs may…
Generating Leads with a Social Plan and Strategy While blogging and epic quality content generation are the workhorse for digital marketers, social media still has a vital role With your social media strategy built on a great unique value proposition and great content, it will take your marketing high. To understand social media’s role, you need…
Marketing with Twitter People who use Twitter love it a lot. It’s fun, interesting and you can see, hear and learn things at a much faster pace. Those short snippets with pics and videos are tantalizing and entertaining too. Given more people are using social media via smartphones (42% right now), Twitter is ideal for…
Social Media Engagement Strategy Are you tired of zero results from social media? Good, now you can make a change and get your social media ducks all in a row. Social media strategy is a huge, challenging topic and honestly, not many professionals are doing it well. You can build an edge. Strategy for SMB’s…
You Social Media Listening Strategy – Techniques and Tools A good number of realtors pride themselves on their ability to listen and empathize with their clients wants and needs. That’s all good, but if you can’t even find your prospects or reach your inner circle of key clients, how will you hear their voice? Answer: social media media…
Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy. They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….
Realtor’s Personalities and Ability to Engage Make them Perfect for Social Media Mastery I was just doing a search on Google for San Diego real estate. I clicked one agent’s link, but didn’t find much of interest. I clicked their Twitter link to see what they’re doing right now. Nothing. Dullsville. They didn’t much do much…