Content Personalization Software

Should you Personalize your Content for Each Visitor?

Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales.  In a nutshell, this is about delivering unique customer content experiences and using it as a way to learn more about your customers.

It’s not easy to meet visitor’s demands and make digital marketing work in the era of extreme attention scarcity.  Yet we do have a way to create awesome, epic content experiences that make an impact.

That’s to use Content Personalization Software. Let’s take a good look at why you might want to use it.

If Customers Believe They’re Special — Maybe We Should Too

Artificial intelligence software can help with personalized content however, it’s a little pricey. This is why content personalization software is likely the right entry point to a massive shift in how you do marketing. Let’s discuss why and how content personalization will help your business. Powerful software combined with the strategies I cover in The SEO/Content Strategy Guide delivered could be a game changer for your business.

Content personalization has been around for a while. Today, they’re adding AI driven testing to speed up results. Personyze, Onespot, and Ezoic are a few notable solutions you can get familiar with to help you customize your content and grow your revenue.

Back in the year 2000, website visitor attention span was 12 seconds. Today it’s about 8 seconds! Visitors scan quick to see if your content is relevant

 




A Perfect Fit for Your Content Success

Here’s the real goal of your digital marketing process:

Build high volume visitors via SEO or PPC, identify the few visitors who really matter, then build high quality content to suit their needs personally.

I’m not going to say your content sucks.  However, would you agree that it could be better? Would you also agree that visitors likely are bouncing because they feel they’re wasting their time? Content engagement is crucial to Google rankings and conversion rate success and we can never be good enough.

Feeling a Little Dubious About Automating Insight?

3 Reasons Why Your Current Web Content Doesn’t Work

Number 1 Reason: Your content topics and presentation of them do little for 90% of your readers, including your top prospects. To discover those interests, you must test to find them. The personalization software speeds that process up, and can actually respond to each individual visitor. You can’t accomplish this any other way.

Typical site bounce rate: 80%.  Each of your visitors have their own unique interests so responding to them manually is impossible. With content personalization software, we can learn what each visitor wants based on the landing page they arrived at, the combination of content they did see, layouts, types of images, videos, data, downloads, copy, headings, keywords used, page load speed, their click path through your site, how long they engage with certain pages, and more.

The software can collect, process, and remember a lot about a particular visitor. And with some Artificial Intelligence learning, it can help us discover the best content paths overall, which could open up the volume of leads and sales you are hoping for.

Number 2 Reason: Your traffic is low volume and low quality. The few visitors you’re getting aren’t well-qualified visitors, just people surfing who stumbled on your site via some extraneous topic. You need better visitors and that’s done through PPC, organic search engine optimization and content optimization.




Number 3 Reason: You’re going it alone without fresh ideas, professional help, software, or a focused strategy. This is why most small business people avoid SEO and Content Strategy and digital marketing. If you’re unsure who to ask, just starting asking anyone and work your way through to the best content strategist.

 

Are You Getting the Results you Need?

Is it time to assess your website, SEO, and content strategy and get revved up for a better year in 2018? Contact me now at 416 998 6246 to discuss your goals and needs.

 

Do you need New, more Relevant Content?

Or can you use what you already have? You can modify whatever you have if it’s appropriate. However, all this data below suggests you need content built for your best prospects.




A study conducted by OneSpot discovered that 87% of respondents reported that personally relevant branded content positively influences how they feel about a brand.

Demandbase Content Personalization

Personalization Software Advantages

The advantages of personalization software is impressive. You can tailor your content experience for each visitor, or visitors from a specific city, create custom promotions, and test constantly to improve your lead success. You can identify your most important visitors and serve the ideal content for them.

  • deeper engagement of visitors/customers
  • content sequencing
  • behavioral targeting
  • hooking your visitors on arrival better
  • lower cart abandonment
  • reduce wasted time/cost of ineffective content
  • create dynamic landing pages
  • perform multivariate tests
  • discover real KPIs
  • customized promotions
  • recommend relevant content
  • improve remarketing emails
  • improve socialmedia engagement
  • personalize your content and content marketing

The advantages of content personalization go further. When content is relevant, visitors are more likely to share on social media, more likely to create links to your site, and boost your authority and brand value to customers. And more content isn’t the goal. It’s creating the right content that matters that generates real sales.

Graphic Courtesy of Onespot.com

Onespot is just one provider of content personalization software. Have a look at their features and new developments at onestpot.com. Does content personalization really work? Delta Faucet boosted pageviews by 49%, created 4X more clicks on CTAs, and quadrupled on-site engagement.

Creating, designing, and managing a content strategy is hard work. But when you automate this and make it work for each individual visitor, you’re giving your value proposition a healthy booster shot.

This software could provide an excellent learning process for you too. We can conduct a content audit, measure key statistics, find the best targets/segments, create content for them, then continually optimize it to improve sales.

By using your CRM and analytics reporting, you can discover which content is generating the best results. And it won’t take long to improve your content and grow your visitors interest in you or your business.

Ezoic Ad Testing

Ezoic is an artificial ad testing software for publishers. However, they will soon provide a level of content testing too. They do this for FREE! If you’re a publisher who makes money off of ads, the Ezoic is a great choice.  By testing your content, and personalizing it using ezoic, you could increase your ad revenue significantly.




Content Personalization has been a big priority for several years now, and the pace is picking up considerably along with the arrival of more artificial intelligence marketing software. This is one more way I can add value to your marketing campaigns.

With all these strategies, software and opportunities available, you can create a superior market position and start giving the market leaders a rough time of it. You can be competitive and create a unique niche that competitors can’t mimic.

It’s time to take content strategy seriously by combining software with high quality content.

Call me at 416 998 6246 so we can get started.

 

Take a closer at artificial intelligence marketing software, SEO Services San Deigo, Content Strategy, and high quality blogging.

Content Strategy Books |  SEO Los Angeles | Search Love San Diego | AI Marketing Software | Content Personalization | Marketing Agency Startup | Los Angeles Real Estate | Toronto Real Estate | San Diego Real Estate | Housing Forecast  | SEO Audit | Best US Cities | Auto Insurance | Insurance for Luxury Cars

San Diego Real Estate Forecast

San Diego’s Real Estate Market

It’s hard not to forecast San Diego as a good housing market from 2017 through 2020 just as it is in LA, San Francisco and the Bay area. Buy if you can find anyone willing to sell.

The gorgeous climate, wonderful lifestyle, improving California economy, increased immigration of workers here, beefed up military spending, and proximity to Mexico and the Asian block countries means it is perfectly positioned for big housing demand and very high home prices. 




There’s no better place to relocate to if you’re established or your business is doing well. San Diego will give you back everything you give it and more. I’ve had amazing clients in San Diego.

San Diego is an exciting place to live and for real estate investment. Similar to South Florida, it’s younger buyers in the US and foreign buyers that are eyeing property here. And while many experts call for only moderate price increases, you’ll see the stats below are suggesting higher San Diego home prices and decreased availability. It’s the right time to sell your San Diego home.




What’s San Diego’s achilles heel? Lack of housing development and urban intensification. Another problem might be politicians trying to suppress growth in this little piece of heaven.  But San Diego’s smack dab in the middle of everything. They’ll be under extreme pressure to stop the resistance and net migration into SD County.

Political Resistance to Population Growth

In the face of huge demand, politicians will be under the gun about putting the Kaibosh on SD’s amazing real estate fortune. This factor will ensure prices will rocket out of control.  Are local SD County politicians and the California government doing much to grow housing developments inland? Will the exodus of illegal Mexicans ease the issue? Are illegals buying homes?

Demand for homes in San Diego County will never subside. It is one the best places on earth and prices will stay high. For homeowners here, it is on of those infrequent opportunities to cash out and make a killing. You only need a dream and somewhere to go.

Here’s an easy to understand Forecast of San Diego’s real estate future.

San Diego’s Real Estate Forecast for 2017 is Rosy

And that’s despite the negative outlooks of some toward all of SoCal. February 2017 saw significant price increases (e.g., La Jolla up 29% year over year for detached houses and 55% for townhouse condos) and it’s driven by the California housing shortage crisis. Because of that, we’ll see big home prices right through the spring. The same outlook applies to Los Angeles, Orange County, San Jose, and the San Francisco Bay Area.

This graphics below shows housing is in short supply and affordability is plummeting. It’s an emergency situation that forecasts big rent increases and strong home price growth. Since home building takes time especially in a heavily regulated environment, there’s little chance of diminished demand. With incomes increasing and millennials coming into their family building years, the stage is set for rocketing prices.

The Three Tiered Market in SD

This excellent chart below courtesy of First Tuesday, shows how demand for lower priced properties is almost a separate world. It’s this more steep tier that is most likely to see huge price growth. Will this turn into a San Diego housing bubble as part of a US housing crash?  The 2007 real estate crash saw big drops in luxury home prices in SD and this time around, we have to wonder if foreign money will vacate fast if the market heads downward. My opinion is that California and San Diego are pretty strong and there’s no other compelling destination for foreign money.

3 Tiered Real Estate Chart Courtesy of first tuesday

It’s an excellent opportunity for rental property investors who want to capitalize on the severe housing and rental property shortage. Property owners near the I5 with waterfront views in La Jolla, Del Mar, Claremont, Solana Beach, and Encinitas may not have much to be concerned with.

As long as the Trump ecconomic surge continues, San Diego’s outlook should be bright.




Should I Sell My San Diego Home?

You could hang onto your home for another 20%, but if enough San Diegans do keep their home off the market due to greed, the repercussions could be serious. This holding onto property is happening all over North America. With nowhere to go, there’s likely not going to be a big selloff anytime soon so price rises could elevate. To ease this crisis, governments could offer incentives for home sellers to let go of their property? For sure, new housing will not ease this crisis. What will make a difference is Realtors convincing people to sell their homes and move on with their lives.

Screen Capture courtesy of SDAR

The housing shortage is a  global phenomena, not just in San Diego. All the in demand cities are seeing foreign that’s fleeing other countries boost up prices in New York, Palm Beach, Toronto, and Miami. The new problem we may face is a shortage of construction workers, which could raise construction costs. That will put upward pressure on resale home prices.

 Considering Buying or Investing in Real Estate in San Diego?

Here’s 13 factors you should be weighing when buying or selling in San Diego County:

  1. Housing Demand – High overall demand – “all cash bidding wars” in some cases
  2. Housing Supply – Throttled, supply is far from what’s needed
  3. Mortgage Rates – Continuing Low, especially in light of global economic slackening
  4. Down Payment and mortgage rules – Banks are withdrawing FHA loans however some are offering downpayments as low as 3%
  5. Regional Employment – Very low and falling
  6. Buyer Income – low yet rising quickly
  7. Home Prices – High and rising – out of reach for most buyers – many consider San Diego County homes grossly over-priced
  8. Demographics – Millennials coming into family and home buying years and their income is growing fast
  9. Number of Renters – increasing fast
  10. New Home Construction: slow (100k to 140k per year) and illegal workers being chased out
  11. Economic-Foreign Trade – Trump expected to raise US GDP and add fuel to incomes and home prices
  12. President Trump – uncertainty of what Trump will create and how much interference he’ll see
  13. Taxes on Sale of Home – Tax situation is great for sellers

What will the San Diego Real Estate Market Look Like in 2017?

2016 was a great year and there’s no reason to believe the market will falter. In fact, San Diego’s situation is very similar to the Los Angeles real estate forecast.  Typically, SD’s housing market doesn’t pick up until after the main markets have grown. Normally, it takes years before demand for high end luxury homes reaches speed here in SD.

The market right now is in waiting mode for US buyers to get richer – particularly Millenials entering their family raising years.  Sure there are South American Buyers looking for homes right now, as well as Russians, but that demand could dry up soon.

With the new Trump Era fully engaged, job growth will pick up steam in Southern California. This will drive growth in places like Escondido, Del Mar, Oceanside, Carlsbad, and San Diego.

San Diego Home Prices

Take a look at San Diego’s historic price chart courtesy of SDAR. Detached home prices are up $300,000 in the last 4.5 years. We’ll be looking at similar price growth rates in 2017.  Many experts are commenting more on a possible housing crash, which would include San Diego.

If you’re thinking of selling, this might be the best time to contact a San Diego Realtor and begin the process. There is no vertical price rise on the graph, or glut of first time buyers with underwater mortgages, but 29% price rises in La Jolla might be a signal of trouble ahead.

My guess is that we’re in for good times for a while in San Diego. Make sure you review the Los Angeles report and the Toronto Real estate forecast to give you a better understanding the global foreign buyer demand that’s affecting all markets. US home builders should  be optimistic about demand and put pressure on legislators to free up land and offer incentives.




Case Shiller’s home price index for San Diego is 229 compared to the national average of 185.

Screen Capture courtesy of SDAR Stats
Screen capture courtesy of SDAR Stats

According to SDAR, home prices are up 6% to an average of $540,000. The real estate trends reflect the general demand as shown in the Los Angeles Market report.  A sharp rise in real income, combined with lower unemployment, rising GDP, and fewer listings available points to higher prices in 2017, 2018 and 2019.  But things are heating up as we saw in La Jolla where detached homes rose an astonishing 29% to an average of 2.26 million. These rates are only seen in other cities such as Toronto.

Screen capture courtesy of SDAR Stats
Screen capture courtesy of SDAR Stats

 

About Business: Should San Diego be a Startup Haven?

Forbes published their top cities for startups report and they chose San Diego as the best place to launch a new business. You probably wouldn’t get too much argument that a medical and security software startup would thrive here, but is SD better than silicon valley at anything else? Blair Giesen of Thevoiceofsandiego.com is a little skeptical that investors are here and that San Diego is a tech hub. But don’t tell that to San Diego Startup Week who just had their 5 day convention. And conventions are one big advantage San Diego does have.

 

San Diego Has All the Charm and a Good Economy – But are You Communicating That Well Enough?

California was just named the 5th largest economy in the world and it’s had a great year in 2016. That’s amazing, but does San Diego’s small business and startup growth compare to that of LA and silicon valley? Some of the data below suggests that despite growth in manufacturing and professional services, talented workers may not want to move to SD county. With the Trump presidency firmly launched, San Diego, San Francisco and Los Angeles may be headed for boom times.

Source: Wallet Hub




Which industries are best for startup businesses in San Diego?

bestbusinesses

Team Up with the Right Partners

Should San Diego Chamber of Commerce and San Diego Regional Economic Development be doing more?  Although some startups have found success, it isn’t easy to succeed especially in digital marketing against tough competition. Companies would be wise to get connected with companies and investors in other cities, perhaps Canada or the UK to build a wider base of success. By networking and accessing those components that don’t and never will exist in San Diego, SD might be able to compete equally with LA, NY, Boston and Silicon Valley. What shouldn’t be underestimated is the desire of companies in Vancouver or Toronto or London to work with SD companies. Motivation is a key factor in performance.

San Diego’s wonderful leisure climate and opportunities are a powerful draw to bring smart talent, business entrepreneurs, and investors from around the world. All that’s needed are people who believe in San Diego!

Check out SDEDC’s downloadable infographic of the current economic stats (June 2016)

sdedc

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Should SD be Leveraging the 4 Pillars instead of Leaning on Them?

San Diego has 4 key industries including maritime/naval, healthcare, tourism, and research.

Although US naval fleets and operations are the biggest engine of business and tax revenue in San Diego, the future of war doesn’t look good. If defense budgets stay at current levels, that’s fine, but San Diego needs to grow and diversify to generate greater opportunity, investment and of course jobs.

percapitasandiegoAccording to dot.ca.gov, in 2012, most employment sectors in San Diego enjoyed job growth. And the city’s current 4.2% jobless rate is extraordinary. Most cities can only dream of that. The largest gains occurred in professional services (+5,700 jobs), leisure and hospitality (+5,400 jobs), and retail and wholesale trade (+4,500 jobs), and education and healthcare (+4,300 jobs). The only sector that lost jobs was government (-1,400 jobs).  

It’s expected that from 2013 to 2018, growth will average 1.9 % per year and the fastest rates of growth will occur in information and professional and business services with annual rates of 3.8% and 2.9%

Compare SD’s per capital income growth to San Francisco’s pictured here at right, and you can expect more skilled, creative talented IT related workers to choose Palo Alto and Mountainview rather than San Diego to work and live. But for startups, it might be better to stick to Toronto (see Entrepreneur.com’s vote), Vancouver or Charlotte. Boston, LA, San Francisco, and Silicon Valley are expensive. And Sergei Brin of Google agrees.

Don’t launch your startup in Silicon Valley. During the boom cycles, the expectations around the costs – real estate, salaries – the expectations people and employees have … it can be hard to make a scrappy initial business that’s self-sustaining. Silicon Valley is good for scaling that opportunity, providing more capital and allowing more risk.” — Sergei Brin stated at the Global Entrepreneurship Summit June 27, 2016

From 2016 to 2020, SD’s population will grow about 180,000 and per capita income will grow about $4,000 to an average of $58,428. The professional services sector will see the strongest job growth in total of more than 20,000 new jobs.

sandiegoindustries

percapitasanfranciso
San Francisco’s average income is $30,000 above San Diego’s. It will take a lot for San Diego Businesses to overcome that, and the fact that Silicon Valley is full of investment money.

And in this graphic at right, we discover that per capita income will rise much faster than the California average (other CA counties will do much better).

High wages in San Francisco, Palo Alto, Mountainview, Santa Clara, San Jose will draw high skilled IT workers like flies. However the Bay Area is pricey and the cost of doing business there will eat away at capital and profits.  Silicon Valley looks to India for alleys but Donald Trump might throw a monkey wrench into their machine.

 

REAL ESTATE: High volumes of sales and soaring home prices indicate that compared to the rest of the nation, California metros are benefitting from strong housing sector growth in 2013. San Francisco is considered by some to be the strongest market in the country, closely followed by several other California metros including San Jose, Sacramento, Orange, and San Joaquin Counties.

 

Where will you find San Francisco apartments for rent? Are you looking for the best cities to invest in real estate in 2017? Where is the best Vacation destination: Costa Rica or San Diego? Is this he right time to sell your home? Reports suggest people don’t intend to sell their homes so what impact will that have on the US housing construction forecast?  How will first time buyers ever get the mortgage financing they need to buy?

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Hotel SEO – Los Angeles San Diego Orlando Miami New York Boston

Hotel SEO – Creating Customers out of Travellers

Whether it’s cheap flights or business class hotel bookings, you know how searchers look hard on Google for the right rates and locations.  

And while expedia, hotels.com, trivago, and airbnb are also well aware of the power of Hotel SEO and have big outreach via social media, there’s plenty of opportunity to build traffic for your hotel or B&B Inn.

Today, it’s all about the customer journey, the experience they have while searching. That search may begin with “cheap hotel rooms” but with excellent search engine optimization and expert content strategy, the path that travel consumer takes can be managed. We an show them a better solution than cheapest hotel rooms, New York, or San Diego hotels.

SEO is just the beginning. Content strategy and content engagement pave the way to hotel bookings and revenue




How much Traffic can Hotel SEO deliver? A lot.

In fact, I doubled a major hotel’s traffic and made a big impact on their bottom line. This was traffic generated via Google, Yahoo, direct visits, and other website referrals. Adding a million new visits per year makes Hotel SEO a respected profession. I’d be delighted to perform SEO for your hotel brand.




I do love travel and hotels are recognized as convenient, safe, and comfortable accommodations. Your SEO specialist should have a passion for destinations. My personal favorites are Banff, San Diego, Costa Rica, Whistler BC, and Florida. Any many more locales await!

And while AirBnB has put a good deal of pressure on the hotel industry, hotels have innovated.  Years ago, hotel marketing communications were formal and narrow thinking. Yet today they’ve opened up to more personal and creative interactions with travellers looking for fun, helpful and engaging content.  There are alternate paths on the hotel customer journey.

AI Solutions for Hotel Marketing

With artificial intelligence marketing software beginning to roll out, the role of Hotel SEO specialists will evolve. The new AI marketing software brings unbelievable insight and power to SEO specialists. Now we can test content for impact, clickthrough conversion rates, and engagement improvement. AI marketing and content personalization software is a godsend to those looking for big improvements.

How to Build Hotel Search Rankings?

Achieving rankings, wide and deep, actually requires a lot of content, ingenuity, and social connectedness.  There is original content and then there’s more content that we might glean from your property databases. Whatever can help us generate rankings and build our relevance to RankBrain and searchers.

The strictness and avoidance of risk that major brands have as their achilles heal, is just one area where your small hotel can exploit. On a local level as well, many hotels won’t play the give and take that high performance SEO takes. So whether it’s local SEO or large scale Hotel SEO, there are niches and opportunities where you can beat the big brands and get solid exposure.

What do You Need to Win your Google Rankings?

  1. bold, confident keyword selection (head and longtail both)
  2. clever, engaging content constructed as a whole on your website
  3. high performing EPIC level visual content
  4. high quality, sharable blogs, pdfs, videos, photos
  5. interesting, engaging blog posts using semantically relevant copy
  6. high quality travel-related stories

Good Content for Engaging Behavior

Yes, as I demonstrate in my new SEO Book, there is no dichotomy between SEO and Content Strategy. You can align and combine to make Google and customers have the same pleasant and and convincing experience. Let’s get your Web presence optimized from top to bottom.




Dream Client Strategy | California SEO | Insurance Company SEO | SEO Consultants | eCommerce SEO | AI Marketing SEO | Visitor Engagement Improvement | Personalize Content | Los Angeles Real Estate | San Diego Housing | Buyer IntentSEO San Diego Conference | Housing Forecast

Marketing Agency San Diego Los Angeles San Francisco – Blueprint for Success

Understanding The Marketing Service Ecosystem

themarketingagency

If you’ve ever wanted to launch your own marketing agency, in San Diego, Los Angeles or Boston, you’ll be glad to know I’ve worked for those who have done it. They became quite wealthy and enjoyed fantastic exposure to the latest technology, ideas and had money to travle worldwide. There’s a lot of benefits.

If you like the idea, then Paul Roetzer’s new book The Marketing Agency Blueprint should be a vital and fascinating resource. And I might add that my new book and services might be part of your future too.

The Marketing Agency Blueprint is chock full of ideas, advice and resources on how to build a successful digital marketing agency. The market for marketing agency services is increasingly complex so this type of book is excellent for clarifying goals and building a plan of attack.

Just about everyone and their grandmother is launching a marketing company today, so if you’re serious, you’d better get a copy of this book. Roetzer describes a new type of agency that uses the best available media channels to win. He says pure play digital agencies will likely go out of business along with traditional agencies.

This is a disruptive, bold approach for marketing businesses, and I suspect it will require a good deal of confidence for many agency owners to implement his new era plan. Even if you don’t follow it, you’ll learn a good deal from this book.




The Marketing Agency Blueprint

What’s exciting about Roetzer’s treatise is its insight into the marketing services ecosystem. You’ll understand how marketing is changing and how agencies must evolve to excel in this era.  Roetzer emphasizes an agency’s willingness to be entrepreneurial, tech savvy, open to change, and execute faster than competitors as keys to success.

I would counter that excellent new business development strategies, powerful UVP, a relevant brandgiving, networking,  reaching influencerscustomer awareness, and excellence in choosing clients are vital. But you’ll find he does address some of these matters.

He says top agencies will pivot on the depth, versatility, and drive of their talent. Yet that discussion actually opens up the weakness of the book and some of his recommendations, as I’ll point out below. As much as I like a book, idea or venture, to not understand its weaknesses is unwise.

The Real Problem: Clients are Doing Things In-house

Roetzer doesn’t get into too much about how to get rid of the current nemesis —- the in-house specialista. In-house specialistas are replacing marketing agencies. They’re in the driver’s seat, have lots of time, inside knowledge of the client’s business, and the boss’s belief that in-house is the way to go.

Another issue is that clients are giving up on traditional advertising and turning more to integrated, multichannel marketing.  However, this book does guide you in how to become relevant again and build the confidence to really delve into clients mindset so you can “create” a new client out of one you’re losing your grip on.

What is his solution really? Hire versatile, skilled talent and use a marketing platform to provide solutions faster and more adeptly.

Hybrid Agency – Adapting to Provide the Ultimate Service

The book discusses how a new hybrid agency business model will guide successful new agencies. This isn’t really new, but I do think his book clarifies the matter.

In Chapter 2, he describes agency models and which attributes of them are worth saving.  Strangely, in Chapter 1, he suggests revenue production should replace billable hours as the payment model.  This bizarre reordering of Chapter materials is disorienting, but I’d advise skipping past Chapter 1 and come back to it later. He offers plenty of other disruptive ideas which you and your clients may or may not like.

In Chapter 3, a very good one, he discusses how to assess excellent talent which he dubs “Hybrid Pros.”  However, he doesn’t discuss how to motivate and compensate Hybrid pros. This last point hurts his credibility a lot. Are we supposed to keep compensation strategy old school while we change everything else? How does that make sense? It’s almost as though he doesn’t like where his own disruptive, innovative system is leading, or that his own employees will be reading his book.

Here’s Some More Money. But I Don’t Want Money

Bait business
Old School Motivation is Going the Way of the Suit and Tie

I’ll help Paul out on this one. If you’re going to motivate employees to learn, perform, be creative and engaged, keep them from jumping ship, and dedicated to the “team is everything” theme, you have to compensate them and let them create a work life that lets them access 100% of their potential.

Star Hybrid Pros will want a good salary but they want other benefits too.

 

Employees and their specific lifestyle, learning style, desire for experience and engagement, and unique motivational rewards have to underpin  your business model.

Such incentivizing is certainly part of Google’s business model and is how they foster creativity and imagination.

Optimally, you have to give them freedom to add value, grow and feel empowered. This way, they will generate the revenue you’ll need to pay them. Basically, they’ll pay themselves and you’ll get a sizable cut.

There are 7 more chapters including building a scalable infrastructure, controlling the sales funnel, and optimizing inbound marketing strategy. There’s plenty more insights from Roetzer to filter through. I’m going to explore all of it further chapter by chapter because I think it answers a lot of questions, and stimulates interesting thought on how to run a business today.

The Marketing Agency Blueprint is a good read for anyone in business, even those who don’t need a marketing agency.

 

I hope we’ll speak soon to collaborate to help you build the most cost effective yet productive digital marketing agency.  Let’s talk now at 416 998 6246.

I serve local businesses in San Diego, Los Angeles, San Francisco, Sacramento, San Jose, and Phoenix.

New SEO Book

The SEO / Content Strategy Book 1.0 is Out!

It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book.

SEO Content Strategy Guide by Gord CollinsThe SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products need to be evergreen assets and work in tandem with artificial intelligence.

Besides the basics of SEO explaining how to build a powerful keyword strategy and linking sophistication, you’ll discover how to align your content with how Google spiders and ranks your webpages. There’s so much more to learn about advanced SEO in the book. It’s readable and a fascinating topic.

Whether you’re an eCommerce shop owner, dentist, landscaper, plumber, auto shop owner, Realtor or mortgage agent, or marketing agency manager, this is one book you need to read.

From Value Props to AI Robots

Marketing is going online and it’s increasingly driven by AI robots and a sophisticated presentation of your digital content. Your business and brand is your content. This guide will help you understand what your marketing goals should be and what assets and strategy will help you get your message across with laser clarity.

It’s all about making your customer feel good.  That one single emotion they feel before buying is the key. That’s where all friction, doubt, and fear subside, and where the customers commits completely to buying. This book will help you generate that one single emotion.

You’ll discover this is much more than your usual SEO Book or Content Strategy Book. It’s a system of strategic digital organic marketing. Because FREE is a powerful inducement. Save some money doing SEO so you have more for your marketing staff, PPC, and content development. Watch your complete marketing mix be amplified through this amazing strategy system.

Order the SEO / Content Strategy Guide Online Now!

 

Coffee Shops

Find a Coffee Shop Near You

Below you’ll find a large interactive map of coffee shops in your location. Whether you’re in Los Angeles, San Diego, San Francisco, Toronto, Seattle, Sacramento, Orange County, San Jose, Las Vegas, New York, Boston or Miami, no worries.

Cool Social Coffee Shop in Los Angeles – courtesy of LA Confidential Magazine




If the coffee shop for you isn’t there, they don’t want to be found! And while you might find Starbucks shops and McDonalds Cafes galore in most cities intown or on the road, the most popular and prevalent, you should check out other shops and bistros for a special organic or Costa Rica flavor.

Some independent coffee shops offer exceptional atmospheres, fun, relaxing and with views!  Find one below, local to your specific geolocation.




Where are the most popular coffee drinks?

  • Americano. A shot or two of espresso with a little added hot water.
  • Cappuccino. is an Espresso with some steamed milk topped with foam.
  • Café au Lait. Half coffee with half steamed milk.
  • Espresso. Brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee beans
  • Latte. Made with espresso and hot steamed milk, but milkier than a cappuccino.
  • Breve. American variation of a latte: using steamed half-and-half mixture of milk and cream instead of milk
  • Macchiato. Espresso macchiato, is an espresso coffee drink with a small amount of milk, usually foamed
  • Chai Latte. a flavoured tea beverage made by brewing black tea with a mixture of aromatic Indian spices and herbs

What is your Favorite Coffee Shop and Coffee Drink?

Global coffee drinkers consumer more than 2 billion cups of coffee per day, and the coffee industry employs 5 million Brazilians, and millions more workers in Costa Rica, Columbia, and Vietnam. Coffee sales represent about 80% of revenues for many restaurants worldwide. And let’s not forget how many workers it employs right here in the US from Los Angeles, to Miami to New York and Chicago. Literally millions of jobs depend on the sale of coffee.

Which coffee shops brands have the most locations?

  • McDonalds McCafe – 1300 locations
  • Costa Coffee – 1700 locations
  • Tim Hortons – 4300 locations
  • Dunkin Donuts – 10,000+ locations
  • Starbucks – 20,00+ locations

Coffee is big in America (Starbucks had an income of 4.2 Billion dollars last year) and it’s becoming big in China too. And that means thousands of coffee shops are springing up in countries that have normally not been big consumers of java.

America Divided on Which Coffee Shop Brands They Prefer

Coffee Brand Map courtesy of Maptitude.com




Most searches for a coffee shop near me are likely to involve a Starbucks downtown, on a highway, or near an airport. The map below plots them out in detail with driving directions, sometimes a picture, and a menu.  You may have to push the “+ button” until you drill down to specific areas where coffee shops near you will appear.

 

Find Coffee Shops Near Me

Find restaurants near me Los Angeles, restaurants near me in San Diego, and restaurants near me in Toronto. Enjoy dining out tonight with the food, drinks and atmosphere you’re hoping for. Enjoy your visit and make some beautiful memories.

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Best US Cities Rated 2017

Which Are the Best US Cities to Live in?

Dreaming of a better place in US to live in 2018? You’re not alone. Millions of people think about moving to another city, but aren’t sure of which US cities hold the most promise for enjoyment, lifestyle, housing, health care, education for kids, and future job prospects.

If you were going to move anywhere in the US, which cities would you choose?  Are you ready to sell your home for the best price, use a system to find the best house, search for a great job, and finally enjoy a new lifestyle? Check out the list of best cities to live in below.




Americans are more mobile than ever, and migration has been strong to  some states such as California.  The Millennial generation in particular are more open to moving to another city to launch their careers.  And too, baby boomer retirees are looking for places to raise the quality of their lives.

It’s wise to know if your state is a dead end in terms of employment and economies.  Ask Michigan Millennials and Gen Xers if opportunity in a state can dry up. And ask Californians if high tech fortunes can draw Millennials. The answer is a resounding yes, and people will migrate to capture those jobs and other opportunity. Check the US job forecast for US Cities and the US housing market too.



However, it’s not always about an affordable retirement or great jobs. Sometimes what people want are better communities, nicer weather, and a higher quality of life. But which cities are best for combining all of these benefits?

Whatever version of a better life draws your attention, you’ll find the best cities to live in ranked below by three different organizations. If on different lists you find one city keeps popping up, you might want to drill down to find out more about it. Find out why it’s sending out good vibes and what it is that makes it so special.

And for retirees, which cities offer affordability, safety and health care?

Which are the best States to Live?

Some states have zero income tax, such as Florida and Texas, but other than that big incentive, is the attraction of a state important enough to draw you to one of its cities?




Best Cities Lists from Niche.com, BusinessInsider, and US News.

Here are the ratings of the Best US cities to live, as taken from 3 different surveys. It appears the city of Austin Texas draws a lot of votes as the best place to call home.  Why they choose Austin might be a good cue for your own rankings.

Why is Austin considered the best city in the US? It could be job prospects, climate, low cost of housing or renting, low unemployment, and short commute times. Austin is also considered somewhat of a boomtown, despite the lower price of oil which has driven the Texas economy. Texas has no state income tax which could be a big incentive for many start-ups and workers considering relocating there. The more you check out the lifestyle in Austin, the more you’ll agree, that overall, this place is perhaps the best city in the US.

City Rank   Niche.com Business Insider US News
1 Ann Arbor, MI Denver, CO Austin, TX
2 Naperville, IL Austin, TX Denver, CO
3 Arlington, VA Fayetteville, AK San Jose, CA
4 Columbia, MA Raleigh-Durham, NC Washington, DC
5 Berkeley, CA Colorado Springs, CO Fayetteville, AK
6 The Woodlands, TX Boise, Idaho Seattle, WA
7 Plano, TX Seattle, WA Raleigh and Durham, NC
8 Overland Park, KS Washington, DC Boston, MA
9 Boulder, CO San Francisco, CA Des Moines, IO
10 Irvine, CA San Jose, CA Colorado Springs, CO
11 Cambridge, MA Des Moines, IA Boise, ID
12 Richardson, TX Minneapolis-St. Paul, MN Nashville, TN
13 Bellevue, WA Grand Rapids, MI Charlotte, NC
14 Alexandria, VA Sarasota, FL Dallas Fort-Worth, TX
15 Sunnyvale, CA Charlotte, NC San Francisco, CA
16 Round Rock, TX San Diego, CA Minneapolis, MN
17 Madison, WI Houston, TX Madison, WI
18 Rochester, MN Omaha, NB Grand Rapids, MI
19 Raleigh, NC Charleston, SC Houston, TX
20 Fort Collins, CO Portland, OR Sarasota, FL
21 Columbia, MO Dallas-Fort Worth, TX San Diego, CA
22 Austin, TX Nashville, TN San Antonio, TX
23 Sandy Springs, GA San Antonio, TX Richmond, VA
24 San Francisco, CA Madison, WI Omaha, NB
25 Seattle, WA Harrisburg, PA
26 Scottsdale, AZ Honolulu, HA
27 Carlsbad,CA Salt Lake City, UT
28 College Station, TX Richmond, VA
29 Santa Clara, CA Portland, ME
30 Thousand Oaks, CA Boston MA
31 Charlotte, NC Oklahoma City, OK
32 Torrance, CA Little Rock, AK
33 Tempe, AZ Tulsa, OK
34 Charleston, SC Jacksonville, FL
35 Lincoln, NB Greenville, SC
36 Minneapolis, MN Albany, NY
37 Boise, ID Cincinnati, OH
38 Huntsville, AL Fort Myers, FL
39 San Diego, CA Winston Salem, NC
40 Lexington, KY Melbourne, FL
41 Denver, CO Albuquerque, NM
42 Omaha, NB Tampa, FL
43 St Paul, MN Indianapolis, IN
44 Provo, UT Orlando, FL
45 Pasadena, CA Louisville, KY
46 Durham, NC Columbia, SC
47 Virginia Beach, VA Pittsburgh, PA
48 Gainesville, FL Phoenix, AZ
49 Fargo, ND Kansas City, MO
50 Kansas City, KS Columbus, OH




Best Cities to Retire in the US

If you’re retiring in the next few years, you might come to a different conclusion. In that case, Albuquerque, San Diego, Sarasota, or Fayetteville NC might be to your liking. It

seems many of the favorite retirement towns are college towns in the US southeast.  Check out AARP’s list of best cities to retire in the US.

Best Cities for Graduates to Move To

The preference for college graduates to move to might be significantly different than retirees. Look for cities with the best jobs forecast for the next 5 years. Also a factor is the rental market and property investment in those locations.

There you have it, a full resource list and a ranking of the best cities in the US to live.  If you’re a graduate or retiree, good luck choosing the city that will host the next phase of your life. Have fun and live well!




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Should you Sell Your Home Fast or for a Higher Price?

How To Sell Your Home

Spring 2018 is almost here and prices are still pretty good in many cities.  If you’re a homeowner looking to sell your home in Toronto, San Diego, New York, Seattle, Denver, Los Angeles, San Francisco and Miami you have a chance to sell it for a very respectable price.

After closing their sale, the homeowners will have a moment to reflect on it.

And they do think: “I wish we had gotten more for our home. It would have made a difference for us. Selling quick didn’t leave us with a satisfying taste.

The reason for that is, when the emotional attachment to the home was broken, they suddenly realize it was just a house and that quite likely someone else valued it even more than they did.

There are buyers out there who would be in ecstasy if they found your home. You need to take your time and reach those people.





When you do, you won’t care about agent commissions, paperwork, and showings. You’ll get a life-changing price for your home and so you should after the blood, sweat and tears you shed to pay it off. The best hours, days and years of your life went into paying that house. Get what you deserve!!

Top Recent Posts: Toronto Foreign Buyers Tax | Best Cities to Buy Rental Property | Highest Quality Content Wins | US Housing Market | When Should I Sell My Home? | Google Still Number One




Sell Fast?  That’s a Big Mistake

I know, you need to sell fast to cover your new home purchase or to get rid of your ex asap.  Perhaps there are other solutions that will give you time to sell now and buy later. That takes the pressure off so you can make good selling and relocation decisions instead of reacting under pressure. I’ve seen divorced couples keep calm and sell their house professionally and avoid selling for way less.

There are vultures in the market waiting for these opportunities to buy cheap.  Instead, it’s wise not to get overwhelmed with emotion.  Just like the cash in your retirement savings account, emotions will disappear.

Selling your home  intelligently is the smart way to go. So many benefits await. As with the happy old couple in the photo above, you’ll be satisfied with your decision. Good for your self-esteem and good for your bank account.  And retirees can’t possibly have enough money. You’re going to last 25 to 30 years more with no pay check!!

More Homeowners Selling Means More Competition

Yet with this sudden increase in house listings, buyers will have better selection.   You’ll need to do more to win that big price. You can, if you do it right.

From how your MLS listing is worded to the multimedia presentation of your home, to how your home is improved and presented in person, there’s much you can do to boost your selling price.  SELL THAT HOUSE!! for more.

90% of Buyers Go Online to Search For Homes and Information — this is where you intercept them

How to Sell Your House for More

So how you can help sell your home for a higher price?

  1. Be professional about it – create a picture of value for buyers
  2. Treat it as a business and finance decision – establish a price and get it
  3. Be an Internet marketing Tiger –  use a clever, resourceful digital marketer to get your home in front of everyone

The key factor to achieve way over asking price or initiating a bidding war: Internet marketing.  Hire an agent who works with a visibly good digital real estate marketing specialist.




A Realtor Who is Doing their Own Marketing is Leaving Money on the Table

Remember that real estate is a complex business and Realtors hate doing their own marketing. If they are doing their own digital marketing, they’re probably not engaging their pool of prospects and expanding it. Your Realtor needs to be the selling mastermind with total focus on interacting with as many potential buyers as possible.

Hire an agent that respects marketing and isn’t a “transaction specialist.”  A real estate lawyer and mortgage agent do the transactions. Your agent needs to impress you with the power of their reach and persuasion. They must be a selling strategist or you should find another agent.

More Leads and Prospects Please!

Consider what creates a good offer and a record breaking offer: more prospects. That’s right, the more people know your home is for sale, the more bidding pressure there will be, and the more likely the home will be sold for its true value.

Get True Market Value for Your Home

When you sell fast, or have fewer buyers, it means the market doesn’t know about your house for sale.  You won’t be getting true market value.  True market value isn’t comps or your home market evaluation.  That’s the price that other unwise buyers had to settle for.  That’s not you. If you don’t get impulsive or desperate you can get a big price.

And don’t be too impressed with over asking. With homes selling $1 million overasking price, all cash, the asking price is meaningless.




Tell your Agent you won’t hire them, unless they hire me!

Let’s Get Educated so You Will Guarantee a Higher Selling Price

The overall strategy is to: 1) improve your house, 2) use a digital marketing Realtor, 3) and let as many buyers across the country know you’re selling. Because it may be income property investors who will pay more for your old property, you want to hire a professional to help sell it. The additional cash from doing it this way could amount to hundreds of thousands of dollars. One realtor recently got $1 million over asking for an old house in Toronto.

Photo Courtesy of bhgrealestateblog.com

But hold on, not all Realtors have the top selling power.  I hope you don’t assume that going with the most well known Realtor in town is the only way to go. Because Realtors are having an easy time selling right now since there’s so many buyers.

It may look like they’re doing a knockout job, when in fact, they often rely on the MLS and their small list of potential buyers. “Comps” or market evaluation might be code words for “sell fast.”  Keep in mind, that competent Realtors know about the Internet, Google, Facebook and top notch content.

Even top Realtors rely on the small pools of contacts of their team. But that won’t get you a big over asking price. For that, you need strategic digital real estate marketing and pull in big crowds of qualified buyers.




Maximize Reach > Create a Great Message > Filter Unqualified Visitors > Engage with Real Buyers > Close

Here’s the Best Ways to Sell Your House Quick and for More

  1. Check out your realtor’s website and review these home selling tips
  2. Check out their real estate marketing provider for their effort and performance
  3. Ask them how they will improve your house for selling
  4. Ask them how they will achieve ‘over market value’ and if they’re not out to maximize your selling price don’t hire them
  5. Offer the chosen Realtor a higher selling commission if they get way over market value – they’ll be worth every penny
  6. Ask them to provide a complete breakdown of their marketing and sales process and the marketability of your home
  7. Ask them what makes the most difference to selling at a higher price and how they will focus on that key tactic

While you might thinking that selling fast involves a quick paint job and covering up stains on the carpet, the real strategy is good marketing. And if you’re holding off paying a Realtor a commission because you resent all the selling costs and their 5 to 6% commission, relax. If you choose a digital real estate agent, they will give you a fantastic return on your investment.

 

Those who shop the MLS listings are often bargain hunting. Are they going to have the resources to step up the price? Not likely, which is why you need to expand your reach and make your home look like a million dollar listing. A digital Realtor offers much better reach to buyers all over the planet and throughout your city and can elevate the value for the buyer.

Hire a modern professional and you’ll be rewarded many times over with a no hassle transaction from a qualified, eager and willing buyer. No haggling and your old house will sell fast enough. Don’t sell your place in 3 days. You can reach tens of thousands or perhaps hundreds of thousands by being patient and selling it professionally.

This blog enjoys a rate of 1 Million visitors per year and you are one of them! I reached you and I can reach anyone who goes online. Get smart about digital marketing and you’ll get more than you could hope for.




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14 Ways to Improve your House Selling Price ⌂ Home Selling Tips 2018

Should I Sell my House in 2018?

With the spring season straight ahead, this may be the best time to sell your house. Demand for low rise condos and detached houses is strong and with good marketing and sales strategy, you may be able to push your selling price up high through enticing rental income property investors.

Where will you move to? How about where you’ve always dreamed. Stats show babyboomers aren’t selling their homes because they have nowhere to move to. If a Realtor can solve that problem, they would be millionaires quickly.

A Realtor can help you determine what repairs are necessary and with the key task of finding your next home. And it’s not just a process of finding a home to buy, it’s more a process of gracefully moving into a new exciting phase of your life.



Why Should You Sell This Spring?

  • highest demand season from buyers (April/May/June)
  • prices are good and potential for multiple bids is strong in most cities
  • mortgage rates are low and you can lock in for 10 to 20 years
  • construction has been brisk so new homes are arriving on the market
  • if you’re a babyboomer you need a new home that suits your needs and lifestyle
  • the economy is excellent and looking strong so you can take a chance
  • waiting for price peaks is not wise (e.g., Toronto homeowners have seen their home values plummet recently admidst the rising fear of a crash)
  • forecast is good (check the outlook for houses for sale)

The point of selling your home is in getting the best price with good marketing, and exploring the options you have. Are you looking for a new job? Wages are rising and each month 200k new jobs are being created. Would you like to move south? Florida home prices are in a lull. Good time to buy there. Would you like something with a rental income suite or granny suite?  Now you’re getting smart.

In this post, you’ll discover 14 tactics to improve your selling price. We’re in a digital world, so please don’t rely on a traditional Realtor with no online presence. Maximum price depends on your ability to reach home buyers. That’s marketing. Everything’s about marketing.

Make sure you read the housing crash factors to zero in on issues in your local market or wherever you’re investing.

Let’s Not Get Greedy

Miami, Denver, Toronto, Vancouver, Seattle, Los Angeles, San Diego, San Francisco, New York, Miami, and Houston homeowners are making the decision sell their homes and move onto their retirement or to a better life. Some are driven by the spread between the big price they can sell their home for, and the cheap prices they can buy elsewhere.

For some, perhaps yourself, this 2018 winfall is hard to comprehend.  So keep your composure, take a look at the top 10 best house renovations to do before you sell your house in 2018.

If you’re wondering how to sell your home for more, here’s some home selling tips that might help you get to 100% more on your investment.




14 Ways to Get a Better Price for Your House

1. Find a Realtor with a great online marketing presence and then ask to be featured on that site. Make sure they advertise your home on Google and Facebook. Build preference right away. Exposing your home directly online is excellent because your selling proposition or offer is right in front of them. No vague promises but a real home for them to obsess over!

2. Promote your home for a while before putting it up for sale — set the foundation for getting a lot of bids. It takes time to get the message out to all potential buyers who may include foreign buyers. A fast sale will likely be below asking price.

3. Ensure your agent spends a lot of time contacting other real estate agents in your city since you want to access as many networks as possible. Ensure your agent is as accessible as possible to show the home and answer questions. Your agent should use SMS as much as possible because it enables fast communication.

4. Ensure you have a top notch video of your home highlighting its best features and about your great neighborhood and feature the prices of nearby homes too. Give the prospects the best context possible to see your home as the most desirable.

5. Hold a selling party and invite all your neighbors, family and friends. This is a very important event and you want the very best results. Any prospects showing up can meet the neighbors and that can be a good selling point. Don’t invite your crazy neighbors and ensure your family are nice and sociable.

6. Research local comparative homes for sale and previous solds and determine what was wrong with them and what features buyers liked.

7. Leave behind something really cool that they would like. If it’s a 55 inch screen TV, or buy a tasteful, new chandelier or expensive barbecue — something they’re bound to like. People are impressed with generosity. An instant heating water heater might be another feature that’s not expensive but highly desirable and influential.

8. Fix everything including broken faucets, door handles, floor squeaks, and make sure nothing annoying or embarrassing is visible which can ruin the mood of your showing.

9. Get your home professionally cleaned. Professional cleaners have super effective steam cleaning machines and solutions that get carpets, tiles and grout very clean.

10. Paint the interior rooms a neutral color. Given what you’re going to get for your home, don’t skimp on covering up the old, gloomy, or weird colors.

11. Clean up the yard and exterior surfaces of the home. Curb appeal is no joke. The buyers mood is set upon seeing your home from the street. Do a little landscaping, green up the grass, fix broken side walk pieces. Buyers are affected by how relaxing the yard, patio, or deck looks.

12. Have the home professionally staged. Home stagers know how to make homes look really inviting. They’ll increase the apparent value and make visitors want to linger in the home. The longer the buyers stick around the more they build their intent to buy.

13. Fix the roof and clean it. Getting the dull look out of the roof can make it look newer and reduce worries about it.
14. Promote and Sell your Home soon because for many people selling theirs and moving is easier in the May to August period.

Good Luck on the sale of your home. It is a wonderful thing you will be rewarded for all the years of hard work you spent in employment to buy it. I hope you view your home as an investment and not a keepsake.  It’ll help you achieve the right frame of mind to the results you hope for and need.




Houses for Sale: Boston Houses for Sale | Houses for Sale San Diego | Houses for Sale Los Angeles | Houses for Sale Miami | Houses for Sale San Francisco | Houses for Sale Phoenix | Houses for Sale Denver | Houses for Sale

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GordCollins.com, your homepage for the most powerful Real Estate Marketing and Investing Strategies for 2018 and the next 5 years.

Get More Google Traffic

Capitalize on Google’s Fantastic Gift of FREE Traffic

Google is still tops in online reach and vital to succeed with.  I want to share my enthusiasm for big Google exposure. Check out their ad revenue, stock value and marketshare growth to confirm they are King of the Castle. When it comes to website traffic, there isn’t much else to talk about, so let’s focus on the King.

Google is the traffic bringer and it’s the kind of traffic that is actually looking for your product or service. How great is that?!  So let’s clarify in this post why it is so wise to recommit to Google and how it underscores Internet marketing success.

Graphic Courtesy of Search Engine Land

Forget what else you’ve heard about Facebook, Snapchat, and Instagram. It’s all bunk. Google delivers far greater value which is why the smartest executives and small business owners focus on Google to build awareness, brand equity, and even direct sales.

Google is simply fantastic, so avoiding competing for search traffic because it’s competitive is a poor business decision. Neglecting Google could be that one bad decision that Tony Robbins often talks about in his seminars, the one that takes you down the road to nowhere.

Visit the Googleplex in Mountainview California

This snippet from my blog’s analytics report shows that in the last 2 months, 91% of traffic arrives via Google (Yes, Facebook referrals are growing strong too and working the two together is great).

Current Pageview total: 1 Million per year. Goal: 5 Million per year. You can have this kind of ambition and success too.  Believe it. No time to waste because it takes time.




What About Facebook and Linkedin?

Facebook and Linkedin can be useful when used in concert with Google SEO. Where Facebook and Linkedin come into play is after you’ve established yourself on Google as trusted and authoritative with value to share. That value can be distributed to create impressive effects via social media and Google rankings. The trick is to use them together strategically with a feedback loop, to make impact, engage, build intent and share the message. Google sees all this and will reward you with impressive web traffic.

Google Facebook Marketshare
Infographic Courtesy of Visual Capitalist – Google and Facebook Dominate Internet Marketing

Larry Kim and Neil Patel

If you’re an Internet marketer, you know who these guys are. They built their impressive companies by creating high quality content. They built their awesome businesses on FREE traffic from Google. Their success with Google has launched them into completely new opportunities they could never have dreamed of. Larry started in Winnipeg, Canada and moved to Boston to build his business empire, Wordstream.  And he was a developer with no interest in blogging, but when he got into it, he found a reward he couldn’t imagine.  This should be your story too!

And Neil Patel is the pentultimate Google and content marketer and owner of KissMetrics. I didn’t say he was the best. But he certainly made the smart decision to capitalize on Google intelligently and he offers some excellent content to small business owners. He’s quoted his site’s traffic from Google, and it’s about a million a month. Ask him if Google is King.




15 Reasons Why Google is So Important – Courtesy of Syed Ali

Why is Google Still King on the Internet?

Google gives consumers and other searchers what they’re looking for – information, inspiration, justification and a sene of mastery about a topic, product, service, industry, technology, etc. People want to feel in control, that they’re making good decisions and Google has always focused on solving that need.

Everyone turns to Google, not Facebook, Linkedin, Twitter or Bing. And can they turn to the major media publishers? Increasingly, with the presence of biased media coverage, fake news, and other propaganda, people are turning away from the news organizations.

How about 3,000 visitors per day from one single blog post?

Blogs are the Core of Internet Marketing for Good Reason

People read blogs for deep, unrestrained, and intimate exposure of topics, details, and solutions. Blogging will grow in influence, so if your blog sucks, you risk being left out entirely. And that means ad campaigns will be your only source of new customers. Successful blogs looks simple and free form, rough around the edges, yet the content is purposely created, linked, and promoted socially to maximize performance.

As you’re planning your Internet marketing campaign and budget for 2017 and 2018, reconsider devoting more effort to your content strategy and SEO efforts. The stats in the first graphic above says it all about who is delivering customers and generating sales — Google. And Google wants good content, and their indexing process knows how to tell which is high quality content.

I have epic blogs that draw ridiculous traffic, and visitors come back to those posts and they share them online. Google is very page specific now so you can think of your amazing content as a collection of single pages that must be written and promoted in a particular way. You’ll have to consider whether Google believes your content satisfies user’s typical quest for learning and fulfillment.




How Do You Create Awesome Content?

The best way is to hire me to create it. I know what Google is looking for and what keeps visitors engaged. If you have an awesome designer, videographer, researcher, and graphic artist, wow, that’s a dream. Most often, I’ll be finding people for you to get everything done. If you have a budget to create the format, then we can create EPIC content that will deliver ridiculous traffic from Google and people will share via social media. How about 3,000 visitors per day from one single blog post? (That’s my current best).

Regardless of where you’re getting your online traffic from, it’s your online content which greets, impacts, engages and creates purposeful action. Put together content that is truly unique, interesting, trustworthy, informative, and which makes an impact, keeps the visitor engaged and gets them to return, and gets your value or selling proposition across, and they’ll gobble it up. You’ll get that phone call sooner or later.

You know marketing takes time to generate leads and sales. If your content is bland, typical, conforming, and uncontroversial, then it will take longer.

Time To Take Intelligent Risks and Get Better Results

Think and go outside the box on content, SEO, and engagement and give visitors something unusual, exciting, unsettling, and which invites them into a conversation. Definitely respect Google, the King of Online marketing.

I’m Gord and I create high quality, high ranking, big traffic content combining well chosen topics, keyword phrases, semantically rich copywriting, linked powerfully with a laser clear value proposition:

gord2Content Strategist: Call me at 416 998 6246 

https://www.linkedin.com/in/gordcollins/

 

 

 

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