It’s easy to be genius. You only need an open mind to see what’s right in front of you, and dig deeper to uncover what fortune might be underneath. Okay, maybe you have to do a little work!
One marketing or investment weapon won’t be good enough, you’ll need multiple vehicles:
I was watching a group of kids play tennis at a local park where I play. There were 50 lb, 7 year olds blasting the balls across the court. I thought it was amazing that someone with very little physical strength could hit the ball so hard and so accurately. The instructor had taken their open mind, taught them how to swing and hit properly.
It seemed that if you did it properly, you could hit the ball at unbelievable speeds whether a serve, forehand or backhand – minimal stress and effort. And they had an aresenal of weapons. I played a 13 year girl and she didn’t weigh much more than 90 lbs. I thought my strength and 100+ mph shots would be too much for her. I was wrong. She was good at everything, and put her whole body into all her shots. She wouldn’t even let me touch the ball. Very smart. 100 mph down the lines, every shot and all I could do is watch the balls zip by. 6-0 and it was over.
I learned that I didn’t really know how to play the game and didn’t have the overall skill to take command. These kids learned and executed properly. They possessed a power-packed selection of tools and assets, which together would overpower any opponent’s big strength. It gave them complete freedom to win. How did they learn? An open mind.
The kids instructor took their open mind away from single skill mastery to a mindset of combined skills and overall mastery – to become a professional. This gave them many options which made their individual shots and competitive tactics even more effective.
It’s a big picture, top-down approach that I like a lot, so why not apply it our business goals?
Here We Are in 2017 – is Anything Going to Change for You?
If you’re a Realtor®, think well beyond visits and leads and see yourself as an entrepreneur and investor. Because the blockchain AI future will scare you but delight you – it’s filled with sales people who can fulfill homebuyers and sellers many different ways — not just find a house to buy.
Hundreds of thousands of realtors right now struggle to make ends meet. A lead for them is like winning a lottery. So many of them call me about getting cheap leads for them. Yet, none of them have any money to invest in themselves or launch a sustained digital marketing strategy to build their professional presence. They struggle each day, trying to sap leads from boldleads, commissionsinc, or agentlocator. That’s a tough life.
An Exciting Opportunity to Reach Deeper into Customers Lives
A golden opportunity then, is to capture leads for these starving realtors. It doesn’t matter whether there’s a housing crash either. They will always need leads, and someone is buying and selling. When you have buyer and seller leads, all sorts of other revenue and business opportunities open up. Mortgages, home renovation, financial advice, new technology upgrades, furniture, and more. And when you’ve captured their email address, you can start selling them anything. Total open door. The opportunity goes well beyond serving Realtors with leads, to a building a direct connection with a vast financially enabled audience, where you don’t need the Google/Facebook monopoly to reach them.
The key will be to leverage each tactic or channel to reach more prospects and power up the revenue stream — a top down strategy that leads to better branding and top of mind awareness leading ultimately to market domination.
A Brief Listing of Multiple Business Benefits
strong, sustainable presence online to reach buyers and sellers
strong rankings on Google search
strong reach to home buyers and sellers via social media (Facebook, Twitter, Linkedin)
offering additional services such as personal loans, auto loans, mortgages, furniture, home renovation, solar roof systems, etc.
less reliance on paid advertising or expensive promotion
building a powerful brand presence with a better value proposition
enhanced top of mind awareness with tens of thousands of prospects
accelerating database of contacts
social listening and predictive analytics to listen to your database of people and know when they might be in the market for just about anything
Instead of being trapped in a hierarchical mindset of how “how do I squeeze more from one single, narrow high risk channel“, you’ll be asking “how do I open up an array of channels that I can leverage as one powerful revenue generating machine?” We can draw an analogy to an individual baby boomer investor who searches for multiple streams of income. If one opportunity fails or dissolves, no problem, you’ll have many others to keep rolling on!
Here’s a hint: you need a Realtor, funds, digital content creators, a creative digital marketing pro and an online technology platform. Each by themselves has no power. Not until they come together does the full potential become very apparent. The network of other professionals will appear once you’ve built our core business. They’ll become more vital as time passes, because we need to present their unique value to customers.
Leveraging Realtor’s Sales Crisis
There’s an intense and growing problem in real estate and the economy — there’s no homes for sale. Homeown ers (babyboomers) don’t want to sell. And government regulations have prevented new home construction. The result? Wicked price rises for condos, houses, and apartments all over North America and worse in New York, Los Angeles, Vancouver, Toronto, and San Francisco are a big frustration for everyone. A whole generation is at risk of never having equity in property and paying ever rising rental rates while commuting themselves to death — not quite the American Dream!
The real estate market currently is more of a luxury market with elite millionaire realtors dominating. Don’t be angry with them, it basically fell in their lap because they were positioned so well. Thousands of realtors scrambled to get under their umbrella, like some massive multi level marketing scheme. You need to have that same positioning. Because prices will fall and people will start buying again and the economy will roar. This time though, these same “disenfranchised” realtors and investors won’t be part of the rise. That’s because with digital technology, smaller groups of well funded, expert marketing teams will dominate the market. There won’t even be crumbs for the bottom dwellers.
Prices are Heating Up All Over
All the other realtors will look to lead generation firms for leads. They don’t have the marketing reach or impact to connect with buyers, much less sellers. As I mentioned in my post on lead generation companies, their high volume approach relies on Google and Facebook advertising. That leaves them vulnerable. Remember that ad blocking technology is becoming a real pain for these companies. With fewer ads displayed to reach buyers and sellers, ad pay per click prices are rising. Google has even reduced its ads displayed to 6 or 8 per page.
The battle to reach consumers, buyers and sellers is heating up. Who will survive? Publishers and companies with very deep pockets.
Are you interested in being a “Top Dog?” Contact me about this investment opportunity, unless you have something better? I’m interested in the Los Angeles real estate market. It offers the biggest potential, maximum flexibility, and lowest market entry cost.
With your initial financing concerns aside, rental properties can offer a high, continuous extra income to help pay off your mortgage, meet repairs, and add confidence to your investment decision. If the work concerns you, consider using rental property management software to help out.
Cynics might point to cash flow issues, paperwork overload, and big unseen repairs as key reasons to be way of rental properties. You’ve seen those issues on TV shows, yet the buyers always seem to handle them an make a big profit. If your plan is to retire happy in Costa Rica or Mexico, this is probably the best way to make that happen.
Watch this excellent Video from Phil Pustejovsky about how to succeed: Take responsibility, think opportunity and take massive action:
Another promising area to investigate is foreign student housing in Vancouver and other high demand cities. Vancouver BC is very attractive to students from China, Hong Kong, Indonesia, Singapore, Dubai, Germany and other counties where wealthy families want to have their kids educated.
They find Vancouver safer and more relevant. CIBT is one company to watch with their huge portfolio of properties in Greater Vancouver, Canada.
Factors that Support Investing in Income Rentals
There’s a housing market crisis across North America and demand for rental apartments, condos and houses will stay high. It’s unlikely that a quick solution will happen to generate housing for everyone. This land development held up by legislation, it’s a sure bet that rental property is going to be a hot investment sector.
Here’s 11 Reasons You Should Take Rental Income Investing Seriously:
growing number of Millennials entering their family starting and home buying years
mortgage rates not forecast to rise much
rental prices can stay high because employment is good and renters have no options
stories of renters destroying the place almost never happen (renter screening process)
you can deduct mortgage interest and real estate taxes on rental properties
you can write off utilities, insurance, repairs and maintenance, yard care, association fees
write off upgrades such as decks, pools, tankless water heaters, and even landscaping
write off depreciation of assets/home
write off solar power generation unit
the income won’t become taxable until you run out of upgrades/repair costs
the renters will have to cover any cost of living or mortgage rate growth
That’s quite a compelling list of reasons why buying a rental property makes incredible sense. And if you live in the unit, then you’ve got your cake and you’re eating it too. So far from being a risky investment, rental income properties have built-n safety and tax features that make them a no brainer. All you have to do is find financing.
Here’s how to calculate the numbers on a rental income property such as cash flow, capital expenditures and all the rest.
What is a typical Return on Residential Rental Property?
Real estate marketing services in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.
If you’re buying a new car, or you’re moving away from the San Francisco Palo Alto Mountainview Bay area, or your car insurance policy is up for renewal, this is a good time to review how much your auto insurance policy is costing you.
The rate of growth of electric car manufacturing is increasing. Chances are you’ll be buying an electric car. Are they cheaper to insure because they don’t have a gas powered motor? Likely not. It has the same likelihood of being involved in a collision and repairs could actually be more expensive.
In the meantime, explore and compare car vs truck insurance so you’re able to get the best rates. If you’re saving even as low as $700 per year on your policy, that’s still $3500 over 5 years. And since most drivers tend to stick with an insurer out of convenience, it’s likely your premiums will rise over those 5 years. The major insurance companies have no inclination to provide lower quotes if they don’t have to. By shopping online for insurance, you’re putting pressure on them to lower those automobile insurance rates.
San Jose CA Auto Insurance Agents
Coast Auto Insurance Services Inc
1858 W San Carlos St,
San Jose, CA 95128, USA
Acceptance Auto Insurance
2354 Alum Rock Ave,
San Jose, CA 95116, USA
Harrington Insurance Agency
6920 Santa Teresa Blvd #101,
San Jose, CA 95119, USA
Shop around for the cheapest car insurance rates online. Rates vary inLos Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Chula Vista, Escondido, or Santa Monica.
The Net Benefit of Real Estate Investors – $9 Billion!
A joint survey by Bigger Pockets and Memphis Invest revealed some fascinating insight into the attitudes of real estate investors and their impact on the US economy. They concluded in their 2014 report, that 28 million real estate investors have a $9 Billion+ effect on the economy. The survey results are displayed in the infographic below.
This really is timely and newsworthy. The numbers in 2017 might be even higher. Add investment in new multi-unit rental property and commercial real estate and the numbers are astonishing. If money begins leaving the stock market and pours into the housing market, how will this affect your own best investment picks?
In the past ten years, investment has been focused on electronic technology and software and with that, the US economy hasn’t fared well. Housing is something the US has always done well and it looks like the general population is about to get wind of this fact.
The spin off investment in furniture, appliances, home servicing, renovation, new school construction, new retail establishments, and more creates jobs in the US and further investment within the US. Is Donald Trump ready to capitalize on this basic and proven economic process? Quoted in a Bloomberg report, Robert Shiller says the US could be in for boomtimes and that means lots of new developments and higher home prices.
Perhaps this is the signal we need to put more investment dollars into real property, whether for buying as an income property investment or in new homes to live in. This infographic offers some excellent insight into investor profiles, risk tolerance, rental price predictions, and more.
Trump: Responding to the Housing Crisis
It’s hard to argue that there is a housing crisis across the country. Even in Canada, with its limitless supply of land, there is a housing crisis too. So we know there is and was something very negative that has been suppressing investment in real estate in North America. This could be about to end with the Trump era.
It’s still uncertain as to what he intends to do, and he probably hasn’t decided what to do. It will all play out in real time. Investors, governments, builders, renovators, realtors, and mortgage agents will have learn, react and plan on their feet. So, it’s an exciting time where everyone will have their values and understanding of the economy, housing market and real estate investment wisdom challenged.
There will be some big failures in the coming years too as Trump further drains the swamp. Old and young investors alike will find the new, clean swimming pond frighteningly responsive and hazardous with all-new predators and regulators. They all want a piece of the housing pie too.
Is 2018 the right year to buy rental income property? Which are the cities with the best return:LA, San Francisco, San Diego, Seattle,Phoenix, Denver, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Jacksonville, Miami, Orlando, Toronto, Vancouver, Anaheim, Beverly Hills, Malibu, San Bernardino, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Oceanside, Carlsbad, La Jolla, Escondido, Riverside, Hartford, Raleigh, Albuquerque, Glendale, Long Beach, Huntington Beach, Kansas City, St Louis, Stockton, Scottsdale, Indianapolis, Columbus, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.
2018 looks like it’s going to be a more stable period for home prices from Boston to Miami to Los Angeles. Limited residential property, stable employment picture, and rising mortgage rates should keep things in balance in 2018.
What’s dampening that price flame is that prices are too high for Millennials (thus powering up the rental property investment market) and high mortgage rates.
Home prices are anticipated to increase 3.9 percent and existing home sales are forecasted to increase 1.9 percent to 5.46 million homes. Interest rates are expected to reach 4.5 percent due to higher expectations for inflationary pressure in the year ahead — Realtor.com Research
Case-Shiller reported a spate of very positive news regarding the state of the US economy and the housing outlook for 2017 to 2020. Housing is boosted by positive indicators coming from two separate reports published on Trading Economics, include:
US housing starts rose to a 9 year high in October 2017
US consumer sentiment rose to a 6 month high
US durable good orders rose
Job vacancies to fall 500,000 by 2020
US GDP will rise 2 Trillion by 2020
From the chart below, the Case-Shiller Home Price Index, building permits, housing starts, home sales, will rise slightly next year and significantly grow to higher levels in 2020. Home prices may rise another 10% by 2020 according to their forecast. Still a good time to look for houses for sale.
Case-Shiller also sees the Fed raising interest rates and that US inflation rate will rise. These estimates may not take into account the intent of the Trump government.
And from a reuters news report on the economy, Joel Naroff, chief economist at Naroff Economic Advisers is quoted as saying, “Everything seems to be moving in the right direction in the economy … The weak links are recovering and the strengths are staying strong. The Fed is not going to continue doing nothing.” That would mean he expects the Fed to raise interest rates, and that would push the US dollar to further highs.
Overall, it’s a good report that has something for consumers and entrepreneurs and business. Read the full forecast here.
The US housing market 2017 report is positive and this report from the Urban Land institute is positive too. Sure there are variables, especially in different regions and cities across the US, yet a lowered deficit sends a positive message to startups and small businesses that US businesses will have an easier time competing in the US. Looking to invest in rental income property in 2017?
Best Cities to Invest?
Cross reference this compiled list of cities with a previous post on best cities 2017 to invest in rental property. In this chart with data from Realtor.com and Kiplinger, I’ve highlighted what might be the best cities to discuss with your real estate investment advisor. I’m not advising anything, just to point out the advantages of diversifying your investment portfolio to cities that are strong and ones that could become strong.
Cities such as Springfield MA, Sacramento CA, or Detroit might pay off in 2020 to 2025. For rental income, Silicon Valley, Los Angeles, Dallas, San Diego, and Boston might be best picks. It might be a case of the usual suspects, but start here, work your way to the best zip codes and neighborhoods, types of house, employment growth, and migration patterns of Millennials, and you may have yourself a winner (real estate investment). Who knows which cities will rule after 4 years of the Trump overhaul of the US government and US economy?
Average Home Price 2015 – Kiplinger
San Francisco-Oakland-Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Los Angeles-Long Beach-Anaheim, CA
Salt Lake City, UT
San Diego County, CA
Providence-RI Warwick, MA
Atlanta-Sandy Springs-Roswell, GA
Grand Rapids-Wyoming, MI
Greensboro-High Point, NC
Oxnard-Thousand Oaks-Ventura, CA
Las Vegas-Henderson-Paradise, NV
Riverside-San Bernardino-Ontario, CA
Tampa-St. Petes, FL
Palm Bay-Melbourne-Titusville, FL
Boise City, ID
Colorado Springs, CO
Lakeland-Winter Haven, FL
New Haven-Milford, CT
Kansas City, MO KS
Augusta-Richmond County, GA
Dallas-Fort Worth-Arlington, TX
Minneapolis-St Paul, MN
Oklahoma City, OK
New York-Newark-Jersey City, NY N.J Pa.
Miami-Fort Lauderdale-West Palm Beach, Fla.
New Orleans-Metairie, LA
El Paso, TX
Washington-Arlington-Alexandria, DC VA
Austin-Round Rock, TX
St. Louis, Mo
Buffalo- Niagara Falls, NY
San Antonio-New Braunfels, TX
Deltona-Daytona Beach, FL
Little Rock, AK
Des Moines, IA
Cape Coral-Fort Myers, FL
Baton Rouge, LA
Durham-Chapel Hill, NC
Chart Data courtesy of Realtor.com and Kiplinger.com
From a report in the Pacific Coast Business Times, Mark Schniepp, director of the California Economic Forecast is quoted as saying that economic indicators do not point to a recession this year or next.
Nationwide, consumer confidence is near a seven-year high and corporate profits are trending up, which slumped prior to the Great Recession. And even though more people are buying cars and homes, household debt levels are tame, said The current seven-year economic expansion is old but it’s not running on fumes, he said.
Schiepp said “We really don’t have any imbalances or bubble concerns. Therefore, at this time, we don’t see any recession — none. If you were wondering about 2017 and all those blogs and articles (forecasting a recession), well forget about them.” Schniepp spoke to an audience at the Hyatt Regency in Westlake Village LA, during the 2016 Los Angeles County and Ventura County Economic Outlook.
Smart Content Strategy for Insurance and Real Estate Startups
Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media?
Great websites are engaging, helpful, visually compelling, fast, and convincing. But building that kind of site in the insurance or real estate sector isn’t easy. Perhaps there are others you can model yours after?
How interesting is it that you can spy on your top competitors, strip apart their website and presence on the social sphere, and find out why they’ve succeeded, and then apply that wisdom to your digital marketing? Most marketers go about building a sustainable marketing powerhouse wrongly.
The new rule is simple: start with a successful model, study it, and duplicate its assets and process rather than learning quick from mistakes using a testing-based incremental model.
We’re going to do all that, learn the process, set goals, use the spy tools, and apply what we learn to a content marketing brand and a major auto insurance company examples below. In my upcoming post, I’ll introduce you to a full swath of incredible competitive intelligence tools and other tools to help you plan and build better content.
This is a big topic and you’ll need to bookmark this post and return many times before it all sinks in. Make this first read a general exploration and then dig into specific areas one at a time to master them.
Let’s Do What No One Else Will
We all wish success was easy. But it’s not. Somebody smart is always making better things and creating more value and is more likable. It’s up to us to take the initiative to be smarter, figure out how things work, and produce something way better. To be successful in 2017, you’re going to have step it up, or suffer yet one more year of mediocre results.
Along with a process of reverse engineering theory and analytical techniques, I’m going to introduce you to some spying tools so you can discover great content and then assemble it so it creates a powerful traffic building and visitor conversion effect. During this process you may have to build rankings and traffic first before you can switch over to content that has converting power. With this insight, you’ll be enjoying the content creation and strategy process much more.
Are you ready to learn how to spy, infiltrate, and analyze your competition’s best competitive secrets? Then let’s get immersed in this journey where you’ll create the very best content and publish it on your website, other websites and social pages.
Competitive Intelligence Tools Have Improved Immensely
Spying on competitors is big business and very valuable information. Software such as Similar web can help you find your real top competitors and tell you what they’re doing and what success they’re having.
Today, Your Company, your Brand, Product, Offer: Is Your Content. It’s that simple.
Great content will make the biggest impact to your marketing results. You can have the best content, the kind that’s powering up your competitor’s success. Why not visit their site right now and marvel at their great stuff and really get into why customers love them? Then you’ll find out how to tear it all apart and know why it works so well.
What your customers and incoming visitors see and believe is what your content tells them to believe, such as whether you’re relevant, expert, creative, trustworthy, and capable of providing the fulfillment they want. You’re as valuable, deep, fascinating, generous, authoritative, attractive, fun, and impactful as your content suggests. You have to believe that content is everything today. Top competitors know all about content and so should you.
So right now, take a deep breath and relax, because you’ll comprehend this material better if you’re calm and balanced. Treat this as a journey into a dream where you’ll have plenty of “ah ha” moments and you’ll realize success is there for whoever wants it. The only question a marketer, entrepreneur, startup financier, or other professional has to answer is “Do I want to Succeed?”
Delete Your Old Content because it’s Killing your Business
The problem with traditional content approaches is that the market doesn’t care about our stuff. Customers care about what they want, hope for and expect. They don’t care what you believe. They care whether you believe what they believe. These visitors may actually believe you’re worth it, but your content hasn’t validated or confirmed your relevance to them. The top sites do deliver that confirmation. They’ve got the right content delivered the right way to resonate with web users. So why not do what they’re doing?
In order to create content that drives leads, you need to understand your clients’ and prospects’ problems and aspirations first, then write about those things. But at a deeper level, you need to know what they are searching for at the various stages of the buying cycle, and have content written using the same core language that they use – Kevin Whelan, B2B Digital Strategist of KVNW Digital Marketing Toronto.
We’re not going to copy the leader’s content (as copycatters do). We’re going to study what their top content is and deduce, using tools, why it is so effective, then create our version of the best content. We capture the what and hows and it may lead us to all of the why’s. Sometimes the why’s are tricky because we assume people like certain things and styles of content and experience when in fact, we just don’t get what’s really going on. You’re going to find out what’s going on.
In this post, we’ll discuss how to start your great content strategy by discovering who has the best content and how you can create the same highly effective content for your site. Don’t be intimated by the phrase “content reverse-engineering.” You’ll soon learn how it’s only a tag applied to a simple process of dissecting things.
Here’s the reverse engineering you’ll be doing:
engaging in a process that will help you learn about and create the best content in your niche and organize it on your site to get exceptional results
envisioning content ideas that will have impact and draw a lot of traffic and discovering how to create them
discovering how to link a network of pages so they support each other’s rankings, optimizing the customer journey, and ramping up your conversion power
leveraging software tools to analyze the most successful websites in your niche
learning to see content in the bigger picture, not in aimlessly churning out irrelevant content
It’s often said by today’s management experts that a key to success in business is to fail quick and learn fast. Yet it might also be said that you should bypass failure altogether by producing the ultimate solution right away. Find perfection first, then you won’t even have to fuss with that unpleasant failure stuff. Which way would you prefer?
Successful websites usually have that excellent, high impact valuable content that leaves an impression on you. If we find out the what and how, we might discover why they’re successful. They’re a great starter model.
Our Goal: What Are We Trying to Do?
find the top companies/websites are in our niche and spy on them
discover their value proposition and how it is delivered via content
determine what their top performing content pieces/pages are
determine which keyword phrases are driving our top competitor’s rankings and traffic
determine how competitors use social media and get their stuff shared there
determine how to assemble the best content topics and media on our site
determine how to optimize it so it will rock in one or two years time (you won’t get immediate success)
how to market our content like them so that supporters/visitors/influencers link to our site and talk about us
how to optimize the customer journey to maximize visitor conversion and sales
Delete your First thoughts about What Your Site is Missing
Don’t start with preconceptions about what you’re missing. Filling in blanks and gaps isn’t going to work. At this point, you don’t know what you need, how to create it, or how to lay it out to your customers over time — you’ll have to discover what works and do that.
And It might not be the absence of epic blog posts written with wit and panache, slick 4K youtube video or whitepaper, or podcasts and infographics that makes your site weak. It could be that your content isn’t linked or promoted properly. But if you watch what your competitors produce and how they lay out their content and present it to their visitors, you begin to get a feel for this excellent presentation process.
What is Content Reverse Engineering?
Here’s a good definition of Content Reverse Engineering for our purposes:
Content reverse engineering is the study of top performing content websites/businesses to develop an ideal website content strategy (so that it can be reproduced on your web site) which will allow your website to rank high on Google, impact visitors, build their intent, persuade them to become loyal customers, and encourage them to share your marketing materials via social media.
Why is Search Engine Optimization still in this definition? SEO is powerful and influential. If you can’t rank on Google, you’re neglecting a huge, influential, sustainable and free source of traffic and influence. It’s not everything now, but it’s still the most important element.
Reverse engineering of content can work for more than just Google rankings and traffic. We can reverse engineer for social viral success, content persuasion, conversion rates, intent and engagement, and help to build a site that will power up visitor’s desire and commitment to do business with us. You’ll inevitably be looking at all things to reverse engineer for. This is just the beginning. You’re not an expert now, but in 2 years you may be the ultimate authority on content reverse engineering. Let’s start thinking like experts!
This post is about a plan to build a powerful website from the ground up. This isn’t UX design or web design. It’s about a site that can dominate Google rankings and power visitors through your conversion funnel. While we might spend time studying the most successful sites, in the end, we need to design content that resonates with our selected keywords and our brand image. And determining which are the actual great sites isn’t easy either. It may take you a while to discover which of your competitor’s really does have it going on and whether they’re worth studying.
Like any good builder, we’ll be drawing up blueprints, ordering building products, gathering tools, and perhaps subcontracting stuff to experts. Experts really help. Envision the powerful digital marketing content, and forget about design. Image and design will distract you. Go to your browser setting and turn off the images. This will let you see content only. You need to focus on your content.
Start with the End
If you’re a goal minded business person, you probably agree that having goals, a vision of success to aim for is important. One of the best ways to map out a path to your goals is to begin with the end in mind, build your vision (perhaps like the top companies in your niche) draw up blueprints for a new website and then backtrack with all the steps between then and now.
Having a vision like this helps to illuminate all of the details and in an order that you currently aren’t aware of. It can raise your confidence too.
The competitive intelligence tools such as Similarweb, Spyfu, Alexa, Opensite Explorer, SemRUSH and others are very helpful for helping us cut through the clutter to find worth websites to emulate. And it’s not just websites we’re after. Ultimately, we want to view their complete digital marketing program and extract the best techniques, processes, resources, and conversion strategy from them.
Confidence, Faith, and Optimism – Something Incredible is Coming
We’re going to start with the end – the powerful, top ranking and high converting website, the one that has it is all. This vision is a powerful, magnetic and persuasive force for you and for your future customers. And like Field of Dreams, they will come.
We need to study, observe and learn. Why did a competitor’s content (FB post, blog post, infographic) get shared so much, why did people link to their content, and why are the topics they chose to cover so relevant? We can use software such as Spyfu, Semrush, Moz, Google alerts, Similarweb, to see what others have done and are doing currently. Tools don’t give you everything you need however they can be insightful.
What Content is Best?
Take a good look at the top sites in your niche and note the type of content, messaging, style, content navigation, and social media distribution they use. Check out where they advertise, what those ads say, and what they’re dishing out with their content marketing. Content marketing is likely the key to most businesses success. Find out what they’re doing.
And if you’re stumped about which content types are best and how you should develop them, there are helpers. For instance, a company called Market Muse offers a software-based solution that assists with the discovery of the best content ideas and helps you map out a content strategy that fills all the semantic and keyword needs of Google, so that your site is the Big Kahuna of your keyword sector. That’s reverse engineering.
By mapping out all the content needed to rank for your top keyword phrases, all the content you create between now and your goal, will support your rankings very well. This is how I get an octopus stranglehold on keyword sectors. It takes time, but each piece of content you create will make your ranking position even stronger. And this collection of content will be more useful to your customers and they’re share it happily on social media.
Your 6 Content Strategy Model Key Questions
Who is your target prospect and what are their needs? What does your unique value proposition and branding statement have to be to fulfill their needs?
Which topics are these prospects interested in?
What do your prospects believe?
What don’t your prospects know?
What are all the keywords/related words of these topics and your solution/product?
What is the core idea or brand message that has to be in there and reinforced like a laser?
Strategizing Content for SEO
A website’s content and how it’s linked internally is hard to visualize. The site’s navigation for users is not the same view Google gets when it spiders the pages, or processes its collection of your pages. Google’s view is different. In fact, Google will disregard a lot of the links and material on your pages without you knowing why. It barely recognizes the menu nav bars that some SEOs still optimize. Don’t fret, you’ll have a user-based naviation system too. In fact some systems will deliver content based on the visitor’s gps location. That actually has to be reverse engineered too and entered into the strategy.
The sophisticated analysis of keywords, linking, text semantics, trust factor, pagerank, and linkjuice flow is probably better left for me to figure out. It’s complicated. If you don’t know the phrase “keyword reputation” or “semantic indexing” then it’ll be hard to know to write and link your content.
SEO Copywriting tip: write your current content so that includes keyword phrases (and semantic cues) that you’ll have content to point to. This sort of prearranges additional rankings in future without rewriting and rewiring all your content. That’s a pain. Know that you can do that now, and then return later to the page to insert hyperlinks where needed.
Here’s what to do:
1. name the top 10 topics you need to cover and assign one page to each topic
2. collect the top 5 keywords your site needs to resonate to
3. collect 5 keyword phrases for each of your topic pages
4. collect all the synonyms, related words, and stemmed variations of your keyword phrases
Example 1 – The Content Marketing Institute
If you’re into content marketing, (using content as a medium for getting your message out to whereever you want to put it) this website is number one, but why? What is their best content, where do visitors go on their site, and how do they acquire customers from the hundreds of thousands of visitors they get?CMI started out like any other site, but with money and more content, and a good content strategy they grew on the wave of people just learning about content marketing. Just so you know, marketing today is the same thing and content marketing (If you ask CMI).
Well, anyway, CMI has a lot of traffic which they receive mostly through Google. If you do a search of the base keyword phrase “content marketing” you’ll find them at number one and as well for “content strategy.” And they get traffic from millions of additional phrases that include the words content marketing (e.g. what is content marketing).
We can use tools such as spyfu.com and semrush to help us learn about how they rank and where visitors land on their site. This tells us which content is bringing them in. Then we can find out what content links to their top pages so we know why it ranks at the top. Then we can analyze the content of the big pages themselves to see what’s so compelling about them.
In CMI’s case, they provide beginner’s guides to content marketing and content strategy. People want to know and they want a guide to tell them how to do it. So, everyone links to this page and they share the url with everyone on social media. CMI creates impressive visual content that offers quite a bit of insight and they’re rewarded with boatloads of traffic.
If you use Google keyword suggestion tool, you can see what searcher’s are looking for specifically. The tool will show you the top phrases in terms of volume and in terms of what advertisers are paying per click for Adwords ads. Both are important to determining where they real value is. If ppc prices are $16 to $25 per click, you’re onto something vital to customers. In this case, it looks like they want a way to understand content marketing and how to use it.
The previous pic above of their website homepage shows they offer classes, webinars, guides, and just about anything to do with learning content marketing. The left most button is to their articles section because that’s probably where everyone wants to go. Why? Because they want to read the latest expert discussions, tips and tricks about CM. The blog is always popular and expert blog posts are what underpin high Google rankings. Regular web pages aren’t interesting and Google almost disregards them. Blogs are usually rich in info, visual stuff such as infographics and video, and helpful info and that’s what people want.
This cool tool from Similarweb lets you see so much about your competition it’s awesome. We can see CMI’s traffic sources and where they send visitors too. And our favorite, the one where they tell us which pages are most popular! Isn’t this fun?
CMI is generous which indicates a market leader. They give away some great stuff including their yearly state of content marketing reports in pdf format. The visitors are looking for all that excellent information which is laser-like efficient and extremely well presented. I like CMI a lot. Of course, the material leaves you wanting more, perhaps deeper data rich content.
Strangely, the only time they mention content reverse engineering is in this on epost from Simon Penson from 4 years ago! http://contentmarketinginstitute.com/2012/11/reverse-engineer-content-strategy/ Oh well, it’s probably because it’s not a beginner topic.
Smaller insurance companies and brokers can’t compete with the big brands and their video advertising, brand mascots, and thousands of agent sites linking to their corporate website. Smaller companies can instead pay attention to how their content helps drivers, homeowners, etc stay confident that they’re getting the best value for their insurance expense. The big companies also create a lot of content too to appear sincere and helpful, as well as to rank on Google for endless insurance related keyword searches.
As an example for an auto insurance company in Los Angeles, we would have topics such as:
auto and truck makes
auto and truck models sizes, engine power, repair costs
los angeles neighbourhoods
zip codes and how they affect rates
cheap, low cost savings tips for drivers of various vehicle makes
driving instruction and tips
accidents and claims
teens and high risk drivers
how to save on insurance guide
liability, coverage, and gaps
why don’t millennials get lower insurance quotes?
where do car accidents happen in LA?
The top keywords and keyword phrases your site needs to resonate to: auto insurance, car insurance, car insurance quote, insurance company, lowest price, online insurance, comparison, reviews, etc.
If we study the content of the top ranking sites in this search for a Los Angeles Car Insurance quote: we’ll find Progressive Insurance at the top e.g.,
The key branding message is that “warm, friendly, cheery, supportive, and caring Flo is just a quick phone call away.” She’s so clean and heavenly looking, you feel you’re meeting religious requirements by getting insurance from Progressive. So, Progressive avoids all those numbers, probably because Progressive (and Gieco) is actually one of the more expensive auto insurance companies, and instead the content directs you to more brand intensive communications or right to the insurance quote form. Progressive advertises a lot on TV thus the website is more or less a landing page for TV ads.
Other insurance companies online will lead directly to material about rate comparisons and demonstrations of the actual, cheapest insurance available. Hard core, bottom line cheap quotes, which we should remember, is something that might get shared online. With progressive, what gets shared are Youtube videos.
Why Does Progressive Insurance Company Rank at the Top?
Progressive.com ranks highly because it has high trustrank (a lot of trusted sites link to it), lots of inbound links, 56,000 pages indexed, and a whopping Moz domain authority rating of 83 ) which many of the major brands possess because so many local agents link to the major brands. That’s why major brands dominate Google. If Google changes it’s policy on that sort of “employee vote) ranking power, the rankings would become a free for all for everyone! Wouldn’t that be something!
Progressive also has many hard to find old style SEO’d pages which laughably (they’re horribly written, for SEO purposes) still work, and they provide extra help for rankings without being too visible. This is one of the key tricks of SEO is utilize content subtlely for SEO but not let actual customers find it because it’s rarely a good customer experience. The key is that your pages won’t rank on their own. They need lots of support from other unique pages to give them a top ranking.
Progressive.com enjoys 3.1 million visitors per month and they get traffic from 131,ooo unique keyword phrases such as car insurance.
If you check this page using Open Site Explorer, you’ll see this page has lots of links pointing to it. And the content on these linking pages/sites is important to the progressive page’s rankings.
Getting people to write the right things and link to your site is one of the tougher aspects of search engine optimization. Yet, what other pages suggest about your site is critical to your rankings and which keywords you can rank on. We’re not going to get into SEO and advanced linking here, but just to mention that even the links from other websites has to be reverse engineered too. This means creating content bloggers, journalists, and insurance agents will want to link to. Your content’s messaging will influence what these people write about and where they link to on your site. 255 links point to progressive.com’s /auto/ page from 66 different domains. That kind of link support can work wonders.
On this screenshot of progressive.com’s homepage, notice the drop down navigation menu links. About us, media and investors, and sign in have little to help us rank for insurance phrases. In this sense, we need to know which content wastes ranking resources because you won’t have as much ranking power to waste as Progressive.com possesses.
They have plenty of links pointing to their how to save page which has 6 key posts on how to save on auto insurance. Visitors want to save on their auto insurance so tying the brand thematically is good for branding. Does that work for SEO too? It may factor in a little on the lowest price quote thing, because Google is smart enough to know that most consumers are shopping for cheap insurance. That theme kind of taints the whole business of insurance, and makes brand differentiation difficult.
How does their Los Angeles location page rank? It’s mostly due to something called domain authority and the fact that quite a few others websites are linking to that page.
Another big boost is from their Google local business/maps listing where they are able to list all of their physical locations throughout the US and Los Angeles. The Google local business listing is a verified location on a map. It is a powerful asset, and SEO works well in concert with local maps exposure. Integrating your Google local listing into your content strategy is wise.
Now that you’re finished your primer in content reverse engineering, you may want to share it with your coworkers and boss so you can get the ball rolling on growing your digital marketing results.
More Helpful Stuff:
Hubspot offers its advice on content reverse engineering: http://academy.hubspot.com/projects/customer-projects-how-to-reverse-engineer-content-creation
Curata offers a helpful guide on content strategy where they identify the best types of content to use to move visitors through your conversion funnel. They use an easy to comprehend content pyramid model. You can download the guide http://www.curata.com/assets/marketing/Ebooks/Curata_Content_Marketing_Pyramid_CurataBlogAd.pdf on their site.
Gord Collins — I provide digital marketing services for companies in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Carlsbad, Santa Clarita, Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu. Get an innovative and efficient digital marketing specialist to work for you.
The housing market is ripe and 2017 is the year of the home seller across the US and some cities in Canada. It’s an amazing thing that so many home owners who have sacrificed the best years of their lives, toiling at their jobs for decades, buying a property so modestly, are now going to be rewarded royally from the housing market in 2017.
The housing market lottery: Some of you will receive 100% to 300+% of what you paid for your property if you sell this year. That’s like winning a lottery. And the fun won’t stop anytime soon. You’ve got lots of options, beginning with how you’ll sell your home to what you’ll do with the rest of your life such as travel, move to a warm climate, and complete your bucket list.
If you’re hoping to sell your home in 2017, you should read my post on selling over asking price and why selling your home now is wise. There’s plenty of other reasons to sell your home and sell it at the highest price possible.
Good Things Happen When You Sell and Move onto Your Ideal Life
I like the story of homeless Louise Gourley who went from rags to riches, got tired of the grind, sold her house and went and helped the poor. A richer life is waiting anyone who wants it. And you’ll likely be able to live your dream comfortably. Read Louise’s story on the Sunday Post. I like happy stories.
Your Buyer’s Want the Best Growth in Equity
Don’t forget that property investors will also be bidding on your home or condo this year. The outlook for rental property is extremely positive. First time buyers face challenges in gathering a downpayment and qualifying for a mortgage when home prices are rocketing. If the Trump administration should infuse further life into the economy and housing market, it should ease home prices. Rather than hoping for the best home sales price, why not plan for your sale?
You have other options for selling a home if you want the maximum price. And that premium on the price might be well worth it. Realtors aren’t your only option. You can hire a digital marketer and a real estate lawyer to market your home. It might take a little more effort, but you’ll likely save quite a bit of money and get a higher sales price.
Keep your mind open about getting the best price or staying even with the Realtor’s market assessment of your property. That’s all out the window these days. Your home is worth what you can make others believe it’s worth. It’s all marketing and the selling price is yours to choose (when you carry out a powerful marketing and sales strategy). While it may be wise to use Realtors, they often boast about BIG marketing campaigns, but as a digital marketer in real estate, I can tell you most spend very little. Dig deep to discover exactly what they’re going to do for you.
Your house and property are an investment, your most important financial investment, so don’t burden the buyer with demands. It’s their money. Sell it for maximum value, let it go and move on.
Which City has the Best Home Prices?
Before you sell, you need somewhere to go – to choose a city or country where you can buy cheap once again (deja vu?). You could retire in Costa Rica or some other heavenly tax free country. Wouldn’t that be nice! Or you could check out cities in Arizona, Utah, Florida, Texas, or Oregon, or perhaps the Okanagan in Canada. These places are popular too.
Take a good look at this list of 25 great cities to retire to. If you’re an Internet or social media entrepreneur, you might find them ideal to work from too!
This list is compiled from Forbes Annual List of best places to retire. I’ve added in estimated average income and zip codes so you can accelerate your own home search.
Average Home Price
Estimated per capita income in 2013:
Get Creative Minded and Build Your Vision
Let’s hope you’re not making the decision now after divorce, serious health issues, or big debt. That’s what happens when you wait too long. When the time has come, you must act and sell your home. Don’t hang on for a few more years to get a few thousand more dollars. Take the gift you’ve been given by the economy now.
If you don’t know how to research and plan for such a future, find a professional with enthusiasm and talent for that sort of thing and hire them. Giving you focus to your future, inspiring you, and helping you smooth over the rough spots is well worth the fee. It’s an investment in you and your spouse and family. Don’t be traditional — get a solution that works today. The roles for advisors, marketers, and enablers have changed. You’re the master. Go with your intuition — it’s likely right on the mark.
The millennials who want to buy your home are looking for certain things besides the lowest price. Don’t forget to improve your home before putting it up for sale. Staging isn’t enough when your goal is to sell it in a bidding war from hungry buyers who are all in to your marketing presentation. You’ll discover the power of real estate marketing. Good luck with your sale and if you seriously want to get the best price – I’m the guy who can introduce your home to the world and make it look like a mansion.
Learn more about the housing market in Los Angeles, San Diego, San Francisco, New York, Toronto, Vancouver, Phoenix, Denver, Seattle, Chicago, Boston, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Calgary, Kelowna, Aurora, Anaheim, Beverly Hills, Malibu, San Jose, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Salt Lake City, Riverside, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Aurora, Colorado Springs, Fort Worth, Chula Vista, Escondido, and Honolulu.
Enjoy this look at the housing market and real estate opportunity in the San Francisco Bay Area market. There are plenty of stats and charts below to help you understand the market better.
In many big US cities, losing an apartment rental lease is a serious matter. For some, it could lead to living in a vehicle or on the street or in grossly over-occupied dwellings. New York, Miami, Los Angeles, and Seattle are cities where renters are exposed to low availability and high rent.
Why discuss apartment rentals in San Francisco? Because renters here in the Bay City are looking to become home owners to build equity for their lives. And investors across the US and other countries are looking for rental income properties.
The Bay area and San Francisco in particular are rated as the best locations for rental income investment. Builders have a grand sale or rental income opportunity in San Francisco.
How big is the need? It’s a textbook case of supply and demand where demand is huge and development is stunted and current homeowners have no intention of moving, even after retirement. This recent news about a Palo Alto commissioner quitting her job because it’s too expensive in Palo Alto says it all for everyone in the Bay Area and City of San Francisco. This woman and her family are moving 40 miles away to Vera Cruz.
“We rent our current home with another couple for $6,200 a month,” she wrote. “If we wanted to buy the same home and share it with children and not roommates, it would cost $2.7 million and our monthly payment would be $12,177 a month in mortgage, taxes, and insurance. That’s $146,127 per year — an entire professional’s income before taxes.” – experpt from a news report in Bizjournal.
From sfrealtors.com, the newest report shows dwindling supply.
Inventory continues to be tight. Active single family home listings in San Francisco saw a 21.7% decrease bringing the number of listings for sale down to a sparse 387. During this same time there were 509 condos, TICs, and coops on the market, a 20.6% decrease from this same time last year. Homes in San Francisco saw a 34% increase from this same time last year, bringing the median sales price to $1,216,500. Condos, TICs, and coops saw a 10 percent increase, bringing the median sales price of those types of housing to $950,000.”
San Francisco home prices are $1 million above the above the average detached home price of a home sold across the US. The forecast for San Francisco is an extreme version of the Los Angeles forecast.
More Development Forecast?
The Trump government is shining the light on special interest groups or local governments who may be deliberately thwarting housing development. This might be the biggest news in real estate in 2017 to 2020. Is exposure of municipal and state government restrictions and management of land and development going to a major break for new home investors and builders? Should the 2017 forecast be about the coming building boom?
Here’s the source of the problem in California communities:
The Legislative Analyst’s Office found that California’s coastal metros take about two and a half months longer, on average, to issue a building permit than in a typical California inland community or the typical U.S. metro,” the report admits. The result is housing gridlock. From a post in sfchronicle.com.
A hot economy in the Bay area but perhaps leveling off?
Reports on San Francisco’s jobs and income growth look excellent. And if you’re a Trump believer, and supporter of bringing back American jobs, you have to feel pretty good about the jobs outlook, unless you’re a renter.
SF CONTINUES TO LEAD STATE IN JOB GROWTH
The San Francisco Metropolitan District (MD) continues to lead the state in job growth, and with an annual 4% increase in employment as of March 2016, is expanding its workforce at one and a half times the pace of California as a whole (2.65%). The San Francisco MD added 41,900 new nonfarm positions to its jobs base from March 2015 to March 2016. — from Beacon Economics report on the San Francisco economy.
Forecasts available at beaconecon.com/products/regional_outlook_san_francisco
And another report has it that tech in San Francisco Silicon Valley is strong and invulnerable to drops:
The Bay Area and California are in for slower job growth this year and next, but the Bay Area, powered by its high-tech economic engine, will outpace the state in job creation, according to two new economic forecasts released Wednesday.
This year and next, the technology sector will add jobs at a brisk clip, propelling the Bay Area employment market and economy at a healthy pace, according to Christopher Thornberg, director of the Center for Economic Forecasting and Development at UC Riverside’s School of Business. “Tech is hot and will keep pushing the Bay Area forward,” Thornberg said. – exerpt from news report in Mercury News (http://www.mercurynews.com/2016/09/28/forecasts-bay-area-job-market-economy-poised-to-shine/)
Housing Affordability Sucks in California
Why? The housing affordability rate has dropped 21% in 6 years, likely the key driver, moreso than immigration, high tech business success, or income growth. In San Francisco, people have to pay whatever the market demands. And renters haven’t been looking really. Only 16% bother to contact a realtor.
Now in 2017, we’ve seen prices fall in most areas of the SF Bay, except San Francisco and Santa Clara. I’m getting calls from Realtors north of SF so it looks like those areas are becoming more affordable options compared to SF which just keeps heating up.
And with home prices staying or rising, the forecast for apartment rentals is high demand and high prices — great news for rental income property investors. Accommodation costs are a significant personal and professional problem for Californians which may never go away.
New Home/Condo Development in SF from Paragon Realty
Looks like developers are gearing up for even greater supply.
Infographic courtesy of Paragon Real Estate Group
Overall, the US homes forecast and the Los Angeles housing predictions and outlook are positive. The introduction of Donald Trump and republican government policies to loosen up restrictions on mortgages and perhaps development land could ease prices, but it may take quite a while. If the economy improves, there could be an additional rush of new workers to the area. Employment outlook: SF now has 547,000 employed people compared to 448,000 during the dot com boom era an increase of 99,000. Lots of high earning renters and buyers.
This recently published chart from Zillow reveals the California cities of San Diego, Los Angeles, San Jose, Sacramento, and San Francisco are the most expensive and least affordable places to buy a home. Combine the stressful commute times in LA, and the Bay Area, and you have a population feeling on edge, uncertain of their long term future. The word rent is one of the foremost ones in the vocabulary of Californians. Only 30% own their own home.
Fueling the frenzied demand for San Francisco apartment rentals is a growing affluent and young population whose incomes are rising. San Francisco has the highest apartment rentals prices in the US.
The national Apartment rental index chart from Apartment list shows how prices have jumped this year across the country.
And the rental apartment rates in San Francisco, San Jose and Los Angeles are in the top ten most expensive. An average apartment for rent in San Francisco will set you back a whopping $4700 per month.
The San Francisco Housing Forecast
See this exerpt from rereport.com with quote by California Association of Realtors president Pat Zicarelli:
The C.A.R. forecast sees a modest increase in existing home sales of 1.4 % next year to reach 413,000 units, up slightly from the projected 2016 sales figure of 407,300 homes sold. Sales in 2016 also will be virtually flat at 407,300 existing, single-family home sales, compared with the 408,800 pace of homes sold in 2015.
“Next year, California’s housing market will be driven by tight housing supplies and the lowest housing affordability in six years,” said C.A.R. President Pat “Ziggy” Zicarelli. “The market will experience regional differences, with more affordable areas, such as the Inland Empire and Central Valley, outperforming the urban coastal centers, where high home prices and a limited availability of homes on the market will hamper sales.
As a result, the Southern California and Central Valley regions will see moderate sales increases, while the San Francisco Bay Area will experience a decline as home buyers migrate to peripheral cities with more affordable options.”
The Exodus of Buyers and Renters
Renters used to stay in town, but they are forced ever more into the surrounding countryside along with those who can buy, to search for cheaper places. The commute times for renters and buyers will get much longer and automobile insurance, maintenance and fuel costs will add to their cost of living. Despite a rise in condo developments, buyers are looking far outside San Francisco for a new home.
Where to buy Homes in San Francisco?
Wondering what is being developed in San Francisco? SF Curbed has a listing of 26 proposed high rise developments in the works. Check them out in the link at right.
The new developments on Fremont St perhaps carry the most weight for renters with hundreds of units coming available.
The Rincon Hill development is the first neighborhood plan adopted by the SF Planning Commission in more than 10 years. Combined with the Transbay area development, it is a major housing development estimated to create housing for as many as 20,000 new residents. High rise towers in San Francisco? Yes, the Rincon development is for construction of 4 to 8 story buildings, and slender residential towers ranging in heights of 250 to 550 feet. The tallest towers are slated for the top of Rincon Hill, where they will form a distinctive new element on the City’s skyline.
Conclusion on the San Francisco Real Estate Forecast
You’ve read the stats – record high and continuing job growth, huge multinational high tech firms with boatloads of cash, a changing mood toward land and housing development, and a new US president who may be biased toward real estate development. The investment opportunity in SF looks to be as strong as it is anywhere, with the potential of extreme profits on investment. Home flippers, new construction developers, and small builders should find plenty of room for profit if they can get property owners to sell their land.
Gord Collins Los Angeles Real Estate Marketing — I generate leads for realtors in Los Angeles, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Sunnyvale, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Temecula, Stockton, Palm Springs, Chula Vista, Escondido, Santa Monica, and more. Find a Los Angeles Real Estate Agent who actually wants to work with you.
Selling Your Home at the Top of the Market is Wise
So many babyboomers and Gen Xers are sitting on a fortune right now. Some own houses that have average value of over $1 million and they don’t need to buy lotto tickets.
If you’re stuck and feeling as though there’s no way you can cash out of the real estate lottery, you should be talking to a realtor who has ideas about selling your house for a fortune and helping you relocate.
In this post, I reiterate why you need to sell, and offer some ideas on how you can manage this very fortunate transition in your life.
The housing market doesn’t offer opportunities like this very often. Almost never. So good advice is to look into selling right now. Don’t hesitate because if your local market crashes, your once in a lifetime opportunity – you lose. Get out before the tidal wave of listings begin. Markets that rise this fast are vulnerable to a crash.
In Toronto in particular, we could be looking at a burst bubble. Last summer the banks were sounding the Toronto housing crash alarm and with the quickening pace of prices in the GTA this year, home sellers should be ready to pull the trigger.
I have friends and relatives sitting on these fortunes and some are preparing to sell. They’re on the hunt for rental properties or moving onto new builds in other cities. In the grand scheme, this is such a smart personal move. The $200k to $600k profit they will make on their home sale, it would take them 10 years to earn that money in their jobs. 10 years of hard labor.
The housing markets in Toronto, Vancouver, Los Angeles, New York, and San Francisco are seriously overheated and a plunge in 2017 might not be so exhilarating or good for your personal wealth. Selling now in these markets might be the wisest financial decision you’ll ever make. You’ve got a short term where you can market your home online and build demand, perhaps even to get over asking price.
Some babyboomers bought their houses in the 70’s and 80’s and are now cashing in for 1000% profit. No one could foresee that kind of return, nor would any of them know they would be so incredibly wealthy from selling that property when they bought it in the 70s or 80s.
Do you need a professional, reliable realtor to help you prepare and sell your home? Contact me so I can connect with a good one with experience and a passion for selling.
Sharing is good for your social health. Pass this post onto your friends and neighbors. Buying and selling is serious business and they need the facts!
How Could You Engineer Such a Feat?
It’s easy, and here’s 7 alternatives that can help you cash on what was a great ride in the realty market and now your maximum payoff in 2017.
Move Somewhere else Cheap for a Year or Two. Just rent in those towns, (12 to 24 months is $18000 to $40,000) and get ready to buy or custom buid your next home when the market falls.
Sell and use some of the funds to renovate your parent’s old place to create an income suite. Live in the income suite for a couple of years. You’ll break even and you’ll be ready to do a custom build somewhere cheaper.
Check Your Weight, Blood Pressure and Stress Levels: look at how stressful and stagnant yours and your family’s life has become — it is worth it to keep on paying down a mortgage when you’re passing by an opportunity to profit in the hundreds of thousands – get a quote from a realtor about intelligent renovations and staging – let’s fatten this one for market and save your health (later on, you’ll recognize the toll your life as put on your health).
Move to Costa Rica or Belize – these countries require you to have an income of more than $3000/month (or a big bank account which you’ll have). Consider how much fun you and your kids are going to have – unaparalelled experiences, once in a lifetime thrills and fulfillment.
Sell and move to a rural area – locations inland from LA, San Diego are amazing, as is central British Columbia, Muskoka and Haliburton, Northern California, Oregon, and Washington State and Colorado, upstate NY or in the Adirondacks, or how about near Phoenix? I wouldn’t mind some sunshine and warming heat to bask in. There’s a life of excitement, zest, passion and fulfilling experience that could be yours. You just need to make the decision.
Build a custom home way out past the burbs and build in a rental income suite and get your next mortgage paid! The renter could pay a good portion of your home loan and you’ll have plenty for a better education and travel experiences for your kids, not to mention a bigger yard for them to make every day fun.
Sell your home, leave your job and start a new business. How about starting a new online business now that you’ll have the cash resources to make it go? You could use my digital marketing services to help market your home persuasively and for over asking price, then use my services to build your business and make it soar. You could even live on Google Adsense revenue like I do! Let’s have crazy fun making videos and starting businesses in fun markets anywhere in the world!
Even More Reasons to Sell Your Home Now
Yes, there’s more reasons to sell your home now. Perhaps you’re getting older and the commute to work is taking its toll on your health. This is no small matter. There’s lots of talk about telecommuting as traffic worsens everywhere, but guess what? Despite rising costs like car insurance and gasoline, no one’s telecommuting.
Perhaps you need to begin thinking about fulfilling your dreams while you’re still young enough? Maybe markets outside Toronto, Vancouver, Los Angeles, San Francisco, Dallas, Seattle or Boston have excellent low priced homes at rock bottom prices that are about to start going upward on the price curve?
Accelerate your Family wealth. If you sell, you can give a portion of the proceeds to your kids, perhaps tax free, and let them invest in income generating property and pay off their mortgages.
Dark Thoughts – consider whether the economic fundamentals in both Canada and the US can sustain price growth and whether the next administration will tank the US economy. In my Los Angeles housing forecast and US home price forecast, I pointed out how strong economic factors will likely prevail. In fact, things are good which means buyers are optimistic and willing to buy. You need a buyer that’s motivated to pay you top price. If you wait too long, you may be stuck. New housing construction is on the rise.
Buyers are Hoping, Waiting and Voting for a Market Crash – A huge and growing market of Millennials want to buy a home but prices and mortgage rules are making that impossible. They are waiting for the market to semi-crash so they can afford to buy.
Poor Market Awareness – The problem with the way most people buy and sell is that they don’t anticipate trends or respond to them fast enough We’re not economists, and even they haven’t been that accurate in the past. It’s unlikely you’ll ever get a better price for your home in markets such as Los Angeles, Orange County, San Francisco, the Bay Area, Boston, Seattle, or Toronto. Although you’re probably getting sentimental about leaving your neighborhood, the rewards and benefits of moving on with your life are many. A new life in a location far from the aggravation, congestion, noise and smog of the city can revitalize your life.
If you’re a babyboomer wondering about the quality of your years ahead, that curiosity or doubt should be sufficient warning.
The fact is, tens of millions of babyboomers and Gen Xers right now are weighing the value and opportunity of selling and putting a new emphasis on quality of life. You’re not alone.
Consider how the plunge of oil prices affected those in Calgary, Edmonton, Dallas, Houston, and North Dakota and how they saw their big investment plummet in value becoming a terminal debt sentence rather than a return on investment.
When the market is high, be smart, cash in and enjoy the results. Move onto a new exciting home and business life where you follow your passions and enter a new phase of learning and growth. Your family will thank you for it.
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California Homebuyers – Who Understands their Pain?
A little empathy goes a long way. Our clients have hopes, needs, dreams and sometimes a frustrating reality. If you’re a realtor, mortgage agent, home renovator, home developer, building product supplier, or financial services provider, you probably need to get intimate with the pain of home buyers in LA, San Diego, New York, and San Francisco.
Understanding their real lives is a powerful way of connecting way with them online.
In this post, I’m going to help you reach into that emotional realm where they live to build a brand and content strategy that will appeal to them, and make them adore you.
It’s all about empathy (and a little humor). Owning a home is a still strong value in California culture even if fewer feel it’s possible. Donald Trump pointed out how few people own their own home. In Los Angeles, it’s the worst because of limited housing stock and wickedly high prices. This stress and feeling of helplessness is a key thing you can help them with. It has to be dealt with before any of them will buy a home. Trump struck a chord by identifying American’s severe frustrations, but his lack of humor didn’t win everyone over.
5 Key Sources of Frustration:
feeling of falling behind – can’t buy a home the right time or place, have insufficient income, rising debt, and mounting costs they have little control over
life/work balance out of whack and less enjoyment of anything – out of shape and feeling guilty they can’t see the kids or their spouse and family and friends enough
tiredness, lack of sleep, and exhaustion from work and commuting – worries about health that joga and healthy food won’t fix
can’t make enough money and are unable to build equity in their lives – no hope of owning a home and saving money
can’t find a cheaper/better apartment so they can save money and time in order to one day buy a home and start a family
Californians are Pessimistic about Owning a Home
The latest report from Fannie Mae shows the Home Purchase Sentiment Index has dropped significantly across the nation. Even though prospective homebuyer’s incomes are up, it seems they’re more pessimistic than ever. Will the new President Elect Donal Trump come to the rescue as he’s suggested in his campaign promises? We’ll soon see.
Fannie Mae’s 2016 Home Purchase Sentiment Index (HPSI) decreased again in October by 1.1 percentage points to 81.7. Overall, the HPSI is down 1.5 points since this time last year.
Only 30% of Americans say now is a good time to buy a home
15% say this is a great time to sell a home (up 4%)
Homebuyers expect mortgage rates to rise
The Theory: According to Fannie Mae, only 34% of California home buyers could afford to purchase the $465,280 median-priced home (in the first quarter of 2016, up from 30% in fourth-quarter of 2015). 41% of home buyers were able to purchase a $389,910 median-priced condo or townhome. An annual income of $77,575 was required to make a monthly payment of $1,939. But if mortgage rates and fuel prices rise, and the economy blips, those numbers will fall.
It’s a seller’s market, particularly in Los Angeles, San Diego, and San Francisco regions. The pessimism of buyers is reflected in their belief as well that home prices will rise and affordability drop, and their stressful commute to work will worsen.
Californians Fight Long Commutes
Only Washington DC commuters suffer a longer daily commute, and now that Donald Trump is going to drain the swamp, LA will likely to rise to the top spot as the toughest commute in the country. L.A. has 6 of the 10 most packed roadways in the country and let’s not forget the heat and smog of driving very slowly on Los Angeles highways.
The pain of a long commute is a headache for a lot of homeowners in LA, SD and SF. Not that new home development will solve the lengthy drives to work. LA may be in the market for more commuter trains. Even California pets get a little edgy behind the wheel!
Where LA Area Workers Are Commuting to
This is such as cool animated gif created by the California Association of Realtors showing LA drivers daily commute.
To purchase fictitious median-priced homes, LA, San Diego, Central Valley or SF Bay Area workers are having to live further away and that’s clogging already congested highways. Does anyone want to drive in from Riverside, Sacramento, Oakland, San Bernardino, Anaheim, or Vista? As this commuter infographic shows, LA drivers need to be innovative to get to work on time.
Here’s an exerpt from the LAist.com regarding perhaps the biggest pain homebuyers have in California: Commuting. And this was several years ago.
“While the numbers are slightly dated, rewinding back to 2006-2010 and 2011, they’re still relevant today. 11.9% of workers ages 16 and over in L.A. County suffered a commute of 60 minutes or more in 2011, which was slightly above the 8.1 national percentage. Another area where L.A. topped the national average was in commute time. The average commute time for county residents was 29.4 minutes in 2011, compared to the nation’s 25.5 minutes.”
Along with the deadly commute is perhaps frustration of needing to move away further from where they want to live. They may resent the relocation and have a negative attitude to their new community, and are more even more tired and stressed when they return home every evening.
In the Los Angeles housing forecast report, we discovered that the commute situation will probably worsen. Will improved highways ease the commuter nightmare? Will cheaper gas prices and electric cars make the pain go away? Will higher wages resolve the problem or make it worse?
Will the California government begin to open up more land to development and provide incentives for companies to move out of LA, San Diego and the Bay Area to ease the commuter problem? Likely not until the next elections bring forth Californian’s smoldering fury. LA and the Bay area have the same growing pains as any other major city, however mass transit actually contributes less as a solution.
Creating Empathy and Giving Compelling Solutions
You can gain a lot in terms of appearing informed about homebuyer’s situation and look to have viable solutions for easing their pain, including finding a home at a great price. It’s important to remember that as a business person online, you are your content. If it’s irrelevant, unresponsive to their pain, and doesn’t appear to offer the solution, they will not only leave, they’ll consider you irrelevant.
10 Vital Topics you should explore on your website:
how to ease commuting stress
how to lower financing costs and find starter homes to build their equity
where to buy a better commuting vehicle
how to find a new job farther away from the city
how to find a great community in rural areas for their kids
how to talk their bosses into telecommuting for at least one day a week
mention local elected officials and what they’re actually doing to ease homebuyers purchasing and traffic congestion and commuting pain
showing homeowners how they can sell their homes for fortunes and find a better life elsewhere
how finding a home in your community with precisely the key features that will make their lives better
how to relax and enjoy their homelife in a distant community
By building content that relates specifically to homebuyer’s pains, and demonstrates concern and solutions, they’ll see you as the most credible professional, someone they will look forward to hearing and doing business with.
Californian’s have plenty of other dreams, pains and frustrations, and perhaps we can research them all and give them some comfort. Researching and writing good content that ranks well in Google and converts like crazy isn’t easy. You’ll need some help!
Gord Collins Los Angeles Real Estate Marketing — I generate leads for realtors in Los Angeles, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Sunnyvale, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Temecula, Stockton, Palm Springs, Chula Vista, Escondido, Santa Monica, and more. Find a LA Real Estate Agent who actually wants to work with you.