🙏 The Power of Targeting Only the Best Client Prospects Every business person or company needs great customers who translate into successful, satisfying relationships. And it seems that only the customers/clients who love your company and you will buy from you again or engage in long-term business. The rest vanish. In this spirit, I offer…
Toronto Housing Market Report TRREB in its September housing market reports a rise in home sales with a price drop in the GTA region. More sellers listed their homes, with many of them deciding to give up on their “dream price” to get their home sold. For home buyers, it’s an issue of affordability, down…
Sales Boost: Grab Your Low-Hanging Fruit If you’re not as interested in massive traffic and getting placement on prestigious travel sites, there is an alternative. The fastest, least expensive way to grow bookings and revenue is to harvest your agency’s contact list. And the process of reaching them all, impacting them and moving them forward…
Empowering Travel Agencies The 2025 travel market is suddenly looking a little more challenging with the introduction of the Trump tariffs. International travelers are adjusting their trip decisions based on worsening economic outlooks, rising US dollar, and rising costs due to inflation. And Canadian and US travelers are are hanging their travel plans given costs…
Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….
What Kind of Content Makes a Realtor Look Good? Content is the medium of online real estate. Without content, no one gets found, gets their message across nor is respected and trusted by buyers or sellers. Content needs to make you look great. It’s not a vanity thing though. Looking great means they think you’re…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Building Your Dream in Real Estate With the locked-in, unaffordable state of the North America real estate market, and an economic recovery when the FED rate stops punishing builders and businesses, it’s easy to foresee a coming turnaround in the housing market. There are many catalysts for a return of home sales, and one of…
14 Important Ways SEO Multiplies Conversion Rates Conversion rates sink lower every year online. Marketers are trying a variety of conversion rate optimization tactics almost in desperation to generate a sale. Yet that might not be solving the matter at the level needed. Aside from branding and product development, SEO is something companies should be…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
A Real Estate Agent Near Me Home prices peaked in summer 2022, but sales prices are still very high right across the US. There is a grand opportunity, if you make good choices to get close to your imagined selling price. Although the government is pushing the economy into recession, it will take some time….
HomeBuyers Backing out of Home Deals A new report by Real Estate Firm Redfin on August’s pending home sales stats shows buyers are backing out of deals in the US Sunbelt cities. In particular, Phoenix, Tampa and Las Vegas. Jacksonville Florida were cited as suffering the greatest increase in cancelled deals. It comes as buyer…
2022 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2022 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2022. And most Realtors will believe that this should be their best sales…
Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…
Real Estate Agents Succeeding This Summer There’s no shortage of challenges this summer for Realtors. Yet there’s no shortage of opportunities to succeed and scale up your real estate sales business either. Mind over matter. Right off the bat, the challenge is about your mindset – that you won’t grow sales or become the market…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
Revitalization of Organic Search for Marketing Many of you have been negatively impacted by Google’s search algorithm rules and in how they’ve managed the presentation of their search results pages. Even Advanced SEO strategists are challenged to help small business gain visibility. But change does create opportunity. For some, it has killed website traffic and…
Launch Your Business Success Tired of the rewards of amateur business and low sales revenue? Is the frustration of stagnation in your old business becoming too much to bear? Are you a passenger in your own life? Then isn’t it time to build your desire to succeed, find that correct path to success, and follow…
Illinois and Greater Metro Chicago Real Estate The months of January and February revealed the Illinois housing market and especially Metro Chicago housing market performed much better. 2020 was starting in a promising rising direction with upward projections for the next 3 months. Now with the Covid 19 work shutdown, is Metro Chicago and Illinois…
Searching for a Home 2025 is not far away with its promise of a big release of homes which have been lockedin for the past two years. More will flood onto the market resulting in some price depreciation. Yet buyers should still stick to a plan to acquire the home they want in the ideal…
Dominate your Market with Great Content What real estate web design and marketing companies have learned is that Realtors want their cake and eat it too. The battle is on to give everything they ask for, but it seems the one key piece that makes it work. Zillow, Real Estate Webmasters, Commissionsinc, and AgentLocators try…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest might not have panned out for you. What you may not be recognizing is that all channels power up your personal referral network and build word-of-mouth referrals from anywhere. Acquiring easy leads…
Local Search Optimization What if I told you I doubled the traffic of a major hotel? Well, it happened. From 1.2 Million visits per year to 2.5 Million per year. A lot of people travel and search for hotels online and they often book with the first few they see. Being ranked at the top…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
The Biggest Gamble of Your Life Home sales are rising and prices are still high. From Toronto to Los Angeles to Boston, buyers are about to jump on the opportunity to own their own home. Yet a home or condo priced $300,000 to $1 million is a major personal commitment. If you make a mistake…
Build Your EPIC Engagement Strategy Engagement is the buzzword of this decade in marketing and ecommerce. Your customer prospect must be wooed through the complete conversion funnel. To create attention, impact, engagement and a sale, you must design a better visitor content engagement strategy. This EPIC post describes in great detail how you can power…
Is Sales is a Game of Numbers? If you sell in the insurance, real estate, home energy, or mortgage sectors, I’ll bet you’ve heard that phrase a few times. It can be interpreted a number of ways, but all of them point to this idea, that leads and sales may be more the result of…
Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy. They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….
Are Condo Buyers Different than House Buyers? Now in Spring 2017 we’ve seen house and condo prices in Toronto jump and should keep on rising The era of the condo is upon us and they may represent the best capital gain and rental income for investors and new deals for most realtors. With respect to your own…
Redesign Your Unique Value Proposition What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are. Most businesses fail or succeed due to this one factor: their unique value proposition. This statement…