Consolidating your Marketing Team: Performance/Cost Benefits SMB owners have been reorganizing staffing and marketing spend for quite a while now. Costs, inflation, labor shortage, tariffs, and more have brought on big pressures to simplify. And now the AI revolution is necessitating more change. The problem is owner’s aren’t sure how to create the ideal team…
Ready Your Travel Company for the 2026 Boom! The latest travel stats are reflecting an unsettling trend of travelers avoiding the US and consumers spending less. Travel experts feel this will extend into more revenue and booking losses for the years ahead. While the economy has flagged amidst the Trump tariffs, there are many positive…
The Untapped Wealth of Search Engines In other posts, you saw how much consumer online search traffic there is – trillions of searches by consumers actively seeking products/services — to fulfill their intent. It’s not like social media where users are inundated with irrelevant, low-intent topics/ads they have little interest in. And social doesn’t connect…
✍ How To Optimize Your Travel/Tour Descriptions Hundreds of millions of travelers are online, mostly using Google, and they follow a finding path to destinations, hotels, trips, tours and more. Everything they see on their path to travel fulfillment, that stream of travel content is a description of a desired experience. The final destination…
💵 Buy Now Pay Later a Growing Opportunity in Travel Market While many wealthy Canadian, European, and American travelers can easily pay for their vacations and trips, most others are stretched to make them happen. Not being able to buy a travel package right away, as expected, means they don’t. And that results in making…
⚡ Why You Need Me on Your Travel Marketing Team If you own or manage a traditional travel agency, you’re likely concerned about keeping your loyal clientele, and creating more bookings and clients via word of mouth. Travel is competitive and the market is aging, changing, and it has slowed which I’m sure you know…
How AI Tools Empower Your Key Personnel for Big Bottom-Line Impact It’s estimated that 25% of digital marketers have been replaced by AI powered software tools. In fact, companies are reorganizing and flattening their employee/freelance hierarchies given the pluses that AI is providing. Aside from the customer-side tools available (e.g., AI travel itinerary generators and…
Visibility is Everything Whether you’re in the travel business or in real estate sales, being discovered and getting your message heard is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks. Because as he puts it, being…
🧭 The Calm Marketing Playbook for Travel Business Owners A 5-Step Guide to Get More Bookings Without Losing Your Mind (or Budget) You’re a busy travel company owner booking flights, trips, tours, and managing your day to day business challenges. It’s not easy to break inertia on those other tasks that you know are really…
🤩 The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is shallow, mundane content. Much of it fits “best practices” in style or topics but doesn’t seem to build brand loyalty or captivate an audience enough to make a booking. And in terms of a great content experience…
📒 Travel Marketing Software Good travel marketing needs the right travel marketing software. Dedicated solutions help you gravitate from outdated legacy marketing processes that actually are threatening the viability of your travel business. If you’re piecing together 10 different marketing tools that require a lot of manual intervention, you might enjoy better integration/automation through these…
De-Risk + Ramp Up Revenue Plenty of small business owners have difficulty launching into digital marketing. The status quo seems more comfortable, until it isn’t. Sure, investing in marketing entails some risks, but what about the rewards? There are always hesitations about trying new content strategies, creating new creative content experiences, running promotional campaigns, hiring…
👨🏻 Can A Travel Audience of One Work for You? If your travel content isn’t bringing in inquiries, bookings, or creating visitor engagement, it’s likely your content and messaging isn’t specific enough. It might be your generalized content which tries to serve anyone fails to click with those who want to become your customer. The…
Why Travel Marketers Must Travel It’s rare that a travel business owner, advisor, or manager won’t travel. What’s more exciting than hopping on a jet or a cruise ship for a trip to places they love and to mingle with their own loyal traveling customers? More than just fun though, travel helps travel marketers stay…
One Solution You Must Have In any business, it’s not always a company’s product, brand or UVP that’s generating weak lead generation and sales results. All too often, it’s due to low reach to the market – your target audience. If they found you, and under ideal circumstances, your weak brand wouldn’t necessarily ruin the…
Empowering Travel Agencies The 2025 travel market is suddenly looking a little more challenging with the introduction of the Trump tariffs. International travelers are adjusting their trip decisions based on worsening economic outlooks, rising US dollar, and rising costs due to inflation. And Canadian and US travelers are are hanging their travel plans given costs…
Successful Owners Know: SEO is Still Your Best Business Asset With all the never-ending challenges pressing you as a small business owner (taxes, high interest rates, inflation, regulations, wage demands, customer stress, reputation, customer acquisition, and trade tariffs), you might find it tough to get bold, adventurous and focused about your marketing. Yet marketing is…
Travel Credit Cards: Growing Value to Loyal Travel Customers & Travel Companies Let’s take a look at some of the very best travel credit cards in the USA for travelers. For many decades, travelers have enjoyed earning free loyalty club points made at various participating businesses. The loyal points programs have since evolved with new…
How Long Before You Lose Your Job to AI? AI is here, and it’s like a forest fire that generates a little smoke at first but accelerates into intense firenados as it meets thick brush forest aided by higher winds and dry hot air. AI feeds on a high-cost, low-productivity environment which becomes fuel for…
Overcoming Travel Buyer’s Inertia or Hesitation As a travel consumer yourself, you’ve likely experienced hesitation, doubt, inertia or some other emotion that caused you to not click that buy button. Perhaps, your commitment or intent was weak to begin with due to a lack of input. You needed to explore more. And sometimes that commitment…
Getting Faster Results for Small Travel Companies As we enter 2025, small business outlook still remains somewhat subdued. It’s creating inertia and making travel company owners cautious about investing in travel marketing excellence in 2025. However, given President Trump has won and is implementing a very strong Pro-US business agenda, with balanced trade and lower…
Jasper AI – Powerful Small Business Marketing Assistant As we head quickly toward 2026, it’s easy to see digital marketing is being transformed by artificial intelligence. A vast collection of AI powered tools and platforms are being introduced, each trying to get an edge on competitors. You’ve likely used ChatGPT 5 (new) and Google Gemini,…
Great Customers are the Fix for Everything Whether you manage a real estate brokerage, digital marketing agency, software company, e-commerce retailer, or travel agency, your business is your customers. If your customers are not good, your business will suffer, as you might already know. And when you’re not acquiring the most qualified, enabled, and stable…
Mapping Out a Path to Market Your Skills Who cares about progressive travel marketing skills today? Travel business clients might appreciate outstanding skills they can leverage to achieve their marketing goals. Can one skilled, versatile marketer make a difference? You have to believe you can. Our big challenge for marketing our skills might be problem…
6 Unique Groups of Travelers 1.3 billion lucky people today enjoy the amazing benefits of enriched travel experiences. The quality, access and variety of travel options possible is creating a different view of traveler’s personalities, wants, and buying behavior. Because very unique experiences are available to everyone of any age, background, or sex —…
DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too! But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…
Attack Your Competitor’s Strengths A commencement speech from Roger Federer at Dartmouth College recently, offered one really important tip for entrepreneurs and future CEOs in the audience. He spoke about his challenges in becoming the greatest tennis player of all time. He mentioned having to work hard and shore up his weaknesses, become disciplined, managing…
Advanced Content Strategy: Power in the Creative Mix Every travel agency owner, travel management software manager, and tour company CEO has to decide what their blog content theme will be. Because a company blog creates the lion’s share (up to 90%) of web traffic. Which means content choices will decide how much traffic, rankings, impact…
The Power of Iconic Brand Symbols If you’re not up on branding or impressed that brands have any power, you might want to take another look at it. Because a brand is your biggest asset once you build it. Brands have many dimensions, promises, value points, and touchpoints with travel consumers. And your travel content…
Innovative Travel Marketing Channels After you’ve built the core of your marketing strategy with authentic organic content, SEO, and social postings, there are some additional channels you can leverage to promote your brand, build leads and grow revenue. In fact, the great content we’ll create is amplified significantly through them. These channels discussed below open…
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data, tools and acumen (and still do) to understand the customer buying…
Your Travel Management Platform Doing More for You Are you satisfied with your travel business performance? Is 2024 going to be a year of growth? According to the UN Travel report just released, 2024 could be an amazing year for the travel sector. However, the net effect of broad optimism can cause travel business owners…
Link Building Strategy for Travel Companies Acquiring links to your travel website is the most difficult marketing challenge you face. Yet backlinks are absolutely essential for rankings on Google search. Even AI LLMs use links to find resources and places travelers might book. Given the challenge of capturing backlinks, many business owners avoid the link-building…
Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages. Create and brilliant content and publish it via affordable yet…
SaaS Travel Marketing Software as a Service platforms, connected apps, and SaaS partners have helped to revolutionize modern travel. It’s easy to say that the travel industry couldn’t have evolved without the amazing travel products and services which the cloud has enabled. This new technology and strong global travel demand is driving the ambition of…
Canadian Companies Providing a Mission Critical, Cost-Effective Resource One unleveraged source of value that American companies can explore is in outsourcing labor to Canadian contractors. For startups and cash-crunched companies, this is a significant and vital part of saving funds to stay competitive. And competing against large companies will be more difficult in 2024. Extra…
LA Realtors Finding the Edge with SEO Consulting Are you content with the leads you grind out every month? You’re doing okay but you need to do better. The Los Angeles metro housing market is vast and one of the most rewarding anywhere in the US for real estate agents. That’s why it’s well worth investing…