Solar Energy Forecast 2018 – Rising Electric Rates will Power up Home Solar Power Sales

Home Solar Systems – Smart Investment

I was driving through a very nice, modern neighbourhood yesterday and noticed two homes had brand new solar panels on the roof. I liked them and I’ll bet a lot of homebuyers would pay a premium for solar-powered homes.

A survey actually discovered that green friendly homes can grab a premium.  All the houses on the street were attractive but these solar homes stood out. I’d say this will be a trend in 2018.

Yet there’s many more reasons why solar still makes good sense.  The future cost of electricity will be the biggest. Check out the forecast of solar energy systems and the rising price of electric power below.

Although new types of power generation are evolving, and natrual gas is cheap, there is no way they can keep up with demand in North America for electric power.

And it’s one thing to generate electric power.  It’s another to transport it to where it’s needed. It must be produced where it’s used. In 5 years when more electric cars are on the roads, the price of electricity will be painful.




As you’ll see in the stats and videos below, home electricity prices are a big concern and homeowners may not realize what’s coming. The forecast is for rising prices. Will home solar power generation provide a shelter to the coming storm?

Hydro Horror Stories

A good example of the electrical power horrors ahead comes from Ontario, Canada where politics at many levels and greed are rocketing power rates. A cycle of political decisions have lead to a lack of new power generation sources and a poor commitment to alternative energy. Power generation is expensive here and the future looks a little anxious.




In California, home owners are going solar before they retire.

The province is heavily dependent on 3 nuclear power plants, however one is going to be shut down. Ecological ideology has closed all coal power plants too. A big gas powered plant in Toronto was abandoned shortly after it was being built. That resulted in a huge loss and debt for Ontario residents. Saddled with huge debt, the Ontario government is addicted to the revenue from power generation. Is it the same in California, New York, and Massachusettts?

The Ontario Power Corporation sold off some jurisdictions where it monopolized power production. It sold pieces to private companies because it needed the cash (the current government is being sued by the people of Ontario). Although the industry is regulated in Ontario, there is plenty of opportunity for scams and gouging of consumers. And they’re happening.

Sharing is good for your Social Health. Pass this post to your friends and family whether they’re looking for an exciting new career, or are retiring in a home that may be bad for their financial health.




Here’s a look at power prices in Ontario over the years courtesy of Ontario-power.com:

Screenshot of Chart Courtesy of Ontario-power.com

And these are what typical electricity rates look like:

Screenshot of Chart Courtesy of Ontario-power.com

That’s an average increase in power cost approaching 270% over 16 years.  In some cities, the per kwH electricity rate is around 27 cents during a good part of the day when homeowners including seniors use electricity. That translates to over 300% higher than normal rates.




It’s no cheaper across the US. Here’s the 2015 electricity rates across all states (from the Nebraska state government) including very high rates for New York, New Jersey, Alaska, Hawaii, California and Massachusetts.

Ranking State Avg Electricity Rates
(Cents per KWh)
1 Hawaii 26.2
2 Alaska 17.9
3 Connecticut 17.8
4 Rhode Island 17.1
5 Massachusetts 16.9
6 New Hampshire 16.0
7 California 15.5
8 New York 15.3
9 Vermont 14.4
10 New Jersey 13.9
11 Maine 13.0
12 Maryland 12.1
13 District of Columbia 12.1
14 Delaware 11.2
15 Wisconsin 10.9
16 Michigan 10.8
17 Florida 10.6
18 Pennsylvania 10.4
19 Arizona 10.4
20 Kansas 10.1
21 Ohio 9.9
22 Colorado 9.8
23 Minnesota 9.7
24 New Mexico 9.7
25 Mississippi 9.6
26 Georgia 9.5
27 South Carolina 9.5
28 Nevada 9.5
29 Alabama 9.4
30 North Carolina 9.4
31 Tennessee 9.4
32 South Dakota 9.3
33 Virginia 9.3
34 Missouri 9.3
35 Illinois 9.3
36 Nebraska 9.0
37 Montana 8.9
38 North Dakota 8.9
39 Oregon 8.8
40 Indiana 8.8
41 Texas 8.6
42 Utah 8.6
43 Iowa 8.5
44 Arkansas 8.2
45 Idaho 8.1
46 West Virginia 8.1
47 Kentucky 8.0
48 Wyoming 8.0
49 Oklahoma 7.8
50 Louisiana 7.6
51 Washington 7.4

 

Given that demand will grow exponentially over the next ten years, the rate of power per kwH will balloon.

There’s another reason power rates will jump. Governments are desperate for money and they’ll have to tax electricity at a higher rate. If there’s a drop in revenue from oil and gas, that will have to made up in taxes on electricity. Power is generally a monopolized industry, thus allowing power generation companies to pad their revenue and really put it to power consumers. They’re in it for profit and will find a way to leverage an oligopoly or monopoly. When haven’t companies used the opportunity to take advantage of consumers?  Taxes, debt and profiteers will drive power costs through the roof.

Where is the Demand for Electrical Power?

Industry draws most of the power and as economies rev up, more power is drawn. And electric vehicles draw huge amounts of power.  As more people buy electric cars, e-bikes, and ride in electric buses and taxis, the power rates will jump. Donald Trump is reviving coal powered power generation and that will help reduce the danger ahead. Yet it won’t be enough. It wasn’t enough to stop the rise before.

Is There a Solution?

Right now, it’s in expensive coal powered plants, marginally productive wind powered turbines, gas powered plants, solar farms in the desert, and nuclear power plants. Will nuclear plants save the day? Almost no one wants nuclear power (Fukujima). The potential for disaster is proven, and these plants leak out radioactive wastewater accidentally on a frequent basis. Geothermal is another big potential generator but the power plants are very expensive and politicians such as Trump are against more debt. America has trillions of debt already.

Mega-sized desert solar plants are the first savior to come to mind, yet they won’t be able to produce enough power for a nation. It’s not enough

The real solution will be to keep gas powered vehicles on the road. Because electric cars consume huge amounts of power, the actual demand for power across the U.S. is mind boggling. How many terrawatts will be needed?
For homeowners, the savior is home solar power systems, yet people in Northern climates will be challenged to produce enough via solar.  They’re more or less prisoners to traditional electrical production and its prices.

The Rise of the Electric Vehicles

We all enjoy the romantic picture of zero emission electric vehicles. So alluring to think of New York, Chicago and LA with no choking, health killing smog. Yet electric power vehicles, trucks, golf carts, bicycles and seniors scooters must draw power in big quantities. Someone is going to have to produce that power and transport it to places like LA, New York, Philadelphia, Seattle, Chicago, Toronto, Montreal, Boston, Vancouver, Denver, and St Louis.

A recent post on Bloomberg.com tells of a coming crash in oil prices due to the rise of electric vehicles. It’s a fascinating article, however, it doesn’t discuss where all the power is going to come from to fuel these cars and trucks.

This graphic shows battery cost is falling which will accelerate sales of EVs.  That’s when the demand for electricity will rocket. The power companies will become cartels able to get whatever price they want.

Power transmission is a huge problem. Moving electricity across huge grids is expensive and there are huge power losses during transmission. And building power grids is very expensive.

Instead, consumer will need to create their own power via roof solar panels. But hold on, people living in giant condo towers won’t be able to generate their own power. They will burden the demand more.

Residential power users will need to shield themselves from fast rising electricity costs and they can do that by installing home solar power systems. That will solve their need for home electricity. But for their new electric vehicle (which are selling like hotcakes right now), the power rates will rise higher than gasoline. It takes a lot of power to move a 5,000 lb electric Porsche or a Chevy Bolt EV.

This post on Edmunds.com shows the cost of recharging an EV.  Right now, it’s a reasonable price and much better than gasoline, but down the road is where it gets pricey.

So while the EV revolution promises to rid Americans of dependency on Middle East oil, it creates another dilemma.




Solar PV Power Installation Growth

The growth in Solar power installations is impressive as you can see in this graph below. Commercial farms don’t do much for most residents who will still be prisoners to high prices.

Solar Jobs

Here’s an indutstry to working in. Tell your kids and nephews and nieces to check out the solar industry.  It’s a great way to launch their own business and do very well.

Chart courtesy of s-sparq.com
Graphic courtesy of CNNmoney

In times of crisis, opportunity appears. Homeowners without their own home solar power system will be vulnerable to very high electricity rates. There are business opportunities and money saving opportunities here. Take a closer look and perhaps you won’t need to worry too much if you’re retired in Costa Rica.

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15 Power Prospecting Tips for Lead Generation – Merrily Hackett

merrily
Merrily Hackett of Sutton Group West Coast Realty Vancouver

Merrily Hackett, CEO of Sutton Group West Coast Realty is enjoying a phenomenal career in real estate. I’ve talked about her a number of times because she’s a great role model for any salesperson or business person.

Having built 3 separate brokerages in the Vancouver area, and leading SG-WCR’s 25 office brokerage, she’s showing us how to outcompete the competiton.

Last year, U.S.-based author and speaker Stefan Swanepoel ranked Hackett at No. 15 on his list of the Most Powerful and Influential Women in Residential Real Estate. Sutton – West Coast made 16,500 unit sales and over $11 billion in sales volume in 2014, which Hackett calculates brings them in at No. 5 in North America.

Create Quality Time for Relationship Building

Let’s not say “prospecting” anymore. Let’s call it relationship building.

You absolutely need to develop productive relationships with mortgage agents, renovators, landscapers, home inspectors, and prospects that include seniors and young couples.

Comprehensive Agile Digital Marketing Programs for Realtors




In an interview with Real Estate Magazine, Merrily talks about the importance of relationship building and how realtors need to focus on this key business development activity.

“It’s what I see over and over with agents that fail. I used to block off three to four hours daily for lead generation. That included calling expired listings, door knocking and cold calling, reaching out to a sphere of influence on a daily basis, asking people for referrals and to keep me top of mind. I was on the phone connecting with people, ensuring that pipeline was full. Consistency was key. You need to believe in yourself. Many times as a commissioned salesperson, you have those fearful thoughts and moments. A new agent has to have the expectancy and positive feeling that it’s going to come together.” — Merrily Hackett interview in REMonline.

15 Prospecting Tips to Build your Focus and Optimism

Here’s 15 useful prospecting tips –  a process to optimize your realtionship building.

  1. Vary your approach and method. Know your scripts, but go easy. A script is just a testing tool, not a final approach to relationship building. Be a friendly person first because people may find talking to a realtor boring. A warm introduction, maybe a comment on weather and economy to gauge their mood, then tell them your call is short and to the point – do they know anyone in their neighborhood, and about their family and friends that might be moving, BECAUSE, buyers are very eager to buy and you’d like to help them get a better price. Those are legitimate reasons.
  2. Segment all your prospects into relevant groups (hot, cold, buyers, sellers, advocates,mortgage agents, home services, etc) so you can develop unique approaches to each and have unique value for each. Think about how you’ll describe and present your unique value proposition for each type of prospect or advocate.
  3. Coach your advocates and give them support –  the people who may refer business to you sometimes need a little guidance if they have a hot lead. Tell them how to present you to them. Find out why they’re buying or selling — what’s the payoff for the person? With that knowledge, you can explain to your advocate how you’re relevant. With a little purpose, your advocate will make you look good, as opposed to you being part of an offhand comment.
  4. Relax — if you can afford it, you might want to consider getting a massage before you do your prospecting on the phone — you’ll appear friendlier, less threatening, more trustworthy, and more fun to talk to. Call them with a smile on your face and with your goal being networking, enjoying the moment, and finding good prospects. Sales comes later. Right now, you’ve gotta be thinking people and fun.
  5. Set aside 3 hours every day for phone calls to generate interest, gather information and make appointments. Build a positive attitude toward prospecting, that it’s the most important part of your day.
  6. Forgive prospects who waste your time and forgive yourself for wasting their time — this helps you to avoid guilt and other feelings that’ll weigh you down
  7. Remind yourself often that what you’re doing is important.  You’re helping people achieve their dreams and that’s more important that anything they’re doing right now. Their friends and contacts should be glad you’re in this to help them.
  8. Spend more time with your hot or top prospects — when you’re getting close, keep in touch and always be ready to offer help, information, and support for their decisions
  9. Have more value to offer — the more value you have to offer, the less likely prospects and advocates will consider you irrelevant. They’re not rejecting you really, you’ve failed to provide value in insight, help, and support.  How about mentioning the mortgage calculator on your website, the great mortgage agent you know who could save them money, or renovator/designer who could help them with a quick remodel to lift the selling price?
  10. Use consultative selling techniques to find every person’s most important needs and hurdles — be the person who creates a path for everyone to their dreams
  11. Spend your face to face time wisely by discussing the buyer/seller’s dreams – find out what their success symbols are and their favorite places to visit. Whether country or city, new home or old, the faster you find out what they want, the more likely they’ll choose you.
  12. Calculate how much prospecting/phone time and marketing effort it took to generate a successful lead.
  13. Keep in mind what buyers and sellers really want — a better lifestyle and ask them what their key priorities are as they begin to plan for their purchase/sale. In the end, it’s all about lifestyle and knowing what it is they’re really after is vital
  14. Study up on a new community that you haven’t explored and become an expert on the lifestyle value of that community
  15. Ask prospects what’s holding them back and ensure you develop a list of responses to help

Here’s Kevin Ward with his tips on prospecting. How about finding more people to talk to via Google and Social Media? Just a thought.

And Liz of Keller Williams with social media prospecting. Build relationships first then nurture them along with value, entertainment, and recognition.

Prospecting is a key part of good sales process and it hasn’t hurt Merrily Hackett’s business success. If your lead funnel is too weak, this might be the best thing ever for your career.  Now you can justify pursuing a strong Internet marketing program.

Let’s get started right now!

 

Related posts: Housing Market | Car Insurance |  SEO Consultant Vancouver | SEO Consultant Los AngelesRental Housing Market Outlook |  Los Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Toronto Real Estate SEO | Vancouver Real Estate SEO | Vancouver Condos | Toronto Condos | Vancouver Housing ForecastDigital Marketing for Realtors | Realtor Branding | Toronto MLS | Merrily HackettReal Estate SEO Specialist | Top Real Estate Lead Generation Sources | How to Choose a Real Estate Agent | Housing Market in San Francisco

Gord Collins — Real Estate SEO Expert serving businesses in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.

12 Tips to Make your Homepage Magnificent

Your Homepage Might Be Killing Your Business

Business owners take a lot of care in ensuring their brick and mortar location has “curb appeal” and an enticing entryway.  Ensuring they have a website with curb appeal is just as important. Although visitors arrive through many pages, the homepage plays a big role in creating a great customer experience. It welcomes and sets the tone.

Not much is written on the role, power and design of a good homepage, so let’s get some real insight into how visitors experience a home page.

The homepage is more than an introduction and welcome page.  It’s the epicenter, an orientation setpoint, even if visitors come in through a subpage. It helps visitors reset themselves so they can understand your value proposition in an effortless, pleasant way.

The homepage is a key part of the customer experience and if it sucks, it’s a disappointment and not the experience they were hoping for

Looking for a Good Experience and a Good Relationship

Visitors also arrive because they’ve Googled you or your company and want to know more about you and what your relationship with them will be. And that often starts with what they see in the Google search results. Whether B2B or B2C customers, they’re trying to visualize the relationship they want, which might be: (a) let’s work together, (b) I’d like the expert to handle it, or (c) I’ll tell you what I want.

Your homepage indicates which type of provider you’re going to be and whether you believe in the relationship they want.

wavescoffeehouse2

This homepage screenshot above is from a Vancouver company called Waves Coffee House. Their homepage suggests: “You’re going to have a superb, fresh cup of coffee.” The fresh, clean design tells you right away it’s about the coffee (and the cream). This isn’t Tim Horton’s or Starbucks (I’ll tell you what I want). It’s a different and more compelling brand (Let’s work together).  And it’s visual because coffee drinkers don’t want to read — they want a coffee experience – to taste it visually.

Their logo should have some vertical squiggly lines to represent the steam rising from a cup and perhaps a few more curves fused into the webpage design.  The site should have social media posts and it’s Twitter is good. It could use a game or more interactivity. Visit their site right now.

Dear Customer — Today’s an Adventure – Let’s Start It Right!

Right off the bat they give you their Toonie Tuesdays/Thursdays – a cheap latte, showing their generosity and customer appreciation. Their coffees, menus, and locations are easy to find. All you have to do is mouse over the location link and you get an instant view of their locations in Vancouver. They even tell you how to brew your own coffee using their Specialty Grade product:  the top 10% of coffee beans from Costa Rica and Columbia.  All of it is quickly accessible from the homepage navigation.

The value proposition really accents on good coffee, yet they have free wifi, good food and you can book their meeting rooms. What an interesting coffee house!  The only thing missing is a gallery of nice photos of the interior showing customers relaxing and enjoying their experience. I’ve never visited Waves, but it looks like a hip place to be in Vancouver.

In this case, the customer experience begins on the homepage. It creates a good impression of Waves Coffee House. For contrast, here’s Tim Horton’s and Starbucks homepages. For these companies, the relationship is more like you’d have with a vending machine (which is what quite a few consumers want).

timbucks

Oh oh, My Homepage Sucks

Before your eyes go red and you strangle your web designer, consider that you shouldn’t have put it all on their shoulders. They’re not marketers or sales psychologists. Instead, try to understand what’s going on. Actually, there’s a lot going on and you should work with them to create the customer experience you want to deliver.

Make your customers believe in your business and that this relationship is going to be the one they want.

Let’s go over all of things your homepage should do:

  1. welcome visitors and make them feel comfortable
  2. build credibility and relevance (Relevance is King): prove you believe what they believe and are the best provider of what they seek)
  3. build trust and and wipe out uncertainty (use sensible conversational style and be transparent and open)
  4. build desire for your solution and your brand (identify and show the satisfaction they’ll feel when they use your service/product)
  5. build urgency and intent (indicate why they should contact you right now)
  6. communicate your unique value proposition quickly
  7. promise satisfaction (imply the delivery of the benefits they want)
  8. build curiosity (links to interesting content)
  9. make a visual impact and be attractive
  10. present a few key benefits for them
  11. make the navigation understandable and have a purpose for all your pages
  12. route traffic to specific key sub pages (services and contact pages)

I’ve worked in every industry from health supplements to pharmaceuticals to online casinos and sports ecommerce, however I’ve developed particular expertise in real estate marketing. If you’re not in real estate, still look at these observations, because they apply to any industry.

A Great Home Page Needs a Good UVP

Your home page tells them who you are, what you do and what it means for them: that’s all about your Unique Value Proposition. You absolutely  must understand your unique value proposition. If you don’t, you’re operating your business in a fog with essentially guesswork about what you’re doing and why you’re doing it. A good UVP matches you to the customer perfectly. That’s the best result possible.

12 Tips to Improve Your Homepage

  1. Outline your value proposition point by point (what is the essence of your offering and why you’re relevant to them)
  2. Get a modern mobile friendly design (html5 design and fast loading)
  3. Outline the key points about your brand/product/service (quick summary of top 5 features)
  4. Define your customer experience and outline the key benefits customers want (quick summary of top 5 benefits)
  5. Create simple navigational cues to your best content (pop up helpers on links)
  6. Make your page scannable with headings that speak your promise of value and satisfaction (smooth orderly progression of your benefits they can take in)
  7. Use original photography that evokes emotion and depicts the experience your customer dreams of
  8. Use headlines, subheads, small pics, bolded text to smooth out the flow of the reading experience and build your value proposition in their mind
  9. Include social proof – the number of likes, followers, and shares can influence readers and create trust, respect, credibility, and comfort
  10. Build urgency, capitalize on their impulse/intent, and have a call to action
  11. Build curiosity with teasers for your content pages where they can explore some topic that’s of vital interest to them.
  12. Have one key benefit idea that “hooks” them (e.g., cheap taste of a premium product)

There is no one perfect homepage design. You can only design after you’ve gone through the 12 steps above. The photos, fonts, layout, navigation, and headings you use all depends on what experience your targeted customer wants. That begs the question: Do you know your customer:)

See also: The Ultimate Business Owner’s Guide to Create a Great Homepage

How to Make a Great Impression with your Home Page

The Anatomy of a Great Homepage

A Great User Experience Leads to Conversions

What Should You Put on the Home Page?

How to Roll Out the Red Carpet on your Home Page

9 Steps to Write Your Ultimate Home Page Headline

Mastering Digital Marketing for Realtors

Creative, Sustained, High Value Real Estate Marketing

Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor.

uvp-bethebestAs you know, digital media is penetrating more of our business exchanges and culture. Facebook continues its relentless growth and business is beginning to exploit it, just as it did with Google. They’re the big players however, the range and complexity of digital marketing for realtors specifically, is intense. You can’t do it well on your own.

Home buyers go online to research nearly everything they are curious about. It’s no different for real estate. But when people go online to Google “homes for sale”, “neighbourhoods” or “mls” they’re often in the perfect mindset for realtors to reach them. So being omnipresent during those Google searches or web surfing moments could be worth millions to a brokerage and perhaps hundreds of thousands of dollars for a single agent. Realtors need to be present in digital media and be top of mind to home buyers and sellers.




You’re reading right now because you know it’s true. If you fail to develop your online presence in an era of huge growth in practicing realtors, you will lose even your word of mouth leads.

Too many realtors see digital marketing as a huge threat to their business as usual, and that fear is justified. The proper to look at digital marketing is not as an outside threat but as an aid to your business as usual.

Use Digital Media to Grow your Word of Mouth Network

In this post, I want you to understand what digital marketing for realtors is and why you need to see it from a broader angle. Because tactics without strategy creates a mess of costly hit and miss efforts. If you bring your strategy under the omnichannel umbrella, each channel and tactic powers each other.

You probably know how effective Google is in generating leads. Realtors compete fiercely to get a top ranking and they advertise for everything they can’t get for free. And there’s social media, yet it is getting noisy and it’s harder than ever to get noticed and make an impact.

Facebook can even be a good source of leads if you know how to get your local connections connected. If people in your community aren’t connected, then there’s no exchange of your promotional materials. Facebook users want interesting content and so do Google searchers. Do you understand the different approaches required for Facebook, Linkedin, Twitter, and Instagram?

You’ll need to create a social media strategy, Adwords strategy, SEO strategy, content strategy, and outreach strategy and orchestrate it all. As a team, these will be powerful. It’s not enough to do one thing anymore. DM has progressed.

Here’s the 10 Simple Steps to a good Digital Marketing Program:

  1. Conduct an digital marketing audit
  2. identify your target market/audience
  3. Establish your marketing goals
  4. Create the digital media you’ll need
  5. Plan your budget
  6. Determine the content you’ll need to create
  7. Determine how you’ll market your marketing – content and strategy and prospecting
  8. Establish your unique value proposition
  9. Determine your Realtor brand image strategy
  10. How you will convert visitors and keep them loyal to you

Impact and Persistence

Advertisers know that attention, impact and repetition generates results. It’s believed it takes 10 ad impressions before the consumer responds. And with conversion rates at 1 to 2%, you can see how much visibility you need before you generate one customer. That’s a lot of AdWords spend! We need a better way.

The better way is this:

  1. create better, more original and compelling content for your prospects
  2. be helpful and be generous with yourself
  3. use SEO to capture free traffic
  4. use social media to connect with everyone and engage them in conversation
  5. use PPC to build total omnipresence
  6. analyze and optimize your conversion funnel process
  7. map unique content to each touchpoint in your customer’s experience
  8. leverage every asset possible to create value for your customers
  9. envision a powerful, personalized, significant unique value proposition
  10. use your digital presence to support your word of mouth networking system

Using digital marketing you’ll reach a lot of people: regular homeowners and their families, online influencers, bloggers, property managers, mortgage agents, and yes, rich foreign buyers. As you’ll learn though, succeeding on one channel such as Facebook and Google rankings just doesn’t cut it anymore.

Can Property Buyers even Find You?

chineseAnd if buyers or sellers never see you online, they’re unlikely to take you seriously.

Digital Marketing is a bargain. From Google Adwords to SEO to Social Media, it’s capacity to generate buyers and sellers for you is unlimited. The only limits are your own self-defeating attitudes.

Digital marketing is still underused and that may be because of a lack of competent digital marketers. Agencies and web design and hosting companies often get first dibs at presenting realtors with a digital marketing solution. The problem is that marketing isn’t their forte. If this is where you’re getting your marketing services from, this could be a serious limitation on your income and lead generation.

experian-2015-juneOf course I’m going to support my specialized realtor marketing capabilities. I can help you build your unique value proposition, improve communications, connect with more buyers and sellers. And reaching sellers is the big gold mine that 99% of realtors neglect. If you’re relying on spammy operators and sites like Zillow, you’re wasting your precious time.

 

These sites offer few leads and instead leverage your money to fulfill their own agenda and leads.

I want to introduce you to more channels, more touchpoints with prospects, and make them love your amazing brand and UVP.

The 12 Best Digital Media Channels

The 12 main digital channels to generate new leads:

  1. Free organic search engine rankings on Google
  2. Google AdWords advertising
  3. Google local maps/business listings
  4. Facebook shares
  5. Facebook advertising
  6. Tweets and Twitter engagement
  7. Excellent web content: blogs, infographics, local news
  8. Local mls listings
  9. Linkedin profiles and posts
  10. Guest blogging
  11. Distributed blog posts and property listings
  12. Major real estate portals: realtor.ca, realtor.com, Trulia, Zillow, Redfin, Yahoo homes, and Homes.com

To help you master Digital Marketing, I’ve created a series of posts that teach you how to innovate and excel at each opportunity including:

  1. Success Tips from real estate’s BIG Kahunas
  2. Content Strategy and making your content work cohesively
  3. Search Engine Optimization
  4. Persuasive, Engaging Copywriting
  5. Social Media strategies
  6. Reaching influencers
  7. Innovation in real estate marketing
  8. Building your unique value proposition
  9. Powering up your sales conversion funnel
  10. Building your brand image
  11. Improving your performance
  12. Improving your prospecting skills
  13. Overcoming personal challenges to success
  14. Increasing your generosity and communication skills
  15. Outcompeting to win markets
  16. Mastery through better blogging
  17. Capitalizing on buyer impulse – their true desire
  18. How to get people to sell their homes
  19. How to choose a great digital marketer
  20. How to power up your business growth
  21. Discover the lifetime value of a customer

Stick with me and I’ll give you the most effective results in traffic, leads and sales. Let’s start creating more money and more active leads right now!

Call me now to discuss your future in real estate. I’m ready to help. 416-998 6246

 

Serving Aurora, Newmarket, Markham, Richmond Hill, Toronto, Vancouver, San Diego and Los Angeles with exceptional skill in SEO, Copywriting, Social Media Engagement, advertising, and link outreach.

 

Digital Marketing Attitude Survey

Getting our finger on the Pulse of Professionals

Please take this survey on buyer attitudes toward digital marketing services. I will send a report to each participant if you include your email address in the comments box.

It will be fascinating to discover the prevailing beliefs of online marketing from professional Realtors, Mortgage Brokers and Agents, Dentists, Realty Developers, Insurance Agents, Small Manufacturers, and other small to mid size business owners who are facing big decisions about how they’ll be doing their marketing in 2016.

Here are the 11 Questions:

 

Thank you for your participation and I hope the results help you make better decisions!

Insight: What Do Realtors and Others Like to Read?

Review Your Google Analytics Stats and Learn

I wanted to give you a good look at which content Realtors are interested in on my blog in the last little while. Right now, what is your first thought that realtors would be most interested in? Compare your initial thoughts to what they are actually reading.

Most of my traffic comes from Google with a small smattering from Linkedin. I have to admit, I haven’t had the time or money to spend on outreach for this blog, but when I do, this content will pull in some major traffic.

Oddly enough, my post on fascination was behind only the post on the millionaire real estate agent in time spent reading.  There were lots of visits to the post on the Toronto/Vancouver real estate market forecast and one on social media marketing strategy.

So Much for the Belief that In-Depth Posts aren’t Wanted

Over the last two weeks, the post on Fascination has an average view time on page of 18 minutes and the post on how to be a millionaire real estate agent has a view time of 26 minutes! The post on creating a great UVP came in tops at almost 30 minutes average reading time. Wow, I’ve never seen that anywhere. Must be getting people thinking;)

From the graphic below, you can discover what Realtors (and other visitors) viewed most.

Most of my posts have high level thought which may not appeal to most visitors, but intelligent or ambitious realtors do like them — and they are my target prospects. When visitors spend an average 6 minutes on your page, that’s good. And Google takes note of this. When you’re writing your blog posts, aim for lots of interesting and supporting data, good photos, infographics, and interesting stories that involve the ideas you’re speaking about.

Hopefully, these insights will help you create better, more engaging content for your readers. Please remember that online, you are your content.

 

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