The 2025 Guide to Travel Marketing Software

The 2025 Guide to Travel Marketing Software

Travel Marketing Software in a Challenging Travel Service Marketplace Good travel marketing needs the right travel marketing software. Dedicated solutions help you gravitate from outdated legacy marketing processes that actually are threatening the viability of your travel business. If you’re piecing together 10 different marketing tools that require a lot of manual intervention, you can…

What Should Small Business Owners be Doing Right Now?
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What Should Small Business Owners be Doing Right Now?

Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index jumped 8.0 points to 101.7 last month, the highest level since June 2021. They report the percentage of owners expecting the economy to improve rose 41 points from October to a net 36%, the highest since June…

Outsource to Canada
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Outsource to Canada

Why Canadians Still Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Yet price consciousness can be a significant problem. Because as companies go mediocre and cut marketing spending, things can spiral downward dangerously. Marketing skill needs to be supported with an…

Create Your Real Estate Marketing Powerhouse for 2025

Create Your Real Estate Marketing Powerhouse for 2025

Real Estate Marketing for 2025 Boom The election of Donald Trump as US president is expected to generate a booming US economy, and the housing market will definitely benefit. You can feel the enthusiasm already, and I’m looking forward to working in the real estate sector again. As a real estate agent or broker, you’re…

Travel Content Marketing Strategy

Travel Content Marketing Strategy

How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…

Master the Art of the Offer
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Master the Art of the Offer

Mastering the Art of the Offer No matter what business you’re in, whether travel, property management, real estate sales, SaaS software, financial services, or retail sales, the selling offer you present to prospects communicates everything about your brand. And as we’ll discuss here, if you build your brand magic into your sales promos, then even…

How To Supercharge Your Tour Booking Pages

How To Supercharge Your Tour Booking Pages

Selling Your Tours more Effectively   After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour…

SaaS Marketing Wisdom

SaaS Marketing Wisdom

A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system.  However, too…

Real Estate Marketing

4 Steps to Powerful Real Estate Sales Results

Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…

SEO Forecast – Digital Marketing Update 2020

SEO Forecast – Digital Marketing Update 2020

SEO Spending Continues To Rise The Corona Virus pandemic has had a big impact on the business of marketing and advertising.  With offices empty and factories shutdown, and most promotional channels in a standstill, SEO has had lots of time to flourish. Companies are renewing their efforts in the organic content and search engine optimization channels….

Future of Digital Marketing

Future of Digital Marketing

Digital Marketing Forecast What could be more fun for a digital marketing agency owner, marketing strategist, digital marketing specialist or entrepreneur than understanding their market and where the opportunities for growth are? There’s a lot of non-sense in expert forecasts, from bitcoin to wearables to virtuality reality and the Internet of Things. These may be the shiny…

What Advertisers are Paying for PPC Advertising

What Advertisers are Paying for PPC Advertising

Are Real Estate Companies Getting Good Value? As a Realtor, mortgage agent, loan company, software startup, auto dealer, or small business professional, you agonize over how to grow leads, get visibility, and generate revenue. Pay per click prices (top form of advertising) show your competition is willing to pay for sales leads and customer loyalty….