How to Build Breadth to Support Niche Prospect Growth When you contrast some Manhattan needle-like condo buildings to Mount Everest, you see can see how a niche-obsessed marketing campaign can fail. If you miss, there’s nothing. Mt Everest just seems like a more awesome experience and its broad base pushes the viewing experience well above…
3 Month Stock Market Outlook After the election of Donald Trump as the next US President, investors have gotten a clearer view of the road ahead for the economy , bond market, commodities, and stock market. Most investors are ready to move into euphoric investing, but before you, make your timing count. You could chase…
S&P 500 Forecast for 2025 The equities market’s largest index is the S&P and smart investors are persistently checking on predictions as a supporting reference for any stocks they might be considering buying. While most experts are leaning toward the Russell 2000 and small caps stocks as a better investment, many find the best investments…
Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore. AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…
Mapping Out a Path to Market Your Skills Who cares about progressive travel marketing skills today? Travel business clients might appreciate outstanding skills they can leverage to achieve their marketing goals. Can one skilled, versatile marketer make a difference? You have to believe you can. Our big challenge for marketing our skills might be problem…
Travel Business Startups There are plenty of good reasons to launch a travel business startup including profit opportunity, new directions, and just being in a business you’ll really love and meeting people engaged in life. A travel agency, tour operator marketplace, or travel software provider might be one of the most investible business opportunities of…
Are you Ready for the Sales Boom in 2025/2026? Buyers, Sellers, mortgage agents and Realtors might not be visualizing 2025/2026 well enough. Visualizing your outlook as an agent is essential to preparation and motivation. Because at some point, with lower mortgage rates, buying and selling, and refinancing become viable again. That’s going to rev…
Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…
Travel Forecast 2024 2024 is shaping up to be a fantastic year for US domestic and international travel. Americans will spend $28.4 Billion this year. Enjoy more stats below. Travel agencies, tour operators, hotels, and travel software companies alike will enjoy a good year. Although, everyone is waiting for interest rates to drop, it won’t…
Building Your Dream in Real Estate With the locked-in, unaffordable state of the North America real estate market, and an economic recovery when the FED rate stops punishing builders and businesses, it’s easy to foresee a coming turnaround in the housing market. There are many catalysts for a return of home sales, and one of…
What do Business Owners want in their Key Freelancers? Hiring quality freelancers is very desirable today (lower cost, maximum skill, industry focus). Yet are business managers finding who they really want and need? Are the best freelancers a gold mine? 3 Must Haves for Busy, Pressured Business managers: Convenience Competence Confidence Convenience means they want…
Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…
China Economic Predictions It’s a challenge to describe the Chinese economy given it is a capitalist market built on top of a communist system. The country is now at a cross roads and must decide whether it can handle a free, open relationship with the rest of the world. Today’s topic is China’s effect on…
Is the Post Pandemic Economic Recovery Underway? As we approach June, the final month of the 2nd quarter, is it too early to speak about the economic recovery? The optimism of the stock market could help encourage more companies to resume business and for more employees to earn a pay check again. Earning a pay…
Developing New Business in Boston I’ve worked with many clients in the Boston MA area and I would be thrilled to work with Massachusetts companies again. I’m very familiar with the Boston housing market and related industries including moving companies and building supplies. Boston businesses are spread out over the greater Boston area into a…
International Business: Showing Up on the US Radar There’s never been such a grand opportunity to export goods or services to the US. It should be one of your key goals. For the minimal amount of cost, the upside potential is huge. Stellar Canadian tech startups that have boomed recently in US or global markets include…
Why Your Inhouse Team Will Always Underperform William Shakespeare was a brilliant man. So adept with insight, wit and words. He could see patterns of behavior amid the clamor and folly of people being busy and going nowhere. He knew, as many business leaders know today, that “busy-ness” alone offers little of value and can actually foretell a…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…
Fascinating People Are you a fascinating person? Maybe you are and you don’t know it. But what is it about you that captivates others and makes them value you so highly that they are fixated on you? Understanding who fascinates you might be a key to understanding yourself. Why do they fascinate you? What is…