Power Up Your Small Business
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Power Up Your Small Business

Meeting the SMB Challenge Ahead: A New Strategy The US and especially the Canadian economy are not powering small businesses in 2025 and economic indicators are signalling trouble ahead. Not to be dour here, but rather to suggest that business reorganization and marketing optimization are a practical adaptation to the reality of the deteriorating economy….

BNPL Travel | Buy Now Pay Later Services for Travel Industry
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BNPL Travel | Buy Now Pay Later Services for Travel Industry

💵 Buy Now Pay Later a Growing Opportunity in Travel Market While many wealthy Canadian, European, and American travelers can easily pay for their vacations and trips, most others are stretched to make them happen. Not being able to buy a travel package right away, as expected, means they don’t.  And that results in making…

Post Tariff Analysis | US Reindustrialization
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Post Tariff Analysis | US Reindustrialization

Trump’s Tariffs in Effect Yesterday, President Trump announced his promised, sweeping tariffs on foreign imports into the US, and the world looks very different. He lamented that this is the end of taking advantage of the US and it will be a boom economic period in the US. Today, investors dumped their favorite stocks of…

How to Jumpstart your Business Digital Marketing Plan
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How to Jumpstart your Business Digital Marketing Plan

Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….

Travel & Tourism Forecast

Travel & Tourism Forecast

Travel Forecast – Industry Stats and Trends 2025 looks like it will be a fantastic year for US domestic and international travel. Americans continue to spend whether optimistic or pessimistic. And with the pro-business, pro-America government coming into office in January, the outlook for the 2025 economy is positive. Americans will spend $28.4 Billion this…

Building Lead Quality through Content Expansion
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Building Lead Quality through Content Expansion

How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a narrow niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture sufficient traffic volume and rankings, topic…

How to Build your Travel Staff’s Creative Powers
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How to Build your Travel Staff’s Creative Powers

Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore.  AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…

Building the Right Travel Marketing Skills
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Building the Right Travel Marketing Skills

Mapping Out a Path to Market Your Skills Who cares about progressive travel marketing skills today? Travel business clients might appreciate outstanding skills they can leverage to achieve their marketing goals. Can one skilled, versatile marketer make a difference?  You have to believe you can. Our big challenge for marketing our skills might be problem…

How to Start a Tour/Travel Company

How to Start a Tour/Travel Company

Travel Business Startups There are plenty of good reasons to launch a travel business startup including profit opportunity, new directions, and just being in a business you’ll really love and meeting people engaged in life. A travel agency, tour operator marketplace, or travel software provider might be one of the most investible business opportunities of…

Record Sales Growth

Get Ready for the 2025/2026 Sales Boom

Are you Ready for the Sales Boom in 2025/2026?   Buyers, Sellers, mortgage agents and Realtors might not be visualizing 2025/2026 well enough.  Visualizing your outlook as an agent is essential to preparation and motivation. Because at some point, with lower mortgage rates, buying and selling, and refinancing become viable again. That’s going to rev…

Why Do People Travel?

Why Do People Travel?

Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…

3 Essential Reasons SMB Owners Choose Freelancers

3 Essential Reasons SMB Owners Choose Freelancers

What do Business Owners want in their Key Freelancers? Hiring quality freelancers is very desirable today (lower cost, maximum skill, industry focus). Yet are business managers finding who they really want and need? Are the best freelancers a gold mine? 3 Must Haves for Busy, Pressured Business managers: Convenience Competence Confidence Convenience means they want…

How to Fund a Winning Realty Marketing Strategy

How to Fund a Winning Realty Marketing Strategy

Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…

China Economic Forecast

China Economic Forecast

China Economic Predictions It’s a challenge to describe the Chinese economy given it is a capitalist market built on top of a communist system. The country is now at a cross roads and must decide whether it can handle a free, open relationship with the rest of the world. Today’s topic is China’s effect on…

Boston New Business Development – Growth Opportunities in Massachusetts

Boston New Business Development – Growth Opportunities in Massachusetts

Developing New Business in Boston I’ve worked with many clients in the Boston MA area and I would be thrilled to work with Massachusetts companies again. I’m very familiar with the Boston housing market and related industries including moving companies and building supplies. Boston businesses are spread out over the greater Boston area into a…

Inhouse vs Outsourcing to Experts – You Choose your Result

Inhouse vs Outsourcing to Experts – You Choose your Result

Why Your Inhouse Team Will Always Underperform William Shakespeare was a brilliant man. So adept with insight, wit and words. He could see patterns of behavior amid the clamor and folly of people being busy and going nowhere. He knew, as many business leaders know today, that “busy-ness” alone offers little of value and can actually foretell a…

Big Successes in Traffic are Real – Here’s Some Stats you Should See

Big Successes in Traffic are Real – Here’s Some Stats you Should See

Successful Websites Why are some websites so successful?  Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…