3 Essential Reasons SMB Owners Choose Freelancers

3 Essential Reasons SMB Owners Choose Freelancers

What do Business Owners want in their Key Freelancers? Hiring quality freelancers is very desirable today (lower cost, maximum skill, industry focus). Yet are business managers finding who they really want and need? Are the best freelancers a gold mine? 3 Must Haves for Busy, Pressured Business managers: Convenience Competence Confidence Convenience means they want…

Promotion Strategy for Solo Marketing or IT Professionals

Promotion Strategy for Solo Marketing or IT Professionals

Positioning Strategy to Reach Clients Clients and employers don’t really know who is the best marketing or IT consultant. Your email, blog post, Linkedin profile, website homepage, about us page, Facebook profile, are all great vehicles for positioning your value to your target audience. Yes, information about you and your value proposition are essential. Yet,…

Guide to Assessing Web Content Quality

Guide to Assessing Web Content Quality

Business Owner’s Guide to Assessing Web Content Quality You likely know just how important brilliant content is. You’ve visited websites and have likely found some fantastic material that you couldn’t pull away from. Maybe it was a video, a blog, or research report. Maybe it was the brand, message or topics within the website that…

Be the Market Leader

Be the Market Leader

Market Leader is the Best Positioning In any housing market, leads and sales are finite. Your local market has a certain volume and your challenge is to cut out a good sized chunk of the available clientele. It does take a certain ambition and discipline with yourself and your career to actually build the mechanisms…

Content Rebranding – Doing Your Brand Shift

Content Rebranding – Doing Your Brand Shift

How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery.  If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success.  Some businesses (e.g., restaurants) have already gone through this…

Digital Marketing Audit Special Offer!

Digital Marketing Review Too many business owners wing it with digital marketing.  Yet, digital marketing is an ever-expanding, increasingly complex arena that requires a lot of knowledge to master. An in-depth review of the crucial things you’re not doing and how to do them strategically is just part of the solution you need for 2022/23….

How to Take Your Marketing Agency to the Next Level

How to Take Your Marketing Agency to the Next Level

The Marketing Agency If you didn’t read my post on Paul Roetzer’s amazing book called The Marketing Agency Blueprint, you should absolutely read it. He discusses a variety of current opportunities, threats and transformations and provides a blueprint of how to build a dominant position in digital marketing. The biggest failing of business leaders is a…

Brave New World for Real Estate and Mortgage Agents
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Brave New World for Real Estate and Mortgage Agents

Branding For Realtors & Mortgage Agents Personal branding is big now.  But doing it well is far from easy. How we present ourselves online and in person plays a key role in how we’re positioned for success. Our persona or self-image can be shaped and it must be shaped for us to be the “solution” others…