Meeting the SMB Challenge Ahead: A New Strategy The US and especially the Canadian economy are not powering small businesses in 2025 and economic indicators are signalling trouble ahead. Not to be dour here, but rather to suggest that business reorganization and marketing optimization are a practical adaptation to the reality of the deteriorating economy….
Why Unique Content is a Powerful Selling Tool I don’t mean to be blunt, however, right now most of your content is likely not discernible from that of thousands of other relevant competitive companies and brands. And why would Google or customer prospects prefer your version of a destination or itinerary? It’s simple. Yours will…
De-Risk + Ramp Up Revenue Plenty of small business owners have difficulty launching into digital marketing. The status quo seems more comfortable, until it isn’t. Sure, investing in marketing entails some risks, but what about the rewards? There are always hesitations about trying new content strategies, creating new creative content experiences, running promotional campaigns, hiring…
👩🏻💻 Travel Destination Marketing Software It’s going to be an exciting year for DMOs and tourism businesses in the United States in 2025 and 2026. DMO/DMC organizations can make it a great year for visitors, bookings and revenue if they gain reach to audiences and make an impact. Visibility is the key because without it,…
Web Design/Development Highly Underrated in Marketing Today A big trend in digital marketing has been the Facebook push of social media and Google’s enforcement of high priced search ads. They’ve been able to capture hundreds of billions in revenue, through this monopolistic engineering so they’re not disturbed that natural, authentic marketing processes have been short…
Content Strategy for Property Management Companies There are substantial customer-capturing and revenue-generating opportunities for property management services and software firms in 2025. And to access them and harvest the opportunity, your online content experience needs expert love and care. Property management/investor customers are constantly looking for performance, reliability, care and value. A high-quality content strategy…
Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Yet the first part of experience and engagement is the impact your content and brand make on visitors. You may have some great product shots, a nice-looking webpage, and a…
Grow Your Travel Business Online How many ways are there to grow? Let us count the ways: expand your target market geographically refocus entirely on the USA market (or Canada if you’re in Canada) expand your range of travel products and packages design niche packages (e.g., eco-travel, culinary tours, or wellness retreats). grow your marketing…
Mastering the Art of the Offer No matter what business you’re in, whether travel, property management, real estate sales, SaaS software, financial services, or retail sales, the selling offer you present to prospects communicates everything about your brand. And as we’ll discuss here, if you build your brand magic into your sales promos, then even…
Why not Have a Dedicated, Active Brand Ambassador? One of the most common issues with digital marketing campaigns is while they’re designed to meet advertiser needs, they often fail to create the kind of compelling human connection that resonates within travel consumers. Instead of leaving a lasting impression, the ads, messaging and landing pages often…
The Power of New Ideas How would you win a best design competition at the Albuquerque International Balloon Festival? Would you show up with the usual round balloon with a different color scheme? Or would you brainstorm a brilliant unique design that evokes their imagination and resonates with balloon festival spirit? Would you have…
How to Change Travel Consumer’s Minds Tourists and travelers of all kinds have particular tastes and preferences. Sometimes strong, sometimes not. How profitable would it be to change travel consumer’s minds about their loyalties, tour choices and destinations? These are well targeted, influential, and loyal customers to your customer list. Such insight in…
Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector. And those who lead the market last longer — and earn more profit….
What do Business Owners want in their Key Freelancers? Hiring quality freelancers is very desirable today (lower cost, maximum skill, industry focus). Yet are business managers finding who they really want and need? Are the best freelancers a gold mine? 3 Must Haves for Busy, Pressured Business managers: Convenience Competence Confidence Convenience means they want…
Positioning Strategy to Reach Clients Clients and employers don’t really know who is the best marketing or IT consultant. Your email, blog post, Linkedin profile, website homepage, about us page, Facebook profile, are all great vehicles for positioning your value to your target audience. Yes, information about you and your value proposition are essential. Yet,…
SEO Supports Marketing Campaigns Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to do more with that…
Business Owner’s Guide to Assessing Web Content Quality You likely know just how important brilliant content is. You’ve visited websites and have likely found some fantastic material that you couldn’t pull away from. Maybe it was a video, a blog, or research report. Maybe it was the brand, message or topics within the website that…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…
Winning in the Post Pandemic Market What can you do when the economy sucks and sales are slow? Work harder? How about preparing to be the market leader when the economy has its turnaround? Crises are actually opportunities to prepare for the next growth wave where consumers have a different mood and the competitive playing…
Realtor Branding You might ask why out of 500 visits to your website, only 1 visitor might actually contact you about a listing. That low conversion rate is very typical and it’s the obsession of the latest trend in digital marketing – harvesting the few web visitors you have, rather than building on what you…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest might not have panned out for you. What you may not be recognizing is that all channels power up your personal referral network and build word-of-mouth referrals from anywhere. Acquiring easy leads…
The Marketing Agency If you didn’t read my post on Paul Roetzer’s amazing book called The Marketing Agency Blueprint, you should absolutely read it. He discusses a variety of current opportunities, threats and transformations and provides a blueprint of how to build a dominant position in digital marketing. The biggest failing of business leaders is a…
Consistently Promote Yourself and Your Business If you’re like me, you’ve probably had to sign a number of non-compete agreements or worse had to take your website down while you worked for a company. Logically and from first hand experience, I know taking a site down is unwise. Whether for you or your business, it’s…
Branding For Realtors & Mortgage Agents Personal branding is big now. But doing it well is far from easy. How we present ourselves online and in person plays a key role in how we’re positioned for success. Our persona or self-image can be shaped and it must be shaped for us to be the “solution” others…