Apple Stock Price Forecast

Apple Stock Price Forecast

Apple Stock Forecast 2020

Apple is one of the 5 FAANG stocks and a key factor in US stock markets. Apple is really the only FAANG stock that manufacturers and sells consumer tech hardware products (Google sells some too).

Trade in goods between China and the US is key, and unfortunately, Apple’s ability to sell in Europe is threatened too. Apple offers services including its iCloud service, Apple TV, and Apple Music which are lucrative and growing.  And well employed US consumers can afford its premium priced iPhones. Find out more about the company and its outlook below.



Apple Inc is one of the world’s largest public companies with a brand value at over $300 billion. Its yearly revenue is $256 billion and it earned $25 billion in the Q3 of 2019.

Apple Stock Price Hit All Time High

It’s hard for any investor to ignore that Apple’s stock price hit an all time high last week, up almost 50% over 2019, yet as you’ll note in the chart below, the price historically tends to be on a roller coaster path.

Apple itself bought up $17 billion worth of their own stock. Should you buy at the high with hopes for a continuing improving economy?

Or is Apple one of the companies that contributes the most to the US trade deficit and thus ready to be hit somehow by President Trump.

If the Dems impeach or thwart the President’s economic ambitions, consumers will likely not keep shelling out for Apple’s high priced iPhones when the economy dives. See our picks for best stocks to buy in 2020.



Apple Q2 and Q3 Stock Earnings

In July, Apple reported its fiscal third quarter results which was a new record. The company posted quarterly revenue of $53.8 billion, falling 1% YoY. Quarterly earnings per diluted share of $2.18, down 7%. International sales rose 59% which sounds very promising.

Its corporate revenues in 2019 however, have declined due to lower sales in Europe and North America.

“Our year-over-year business performance improved compared to the March quarter and drove strong operating cash flow of $11.6 billion,” “We returned over $21 billion to shareholders during the quarter, including $17 billion through open market repurchases of almost 88 million Apple shares, and $3.6 billion in dividends and equivalents.” said Luca Maestri, Apple’s CFO.

Photo Courtesy of Flikr

It seems Apple is a comfortable investment for safety investors looking for regular dividends. But is it really a compelling buy? You can see some analysts recommendations below. Despite Apple’s strong revenue performance with the iPhone and Apple TV, the trade barriers loom as a formidable challenge to the company’s marketshare and sales. Competition with Google, Amazon, Netflix, Samsung, and others will become more intense.




Due to the threats, Apple is shifting from hardware to more a more service based business model. Apple TV for instance could add $6 billion annually if it fares well against Disney and Netflix. It’s Apple Watch, AirPods, and Beats headphones actually grew 50% in sales.

The Fool.com Apple Predictions

According to the Fool.com, Apple raked in $58.2 billion in free cash flow in the trailing-12-month period ending June 29th. Apple then trades at 18 times its annual free cash flow compared to Microsoft at 28 times cash flow and Google Alphabet trade at 31 times free cash flow. The Fool expects Apple to grow earnings about 9% annually over the next 5 years. Apple’s stock price then might be undervalued.

Apple gives away free things to iPhone buyers such as free Apple TV+ streaming for one year. That kind of incentive packaging can create new customers and keep them loyal.

For the 4th Quarter, Apple Inc. forecasts:

  • revenue between $61 billion and $64 billion
  • gross margin between 37.5% and 38.5%
  • operating expenses between $8.7 billion and $8.8 billion
    other income/(expense) of $200 million
  • tax rate of approximately 16.5%

Apple Revenue by Region from 2012 to 2019. Chart courtesy of Statista.com




Apple is a company built on innovation in design, and has built a powerful brand that holds significant loyalty. However, younger technology buyers tend to be brand agnostic and Apple manufacturers its products in China.

Given Apple’s precarious place of manufacturing, you’d think Jim Cramer and other forecasters and analysts would be very nervous about buy recommendations. Although President Trump is announcing a China trade deal, the rhetoric and actions on both sides suggest otherwise.

The Street offers the following stats on Apple:

Price/Earnings Ratio (TTM) 20.06
Price/Book (MRQ) 11.02
Price/Cash Flow (TTM) 15.85
Book Value (MRQ) 21.34
Quick Ratio (MRQ) 1.47
Current Ratio (MRQ) 1.50
Total Debt/Equity (MRQ) 0.88

Apple’s Stock price sits currently at $236.41.

Apple Stock Price History. Screen capture courtesy of Yahoo Finance

Barchart.com Analyst Recommendations

Apple Analyst recommendations. Screen capture courtesy of barchart.com/stocks/quotes/

Conclusion

Apple is one hot stock loaded with potential given the company’s history, marketshare and brand value. Will it make the transition to a service company given the competition in services, and with trade wars growing? Or will it land in no man’s limbo as master of none?

This is not a recommendation or advice on to buy Apple stock. Hopefully, this information will aid you with an initial overview of the company and its market and economic climate.  Despite the great earnings and stock price performance and record stock price, Apple faces significant threats in 2020.  Is it headed for GDPR sized fines from the EU and anti-trust fines in the US?

The analysts like Apple, but its price and dividend performance are highly dependent on trade deals and tariffs. The company doesn’t like to make things in the US, but just to sell them here.

Check out the FAANG stock forecasts including predictions for Google Alphabet, Netflix stock price outlook, Amazons price forecast, and projections for Facebook stock price. The 2020 stock market should be very interesting.

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