Generative Engine Optimization Guide A slow shift to using AI search engines by consumers is underway. It means small business owners must create a different kind of content experience on their websites, this time organized for the needs of these AI-powered info sources. AI search engines offer a different experience for search users (your customers). …
Top 10 Visibility Factors for Generative Engine Optimization (GEO) A wave of experimentation and immersion in AI search engines is upon us now in 2025, and although growth is flattening, generative AI is increasingly important to what is shown on Google, Bing and elsewhere in the search engine marketplace. Experts aren’t sure how big AI…
Power Up Your Site’s Internal Linking for Impressive Outcomes If your website is filled with awesome content yet suffers from low visibility on Google sarch, there might be a number of reasons including low-ranking power, few relevant backlinks from credible, authoritative websites, and poor internal linking. Linking has never gotten much respect, and Google has…
How To Optimize your Content for ChatGPT, Gemini, and other LLMs As you’ve read in the Generative Experience/Engine Optimization post, AI search engines are creating more search engine users. They love what the AI LLMs give them — fast information and insight, even above quality. AI search engines are arriving with big impact on content…
Generative Engine Optimization (GEO) It’s nothing short of a revolution in content marketing and search happening right now. A new type of search engine is growing in popularity and it’s presenting small business owners with a first-mover advantage. It’s always wise to get a jump on technology waves. Did you miss any of them in…
Search Generative Experience Optimization Google continues to lead the way in how it offers a hybrid search alternative to search engines. In its ranked search results, it may include a special search feature called AI overviews. It’s a special form of results where Google’s artificial intelligence system offers up a generalized overview of a topic,…
How You Can Beat AI Travel Agencies With OTA’s and new AI travel agencies impinging on your audience and customer base, you’re understandably concerned. Young travelers are open to AI-driven travel planning and services. Agency owners on the other hand appear to be resisting anything that carries that artificial intelligence tone to it. However, as…
Tailored SEO, Content, PPC & Social Strategy for Travel Agencies Considering a new team member or to hire a versatile freelance marketer? Your first task is to visualize what you need to accomplish and find the most efficient staffing solution. I’m just a little biased, but we shouldn’t underestimate what one single talent can do…
Fight the Zero Click Universe with Zero Click Marketing! As a small business owner, you’re likely aware that your free organic web traffic and social media impressions and clicks have declined over the last 5 years. Unfortunately this increasing trend is being fortified by AI, making the big web platforms an air tight container for…
🏅Content Strategy: Your Number One Marketing Asset Content strategy isn’t regarded highly enough by many business owners. Most don’t know what it is. Content strategy is how you design and use digital assets to make customers feel strongly about what you offer. Done well, it achieves many marketing objectives — producing customers with higher intent…
🥬 Google Loves Fresh Content – So Do Your Visitors How do you feel about eating that 4 day old salad you left in the fridge? How about that salmon that’s still in the garbage bin after a few days? Then you understand freshness so well. And that’s not all. How about the hypnotizing aroma…
Moving Forward with Your Travel Content I just visited an interesting and luxuriously branded website at Velyagroup.com that you’ll instantly recognize as unique and elegant. What a great start to build a unique spot in the travel market landscape! There’s something Velya Group may be missing though — real, authentic content experiences for their audience…
Blogs Drive Engagement, Leads & Revenue Today, with the competitive noise, spam and AI-generated material on social media, blogs, websites, customers need travel agencies or Realtors that are relevant, authentic and trustworthy. Your blog is ideally suited to communicate the values they respect and the offer that matches their intent. When a blog is designed…
⚡ Why You Need Me on Your Travel Marketing Team If you own or manage a traditional travel agency, you’re likely concerned about keeping your loyal clientele, and creating more bookings and clients via word of mouth. Travel is competitive and the market is aging, changing, and it has slowed which I’m sure you know…
🤩 How Tour Companies & Marketplaces Can Attract Travelers & Tour Guides A new view of the global tours market is evolving. Tour companies, tour guides, and tour marketplaces are awakening to the realization that tour quality itself is central to the fulfilling travel experiences that travelers want. And customized, personalized tours may work well…
🧭Navigating the US Travel Landscape for 2025-2026 The US travel industry is already navigating some choppy waters this year for a number of reasons. There’s the vascillating and painful import tariffs along with immigration rules that deter inbound international travel. And many are holding off until the fledgling Trump economy begins to accelerate in 2026….
🍕 How do ChatGPT, Gemini, Claude, and DeepSeek LLM’s Segment User Intent? Search engines, those deliverers of eager shoppers in vast amounts are all in on AI. AI algorithms govern the pieces and the whole of a shopper’s topic search on Google or ChatGPT. Just this week, Google announced its improved Google AI Mode Search…
Why Unique Content is a Powerful Selling Tool I don’t mean to be blunt, however, right now most of your content is likely not discernible from that of thousands of other relevant competitive companies and brands. And why would Google or customer prospects prefer your version of a destination or itinerary? It’s simple. Yours will…
🤩 The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is shallow, mundane content. Much of it fits “best practices” in style or topics but doesn’t seem to build brand loyalty or captivate an audience enough to make a booking. And in terms of a great content experience…
🥬 Fresh Content and Design There’s still a big belief in “set it and forget it” in marketing. It comes from the belief that content is what it is, and can’t be improved. In fact, content must be improved based on observations and data. It’s sad that marketing managers don’t understand this and they delete…
Creating Real Estate Marketing Excellence! The best place to connect to buyers and sellers today is on Google, Facebook, Instagram and Linkedin. Consider them all visibility platforms first and foremost, and lead generation and loyalty-building channels secondarily. Visibility means being top of mind, and first dibs on affecting buyer and seller beliefs and preferences. If…
👨🏻 Can A Travel Audience of One Work for You? If your travel content isn’t bringing in inquiries, bookings, or creating visitor engagement, it’s likely your content and messaging isn’t specific enough. It might be your generalized content which tries to serve anyone fails to click with those who want to become your customer. The…
Offsite SEO and Brand Promotion As a small business owner, you’re hoping for great rankings and strong lead generation performance with your SEO-optimized content. There’s an issue though. Typcially, owners aren’t prioritizing promotion of their business and this makes it tough to build ranking power within search engine algorithms. Without the ranking power of backlinks,…
The Lead Gen Problem You’ll Love to Solve Have you ever had guests you couldn’t get rid of? It’s like they’re taking advantage of your goodwill and time. That’s how it is for many travel agents who must suffer through travel shoppers who are poorly qualified leads for one reason or another. It’s hard to…
Get your Next Campaign Focused! As profitable as they might be, marketing campaigns create some discomfort for Realtors, travel agency owners, property management companies or small manufacturing companies. It’s a challenge even for seasoned marketers to visualize the theme and communications strategy of a winning digital marketing campaign and how it will be built and…
A Lucrative Caribbean Luxury Travel Market Enterprising travel business owners are waking up to a healthy, promising business opportunity in the Caribbean market. Interest in the region as a destination continues to grow due to the strength of the US dollar and as wealthy Americans experience financial growth in 2025. The U.S. luxury travel market…
Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….
How You can Power up your SMB Marketing ROI Small business owners tiring of ineffective marketing and sales initiatives are switching the dial to the Marketing ROI channel. It’s a good thing. Because when they immerse themselves in ROI analytics, they’ll capture the insights needed to improve their content marketing strategy. Below you’ll discover insights…
Content Strategy for Property Management Companies There are substantial customer-capturing and revenue-generating opportunities for property management services and software firms in 2025. And to access them and harvest the opportunity, your online content experience needs expert love and care. Property management/investor customers are constantly looking for performance, reliability, care and value. A high-quality content strategy…
Property Management Content Strategy Guide If you’ve considered improving your content strategy for property management, you might be asking who will do it, how to do it, or what will it take to become competitive. Your content is very important, since regardless of how prospects arrive at your site to be introduced to your brand,…
Vancouver BC SEO Services It might be challenging for Vancouver area companies this year. Reduced access to the US means our digital marketing becomes more important in the mix. We’ll need to be more creative, innovative, putting an accent on content excellence. I can develop the level of competitive content strategy your need and tune…
Travelers View a Lot of Content Expedia’s most recent travel market report is a treasure trove of insights for travel startups, travel agency owners, tour operators, hotels, car rental companies and destination marketing companies. One area highlighted in the survey that’s relevant to your business is the sheer amount of time taken and content viewed…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
The Rise of User-Generated Content in Travel Marketing Any serious travel company needs to produce authentic content to draw traffic, engage customers, and build its brand. In terms of authenticity, helpfulness, and immersion, it’s a tough task for most travel companies to produce affordably and genuinely. That’s why augmenting your current content strategy with the…
Why You Should Hire a Travel Content Strategist 2025 and beyond should present you some great opportunities to grow and profit if you’re strategic and committed to winning. Is doubling or tripling your revenue all that outrageous? I mean there’s a massive travel market out there, and 2025 should be a good year economically for…
How to De-Optimize Your Web Content Oh the dread of rewriting hundreds of content pages! But sometimes we need to hunker down and declutter, de-optimize, re-optimize, and freshen up our content pages. If your content was hit by the last Google ranking update, it’s likely Google doesn’t like your content or your SEO strategy. As…
The Rise of User Intent Insights There’s been a surge in interest in this topic of user intent in the last 5 years. Search engine optimizers want to understand keyword usage and what content to create. But user intent touches on all aspects of marketing and business strategy. Brand managers too want a keen understanding…
Find Content Angles to end Reader’s Suffering Readers today suffer a lot. They’re bored, confused, and dejected. Everything’s a copy of a copy. You’ve no doubt suspected, via a quick look at your engagement stats in your analytics app, that your content isn’t making the impact you need. It may not be attracting clicks, grabbing…
Business Owner’s Guide to Assessing Web Content Quality You likely know just how important brilliant content is. You’ve visited websites and have likely found some fantastic material that you couldn’t pull away from. Maybe it was a video, a blog, or research report. Maybe it was the brand, message or topics within the website that…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…