Targeting Bleisure Travelers

Targeting Bleisure Travelers

Targeting Bleisure Travelers Every year, more travelers are fusing business and leisure travel and becoming aware that they can and should get more from their business travel. It’s a travel trend that keeps growing and a market that travel companies should pay attention to and develop products for. The business and leisure (Bleisure) customer profile…

Power Up Your Travel Marketing & Promotion

Power Up Your Travel Marketing & Promotion

Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages.  Create and brilliant content and publish it via affordable yet…

Travel Business Marketing

Travel Business Marketing

Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post?  Because they more than experience and financial management tools. They have marketing power too.  Using them, your business looks more professional, offers better…

Marketing for SaaS Travel Technology Companies

Marketing for SaaS Travel Technology Companies

SaaS Travel Marketing Software as a Service platforms, connected apps, and SaaS partners have helped to revolutionize modern travel. It’s easy to say that the travel industry couldn’t have evolved without the amazing travel products and services which the cloud has enabled. This new technology and strong global travel demand is driving the ambition of…

SaaS Marketing Wisdom

SaaS Marketing Wisdom

A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system.  However, too…

46% Savings When Outsourcing to Canada

46% Savings When Outsourcing to Canada

Canadian Companies Providing a Mission Critical, Cost-Effective Resource One unleveraged source of value that American companies can explore is in outsourcing labor to Canadian contractors. For startups and cash-crunched companies, this is a significant and vital part of saving funds to stay competitive. And competing against large companies will be more difficult in 2024. Extra…

Southwestern Energy Stock Price Rises – Acquisition Rumors

Southwestern Energy Stock Price Rises – Acquisition Rumors

Southwestern Energy Share Prices Jump 8% While most oil and gas stocks were sinking in a market of rising inventories and warmer weather forecasts, one stock jumped in value. It’s a stock I highlighted recently, Southwestern Energy. The company’s stock price (SWN) had been rising (22% in last 3 months) since many investors believe natural…

Natural Gas Stocks

Natural Gas Stocks

Natural Gas Futures Prices Smart investors pick the best stocks but they also know to invest in a dip. Right now, one investible commodity is in a dip period. It is the last? Everyone might think the dip stocks or commodities are all gone, yet natural gas remains at very low price levels. For investors…

Is the US Government Shutdown a Good Thing?

Is the US Government Shutdown a Good Thing?

US Government Shutdown The theatrics of negotiations between Democrats and Republicans over excessive spending continue at the White House this weekend. A coalition between House speaker and McCarthy (who speaks about himself in press sessions) and the Democrats reached a short-term measure to keep the US government open as did the more recent one with…