Real Estate Leads ⌂ The Top 20 Lead Generation Services US Canada

Real Estate Leads ⌂ The Top 20 Lead Generation Services US Canada

Real Estate Leads & Lead Generation

There are plenty of leads online and it doesn’t take a lot of effort to acquire them. Facebook and Google are excellent sources of good seller leads.  Advertising does have big reach, however most of the leads are poor quality, cold and very hard to convert.

Like realtors from BostonMiamiLos Angeles , Vancouver and Toronto are wanting something better. But can can a service give you the buyer and seller leads you’re hoping for?

These that specialize in attracting real estate laeds are known as lead generation companies. They conduct large scale advertising on Facebook and Google Adwords to cull leads. They promise to rid you of the advertising and prospecting work and accelerate the lead acquisition process.



If it worked, who wouldn’t sign up? Well, nothing’s ever that easy. So let’s take a closer look.

Buyer sand Sellers. Find Good Real Estate Leads Fast!

There’s nothing wrong with fast, if it’s real. It can happen, and you shouldn’t be afraid to spend. Here’s 20 top lead generation services with a look at their strenghts and limitations.



So many channels, media, and services and countless  strategies are possible including those that use AI marketing software to listen for leads on social media. The services are impresive, but do they make a difference? How can you combine them with your own system and keep your stats clear?

You’ll likely find the lead generation companies can help you fill up your lead pipeline? Yet, here’s fair warning. They could also generate unqualified, friction generators? And seller leads might be few and far between. Do you have what it takes to close seller leads?




Leads Generated Still Need to Be Converted

This post is an exploration of 18 of the top online real estate lead generation companies in the US and Canada. And 2 more including Zillow Leads.  There’s more new lead generation startups arriving every week.

Acquiring leads this way won’t hurt, however converting leads has a lot to do with brand image. Even if they agree to work with you right away on the phone call, they will Google you online. Trust, transparency, responsiveness, and proven competence are what motivate them.

There’s no doubt you can sign a client right away, however you probably need to take a hard look at your online preseence and ask yourself whether you like what you see. Would you hire you?

Learn more about website engagement SEO, and social media strategy and how they provide a multichannel solution that will see your sales career grow sustainably.

Real Estate Leads Fact Number 1  — 90% of Home Buyers Go Online

90% of home buyers go online, and you need to be in front of them and number one in your Zip Code.  Home sellers are there too checking out comps and searching using keyword phrases such as home selling tips, best return on home renovations to homes for sale + cityname, to bidding wars and best real estate agents. They’re doing hundreds of millions of searches using Google, Zillow, Realtor.org, Yahoo, and thousands of other websites.

Make sure you’re highly visible on Google for all of them. Set up an amazing new mobile friendly  IDX website, with outstanding, professionally optimized content, use some real estate videos, and do a little pay per click advertising.  Build a strategic plan, then work the plan.




Before I introduce you to the Lead Generation companies, I’d like you to actively compare them to the services of  a  digital marketing real estate specialist.   Could a great real estate digital marketer bring in boatloads of traffic and high quality leads way beyond what these companies can?

With the online real estate market so hot in Los Angeles, San Diego, Toronto, New York, San Francisco, Seattle Phoenix, Charlotte, and Miami, it makes sense to focus on sustainable real estate marketing. See some impressive equity building, lead generating web marketing services now.

Sharing is Good for your Social Health 

Share this post with other agents you know.  It would help give them a start in the business and right now it’s  so competitive, this might be their only hope!




lead generation impact 2017

Forecast for SEO? Value will Keep Increasing for Clients

The Real Estate Specialist Vs Lead Gen Firms

As a Real Estate SEO Specialist, I currently compete with lead generation companies. With a full scale digital marketing strategy for realtors, I provide sustained, top flight brand presence, buyer seller engagement, and conversion optimization for many years ahead (and you have an innovative, experienced real estate SEO expert to work with).  The question then, is getting hooked on a  lead generation company such as Zillow, Commissionsinc, or Offrs going to lead you down a dead end path?

Just as a note, don’t expect million dollar property deals via lead farms – to build great deals and clients, you must do engaging marketing via Google, Facebook, Twitter, Linkedin

Insurance Agents looking for leads: Drivers are searching online for the lowest car insurance quotes. Are you ready to help them switch insurance companies? They’re looking for Los Angeles auto insurance quotes, New York car insurance quotes, Chicago auto insurance quotes, Denver truck insurance quotes. Are you getting in front of them?

Who are Lead Generation Companies? 

These are firms who provide buyer (or sometimes seller) leads for realtors, using methods of aggregating online prospects (most often via Google Adwords or cheap ad networks) which they then sell to realtors. 3 drivers promote the growth: a lot of prospects are online, home buying is in a frenzied state right now, and the fact there is only one home sold for each realtor in North America — there are too many realtors and most have few quality leads.

agents-6 deals or less

Realty agents in the hot Toronto market face the same challenge as those in other US and Canadian cities

Housing Market Forecast: The US markets are predicted to grow in Los Angeles, San Diego, New York, San Francisco, and Boston, and in Canada too from 2017 to 2020 within scorching hot Vancouver, Mississauga and Toronto markets.  The outlook is excellent for buyer leads, but seller leads are more difficult and require more trust, proof of competence, and skills.  How will you build that Trust?




Take a look at these realtor marketing services and how they can ramp up your leads and revenue.  Compare these to what the lead generation firms actually deliver.

Questions: Let’s assume they can generate solid leads. What all is there to consider?

  1. do you have the patience and skill to nurture and close these types of leads?
  2. do you have a website that can help convert them?
  3. what is the real cost of doing business with them?
  4. would a luxury home owner from your target community use their websites?
  5. can you respond to these cold leads fast?

Here’s Some Leads, but Let’s See You Try to Convert Them

The way these lead generators collect leads may be why they could be of poor quality. Ad campaigns, auto-dialers, and sketchy email lists of people make for testy, suspicious prospects. And these are someone else’s leads — they initiated them, which takes the warm and fuzzy out of it. Anything transferred from one person/company to another loses something in the process – the problem is lead quality and lead conversion.

Some realtors say these leads are hard to close while others treat them like flies at a picnic.  They’re basically cold calls and the prospect knows nothing about realtor’s brand image or honesty. And how do real agents and brokers feel about lead generators?

I’ve never found an online lead generation system worth the investment. Better to cut out the middle man (Internet) and just get out there and meet… people! — John Souerbry, Agent, Fairfield, CA —

I have never bought a lead. I don’t think that is the way to be successful in this business.  You need to spend your money developing a strong internet presence. — Carmen Brode, Agent, Scottsdale, AZ

It’s very expensive to purchase online leads. I’ve paid as much as $4,000 per month, but today I spend about $500 monthly. — Brian Talley, broker-owner, Austin, TX




Here’s 18 of the most visible lead generation companies onlinealthough new ones are coming. I’m leaving out realtor.com, and Zillow Leads because they’re more like Google or Facebook advertising programs. Some are well known while others are regional or startups. They all seem to be missing the vital component that creates genuinely good deals (in your target Zip Code) – the ideal customer experience from beginning to end.

The Good and the Bad about Paid Lead Generation

With some of them, the fees are low, sometimes only $20 a month and other times a little high, but almost never outrageous. For most, it’s like playing the penny slot machines at the casino. There’s a chance you could win, but is the payout worth it?

A few of the companies you’ll see below actually have you set up an account to be available for leads. Sort of like realtors sitting around a poker table. If you don’t respond fast, the lead is sent to someone else. In other cases, you will have to “buy your territory.”  The lead gen firms will push you in that direction once they have you on the hook.

Before you hire a lead gen company, consider how home buyers and home sellers themselves buy and sell a condo, home or property. They likely already know a local realtor or they’ll go to Google to search.  So online is a great place to be to lure the prospect away from his/her familiar agent.




Real Estate Search: Prospects begin with Google even though they could go directly to realtor.com or realtor.ca for MLS listings in their Zip code, or a major brokerage website such as remax.com, sothebys.com or kellerwilliams.com. Google has a better brand, a better search experience, and it leads to realtor’s websites or phone numbers where they can begin a trusting relationship with that agent.

Few condo or home sellers would type their personal details into the text box of an unknown website. And buyers are normally pretty cautious too. They want to get to know the realtor, so they’ll Google his or her name and if that discovery experience is unsatisfying, it dampens their spirit. That’s why it’s a good idea to be online in a good way – i.e., a great realtor brand image — an image built on prospects needs and preferences.

Google Adwords is the Lead Generator’s “Go to Source”

Google Adwords and remarketing programs could capture some good leads online.  The highest quality leads will often originate from Google.  However, most realtors could do this advertising themselves assuming they have a website with lead converting webpages. These programs are just a normal part of what a real estate digital marketer would offer along with lasting, sustainable, marketing assets.

Would I recommend using the lead generation companies? If they’re very cheap you probably don’t have much to lose other than your time, yet you could get distracted and fail to put 100% into your career. If you’re bright, you may learn a little about how they generate and convert leads.

Top Real Estate Lead Generation Websites

1.     Bold Leads – Bold leads advertises on unspecified networks to capture leads and direct them to you. If the lead doesn’t give away info, boldleads will continue to nuture the lead for you. You are given your own landing page on the boldleads site.

Bold Leads

Bold Leads

2.   Agent Locator – tells you straight they’ll conduct your ppc advertising and generate 480 leads for $6000. I like how they’re open about it. It may be worth gambling $6000 to try it out.
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3.   Market Leader – Aggregates leads from their own site called homevalues.com, Trulia.com, and via ppc advertising. Market Leader guarantees they won’t sell the lead to another agent. You get to manage it all from your “Pro” account.
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4.    Point2Homes Leads – offers low priced straight forward advertising options on its website where prospects arrive to search for a home. They also provide you with a webpage on their site.
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5.    Real Estate Pipeline Leads – Real Estate Pipeline Leads says it has a network of real estate sites where it draws leads, and it gives realtors full ownership of their territory, although the size of that territory isn’t explained. Drip email campaigns are a big part of their service. Their basic package is $1164 for 12 leads.
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6.   Agent Pronto Leads – Agent Pronto is different. There’s no upfront charge for leads! You will only be matched to referrals who have specifically requested to speak with an agent. They match each referral with a single agent that they believe is the best fit for their needs. Once you accept the referral, they provide your with the prospect’s full information and the details from their conversation with them. Sounds good. Their site looks a little lacklustre, but give them a good look.

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7.   South Florida Real Estate Leads – This firms specializes in south Florida leads. They say they have a variety of sources of leads. It appears to be owned by Lex Levinrad who is a real estate coach and owner of the Distressed Real Estate Institute™

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offrs-territory8.   Offrs –  Offrs uses vague sounding smart technology to find homeowners who are going to put their house on the market. It’s based on predictive algorithms or just social listening perhaps. If it works, it would be very exciting technology.

Combine that with communications that encourage homeowners to actually sell the property and that could be very powerful, particularly right now in places such as San Francisco, Los Angeles, Miami, Toronto and Vancouver where prices are very high.  They list by territory, but sadly your territory or Zip Code may be taken.
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9.  Trulia – Offers a service for seller leads with Market Leader, a company that was in severe trouble before the purchase. Trulia is no Zillow, but it does have some traffic.
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10.   Prime Seller Leads – Prime Seller leads creates a bunch of pages on their site for you. The CMS offers the ability to send epostcards and eflyers and their system integrates with many broker CMS.
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11.   eRealting – eRealting doesn’t sell leads, they give you a website to send all your traffic to! It’s kind of a CMS for rent. They state that it costs about $300 to create a client in their solution.
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12. Lead Galaxy – Lead Gives you a home for your leads and uses the usual combo of Adwords, Facebook ads and telephone prospecting to create leads.
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13.   Experian – Experian is a research and statistics business who have mailing lists of potential buyers and sellers. You can build your list online.

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14.    Exact Data – Exact Data gets its lead list from telemarketing, opt in emails, and lists of prospective buyers and sellers. They claim superior data hygiene, however most list companies promise that.

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15.    Commissions Inc. Lead Platform – Commissionsinc claims they are the #1 Real Estate Tech Solution. They offer a platform and an app to manage your leads.  They will run your Adwords and Facebook advertising campaigns for you. Sounds like a lot of noise. The value proposition is a little flaky.
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16.   Firepoint Realty Leads – Firepoint says they deliver scalable lead generation with intelligent routing, to automated lead follow-up and task scheduling, to ROI and conversion reporting for all of your lead sources. The price is $350/month and you set you PPC budget which they manage. Is this better than a self-directed digital marketing program?
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17.   Home Value Leads – Home Value Leads offers a CMS system for $59/month.
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18.   Refindly Seller Leads – REfindly helps you generate, engage, and convert leads using one convenient system. They claim that historically, their agents receive between 5 and 8 leads per $100 spent in advertising. You can spend as much as you like on ppc advertising and they give you a lead management system to use.
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At the end of the day, it all comes down to leads and sales, dollars and time. I must say, I like Agent Pronto, and Offrs best.

Even the best lead generation sources and sites can be a negative if you neglect to build your own Internet presence and realtor brand image. People want to do business with those they know and trust. Should getting known and trusted be your job #1?

Check out George Cuevas’s great post on leads from Zillow and Realtor.com. Some interesting insights.

Related posts: Housing Market | Home PricesReal Estate Agents | Boston Housing Market Forecast 2018 | Miami Housing Forecast 2018 |  San Francisco Housing PredictionsRental Housing Market Outlook |  Los Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Toronto Real Estate SEO | Vancouver Real Estate SEO | Vancouver Condos | Toronto Condos | Vancouver Housing ForecastDigital Marketing for Realtors | Realtor Branding | Toronto MLS | Real Estate SEO | Real Estate Marketing  | Zillow Leads | Real Estate Lead Conversion

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8 Comments
  • Janet
    Posted at 22:24h, 14 September Reply

    Hi Gord!

    We just closed on our 12th listing with bold leads which is a great roi for us in our market in NY.

    Thanks for this overview – it’s very helpful! We’re always looking to add lead sources and stay competitive in this crazy market!

    -Janet

    • Gord Collins
      Posted at 15:26h, 15 September Reply

      Hi Janet! That’s great to hear. I’m going to do a post on Bold Leads, so I hope you would be kind enough to share your views on them. According to my webstats, Bold Leads is the service realtors are most interested in. They do heavy ad campaigns on Google and of course, there’s some good leads available via Google. Money makes it happen!

  • Nancy
    Posted at 10:59h, 25 October Reply

    Thank you, for those useful tools. I have never heard before about some of them. I’ll definitely try these services as soon as I need them. https://rentberry.com/ is one more property listing website that can generate additional leads to real estate business. It’s similar to Trulia in a sort way. However, the platform was created only for rental properties.

    • Gord Collins
      Posted at 16:18h, 25 October Reply

      Nancy, thank you. The rental market in many cities (i.e. San Francisco) is a huge market and a great resource for realtors and real estate marketers. I like Rent Berry, very efficient for landlords and helpful for all those stressed out renters. Finding a rental fast now is almost a life or death matter for many in the big cities. Good luck!

  • Don Halbert
    Posted at 16:31h, 16 March Reply

    I love your honesty in this piece. I myself own a lead generation company and we have seen great success. None the less I enjoyed reading your post.

    • Gord Collins
      Posted at 17:34h, 16 March Reply

      Thanks So much Don. Coming from a successful real estate marketer, I appreciate that. Yes, as you said, some lead generation companies do have success. A few offer some interesting, out of the ordinary services too. Hope you have continued success at therealestateseo.com.

  • Chris Stedman
    Posted at 02:49h, 20 July Reply

    Hey Gord,

    Great info here, I just need to decide what route is best for me. I do have experience in marketing, but am in my first year of real estate. I’m already having success, but I want to move faster and dominate. Do you recommend bold leads first or another option (I’m in the competitive Arizona market). There are so many to choose from and I want to start off right.

    I can’t wait to start directing traffic to GilbertRealtyAZ but I want to make sure they are great qualified leads also. Thanks for the input

    • Gord Collins
      Posted at 09:14h, 20 July Reply

      Hey Chris, Thanks so much. I see Gilbert Realty is with Firepoint so I take it you’re not enamored with their product? That’s great that you’re starting out ambitious. You really do need that energy and spirit to thrive, especially in the Phoenix market which must be crazy with leads. In this climate, it should be easy for Bold Leads and the others to get your leads. If you’re doing okay, sink as much as you can into your own website and lead generation. I see Curtis Johnston is doing some blogging but without optimization, and with standard topics everyone has already read, it’s not going to fly. His site has a lot of 404 errors too with his listings.

      Bold leads is simple enough and without your own website it might be best. If you direct everything to GilbetRealtyAZ, you could find a lot of your leads leaking to Curtis. You can see how that would eat into your sustained results. You’re a marketing guy, so you absolutely do your own ppc. That’s how Bold Leads and the others get them — PPC. One thing for sure is you’ll get out of it what you put in. Take a good look at the depth of my Realtor Service details packages and you’ll get an idea of how to dominate Phoenix. Build a great personal Realtor brand and get big exposure.

      Good luck Chris. Pretty exciting career to choose!

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