Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. In a nutshell, this is about delivering unique customer content experiences and using…
Housing Affordability at Its Lowest Ever A lack of affordable housing in North America is a disgrace. Despite a booming US economy and glowing jobs report, flourishing housing market, affordable housing and homelessness are decades long issues governments can’t seem to solve. Look at this issue with more depth and concern, you soon discover that housing sales, home…
Luxury Car Insurance – EV, Hybrid or Gas Across the country, you’ve likely seen more high end luxury cars on the roadway. Manufacturers are building more high priced gas powered/hybrid performance cars and the race is on for electric powered vehicles. You’ll be surprised at the performance and features of the new releases this year. Check…
OMG: US Debt with China: $1 Trillion + $360 Billion Per Year Active Trade Deficit! That was my headline back in 2016, and of course, things are much worse now. The task for President Trump was more difficult than he realized. It’s not just dependence on China nor Asian trade supply channels. It’s the stubbornness…
Search Homes for Sale By Zip Codes Real estate investors and home buyers alike are becoming a little more savvy about searching for good stocks, investments and properties in the best cities. Searching for properties via zip codes adds variety and a new perspective to your home search or pursuit of that great income investment…
11 Key Features in Your AI Marketing Solution We’re still in the early adopter phase of artificial intelligence marketing software. But it’s important to adopt it and learn what features you need for your business. You may not need all of them, however some will create essential benefits. The benefits of AI Marketing solutions are…
Real Estate Investments with the Highest Returns Looking for the best cities to buy real estate with the highest return on investment? How about one with an ROI of 30% to 40%? Yes, those numbers are possible when you consider how real property delivers multiple streams of income, including tax savings, and a higher resale value…
Are we in a Housing Bubble? The topic of a housing crash usually coincides with the topic of the housing bubble. The word Crash may be too intense, arguable, and a word that’s hyped too often. The bubble topic focuses on high prices, big mortgage debt, recessions and high flying lifestyles. Are we within a…
Should I Buy a House Now or Wait? With the US economy doing well, and amidst a record bull run in the stock market, buyers here are asking again whether they should launch efforts to buy a house. They’re also asking when is the best time to buy a house? Young buyers in particular have…
Finding the Right Restaurant Fast If you’re a vacationer in San Diego, Los Angeles, San Jose, Las Vegas or San Francisco, you’re likely on a highway right searching with your smartphone for a great place to eat with just the right atmosphere. Where to eat right now? The right food at the right location. It’s…
Zillow Homes for Sale Zillow has become a major force in the business of online residential real estate. Pundits are awarding its success to things like Big Data or company culture, but the real reason may be technology. I’ve written a post on Zillow and its leads generation program. Have a look if you’re an agent….
Lead Generation for Realtors We’re getting close to the key home sales season 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage. Any luxury realtor, whether selling presale…
The Net Benefit of Real Estate Investors – $9 Billion! A joint survey by Bigger Pockets and Memphis Invest revealed some fascinating insight into the attitudes of real estate investors and the impact of real estate economics on the well being of the US economy. They concluded in their 2014 report, that 28 million real estate…
Should I Sell my House in 2019? With the 2019 spring season straight ahead, this may be the best time to sell your house. And for buyers too, it may be the best time for them to buy. How does that make sense? Right now there is a lot of demand yet buyers have held…
Cheaper Mortgage Rates What’s the immediate forecast for mortgage rates? Lower and perhaps even lower. If you’re buying a home or condo in 2018/2019, you’ll want to buy your mortgage in the next 6 months. The economy is improving and mortgage rates will rise. Shopping online means time saved, no sore feet, no parking hassles or…
Sell Your Home for What It’s Really Worth! This home above sold for tens of millions of dollars in small city where the average selling price is $1.2 million. What gave the owners the firm belief that it was worth that much? It’s very likely they had no self-imposed limits on selling price and probably…
Houston Real Estate Market The housing market in Dallas, Austin, San Antonio, Houston, and Fort Worth are seeing a dramatic change. I’ll be updating this outdated post shortly. Please bookmark or see the Dallas post for reference on the Houston market. Homes sales are picking up in Houston where homes prices hit an average $176,000…
BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…
Realtor’s Personalities and Ability to Engage Make them Perfect for Social Media Mastery I was just doing a search on Google for San Diego real estate. I clicked one agent’s link, but didn’t find much of interest. I clicked their Twitter link to see what they’re doing right now. Nothing. Dullsville. They didn’t much do much…
Are You Finding the Right Consultant/Agency for Your Business? Has the deluge of noise in digital marketing become too much for you to bear? Well, hang in there because all you might need is a few pointers and some encouragement to get some clarity. Since marketing is pivotal to success now, picking the right consultant or…