SEO Will Power Up your Full Marketing Campaign Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to…
Could Truth Social Become a Big Success? Marketers and small business owners have been waiting years for a legitimate new social media platform to appear. Being held captive by the big tech cartel has meant much higher marketing costs and shrinking reach to customers. And social entrepreneurs have been stuck in inertia and fear, paralyzed…
The Number One Problem with Google The number one problem with Google happens to be their latest secret weapon against small business. And it’s the top threat to marketers as well. If you’ve been in business online a while, you’ve likely suffered a reduction of clicks to your website from Google. In fact, it’s likely…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…
Social Media Growth After not being taken seriously at all, for more than a decade now, social media has been growing to become the most dominant Internet platform. It hasn’t overtaken Google in terms of high quality buyer and seller leads, but it plays a key role in Internet marketing. Realtors and business entrepreneurs may…
Generating Leads with a Social Plan and Strategy While blogging and epic quality content generation are the workhorse for digital marketers, social media still has a vital role With your social media strategy built on a great unique value proposition and great content, it will take your marketing high. To understand social media’s role, you need…
Social Media Engagement Strategy Are you tired of zero results from social media? Good, now you can make a change and get your social media ducks all in a row. Social media strategy is a huge, challenging topic and honestly, not many professionals are doing it well. You can build an edge. Strategy for SMB’s…
You Social Media Listening Strategy – Techniques and Tools A good number of realtors pride themselves on their ability to listen and empathize with their clients wants and needs. That’s all good, but if you can’t even find your prospects or reach your inner circle of key clients, how will you hear their voice? Answer: social media media…
Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy. They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….