DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too! But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…
Travel Business Startups There are plenty of good reasons to launch a travel business startup including profit opportunity, new directions, and just being in a business you’ll really love and meeting people engaged in life. A travel agency, tour operator marketplace, or travel software provider might be one of the most investible business opportunities of…
Link Building will be a Bigger Priority for Businesses New competition from ChatGPT-4 is only one reason why search engine ranking algorithms will change in the next 5 years. ChatGPT-4 threatens to change how people search online, helping them find immediate answers and resources, thus users would be less exposed to ads. This would injure…
Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. That’s why a digital marketing assessment is a…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without it, there is no impact, no content consumption, no brand, no convincing sales pitch, and no sales. So why would a business person decide not to create the biggest flow of well qualified traffic? It doesn’t matter how much traffic you have — Get More…
Searchlove in San Diego It seems like a long time ago that search engine conferences were held. I attended a few big conferences in Chicago and Denver and appreciate those great experiences. Now with the Corona Virus pandemic shutdown and social distancing, it looks like the entire conference industry is going to take a hiatus. …
The SEO / Content Strategy Book 1.0 is Out! It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book. The SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products…
The High Cost of Indifference and Inaction (COI) Have you ever calculated the cost of all the opportunities you passed on, if you’d been a little more aggressive and ready? Only successful people think about things like that because the COI is big dollars. It’s possible though that what we’ve given up, ignored and weren’t aware of was worth 10…
Build Your Business Then Sell It! You can tell the best entrepreneurs from regular small business people with limited ambition. Entrepreneurs have intent to make a lot of money to help them build a successful life. They believe strongly in their worth and that success shouldn’t take a long time. Real entrepreneurs treat their startup…
Growth Hacking 101: Career and Personal Breakthroughs Usually Happen Together 2015 was another promising year in business and sales year for many people. How did you do? Have you been working very hard with little show for it? Well, it could be you just haven’t done enough networking, or worked on your unique value proposition,…