What is Weather.com?
Weather forecasting is a technical and lucrative business. One of the oldest companies in the weather prediction business is The Weather Channel.
Weather.com is web domain (called the Weather Channel) and known as the Weather Company. It’s an American owned weather forecasting and monitoring service which is now owned by IBM. The business also owns another weather forecast firm called Weather Underground.
The Number One Online Weather Website
Weather.com has emerged as the premier online destination for weather information, providing users with up-to-date forecasts, news, and insights into weather patterns worldwide.
In 2016, IBM acquired The Weather Company, including its digital assets, which encompassed Weather.com, Weather Underground, and various mobile applications. The acquisition was a strategic move by IBM to enhance its data analytics capabilities and bolster its Internet of Things (IoT) initiatives.
The firm uses advanced technologies from IBM to provide high quality weather forecasts to users in the United States and international audiences. The company combines state of the art forecasting technology with more than 120 expert meteorologists.
The weather.com website and app acts as a user planning tool for weekend activities, event planning, vacations, weddings, and traveling, health, home and sporting activities. The website provides up to date conditions at skiing resorts, vacation destinations, airports, cities, regions, and other locations.
To make the weather.com website and mobile app (iOS and Android devices) more useful, other services are provided including satellite imagery, severe weather alerts, air quality reports, UV, humidity, along with hourly, daily, and monthly reports. A popular asset is the weather radar widget.
IBM Big Data and Advanced Computing
The company combines traditional meteorological methods with cutting-edge tools, such as machine learning, artificial intelligence, and predictive analytics, to generate precise weather forecasts.
The company has made significant advanced involving big data analytics. Analyzing vast quantities of historical and real-time weather data, the weather.com platform can identify patterns, trends, and correlations to predict weather conditions with greater precision. This data-driven approach allows Weather.com to provide users with hyper-local forecasts, catering to specific neighborhoods, cities, zip codes, regions, or even individual addresses and locations.
Their service is offered in a multitude of languages. Its target user is youthful, predominantly male, between 25 and 44 years of age located in the United States.
Sheri Bachstein, chief executive officer of The Weather Company and general manager of IBM Watson Advertising said, “IBM is helping advance the science of weather forecasting through continued innovations in AI, data and cloud computing” from weather.com new report.
Weather.com competes with Weatherbug, Accuweather.com, Yahoo Weather, and Theweathernetwork.com along with many smaller financed firms on the Internet.
According to the Weather.com website, its forecasts are created by IBM and distributed via the IBM Cloud via The Weather Channel app as well as weather.com, Weather Underground app and wunderground.com.
According to sources, the company is headquartered in Atlanta, Georgia with an estimated annual revenue of between $360 Million and $600 Million and claims it has 425 million monthly users.
Weather.com offers data feeds for some customers, competing with Weather7, WeatherStack, The National Weather Service, Meteum.ai, OpenWeatherMap, MeteoStat, and others.
Statista quotes annual revenues of $1.5 Billion. It estimates total revenue will enjoy an annual growth rate (CAGR 2022-2027) of 11.67%, for a projected market volume of US$2.78bn by 2027.
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