What Are We Learning About Employment Today? A new report from consulting firm Challenger, Gray & Christmas revealed US employers announced more than 1.1 million layoffs so far in 2025. That’s the most since during COVID pandemic in 2020. And perhaps surprisingly, it’s the tech sector that’s seeing the greatest carnage. CGC reports that technology companies…
The Immediate Impact of Trend Style Content An interesting new report just published by Seige Media tells us a lot about the trends in content today. It relates to how fresh, relevant and immediately useful our content is. And in how we might use trending topics/info to raise search engine rankings, gain pre-eminence with visitors,…
How To Optimize your Content for ChatGPT, Gemini, and other LLMs As you’ve read in the Generative Experience/Engine Optimization post, AI search engines are creating more search engine users. They love what the AI LLMs give them — fast information and insight, even above quality. AI search engines are arriving with big impact on content…
đź’µ Buy Now Pay Later a Growing Opportunity in Travel Market While many wealthy Canadian, European, and American travelers can easily pay for their vacations and trips, most others are stretched to make them happen. Not being able to buy a travel package right away, as expected, means they don’t. And that results in making…
Investing Strategy: Buying the Dip Buying the dip is one of the most tenets of investing, one deeply ingrained in the investor community mindset. From institutional fund managers to self-directed investors, a sustained dip in prices is a great opportunity to buy the best stocks at bargain prices. Currently, we’re in a downturn driven by…
Calgary Housing Market Improves Slightly vs Last Year CREB’s year-end report on the Calgary housing market showed home sales were down 3% from last December, but still well up from long-term averages. Time moves quickly and the past performance of the Calgary real estate market is only a weak guide as to where it’s heading….
Mountain Bike Marketing The global phenomenon of mountain biking is still in gear in 2025. While spending has slowed, it’s shifted mountain bikers choice of bikes, parts and even mountain biking vacations. It’s changed the demand profile, but smart bike marketing organizations know those who market well could capture even more of the market. Change…
Top Stock Investing Websites For new stock market investing enthusiasts, such as self-directed investors, knowing how to invest in stocks, what to invest in, when to buy stocks, when to sell stocks, and where to find reliable, credible information isn’t a simple task. Even if we find an excellent stock prediction software or service, we…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Where is Canada’s Economy Headed? A new report on Canadian GDP has more people taking a closer look at the Canadian economy and perhaps reconsidering how they’ll vote in this coming snap Federal election. StatsCan says Canada’s GDP shrank 1.1% in the 2nd quarter of 2021 and has dropped by .4% in July. According to…
Searching for a Home 2025 is not far away with its promise of a big release of homes which have been lockedin for the past two years. More will flood onto the market resulting in some price depreciation. Yet buyers should still stick to a plan to acquire the home they want in the ideal…
Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. Â In a nutshell, this is about delivering unique customer content experiences and using…
Digital Marketing Forecast What could be more fun for a digital marketing agency owner, marketing strategist, digital marketing specialist or entrepreneur than understanding their market and where the opportunities for growth are? There’s a lot of non-sense in expert forecasts, from bitcoin to wearables to virtuality reality and the Internet of Things. These may be the shiny…
Denver Houses for Sale The housing market has cooled in Denver. The effect of the oil price plunge and Corona Virus shutdown is casting severe doubts about Colorado’s economy, tax base, tourism, and housing market going forward. Check the Zillow homes for sale below to check for homes for sale in Denver. The market in…
Google Trends Keyword Search Reports Showing Sparks It’s normal to see search activity pick up as spring approaches, yet this year’s activity seems to be a little stronger. Kind of harkens back to the pre crash era where real estate was huge and people actually believed they could buy a home. Why do they search for…