Your Content Performance – A Problem with Psychology Is this your content problem? — “Most travel agency content isn’t bad — it’s just unhelpful at the exact moment travelers need help most.” Travel business owners problem is their content fails because it does not line up with how people actually think, feel, and decide in…
Generative Engine Optimization Guide A slow shift to using AI search engines by consumers is underway. They’re asking questions and engaging in search conversations with AI chatbots. These engines are serving up information/answers that used to be provided on company’s websites. ChatGPT, Geminit, and Perplexity for instance are handling the users search quest in the…
🤗 How to Take Good Care of Your Self-Esteem During Unemployment US and Canadian jobs are shrinking and are expected to worsen for a variety of reasons. There’s a lot of negativity and fear about the long winter ahead and economic reports are making many Americans and Canadians uneasy. Imports tariffs, AI unemployment, small business…
Power Up Your Site’s Internal Linking for Impressive Outcomes If your website is filled with awesome content yet suffers from low visibility on Google sarch, there might be a number of reasons including low-ranking power, few relevant backlinks from credible, authoritative websites, and poor internal linking. Linking has never gotten much respect, and Google has…
Fight the Zero Click Universe with Zero Click Marketing! As a small business owner, you’re likely aware that your free organic web traffic and social media impressions and clicks have declined over the last 5 years. Unfortunately this increasing trend is being fortified by AI, making the big web platforms an air tight container for…
Have you Given Up On SEO? SEO has been in vogue in digital marketing for over 30 years, before I started in 1998. And for the last 15 years, the rumors of SEO is dead were part of the buzzword narrative, to sell more SEO. In reality, the doomsday phrase should have been “SEO is…
🧭Navigating the US Travel Landscape for 2025-2026 The US travel industry is already navigating some choppy waters this year for a number of reasons. There’s the vascillating and painful import tariffs along with immigration rules that deter inbound international travel. And many are holding off until the fledgling Trump economy begins to accelerate in 2026….
The Lead Gen Problem You’ll Love to Solve Have you ever had guests you couldn’t get rid of? It’s like they’re taking advantage of your goodwill and time. That’s how it is for many travel agents who must suffer through travel shoppers who are poorly qualified leads for one reason or another. It’s hard to…
How to Attract Travel Better Advisors Being more proactive about recruiting quality, experienced, and successful travel agents might be the one of the productive efforts you make to succeed. Like all online companies, you need marketing techniques that attract competent, new and seasoned travel advisors. And the better ones of course, are business-builders, not order…
Become a Travel Writer? A massive audience, growing travel market, global traveler affluence, and the desirability of travel lifestyles is attracting more content creators into this segment. Writers with a flair for expression and connecting with travelers via words, a desire to travel, and expertise in constructing powerful articles and social media posts is quite…
Creativity is in the Eye of the Beholder At some point in time, maybe now, you’re wondering about the creative appeal of your travel content pieces. Creative expression really amps up the persuasive power of content, and there are travel publishers that put an emphasis on creative travel copywriting. They hire professional creative writers at…
Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…
Solving the Challenge of Converting Leads to Sales In every business sector, in real estate, travel, or SaaS software, visitors abandon their shopping carts for many reasons. So let’s use that as our metaphor for losing leads — abandonment. Because if they don’t become qualified prospects in your pool — you were abandoned. At any…
How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…
Mastering the Art of the Offer No matter what business you’re in, whether travel, property management, real estate sales, SaaS software, financial services, or retail sales, the selling offer you present to prospects communicates everything about your brand. And as we’ll discuss here, if you build your brand magic into your sales promos, then even…
How to De-Optimize Your Web Content Oh the dread of rewriting hundreds of content pages! But sometimes we need to hunker down and declutter, de-optimize, re-optimize, and freshen up our content pages. If your content was hit by the last Google ranking update, it’s likely Google doesn’t like your content or your SEO strategy. As…
What is the Essence of a Great Travel Article? That is the question to ask or you’ll never create one. And the answer might surprise you because it has to achieve a lot, and can’t just “read nice.” We know travel content is the most lively, inspiring, and personal type of content. So the bar…
Link Building Strategy for Travel Companies Acquiring links to your travel website is the most difficult marketing challenge you face. Yet backlinks are absolutely essential for rankings on Google search. Even AI LLMs use links to find resources and places travelers might book. Given the challenge of capturing backlinks, many business owners avoid the link-building…
14 Important Ways SEO Multiplies Conversion Rates Conversion rates sink lower every year online. Marketers are trying a variety of conversion rate optimization tactics almost in desperation to generate a sale. Yet that might not be solving the matter at the level needed. Aside from branding and product development, SEO is something companies should be…
Find Content Angles to end Reader’s Suffering Readers today suffer a lot. They’re bored, confused, and dejected. Everything’s a copy of a copy. You’ve no doubt suspected, via a quick look at your engagement stats in your analytics app, that your content isn’t making the impact you need. It may not be attracting clicks, grabbing…
Make Money Blogging Who doesn’t like earning more money? And money doesn’t grow on trees which is why you need to create a business to produce value to sell to others for a healthy income stream. A blog is a great business! This “value” I speak of is expanded upon below. Believe it or not,…