Content Strategy for Property Management Companies There are substantial customer-capturing and revenue-generating opportunities for property management services and software firms in 2025. And to access them and harvest the opportunity, your online content experience needs expert love and care. Property management/investor customers are constantly looking for performance, reliability, care and value. A high-quality content strategy…
Social Media Marketing Plan for a Travel Agency Since you’re in the travel sector, a market that’s human, emotional and visual, then social media is well suited to building connections and relationships. However, it’s noisy, cluttered, and requires a certain tone of voice and real engagement with customers. We can declutter and clarify this process…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
Personalized Travel Experiences: Where Consumer Travel is Going The travel industry is undergoing a transformative shift driven by advancements in artificial intelligence (AI) software technology. And it seems any accounts or predictions of AI progress is outdated within 6 months. AI travel software entrepreneurs are presenting unique solutions to travel business owners from many directions….
Your Travel Management Platform Doing More for You Are you satisfied with your travel business performance? Is 2024 going to be a year of growth? According to the UN Travel report just released, 2024 could be an amazing year for the travel sector. However, the net effect of broad optimism can cause travel business owners…
SaaS Travel Marketing Software as a Service platforms, connected apps, and SaaS partners have helped to revolutionize modern travel. It’s easy to say that the travel industry couldn’t have evolved without the amazing travel products and services which the cloud has enabled. This new technology and strong global travel demand is driving the ambition of…
AI Stock Market Prediction Services While AI forecasting tools, such as the ones introduced below have been around for a while, it’s only with the arrival of ChatGPT that the general public is aware of AI based stock prediction. But while ChatGPT stock market forecasts are not up to snuff right now, there are developers…
AI Software Beating Talented SEO/CRO/Brand Specialist? There’s some more talk about artificial intelligence software being able to put talented copywriters out of work going around again. Frankly, the idea is insulting and ridiculous and undermines business manager’s acceptance of AI marketing solutions. It’s natural that some (software developers) would get a little zealous about new tech…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
Winning in the Post Pandemic Market What can you do when the economy sucks and sales are slow? Work harder? How about preparing to be the market leader when the economy has its turnaround? Crises are actually opportunities to prepare for the next growth wave where consumers have a different mood and the competitive playing…
Predictive Metrics and Intelligence for Realtors I can predict you’ll be selling more real estate in 2020 if you get smart about your marketing. A new real estate marketing and sales strategy might include some new technology that’s giving realtors predictive powers. Who wouldn’t want their own crystal ball? It’s new artificial intelligence software complete with…
Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. In a nutshell, this is about delivering unique customer content experiences and using…
Disengaged Employees – Still a Plague Costing Billions? We all lose interest in our work at times, and perhaps the most successful employees have a strategy for getting their focus and enthusiasm back. But do companies have any means of identifying disengaged employees and helping them regain their interest? As the title graphic above from…
AI Marketing Solves Your Challenges As an CEO, SMB owner, agency director, or startup entrepreneur, you’re concerned with the cost of investing in marketing solutions. And that’s if you can find and hire excellent marketing or SEO specialists to help you build market leader status. That bar keeps rising. Yes, times are good across the…