Real Estate Leads | Seller Lead Generation
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Real Estate Leads | Seller Lead Generation

Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead.  The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…

How to Fund a Winning Realty Marketing Strategy

How to Fund a Winning Realty Marketing Strategy

Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…

Canadian Housing Market

Canadian Housing Market

Canadian Real Estate Market Forecast Just like the US housing market, the real estate market in Canada showed remarkable strength in 2020. The Canadian benchmark price increased 8.5% last year, almost five times the rate of 1.8% in 2019. And forecasts for 2021 reflect a continued trend of high prices driven by low mortgage rates,…

The Future of Real Estate

The Future of Real Estate

The Future of Real Estate While housing markets in US cities waffle back and forth between market crash and price peaks, homebuyers, property investors and Realtors are wondering how real estate will look 5 to 10 years from now. It’s a certainty that new real estate technology (Fintech and Proptech) will shape the path ahead for the real…

Social Media Marketing Works if You Have a Plan!

Social Media Marketing Works if You Have a Plan!

Generating Leads with a Social Plan and Strategy While blogging and epic quality content generation are the workhorse for digital marketers, social media still has a vital role  With your social media strategy built on a great unique value proposition and great content, it will take your marketing high. To understand social media’s role, you need…

Brave New World for Real Estate and Mortgage Agents
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Brave New World for Real Estate and Mortgage Agents

Branding For Realtors & Mortgage Agents Personal branding is big now.  But doing it well is far from easy. How we present ourselves online and in person plays a key role in how we’re positioned for success. Our persona or self-image can be shaped and it must be shaped for us to be the “solution” others…

8 Key Skills/Habits of the Best Luxury Real Estate Agents

8 Key Skills/Habits of the Best Luxury Real Estate Agents

What Truly does Create a Successful Luxury Realtor? Realtors who specialize more in the luxury market likely have a few unique personal and professional traits that bode well for them. The stars in this niche might not match our picture of them however. They could actually possess negative traits. As long as they have these…

21 Success Tips for Top Selling Realtors

BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…

Social Media Marketing for Real Estate
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Social Media Marketing for Real Estate

Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy.  They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….

Condo Buyers vs House Buyers — Are they Different?

Are Condo Buyers Different than House Buyers? Now in Spring 2017 we’ve seen house and condo prices in Toronto jump and should keep on rising   The era of the condo is upon us and they may represent the best capital gain and rental income for investors and new deals for most realtors.   With respect to your own…