The Future of Real Estate | AI Blockchain Software Cryptocurrency Bitcoin and the Housing Market 2018

The Future of Real Estate

While housing markets in US cities waffle back and forth between market crash and price peaks, homebuyers, property investors and Realtors are wondering what real estate will look like in 5 to 10 years time.

Courtesy of Pinterest — kevin-miller-0125.blogspot.com

In this post, we look at the future of real estate technology (Fintech and Proptech). If you’re a homebuyer considering buying a house, these changes affect how fast you can buy and sell, and how your gain could be thousands of dollars.

When is All This Happening?

Changes are here now. Realtors and Brokerages will have to alter their roles and value proposition to add new value rather than being transaction facilitators, and find new opportunities that are appearing. New tech brokers have already arrived but they don’t have it all figured out yet.

When usage hits whats called critical mass, that’s when real estate businesses will adopt it completely as the new standard. It’s about more than blockchain in real estate alone.

Of course there’s resistance to new tech such as blockchain and bitcoin in real estate. Blockchain is tranformative. Yet when someone like rexmls lost $1.3 million mistakenly sending cryptocurrency to the wrong address, we know there is risk all round.




Realtors, investors, lawyers, mortgage agents, title/escrow people, and homebuyers are about to see the real estate exchange and financing business streamlined.

For instance, it’s estimated that 50% of major corporations will switch to blockchain business technology this year. Blockchain by itself is rocking every industry including real estate.

I’ll introduce blockchain and bitcoin below in more detail. In a nutshell, blockchain is the software platform that’s underneath Bitcoin and other cryptocurrencies. While Bitcoin is well known, it’s actually blockchain that has the best potential for all industries.  For some of us, this change is exciting. Change means opportunity.

I know you’re curious about Bitcoin cryptocurrrencies and blockchain, but understanding them technically is really tough. You don’t need to be an expert, but you may want to know what is driving this coming change.




2018 Housing Market Reports

Check out the Sacramento Housing Market, San Francisco housing market, Los Angeles Housing Market and Florida housing market forecasts.

The Blockchain Opportunity

Instead of being threatened by the progress to digital real estate via blockchain and other technology, Realtors, lawyers, investors, builders, property managers and mortgage agents should welcome the opportunity of this new era.

Here’s a small list of blockchain startups that have jumped at it.

And the key opportunity might be in first mover advantage. Realtors might redesign their brokerage to utilize RETS IDX listings, AI driven marketing, and blockchain-based transactions.  It’s early, but the right time to learn.




What’s coming is an era of weakening monopolies, greater efficiencies and perhaps lower home prices.

You can imagine how the establishment would like to maintain the old paper-based, complicated transaction process that allows the banks and big real estate brokerages to guarantee their cut of this $116 Trillion dollar global real estate market.



New tech entrepreneurs relish usurping the dominant role in an entire, lucrative industry. They’re motivated. The high rising price of bitcoin should tell you that something big is brewing. They’re already at it in real estate.

Real estate sales using Bitcoin or Ethereum are adding legitimacy to the use of cryptocurrencies in the real world” — Manuel Perez of the Coral Gables, Fla.-based Elizabeth Perez Team. Screen Capture courtesy of Housing Wire

What’s Driving the Push to Blockchain and AI?

The real cause of this future is the high cost of real estate, monopolies, and the over-complicated/regulated process that real estate professionals must follow to buy and sell homes. It raises prices and slows transactions. And younger consumers don’t like the ring of “million dollar homes.”  They like this new technology because they think it will save them money.

From smart contracts to Bitcoin currency to fractional ownership, and artificial intelligence driven buying and selling, the entire real estate industry is about to be streamlined. From finance to construction, blockchain technology in particular is about overwrite the sector. Real Estate will be hard to recognize.

But can the big companies control blockchain to keep the market to themselves? That’s very unlikely since blockchain opens everything up to innovation, transparency, ease of purchase, and lower costs. Buyers will find that very hard to ignore, as will real estate professionals. The smart Realtors will be on this now, to give themselves an advantage in branding and expertise.

Realtors may not have to be blockchain experts, they can use the myriad of blockchain applications and services that will be available. It could be a period of entrepreneurship and creativity for Realtors, and for home buyers and sellers as well.



Who Guards the Status Quo?

Brokers, marketing, banking, retail agents and others facing sudden disruption may enjoy their monopoly and legal power to keep the old system intact.

This new wave of well funded cryptocurrency, blockchain and Realtech startups change the game and playing field. The new blockchain based system is a completely new approach to transferring ownership of property from one party to another. With Cryptocurrency, the banks, mls associations, forex companies, and others could be completely bypassed.

Even the mortgage industry is seeing new startups that offer reduced costs, fees and fraud, and improved efficiency, speed, and transparency.

 

Sharing is Good for your Social Life — Make Sure others get an introduction to the new technology on FB or Linkedin

Change from Many Directions and It’s Just Starting

The future of real estate will see disruption from many sources, technological, cultural, financial, and political.

The $36 Trillion US real estate industry is pressured by issues of complexity, affordability, frustrated demand, housing development restriction, rising interest rates, competition, big data, blockchain, and more. They’ll all play a role in a complicated forecast amidst an uncertain economic outlook beyond 2020.

Will you be buying your next home via an app using Bitcoin? Should you even buy a home, or rent? It’s not only about techno changes in 2018. The future of real estate involves lifestyle, economic, and investment factors.




Will Realtors and Financier’s Roles Change?

While removing the middleman might be the uber utopia for tech-obsessed 20-Somethings hoping for a price break on a million dollar house, it will not be easy to push big banks, MLS’s, state govnernments, and real estate companies out of the future of real estate. Politics, law, habit, and need for expertise will ensure Realtors don’t fade away too quick.

Propy is a new blockchain based online brokerage serving the world

Realtors, MLS associations, and big brokers control the mls data and in this day age data monopoly is how you eliminate competition or gain monopolies.

A number of tech driven competitors are disrupting and trying to weaken the current megalopoly in real estate markets. Thus far they haven’t been able to land a decisive blow. Big Data may be the weapon to topple the traditional system unless the big brokerages learn to utilize it somehow.

Technology driven companies such as Zoocasa, Zillow, and Compass are growing fast and making inroads on various MLS and Realtor competitors. The fact that the majority of Realtors have few listings or sales and aren’t well supported by the big brand brokerages means these tech companies have opportunity with their own hungry masses of agents. The fact the big brokerages don’t share information with agents now, tells you that Realtors would jump ship quick.

And for consumers, a reduction of commissions and expansion of marketing capabilities means consumers might gain from new tech entrants. And in terms of streamlining, it’s estimated that closings could be reduced to 10% of their current duration.

Yet the MLS associations and brokers hold a lot of data and can keep it out of the hands of real estate startups. Legal battles are raging, but the MLS’s aren’t winning the wars.

Propify, an Australian startup, hopes to leverage the technology into a one-stop shop for home buyers. Drawing from various listing sites, governmental databases and social media, the software company aggregates all available information about available properties into a single space, sourced from a blockchain – from Real Estate Weekly.

Who Owns Big Data?

Big Data is owned by big tech, finance and retail companies right now and the battle over who gets access is being waged. The data is so important, it stands to reason that a few companies would not be permitted by government to own it or leverage it for massive monopolistic wealth. However, that conceivably could happen in the Amazon era.

If everything from finance, real estate to AI driven robots, having it locked and controlled by any money hungry company could bring the system and economy to halt. Big data and open source access will have to be made a basic freedom.

For that reason, how could the NAR or MLS or anyone hope to monopolize their data and market access? It’s a losing battle.





The Coming Blockchain Revolution in Real Estate

According to Forbes, real estate venture investors deployed over $5 billion in real estate technology in 2017. That’s 150 times the $33 million invested in 2010. Blockchain is just one part of that investment.

Blockchain technology is important to the commercial real estate market since it streamlines processes, reduces fraud and cuts costs

What is Blockchain?

A blockchain is a secure network of computers that creates as a living ledger for transactions. When the record is updated with new information — the signing of a contract, the movement of funds, the transfer of ownership — it is updated and time stamped in every computer simultaneously, whether there are two dozen or 2,000. The records are the blocks, the network is the chain — from Real Estate Weekly.

Blockchain technology and cryptocurrency  may influence how real estate is transacted in future and who will participate in buying and selling.

Coinify states that blockchain will speed up real estate transaction, decrease fraud, and increase transparency. For those who worry about international money laundering and organized crime, Blockchain could cut police and investigation costs. Blockchain offers a real digital paper trail.

Blockchain leverages mls type housing data and makes it usable on a larger scale. So the potential power of blockchain systems will threaten the data monopolies that exist in some states and mls districts.

Direct Transaction between Buyers and Sellers

The rewards of listing on a blockchain accessible system will be too much for homeowners and real estate agents to resist.  With blockchain technology property and transaction information is published to a public ledger giving all parties access to the home-buying or leasing process.  Owners, tenants, operators, and service providers will have access to this stream of incorruptible data. The buyer and seller deal with each other directly.

According the IBREA, “Blockchain offers an open source, universal protocol for property buying, conveyancing, recording, escrow, crowdfunding, and more. It can reduce costs, stamp out fraud, speed up transactions, increase financial privacy, internationalize markets, and make real estate a liquid asset.”

How To Buy Real Estate Using Bitcoin

Yes, a lot of people want to know.  I’d advise reading this post on HGTV to get started. Will you still need a real estate agent? Yes, and a real estate lawyer to review all the documents. And these people are insured just in case something does go wrong.

However, make sure you trust the second party if you’re thinking of buying into real estate. “If you want to reverse the transaction due to any litigation, then you need both parties to be compliant,” says Jake. “Bitcoin transactions are not reversible.”  — HGTV




Bitcoin and Real Estate

Cryptocurrencies such as Bitcoin are highly volatile right now, however once they stabilize, homeowners will not balk at selling in Bitcoin. The bitcoin cryptocurrency is set to rock the banking and retail industries, so why not real estate?

Need to know how to Buy a House or Condo using Bitcoin?

Real estate can be a lucrative business yet the drive for cost savings and high prices makes players investigate and try out different solutions. Real estate agents, landlords, mortgage agents, and others have been reluctant to adopt software solutions for fear they would lose competitiveness. The future of real estate is technology in almost every area.

However, that intense competition is yet another driver of the kind of change that could see agents and brokerages disappear. I hope that’s not you, but let’s say the flock is culled. What kind of new real estate sales environment is being created and how will you adapt? There’s opportunity in everything.

Younger Buyers Love Choice and Apps

Millennials are the biggest, most wealthy group of consumers now and they’re proving to be brand agnostic and want open source everything. Throw in millions of wealthy young Chinese immigrants/investors, and you can guess that tradition in real estate is about to be replaced by a new culture — the Uber culture mostly online. On Tech.co, Boris Dzingarov suggested 3 factors will change real estate marketing greatly:

  • Video
  • Mobile devices
  • Online reputation management





Yet, many agents are using video, have already set up mobile friendly sites, and even dressed up their Linkedin and Facebook pages. And they’re not anymore disruptive than anyone else. I think what may mark the new agent is using technology and digital marketing to connect with more prospects.  What may be difficult for them though is that homebuyers and sellers may not accept their pitches. If you can’t go to them, then you’ll have to show up online so they can reach you.

If you have no digital marketing strategy to connect with prospects, make an impact, and remain visible online (top realtors are taking it all for themselves) then perhaps the forecast is as stormy as Dzhingarov is predicting.

Why Agents Will Still Be Needed

Currently, 80% of home purchases are conducted using Realtors, and given the various services they handle, it’s hard to conceive they would be made completely redundant by blockchain or other technology.

Here’s where we can’t do without them:

  • better knowledge of local neighborhoods
  • assessment and advice on contracts
  • real human advice on quality of the property instead of property data collected
  • price negotiation with buyer or sellers
  • spares you the anxiety of buying and selling real estate online
  • help you get a higher price through staging, presentation and sales support
  • arranges inspection and home showings – saving you time

The Outlook for Real Estate Brokers

I’d like to take a moment to discuss what I see happening in this industry. Here’s the top 15 disruptions that may hit the real estate biz in the coming years:

  1. Real Estate Teams – teams loaded with extra services will battle it out with discount brokers to offer better service, particularly in the luxury real estate market where Luxury realtors will go the extra mile.
  2. MLS Data Freely Available to Everyone – no secrets for realtors to use as a trump card. Homeowners will feed home stats to online vendors who will provide increasing marketing power for them.
  3. Social Media Growth – Realtors will expand their circle of contacts via Linkedin and Facebook, and home sellers will look to engage more buyers to get higher bids for their client’s properties. Social media engagement will keep them connected and actively top of mind to prospects, as other realtors impinge on all their clientele.
  4. Content Marketing – more sophisticated and engaging visual content such as interactive infographics and pdfs, and interactive home tours will let buyers drill down quickly to everything they want to know about the home and neighborhood.
  5. Sophisticated Video – slick videos with aerial shots and stunning quality will become templated much like WordPress web sites are now
  6. SEO & SEM– optimizing for whoever is looking for real estate or wants to prepare for sale. This means having a good SEO is critical for inbound marketing, link building and MLS listing optimization. PPC advertising and remarketing ads will play a role too.
  7. Trustworthiness – the insecurity of Uberization will mean parties will be scrutinized for their reputation and professional credibility. Those realtors that have this all laid out strategically will pass the cred test.
  8. Thought Leader/Advisor – generosity of key realty knowledge will influence because real estate is an expensive investment that the average Joe homebuyer doesn’t understand. The realtor’s role will evolve to become a trusted advisor.
  9. Complete Property Transactions Done Online – from bids to closing costs, every aspect of the transaction will be done online, perhaps via a large tablet device connected to a printer. See Realtypoint’s excellent post on this. 
  10. Google, NAR and CREA will lose control of the online realty market – homeowners will list with online entities for exposure and pay minimal fees.
  11. Property Management – More brokers and agents will move into the property management and mortgage business to create more relevant clients, retain them, and build visibility.
  12. More Real Estate Agents Will Go Out of Business – deals will disappear, commissions will fall and competition will be intense and only those with huge client bases will make it.
  13. Clients will gravitate to Large, insuring Finance Comapnies – these firms are capable of insuring transactions, because regular consumers are likely to make big mistakes. Right now of course you and your brokerage and (CMHC in Canada) or (FHA/PMI) in US provides it.
  14. Niche, Boutique Brokerages – they’ll have an edge in relevance, usefulness, and attraction to many buyers and sellers – particularly brokers that offer a la carte services, and prove they have specific types of buyers for a property (e.g., Chinese or Middle Eastern buyers).
  15. Intense Hyperlocal Focus – realtors and teams will use outdoor advertising and social media to dominate local markets.

The Uberization of real estate has already happened. I’m wondering which new Zillows and Trulias rise up to serve this new market? No doubt it’s being discussed in boardrooms right now. [Note: I was invited recently for interviews for a senior digital marketing position with a big, new up and coming lead generation business in Toronto].

Where Will You Be in 5 Years?

The point of this post is to ask you where you’ll be in the coming years and whether you will have initiated the steps to build your future realty business. It’s wise to start planning and connect with the people who will help you grow and sustain it.

What are you thoughts? What changes do you foresee? Will 2018 to 2020 look much different for you and your brokerage? What are you doing to help you survive and thrive in the blockchain era? 

Speaking of hot markets, read the forecast, outlook, and predictions for housing in Toronto, Los Angeles, San Diego, and Vancouver.

 

Trending in 2018/2019:  Foreign Exchange Rate ForecastBuying a House | Los Angeles Housing Market | Florida Housing Market 2018Toronto Housing Market | TREB Market Report | Houston Housing Market | Miami Housing Market | Housing Crash 2018San Diego Housing Market | Real Estate Agents | Future of Real Estate | Seattle Housing 2018 | Boston Housing Market | Sacramento Housing Forecast | Affordable Leads |   Realtor Skills | Realtors Benefits | Home Search | SEO Expert |  Rental Income Housing | US Dollar Forecast

Real Estate Leads | Lead Generation California Texas New York Florida Arizona Georgia Toronto Vancouver

Real Estate Leads & Lead Generation

Spring will be here soon and you’re on the hunt for high quality buyer and seller leads looking for houses for sale. They’re online and if you don’t have a great web presence, you might still be able to leverage lead generation services or advertise on good real estate sites.

 




Companies which specialize in attracting real estate leads are known as lead generation companies. They advertise houses for sale and other remarketing advertising on Facebook and Google Adwords along with blogs and news sites to cull leads. They promise to rid you of the advertising and prospecting work and accelerate the lead generation process.

Unfortunately, when scraping for leads this way, a lot of poor quality leads are served up to participating Realtors. And the terms of the arrangement may not be attractive.

If it worked, who wouldn’t sign up? Well, nothing’s ever that easy. So let’s take a closer look.

Realtors from BostonMiamiLos Angeles, Houston, San Diego, SeattleNew York,  Vancouver and Toronto are wanting something better. Is it too good to be true?

Buyer sand Sellers. Find Good Real Estate Leads Fast!

There’s nothing wrong with fast, if it’s real. It can happen, and you shouldn’t be afraid to spend. Here’s 20 top lead generation services with a look at their strengths and limitations.



 

Leads Generated Still Need to Be Converted

This post is an exploration of 18 of the top online real estate lead generation companies in the US and Canada. And 2 more including Zillow Leads.  There’s more new lead generation startups arriving every week.

Acquiring leads this way won’t hurt, however converting leads has a lot to do with brand image. Even if they agree to work with you right away on the phone call, they will Google you online and visit your website. Who wouldn’t? Trust, transparency, responsiveness, and proven competence are what motivate them.

There’s no doubt you can sign a client right away, however you probably need to take a hard look at your online presence and ask yourself whether you like what you see. Would you hire you?




Real Estate Leads Fact Number 1  — 90% of Home Buyers Go Online

90% of home buyers go online, and you need to be in front of them and number one in your Zip Code.  Home sellers are there too checking out comps and searching using keyword phrases such as home selling tips, best return on home renovations to homes for sale + cityname, to bidding wars and best real estate agents. They’re doing hundreds of millions of searches using Google, Zillow, Realtor.org, Yahoo, and thousands of other websites.

Make sure you’re highly visible on Google for all of them. Set up an amazing new mobile friendly  IDX website, with outstanding, professionally optimized content, use some real estate videos, and do a little pay per click advertising.  Build a strategic plan, then work the plan.

With spring markets so inviting in Los Angeles, San Diego, Toronto, BostonHouston, New York, San Francisco, Seattle Phoenix, Charlotte, and Miami, you’ll want to maximize your presence now.

Sharing is Good for your Social Health 

Share this post with other agents you know. 




Who are Lead Generation Companies? 

These are firms who provide buyer (or sometimes seller) leads for realtors, using methods of aggregating online prospects (most often via Google Adwords or cheap ad networks) which they then sell to realtors. 3 drivers promote the growth: a lot of prospects are online, home buying is in a frenzied state right now, and the fact there is only one home sold for each realtor in North America — there are too many realtors and most have few quality leads.

agents-6 deals or less
Realty agents in the hot Toronto market face the same challenge as those in other US and Canadian cities

 




 

Questions: Let’s assume they can generate solid leads.

  1. do you have the patience and skill to nurture and close these types of leads?
  2. do you have a website that can help convert them?
  3. what is the real cost of doing business with them?
  4. would a luxury home owner from your target community use their websites?
  5. can you respond to these cold leads fast?

Here’s Some Leads, but Let’s See You Try to Convert Them

The way these lead generators collect leads may be why they could be of poor quality. Ad campaigns, auto-dialers, and sketchy email lists of people make for testy, suspicious prospects. And these are someone else’s leads — they initiated them, which takes the warm and fuzzy out of it. Anything transferred from one person/company to another loses something in the process – the problem is lead quality and lead conversion.

Some realtors say these leads are hard to close while others treat them like flies at a picnic.  They’re basically cold calls and the prospect knows nothing about realtor’s brand image or honesty. And how do real agents and brokers feel about lead generators?

I’ve never found an online lead generation system worth the investment. Better to cut out the middle man (Internet) and just get out there and meet… people! — John Souerbry, Agent, Fairfield, CA —

I have never bought a lead. I don’t think that is the way to be successful in this business.  You need to spend your money developing a strong internet presence. — Carmen Brode, Agent, Scottsdale, AZ

It’s very expensive to purchase online leads. I’ve paid as much as $4,000 per month, but today I spend about $500 monthly. — Brian Talley, broker-owner, Austin, TX

Here’s 18 of the most visible lead generation companies onlinealthough new ones are coming. I’m leaving out realtor.com, and Zillow Leads because they’re more like Google or Facebook advertising programs. Some are well known while others are regional or startups. They all seem to be missing the vital component that creates genuinely good deals (in your target Zip Code) – the ideal customer experience from beginning to end.

The Good and the Bad about Paid Lead Generation

With some of them, the fees are low, sometimes only $20 a month and other times a little high, but almost never outrageous. For most, it’s like playing the penny slot machines at the casino. There’s a chance you could win, but is the payout worth it?

A few of the companies you’ll see below actually have you set up an account to be available for leads. Sort of like realtors sitting around a poker table. If you don’t respond fast, the lead is sent to someone else. In other cases, you will have to “buy your territory.”  The lead gen firms will push you in that direction once they have you on the hook.

Before you hire a lead generation company, consider how home buyers and home sellers themselves buy and sell a condo, home or property. They likely already know a local realtor or they’ll go to Google to search.  So online is a great place to be to lure the prospect away from his/her familiar agent.

Real Estate Search: Prospects begin with Google even though they could go directly to realtor.com or realtor.ca for MLS listings in their Zip code, or a major brokerage website such as remax.com, sothebys.com or kellerwilliams.com. Google has a better brand, a better search experience, and it leads to realtor’s websites or phone numbers where they can begin a trusting relationship with that agent.

Few condo or home sellers would type their personal details into the text box of an unknown website. And buyers are normally pretty cautious too. They want to get to know the realtor, so they’ll Google his or her name and if that discovery experience is unsatisfying, it dampens their spirit. That’s why it’s a good idea to be online in a good way – i.e., a great realtor brand image — an image built on prospects needs and preferences.

Google Adwords is the Lead Generator’s “Go to Source”

Google Adwords and remarketing programs could capture some good leads online.  The highest quality leads will often originate from Google.  However, most realtors could do this advertising themselves assuming they have a website with lead converting webpages. These programs are just a normal part of what a real estate digital marketer would offer along with lasting, sustainable, marketing assets.

Would I recommend using the lead generation companies? If they’re very cheap you probably don’t have much to lose other than your time, yet you could get distracted and fail to put 100% into your career. If you’re bright, you may learn a little about how they generate and convert leads.

Top Real Estate Lead Generation Websites

1.     Bold Leads – Bold leads advertises on unspecified networks to capture leads and direct them to you. If the lead doesn’t give away info, boldleads will continue to nuture the lead for you. You are given your own landing page on the boldleads site.

Bold Leads
Bold Leads

2.   Agent Locator – tells you straight they’ll conduct your ppc advertising and generate 480 leads for $6000. I like how they’re open about it. It may be worth gambling $6000 to try it out.
realtyleads3

 

3.   Market Leader – Aggregates leads from their own site called homevalues.com, Trulia.com, and via ppc advertising. Market Leader guarantees they won’t sell the lead to another agent. You get to manage it all from your “Pro” account.
realtyleads18

4.    Point2Homes Leads – offers low priced straight forward advertising options on its website where prospects arrive to search for a home. They also provide you with a webpage on their site.

5.    Real Estate Pipeline Leads – Real Estate Pipeline Leads says it has a network of real estate sites where it draws leads, and it gives realtors full ownership of their territory, although the size of that territory isn’t explained. Drip email campaigns are a big part of their service. Their basic package is $1164 for 12 leads.

 

6.   Agent Pronto Leads – Agent Pronto is different. There’s no upfront charge for leads! You will only be matched to referrals who have specifically requested to speak with an agent. They match each referral with a single agent that they believe is the best fit for their needs. Once you accept the referral, they provide your with the prospect’s full information and the details from their conversation with them. Sounds good. Their site looks a little lacklustre, but give them a good look.

7.   South Florida Real Estate Leads – This firms specializes in south Florida leads. They say they have a variety of sources of leads. It appears to be owned by Lex Levinrad who is a real estate coach and owner of the Distressed Real Estate Institute™

offrs-territory8.   Offrs –  Offrs uses vague sounding smart technology to find homeowners who are going to put their house on the market. It’s based on predictive algorithms or just social listening perhaps. If it works, it would be very exciting technology.

Combine that with communications that encourage homeowners to actually sell the property and that could be very powerful, particularly right now in places such as San Francisco, Los Angeles, Miami, Toronto and Vancouver where prices are very high.  They list by territory, but sadly your territory or Zip Code may be taken.
realtyleads7

9.  Trulia – Offers a service for seller leads with Market Leader, a company that was in severe trouble before the purchase. Trulia is no Zillow, but it does have some traffic.

10.   Prime Seller Leads – Prime Seller leads creates a bunch of pages on their site for you. The CMS offers the ability to send epostcards and eflyers and their system integrates with many broker CMS.
11.   eRealting – eRealting doesn’t sell leads, they give you a website to send all your traffic to! It’s kind of a CMS for rent. They state that it costs about $300 to create a client in their solution.

 

12. Lead Galaxy – Lead Gives you a home for your leads and uses the usual combo of Adwords, Facebook ads and telephone prospecting to create leads.

 

13.   Experian – Experian is a research and statistics business who have mailing lists of potential buyers and sellers. You can build your list online.

14.    Exact Data – Exact Data gets its lead list from telemarketing, opt in emails, and lists of prospective buyers and sellers. They claim superior data hygiene, however most list companies promise that.

15.    Commissions Inc. Lead Platform – Commissionsinc claims they are the #1 Real Estate Tech Solution. They offer a platform and an app to manage your leads.  They will run your Adwords and Facebook advertising campaigns for you. Sounds like a lot of noise. The value proposition is a little flaky.

 

16.   Firepoint Realty Leads – Firepoint says they deliver scalable lead generation with intelligent routing, to automated lead follow-up and task scheduling, to ROI and conversion reporting for all of your lead sources. The price is $350/month and you set you PPC budget which they manage. Is this better than a self-directed digital marketing program?


17.   Home Value Leads – Home Value Leads offers a CMS system for $59/month.
realtyleads16

 

18.   Refindly Seller Leads – REfindly helps you generate, engage, and convert leads using one convenient system. They claim that historically, their agents receive between 5 and 8 leads per $100 spent in advertising. You can spend as much as you like on ppc advertising and they give you a lead management system to use.

 

At the end of the day, it all comes down to leads and sales, dollars and time. I must say, I like Agent Pronto, and Offrs best.

Even the best lead generation sources and sites can be a negative if you neglect to build your own Internet presence and realtor brand image. People want to do business with those they know and trust.

Should getting known and trusted be your Job #1 in 2018?

Related posts: Housing Market | Florida Housing Market PredictionsHome PricesReal Estate Agents | Seattle Real EstateBoston Housing Market Forecast 2018 | Miami Housing Forecast 2018 |  San Francisco Housing PredictionsRental Housing Market Outlook |  Los Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Bitcoin and Real Estate | Stock Market Crash?Toronto Real Estate SEO | Vancouver Real Estate SEO | Vancouver Condos | Toronto Condos | Vancouver Housing Forecast | Florida Real Estate Forecast | Realtor Branding | Toronto MLS | Real Estate SEO | Real Estate Marketing  | Zillow Leads | Real Estate Lead Conversion

Real Estate Lead Generation Company in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu. Find a Los Angeles Real Estate Agent who  has the very best real estate marketing wizard to help you sell your home for more.

Vancouver Condo Market Still Booming – Condominium Prices Rise – Burnaby Richmond Surrey

Vancouver Condo Market Still Booming

Last September’s market report for the greater Vancouver region confirmed that the Vancouver real estate market is still smoking hot. Residents and condo investors are hunting for bargain properties as are students studying at UBC, Langara College and SFU. Demand is high.

The new sales and price numbers below from Royal Lepage, CREA, and REBGV may depress you a bit if your ambition is to own a new or resale condo in the city or even to rent one.

Money Has Moved to the Condo Market

Sales of detached million dollar homes have abated, yet it’s just a switch to a focus in condomiums in Vancouver. This switch has also happened in the Toronto condo market. The challenge for condo buyers is finding on at any price level they can afford. I’m sure you’re finding the rental housing and condo buying situation very difficult and you may find Surrey, Richmond, and Langley your best bets.

Prices of condos have jumped as much as 35% in some areas, and overall prices of apartment condos in Vancouver have jumped an incredible 21.7% from last September. In September CREA reported condo apartment sales growth of 19% in greater Vancouver above that of September 2016. Will that continue in 2018?




Housing Crash in Vancouver? Not Likely

There’s been a lot of talk about housing market crashes in 2018, but wishful thinking might what’s behind it.  At this point (October 2017) experts forecasted that housing markets across North America would be in a crash or deep decline, but it hasn’t happened. It probably own’t here or in US housing markets.  Demand is high and the economy may get stronger.

Condo Sales September 2017 in Vancouver

The Real Estate Board of Greater Vancouver (REBGV) reports that residential property sales in the region totalled 2,821 in September 2017, a 25.2% increase from the 2,253 sales recorded in September 2016, and a 7.3% decrease compared to August 2017 when 3,043 homes were sold — from CREA October report.

There were a total of 1491 apartment condos sold in September with an average HPI benchmark price of $635,800. the price growth over the last year is astonishing with North Vancouver and New Westminster leading.




Vancouver Community Price Growth Over Last 12 months Average Price September 2017
Listings in September 2017
Greater Vancouver 16% $751,861 823
North Vancouver 25.2% $614,173 175
Burnaby 24.6% $561,558 262
Coquitlam 23.8% $482,300 78
Surrey 18.5% $304,779
Langley 17.8% $337,782
Victoria 28% $471,682
West Vancouver 2.2% $1,112,334 42
Richmond 15.6 $510,476 294
Kelowna 20.2 $399,783
New Westminster 26.5% $488,600 167

The numbers above suggest Richmond, Surrey and Burnaby are where you’ll find an affordable condo. Surrey and Langley may be the future. You’ll find a lot of student housing new construction projects in this area too close to the skytrain and the major schools. Unfortunately, you will be competing with the families of wealthy students for the units who are searching off campus.

Vancouver Condo Prices and Sales Stats Screenshot courtesy of the Real Estate Board of Greater Vancouver




How Do the Forecasts Look?

With the economy faring better, most forecasters may even upgrade their 2018 forecast for Toronto housing and the Toronto Condo market forecast, along with the Vancouver region forecast which are the only housing markets doing well.  The rest of the country is hanging on with spillover from the big cities.

When the foreign buyers tax was implemented in BC and Toronto, I suggested that instead, incentives should be provided to property investors and builders to build in areas outside of Vancouver and Toronto. Unrealistic? Long term, it benefits everyone.  These housing shortages are significant economic and personal issues. It could end in a crash.

Still the spillover has helped Kelowna, Calgary, London, Waterloo, and Ottawa.

Crisis for Condo Renters in Vancouver

The situation for many renters is definitely a crisis. There is an exaggerated need for rental properties and housing for students.  One estimate is there are more than 24,o00 families in need of housing in Vancouver and many of them may involve students studying in colleges in Richmond.

Recently 300 buyers showed up to apply for a few coop units up for sale.  If new builds decline because of a fear of rent controls and then Canadian interest rates rise, this could make the forecast gloomy.  Vancouver residents need to get more active and encourage local politicians to adopt a new attitude toward the crisis.

A new socialist driven research project called Cambie Corridor is being conducted to see if a restriction on development to force lower rents will work. In a few years, we’ll have data, but in the meantime, why would the condominium builders not just stop building in Vancouver?  Builders need incentives, where that is just a money losing proposition. They can’t create $850 apartments in Vancouver’s pricey atmosphere.

There’s a lot of belief in magic in some government quarters but the current crisis shows how badly mismanaged housing in Vancouver is.

The city awash in beautiful condo buildings however the units are out of reach of most buyers. One could ask who the builders are building for if few are able to finance them?  New government housing projects could create coop affordable units, but would they turn into another LA styled Watts neighbourhood, with crime and malaise?

Now we understand the wish for a Vancouver housing market crash.

Failing Governments in BC and Ontario Need Ideas

The previous BC government failed badly in using old school tactics to solve an International level challenge.  Rightfully, they were ousted, and now we’ll see if the NDP can actually deliver on their promise to lower income buyers and renters. Supply must be increased in Vancouver as the city just gets more popular.

And for most homebuyers in the Vancouver area, detached houses aren’t even a thought since the average price has hit  $1,617,300 which is up almost 3% since last year.  Condo hunters will have to be more persistent, patient and creative to land a condo to call home.

A solution that may support increasing availability is to open up land for development outside of Vancouver up the coast and out on Vancouver Island, or into the interior. With Federal and BC government incentives and tax support for this (take it from the foreign buyers levy — $billlions of dollar tax grab for what purpose?.   This could be used to draw businesses out into new outlying communities.

Many businesses don’t actually need to be in Vancouver. If they had an opportunity to move somewhere cheaper, they’d do it. They’d get away from the congestion too. People want to live near the jobs, thus moving  the jobs outward will take the pressure off and open up amazing new cities across BC.  Places like the Comox Valley and Sunshine Coast and Nanaimo would welcome the growth.



Student Housing Investment Canada | Vancouver Condo Market UpdateCanadian Economic Forecast | Student Housing Market |  Student Housing Vancouver | Investing in Student Housing | Student Housing Off Campus | Housing Market Vancouver | Vancouver Condos |  Calgary Housing Forecast  | REIT for Student Housing |Best Real Estate Investment | Doing Business in Vancouver | Toronto Condo Forecast 2018Auto Insurance Quote Vancouver | Blockchain and Real Estate |

How to Convert Internet Leads – Real Estate Lead Generation Tips for Realtors

Kevin Ward’s 5 Point System for Converting Internet Leads

I like Kevin Ward’s educational videos.  He’s the real estate trainer, speaker and coach and CEO and owner of YesMasters, a service that helps Realtors sell more real estate and build a better life.  You’ll find his videos engaging, granular, informative and well explained. He targets many of the biggest problems facing modern Realtors today.

Even if you hand off all your online marketing strategy to someone such as me, it’s really important to understand the process and appreciate what’s being done on your behalf.

I mentioned one of his videos last spring on the topic of Realtor Differentiation.  Kevin’s well aware of branding and the unique value proposition for Realtors. He’s risen from the bottom up to the top and really likes to help Realtor’s achieve their dreams. Definitely check out his site: Yesmasters.com.

“If you’re selling a ton of houses, but your working 24/7 and never able to take a real vacation…or you’re missing all your kid’s soccer games…that sucks. That’s not real success for most people.” from Yesmasters.com




He begins this Youtube video below by saying the Internet isn’t everything in the world of real estate and real estate marketing. However he does say the Internet has changed real estate forever. And he considers online leads worthy enough to create an Internet lead conversion system.

Real Estate Marketing | Real Estate SEO | Real Estate Web Design | Los Angeles SEO | Real Estate Investing | Toronto SEO | Mobile Local SEO |  Real Estate | SEO Company




The Internet can make your lead generation and lead management a lot easier so you can have a life and see your kids soccer games.  He should probably have added that an Internet lead is as good as you make it. You can create junk leads, unmotivated leads, disappearing leads or converted sales. In fact, it’s up to you and your website content strategy. Don’t blame the Internet. Blame yourself. If you have no respect for content strategy right now, it won’t take long to see how your content strategy is what serves your visitors.

It’s not that Internet leads can’t be converted well. The real issue is the source you’re accessing (Google, Facebook, lead generators, Realtor.com, Sothebeys.com, Remax.com, Coldwellbanker.com, etc.) and whether you have the content and system to get them to call you.

Kevin talks about how building trust, communicating, and connecting are still key real estate agent skills. What he doesn’t mention is how your Internet marketing strategy creates the setting for the kind of relationship you want. Your content shapes everything and magnifices the intent the possess. Conversion transactions may happen offline, but prospects are online and they are reachable when they’re online. You can reach people, bring in traffic and get them to reach you with a solid high performance content, PPC, SEO and social media strategy.

As you’re watching the video consider how valuable good content is in creating visitors and turning them into prospects and a closing. If you had 70,000 visitors per month as I do, how many could you convert to a sale?  Big traffic and very persuasive content = a primed and juiced up visitor. Maybe you could make millions. Kevin is going to explain his funnel process below.

Kevin’s 5 Point Funnel Process for Converting Internet leads (and my 2 bits too):

1. Prequalifying and Distinguishing between Lead and Prospect – will they make their decision now or later? You can create content and get your visitors to indicate when they’re expecting to make a decision. The content they choose to read tells you what phase they’re in.

2. Get them on the Phone Fast. Yes, the goal is to get them to phone, to talk to you right away. It’s the most immediate and engaging medium and the prospect wants to speak with you now. Forget CRMs for now. This is where your phone skills save the day.

3. Speed and Urgency: Speak to them within 2 minutes. People are searching and don’t want to interrupt their search experience. If you don’t answer right away, you’ve ruined their experience. The velocity of that person’s online reading and engagement translates to their sense of urgency. They’ll be drilling down into your listing or content and that’s when the urge to speak with happens. You can stimulate or launch that urgency and get them to call you with your content. Kevin says it may take you 6 to 24 months to convert, but I have to argue that prospects don’t call an agent until they’re 80% of the way through the process so they’re more ready to get going on this than you think. It’s your online website content that does the hard work to generate that phone call.

4. Patience and Preparation. As Kevin says, it’s not a churn and burn process. They’re not going to buy or sell right away, so what do you do in the meantime? Your website content can also help you prime the visitor/prospect beforehand, so they stick with you. They want to know what’s going to happen ahead of time and they want to be in control. You can use the power of suggestion to prep them for nurturing.

5. Use A Nurturing System. Kevin recommends a good lead nurturing system (doesn’t call it a CRM) that takes them from their in limbo phase and keeps them moving toward their decision. He suggests talking to them once per month and never pressure them to do anything they’re not ready to do.

Powerful Online Marketing Solutions: Los Angeles Real Estate Marketing | Boston Real Estate Marketing | Real Estate Marketing Bay Area | Real Estate Marketing Toronto | Real Estate Marketing San Diego | Vancouver Real Estate Marketing | Real Estate Websites

So now your next step is to figure out what is the type of content that creates high Google rankings, gets shared socially, gets your value proposition across laser-clear, keeps visitors engaged and wanting to return to your site, and what urges them to make contact with you. If you get that phone call and they’re eager, then your EPIC content has done the job.

Related posts: Housing Market 2018 | Home Price Forecast | RETS IDX Platforms | Los Angeles Auto Insurance | US Debt Forecast | US Dollar and Real Estate | 3D Home Tours for Realtors  | Housing Market Calgary | Toronto Housing CrashSan Francisco Housing ForecastLos Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Toronto Real Estate SEO | Vancouver Real Estate SEO | Vancouver Condos | Toronto Condos | Marketing for Realtors | Realtor Branding | Bidding Wars | LA Real Estate SEO | Realtor Growth Hacks | Realtor Skills | Realtors Benefits  | San Francisco Bay Area Housing Market | Los Angeles Real Estate Marketing | Boston Real Estate Marketing | Real Estate Marketing Bay Area | Real Estate Marketing Toronto | Real Estate Marketing San Diego | SEO Blogging

15 Power Prospecting Tips for Lead Generation – Merrily Hackett

merrily
Merrily Hackett of Sutton Group West Coast Realty Vancouver

Merrily Hackett, CEO of Sutton Group West Coast Realty is enjoying a phenomenal career in real estate. I’ve talked about her a number of times because she’s a great role model for any salesperson or business person.

Having built 3 separate brokerages in the Vancouver area, and leading SG-WCR’s 25 office brokerage, she’s showing us how to outcompete the competiton.

Last year, U.S.-based author and speaker Stefan Swanepoel ranked Hackett at No. 15 on his list of the Most Powerful and Influential Women in Residential Real Estate. Sutton – West Coast made 16,500 unit sales and over $11 billion in sales volume in 2014, which Hackett calculates brings them in at No. 5 in North America.

Create Quality Time for Relationship Building

Let’s not say “prospecting” anymore. Let’s call it relationship building.

You absolutely need to develop productive relationships with mortgage agents, renovators, landscapers, home inspectors, and prospects that include seniors and young couples.

Comprehensive Agile Digital Marketing Programs for Realtors




In an interview with Real Estate Magazine, Merrily talks about the importance of relationship building and how realtors need to focus on this key business development activity.

“It’s what I see over and over with agents that fail. I used to block off three to four hours daily for lead generation. That included calling expired listings, door knocking and cold calling, reaching out to a sphere of influence on a daily basis, asking people for referrals and to keep me top of mind. I was on the phone connecting with people, ensuring that pipeline was full. Consistency was key. You need to believe in yourself. Many times as a commissioned salesperson, you have those fearful thoughts and moments. A new agent has to have the expectancy and positive feeling that it’s going to come together.” — Merrily Hackett interview in REMonline.

15 Prospecting Tips to Build your Focus and Optimism

Here’s 15 useful prospecting tips –  a process to optimize your realtionship building.

  1. Vary your approach and method. Know your scripts, but go easy. A script is just a testing tool, not a final approach to relationship building. Be a friendly person first because people may find talking to a realtor boring. A warm introduction, maybe a comment on weather and economy to gauge their mood, then tell them your call is short and to the point – do they know anyone in their neighborhood, and about their family and friends that might be moving, BECAUSE, buyers are very eager to buy and you’d like to help them get a better price. Those are legitimate reasons.
  2. Segment all your prospects into relevant groups (hot, cold, buyers, sellers, advocates,mortgage agents, home services, etc) so you can develop unique approaches to each and have unique value for each. Think about how you’ll describe and present your unique value proposition for each type of prospect or advocate.
  3. Coach your advocates and give them support –  the people who may refer business to you sometimes need a little guidance if they have a hot lead. Tell them how to present you to them. Find out why they’re buying or selling — what’s the payoff for the person? With that knowledge, you can explain to your advocate how you’re relevant. With a little purpose, your advocate will make you look good, as opposed to you being part of an offhand comment.
  4. Relax — if you can afford it, you might want to consider getting a massage before you do your prospecting on the phone — you’ll appear friendlier, less threatening, more trustworthy, and more fun to talk to. Call them with a smile on your face and with your goal being networking, enjoying the moment, and finding good prospects. Sales comes later. Right now, you’ve gotta be thinking people and fun.
  5. Set aside 3 hours every day for phone calls to generate interest, gather information and make appointments. Build a positive attitude toward prospecting, that it’s the most important part of your day.
  6. Forgive prospects who waste your time and forgive yourself for wasting their time — this helps you to avoid guilt and other feelings that’ll weigh you down
  7. Remind yourself often that what you’re doing is important.  You’re helping people achieve their dreams and that’s more important that anything they’re doing right now. Their friends and contacts should be glad you’re in this to help them.
  8. Spend more time with your hot or top prospects — when you’re getting close, keep in touch and always be ready to offer help, information, and support for their decisions
  9. Have more value to offer — the more value you have to offer, the less likely prospects and advocates will consider you irrelevant. They’re not rejecting you really, you’ve failed to provide value in insight, help, and support.  How about mentioning the mortgage calculator on your website, the great mortgage agent you know who could save them money, or renovator/designer who could help them with a quick remodel to lift the selling price?
  10. Use consultative selling techniques to find every person’s most important needs and hurdles — be the person who creates a path for everyone to their dreams
  11. Spend your face to face time wisely by discussing the buyer/seller’s dreams – find out what their success symbols are and their favorite places to visit. Whether country or city, new home or old, the faster you find out what they want, the more likely they’ll choose you.
  12. Calculate how much prospecting/phone time and marketing effort it took to generate a successful lead.
  13. Keep in mind what buyers and sellers really want — a better lifestyle and ask them what their key priorities are as they begin to plan for their purchase/sale. In the end, it’s all about lifestyle and knowing what it is they’re really after is vital
  14. Study up on a new community that you haven’t explored and become an expert on the lifestyle value of that community
  15. Ask prospects what’s holding them back and ensure you develop a list of responses to help

Here’s Kevin Ward with his tips on prospecting. How about finding more people to talk to via Google and Social Media? Just a thought.

And Liz of Keller Williams with social media prospecting. Build relationships first then nurture them along with value, entertainment, and recognition.

Prospecting is a key part of good sales process and it hasn’t hurt Merrily Hackett’s business success. If your lead funnel is too weak, this might be the best thing ever for your career.  Now you can justify pursuing a strong Internet marketing program.

Let’s get started right now!

 

Related posts: Housing Market | Car Insurance |  SEO Consultant Vancouver | SEO Consultant Los AngelesRental Housing Market Outlook |  Los Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Toronto Real Estate SEO | Vancouver Real Estate SEO | Vancouver Condos | Toronto Condos | Vancouver Housing ForecastDigital Marketing for Realtors | Realtor Branding | Toronto MLS | Merrily HackettReal Estate SEO Specialist | Top Real Estate Lead Generation Sources | How to Choose a Real Estate Agent | Housing Market in San Francisco

Gord Collins — Real Estate SEO Expert serving businesses in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.

Top Real Estate Lead Generation Sources

What are the Top Sources of Real Estate Leads?

Jay Sherer in his video (below) suggests most realtors, based on industry stats get most of their leads via their contacts and referals. That’s misleading because most realtors don’t have much of an Internet presence so how could they acquire Internet leads?

We could ask doctors and dentists where they get their real estate leads and we get the same stats. In other words, these widely “dished out” stats are actually a skewed look at each of the potential sources of real estate leads. To get accurate stats, we need to interview the top selling individual agents online.

Buyer Side Lead Generation Sources

Jay points out that agents get buyer leads mostly from their own contacts, but is this because that’s all most agents to get their leads?  If they’re doing online lead generation at all, or well, they won’t be getting much action there.

buyersideleads

Seller Side Real Estate Leads

It’s the same for seller side leads. Most buyers are sellers so they’re going to go online before they sell for one reason or another. As a realtor, you just have to be online in the right locations and voila, they see you. That one seller you get contacted by, may know others who are selling too. They usually share that infomation too.




seller-sidelistingleadsources

Jay mentions that one agent lost a sale from one of his top contacts because he wasn’t in touch with them, and they went with another agent.  If you’ve got 500 contacts, ya, it would be tough to keep tabs on them all, and one could slip through your fingers.

The internet can be used to build personal contacts and it’s a fantastic source of buyers and sellers looking for a home or agent.  Real estate agent, you may not know, is a popular search term on Google search and is one of the most expensive keyword phrases you can bid on in Google Adwords. Many people aren’t acquainted with a real estate agent, or they’ve simply forgotten names.

If the agent had been doing social listening (predictive analytics) he might have known quickly that his client was making noises about buying and selling. So even though he had the client in his stable, it actually meant nothing. The internet is a more active medium and keeps you on your toes.

Here’s a number of graphics showing potential lead sources. What do you think?

This graphic from Agent Jet shows that Facebook advertising may be becoming one of the better lead sources due to its excellent demographic targeting.

lead-sources-agentjet
Graphic courtesy of Agentjet.com

Survey by Private Communities about best real estate sales prospects.

privatecommunitiescom_marketingsurveyresultscrop

Placester_real_estate_leads_infographic

The Top 10 Best Lead Sources

Here’s the top 10 best sources of real estate leads. If you don’t like the order, then please leave a comment and give your reason for which lead sources are the best.

  1. New meetings with people: phoning, socializing, and door knocking — talking to as many people as possible builds your local network. 50 introductions should create a lead.
  2. Past clients and your Contact Database — send them info they can’t get anywhere else – market updates, just solds, and become the local expert they can rely on for insight they want
  3. Online Leads — Google and Youtube indexes your videos, website pages, blog posts and social media posts and presents them to prospects who area searching for homes.  Being in those searches is critical. If you have a high traffic generating site, it could brings tens of thousands of visitors and out of that volume, a lot of excellent prospects and new clients.
  4. Outdoor Billboards and Transit ads – Still very visible in local areas but takes time and persistene to pay off (perhaps years)
  5. Passive Expireds – they didn’t sell their home. Why?
  6. Open Houses are an invitation via email, social media message, or yard sign.  It gives you a face-to-face opportunity to meet people interested in buying or selling a home. You can hand out business cards to those who are curious and get them to look at your website and start searching on it.
  7. Yard signs – your sign gets seen in action in your target neighbourhoods, thus drawing attention and getting people thinking about selling their house themselves
  8. Realtor.com or Realtor.ca – major associations listings from your feed
  9. Major Brokerages  –  Remax, Centur21, Coldwell Banker and Keller Williams something dish out leads who came to their offices (walk-ins) or online searches at their brokerage website.
  10. Online Lead Generation Companies – They do mass advertising campaigns on Google, Yahoo, Facebook, Twitter, and other websites as their lead farm. Check out which are the best lead generation companies and evaluate which are worth a try.

Jay Sherer mentions that one agent reportedly paid $8400 to Zillow for leads. That’s great yet you can do better if you get yourself front and center online. Don’t think that Realtor.com, Zillow, Trulia, Remax and all the rest of the big portals are too competitive. They aren’t. I beat them and so can you. Great content and really good real estate SEO can make you a high traffic, online lead generator comparable to the best lead generation companies.

Call me and let’s get started!

Related posts: Housing Market 2017 | Rental Investment Market Outlook |  Los Angeles Housing Predictions | Toronto Housing Market | San Diego Housing Forecast | Real Estate Agents | Future of Real Estate | Toronto Real Estate SEO | Vancouver Real Estate SEO | Vancouver Condos | Toronto Condos | Vancouver Forecast | Real Estate Leads | Toronto MLS | Real Estate SEO Specialist | Real Estate Lead Generation | Zillow Leads | Aurora Newmarket Real Estate Forecast

Gord Collins — Real Estate SEO Consultant —  I generate leads for realtors in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu. Find a Los Angeles Real Estate Agent who will actually work for you.

8 Key Skills/Habits of the Best Luxury Real Estate Agents

What Truly does Create a Successful Luxury Realtor?

Realtors who specialize more in the luxury market likely have a few unique personal and professional traits that bode well for them. The stars in this niche might not match our picture of them however. They could actually possess negative traits.

As long as they have these 8 professional traits/activities listed below they may overcome anything and build an insurmountable edge in selling the most high priced luxurious condos and estate homes.

merrily-hackettWhat separates elite realtors from the rest?  It may a belief in themselves, that they can do anything and are quite happy to do whatever it takes to improve their business. After they eliminate all the stuff that they’ve discovered doesn’t work, they focus more on what will.

And they have that joyful optimism that says “I can do this.

Success in real estate does take time, however top realtors know they must take what does work and accelerate it. Sure, human relationships are organic and it takes time for everyone in the community to get to know your reputation. So anything that accelerates your reach, credibility and familiarity is worth doing.



In luxury real estate, poise, trust, and presence in the upscale communities are important. Are millionaires more exposed to fraud or bad transactions than the less wealthy? Not really. Rich homeowners want a realtor that “belongs or looks like they belong in their circle”, whom they can trust and will take all the pain away.  They consider their circle a prestigious club. If a Vancouver millionaire wants to sell their $2 to $10 million home, they’re likely going to contact one of the top realtors such as Merrily Hackett (over $15 billion in sales volume and 22,000 real estate ends in 2015!) and Jason Soprovich. They’re the most visible and reputed millionaire realtors in Vancouver.

Jason has been involved in over One Billion Dollars of Residential Sales and was ranked West Vancouver’s #1 Realtor for 2011 based on a record setting $265,000,000 Dollar Volume of Sales for a single calendar year.  Jason has earned a wealth of professional expertise, knowledge, sophisticated resources and unique skills along with an understanding of the Marketing and Promotion of Luxury Real Estate down to every last detail.

“I believe there is no substitute for aggressive promotion, networking, and a deep comprehension of market conditions and honed negotiating skills. Success is not measured solely by sales, but by relationships built, continually communicating with clients and by responding to their individual needs; as well as, appreciating the special qualities of their property.”  Read interview in the Vancouver Sun with Jason.

jason-soprovich

Top 8 attributes of a great Luxury Real Estate Agent:

  1. Actively prospects 3 hours per day. Countless studies show successful Realtors are ardent prospectors and salespeople. Merilly Hackett is quoted as saying her priority is prospecting and sales. And smart realtors don’t doddle with social media and content marketing either. Instead, finding someone really good means saving their precious time.
  2. Focuses on more Listings. This entails finding homeowners who want to sell, thus they’re putting more time into networking and meeting people to create more touchpoints with people in communities. Word does get around and they’re actively invested in the communities, businesses, and upscale residents where million dollar listings are prevalent. They also create a presence on the lifestyle and real estate websites homeowners frequent. Online and off, they focus on reaching people with homes to sell.
  3. Uses Sales Scripts. Using their tested best selling conversation means finding a conversational and inquiry process which they’ve found works for them. This improves engagement with prospects and leads to higher closing rates. This conversation with prospects continues online and off. If the first contact goes well, it puts the relationship on sound footing and that tends to continue, ultimately leading to sales transaction and a long term professional friendship.
  4. Hires a Digital Marketer and an Assistant. Though some agents hire an realtor assistant who may free up considerable time, that person is not an excellent digital marketer. Online reach and impact are very important now to help support the realtor’s real world networking and communications. And using SEO, Social Media, email, content marketing, and even paid advertising are all part of what’s now called omnichannel marketing, is necessary because it maximizes the collective promotional value. Combining roles creates double mediocrity.
  5. Networks with other Successful Realtors. Other realtors may often be your best clients and it never hurts to know the best in the business. Realtors from other areas of the city, country or world might send clients your way if they know about you, or find you online. This means making an effort to create conversations with other realtors — they refer to who they know, trust and might benefit from. This is business. Here’s where digital marketing, SEO and content marketing pay dividends. It makes you visible online and creates touchpoints with other realtors — the touchpoints that mean something to them. They are an important customer prospect.
  6. Builds a strong local presence.  Visibility via outdoor advertising, digital advertising, and community activities and perhaps some timely print material gets you known. And yes, getting your lawn sign in a great neighbourhood is always a key goal. This is where active networking and interpersonal time comes in too. Nothing makes an impact better than connecting with people face to face whether at sports events, community events, or other social activities. If your face and name are all over the place, it makes it easier for people to approach you.
  7. Delivers Wow Factor. Realtors that use drone video, interior video, superb photography, beautiful staging, and an amazing fun experience on their website impresses homesellers. They may bring a large tablet computer to show how they can improve their home and landscaping for even more value add. They can’t help like a realtor who brings out the beauty and full value of their home online. Who wouldn’t be impressed. Being listed on a site such as Dream Homes Magazine or the Robb Report adds even more prestige. And let’s not forget the value of being highlighted in the media.
  8. Understands the local market exceedingly well. A property is worth whatever buyers think it’s worth. A hovel in Toronto or Vancouver has sold for an obscene price. Luxury realtors such as Jason Soprovich know how to buy and position a high value property for sale. There’s a lot more play in the luxury market thus allowing for more creativity in presentation of value and negotiating a price. Knowing which features are most important to specific buyers allows them to clinch a better price. This impression of competence gives them a lasting reputation as a master of sales.

By following these top sales professional traits, you’ll push yourself into the elite category and focus your time on the activities that truly do bring the best long term results. If it takes time to build a regular real estate career, it takes even more effort, strategy, and resources to become the next Merilly Hackett or Jason Soprovich.

Who do you feel is the most notable luxury real estate agent in your city?

 

Affordable Leads for Luxury Realtors

What’s the value of realtor leads for the next 5 years? Immense, and when you create them yourself, they’re not cold leads which is you receive from lead generation companies.  Today’s best luxury real estate agents develop their own unique and impressive realtor brand. These impressions have a powerful effect on buyer/seller attitudes. 

Related posts: Housing Market | Los Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Toronto Real Estate SEO | Vancouver Real Estate SEO | Vancouver Condos | Toronto Condos | Vancouver Housing Forecast | Affordable Leads | Digital Marketing for Realtors | Realtor Branding | Bidding Wars | LA Real Estate SEO | Realtor Growth Hacks | Realtor Skills | Realtors Benefits | Home Search | Richmond Hill SEO | Boston SEO | Vancouver SEO | Rental Property Income | Real Estate Lead Generation | Luxury Car Insurance

8 Crazy Good Lead Generating Tactics You Need to Use this Selling Season

It’s 2016 and the Outlook is Excellent

We’re getting close to the 2017 spring selling season where 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage.

Any luxury realtor, whether selling presale condominiums or million dollar mansions, can amp up their sales prowess by strategically adding on sales tactics and honing them within a more skilled strategy. The payoff for some might be millions in new commissions.




2016 is already off to a near record breaking start.  There’s plenty of economic factors in the Canada and US markets that will drive sales this year. And a surprising amount of demand is coming from China. It turns out that only a small number of realtors are pursuing Asian buyers. That leads us to tactic #1.

  1. Offer to pay Asian and Arab investors travel expenses if they visit and buy a property with you. You can set up a travel itinerary for them using Air Canada. They pay the airlines fee and a hotel room in your town. You pick them up at the airport. Ensure the accommodations look good online. You can dress this invitation up as a wonderful vacation of a lifetime. Many Asians would love to visit cities in the US or Canada. Places such as San Diego, Vancouver, Calgary, and Toronto have drawing power. You can leverage that.

chineseTreat the prospects trip like a vacation and let them know they have an opportunity to park their investment dollars into something with potential. San Diego is becoming a hot market, and Vancouver, BC, and Alberta properties are a bargain because of the 40% exchange rate.

A few realtors have gone to China to arrange visits by the plane load. It’s not hard to see the potential in 300 Asian investors landing in your city. They’ll be buying something. If they don’t buy, they have to pay their $5000 bill themselves.

Because the Yuan is depreciating, Chinese investors need to buy a property or something here as soon as possible. Build a new website in Mandarin and make your special offer. Add investment advice, and a little about how wonderful it is to live in a free country with lots of room.  A firm can make your site visible in Baidoo and Google.cn and other popular Chinese websites. These investors are often looking for big luxury properties.

  1. Use Google Adwords. Really? Yes, Adwords has incredible reach to people who are hunting for real estate or selling. Can’t beat it. But you need to do it well. What I’ve learned about Adwords is that you must test, test, test. Your quest is to find the best ad wording, landing pages and value proposition. Even after you optimize your ads and have amazing landing pages, you must have the best value offer.Analyze your UVP and your hook, and ask others what’s weak about them. Get lots of feedback. If you optimize your lead funnel, it will pay off despite the cost. Marketers are discovering that even with PPC, content marketing tactics are necessary to build prospect’s interest.  Buying real estate is a high involvement purchase and good content is something that increase comfort and and increase desire.
  1. omnichannelmarketoUse all Digital Channels. Yes, it is a lot of work, but one or two channels doesn’t cut it.  When you increase touchpoints with customers, you give them more emotional justification for working with you. And the repeated exposure is good. Omnichannel digital marketing works best with lots of content – infographics, long and short blogs, downloadables, whitepapers, case studies, videos, persuasive emails, and PPC advertising. Keep throwing value at the prospect and eventually they’ll break and give in. Persistence.
  1. valuepropositionbookImprove your unique value proposition. Are your tactics, brand and value proposition the same as thousands of others? That’s not good. You can run a fantastic marketing campaign, but if your UVP sucks it will bring everything to a halt. Every agent has a UVP. It’s what your prospect believes about you and your ability to make things happen.You must be compelling, relevant, and unique.  Your UVP is you and your offer of professional help. What can you add to your UVP to push you by your competitors. What will the others not do? Do that. Tell prospects they are going to get some special, wonderful treatment, other than hellos and smiles. That’s not enough.
  1. Create new original interesting types of content and optimize them for Google search rankings. Don’t say you know how to do this. I’m an SEO guy. I know how to do it. I see agent’s blog and pulse posts all the time and they get no traffic and don’t generate value. People don’t have time to read unless you get it into an exciting format such as a video, infographic, downloadable pdf charts, graphs, or photos. It’s not easy but it does set you out as someone to remember. Part of your content should be for use on other people’s websites, which creates inbound links to your website.
  1. Blog about, network with, and even promote other agents/brokers. Other agents can bring business to you. Coopetition has been a good tactic for a while. Link with as many other agents as you can on Linkedin, and retweet their tweets on Twitter. Create a friend as they will last longer than any other relationship. Work together like sheep dogs! Linkedin is a great tool. I’m linked with thousands of real estate agents.
  1. retweet-elmerBuild your email list and do direct marketing. A lot of agents don’t nurture their email lists. Build unique, valuable, and entertaining content to stay top of mind. email is still a powerful lead conversion tool. Set up an account with Constant Contact or MailChimp. Within your email campaign, run a contest for a 4K TV for men or a new wardrobe for women — use it to grow your contacts.
  1. Setup multiple Twitter accounts and a Facebook account to reach diverse local audiences on topics they’re interested in. Most people don’t want to talk real estate. It’s boring, stressful, and they’re so distracted today. Create accounts or even websites on interesting topics such as investment, travel, retirement, health, local sports, and health and wellness.Hire a great copywriter like me to fill these sites with relevant, engaging content. How about a site that is constantly updated with local sporting and events activities? Whenever they wonder about what’s happening in town, they’ll go to your site where it’s all laid out.
  2. There’s other services such as Follow Rocket that can help you get more followers and reach more people.

That’s 8 of the most powerful tactics you can use within your superb digital marketing strategy. As you get into this, even more opportunities will appear. They don’t appear until you get into it. Winners and leaders are more nervy and creative. Don’t be ultraconservative, old school, or burdened under the weight of your own skepticism. Get started.

Your future in business is completely in your hands. You decide right now what direction your business, income, and lifestyle will take. Make a good decision.

Related Housing posts: Housing Market | Los Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Vancouver Condos | Toronto Condos | Vancouver Housing Forecast | Affordable Leads | Digital Marketing for Realtors | Realtor Branding | Bidding Wars | LA Real Estate SEO | Realtor Growth Hacks | Realtor Skills | Real Estate Lead Programs | Home Search | Rental Income Housing | Aurora Homes for Sale | York Region Real Estate

I have experience in every industry from real estate to hotels to travel to medical services. You’ll be my next success. Let’s talk now at 416 998 6246.

 

Instead of Fearing Disruption, Why not Leverage It?

Why You Should Believe in Disruption

The word disruption means entirely different things to many people. Increasingly, it’s becoming a very positive word in our vocabulary, particularly digital marketers. As you can see in the graphic above, disruptive companies are thriving. Is your business disruptive, or being disrupted? Are you looking beyond the waves of change to see what’s on the horizon?

Someone has to modify how things are understood and done. That modification is called disruption. Let’s not confuse disruption with new apps on Google play. This is about new ways of fulfilling your customers.

In fact, if you don’t disrupt your current unique value proposition and brand promise, you’ll find customers fleeing you and your advertising. The new disruptive business model makes your business relevant to what’s happening online and in customer word of mouth. Keep pace, and even Google will find your business and domain more relevant. You need to infuse the promise of disruption into your marketing.

Dr. Lalia Rach, said, in an interview before her  presentation on Navigating the Era of Disruption, about the recent M&A’s and whether that would create change in the hotel industry: “I wish I could say that it would push the industry forward, out of the past into today and tomorrow, but I am not convinced that will be the result. The need for progressive, thoughtful difference has never been more pronounced yet too often what we see is bigger companies doing the same thing.

Disruption in Real Estate, Hotels, Travel, and IT

In real estate and hotel industries, customers have more options. After they visit your site, they go to many other web sites for realtors, mortgages and insurance or for restaurants, tours, local attractions and experiences. They’re looking for a solution that resonates with them.

What they’re looking for is the best compelling, relevant unique value proposition. Helping them feel and want that new unique value proposition is the correct promotional goal. They’re leaving your site because they don’t like your unique value proposition and they found your customer experience lacking in satisfaction. It isn’t your web design, or your call to action, your flyers or drip email campaign. The bar is raised and you have to bring in real value.

If you’re still reading to this point, it means you’re smart and you have the kind of determination to persist to create the right solution. I’ve learned that cheap solutions don’t fool anyone. You need to disrupt, evolve and outcompete to win.  Traffic is good only if you can convert them to customers. You should be asking “what is the best relevant, compelling, unique value proposition and how can I make them feel this?”  Because their emotions do the buying.

In the case of Airbnb and Uber, people love the feeling they get when they save money or experience transportations and accommodation in a new way. Taxis and hotels must disrupt their brand image to provide a richer experience than a “ride and a room.”  How are the major hotels doing lately?

hotelstats

Uber and Airbnb are Telling us Something 

airbnbsmallThe success of the ride sharing business Uber gives us more warning that our business and personal lives are being disrupted at a faster pace. Here’s a regulated sector that’s getting deregulated quick by popular demand. airbnb too breaks the mold and lets anyone vacation cheaply.

It’s easy to see that rapid change is only being slowed by government regulation.  However, in a global economy, governments are learning they can’t stop disruption.  We’re learning we need to know more about it and how to use it ourselves.

Service businesses that don’t use social features to lower barriers and increase efficiency will likely not survive long — from a Bloomberg report.

Smart entrepreneurs aren’t just learning about disruption and reacting to it, they’re actively applying disruptive techniques to create a competitive advantage. Adopting social media is disruptive. The new digital marketing is actually forcing professionals to change how customers will experience their service. I’m suggesting that you learn it and love it, apply it creatively and not just view it as some dark threat.

This post is also about your evolution from old school to new digital omnichannel marketing. You already know traditional marketing is dying as your customers plug into more digital channels. I’m stealing back the phrase omnichannel marketing from the retail people because retail is dying too. Retail gurus have tried to disrupt by relegating digital channels as a subset of retail. Sorry retail people, no can do. Digital is too basic to the market and comes before retail. Retail is a subchannel of digital.

Helping You Get Ahead on the Adoption Curve

You’re leaving money on the table. I’d like to help you use disruptive techniques to avoid losing more sales. What is this big disruption?  It’s innovating your business to become what the market wants. It’s the disruption of old school systems and practices.  Airbnb did it. Accommodations are cheaper and more plentiful. Now everyone can vacation. And Uber did it in a noisy way.  So many taxi drivers suddenly plunged into the digital networking and sharing economy. And no one can throw them a life preserver. Is the Uber wave about to hit real estate next? (29,000 people obtained their realtor’s license last year in Florida. That alone is disruptive. And why are so many people getting into real estate?).

Why is digital omnichannel marketing so important? Because it provides better reach and impact, and it has the power to connect you with your customer’s decision journey. It can disrupt their journey and provide an alternative seamless customer experience. That’s precisely what Uber did and it’s putting the traditional taxi service out of business. Soon driverless cars will hammer in the final nail.

If you’re about to be disrupted out of business, there’s hope.

It’s far better to look at the current methods for doing things, and then ask yourself a powerful question: Is there a far better way? That simple question, coupled with an understanding of what can now be done with the latest technology, will give you amazing and powerful answers — Daniel Burrus, Futurist 

Evolve to Match Up with Disruption’s Opportunities

If you look at the real estate, mortgage and insurance segments as an example, professionals and brokers alike haven’t evolved to adopt new tech solutions. They’re barely catching up in 2016. They’re now trying new solutions range from online purchasing and account management to omnichannel digital marketing.
omnichanneldisruption

The big movement today is in avoiding travel time, and evading paying the fees of auto repairs, taxes, fees, phone company bills, utility bills, cable bills, insurance agents, mortgage agents, and real estate agents. The younger generation doesn’t have enough money or time and neither do older generations. Consumers see these are burdens not assets. Does your UVP need to persuade them otherwise?

Omnichannel means Total Connectivity to Customers

Some even believe that omnichannel isn’t enough, that we need to actively create disruption to make enough of an impact and provide a true seamless customer experience. Omnichannel provides better data/feedback from customers thus building better customer profiles and generating more opportunities to connect with them. And it’s hard to argue that being everywhere with great content is a bad thing.

 

I’m not suggesting omnichannel digital marketing is easy or that you can disrupt your market easily. Most rich, enabled marketing companies can’t do it well, but you have some advantages:

Perhaps the Key Benefit:  having a complete omnichannel digital business strategy lets you get your unique value proposition across very clearly. This will distinguish you from 30,000+ other salespeople in your market.

Too small to compete? Attack a niche market:  Small niche players can respond with more agility and relevance than the big brand dinosaurs. Big companies fear small agile companies will erode their marketshare.  If the Dow Jones falls, it’s because small biz America is gaining traction. Small biz entrepreneurs are more informed now and finding ways to outcompete big companies digitally and personally.

Consumers are becoming brand agnostic: — meaning the words Apple, REMAX, and Rogers don’t impress them. And they don’t put much faith in them. Your new niche brand can actually loom large in today’s markets. Digital channels actually put you in the driver’s seat and allow you to grow faster. As a Realtor and mortgage agent, you can start your own brokerage and do very well.

Omnichannel Marketing Makes you Omnipresent

The terms Omnichannel or integrated digital marketing describe a process of using multiple channels together – search, social media, sms texting, web to text, email, remarketing and PPC advertising. To know how to use them, we have to study our customers — what do they want and which channels do they use? And what kind of customer experience would we be capable of creating?

Multiple channels create more touchpoints and leave a more complete impression on visitors. Some visitors leave, but customers keep on reading because they feel a greater connection – a better experience. For instance, when they visit your Twitter page, they see a quick summary of issues they need to know about, and which you can solve. It takes them only a minute to get a wealth of info about you and your unique value proposition. You can respond by encouraging them to connect any way they like.

When they see your blogs, they can see how deeply you’ve reflected on solutions and success, and your services pages tells them how good your solution is. Using Facebook, you can get more personal and make them care. Just in using 3 channels you’ve made yourself relevant and shown intelligence and thought leadership. With all channels, you build transparency and trust.

So, in that sense, it’s all very simple. Your mastery of digital networking and marketing communicates your UVP clearly, and makes you relevant, likable, credible, 3 dimensional, and trustworthy, and strongly connected.

How Will You Disrupt your Market?

  1. make customers aware of their needs through multiple marketing channels
  2. segment your customers and develop disruptive, engaging content that responds to their individual beliefs
  3. tell customers they can connect with you any way they prefer
  4. remind customers that it’s all about them and how you’re inline with their lifestyle
  5. show how you’re faster, better, more rewarding, more informative and modern
  6. show them how you deliver better value point by point with video, copy, and other engaging media
  7. create conversations with them using several digital media and with a phone call
  8. show them how their values are relevant — validate how they connect with you
  9. spoon feed them bits of information via different channels that lead them to the right conclusion and choices
  10. make previous channels and marketing approaches seem obsolete and show how they waste time and energy

You’ll find my blog is full of disruptive ideas, however it’s not enough to disrupt. There has to be a clear path to your solution or anxiety will cause a visitor to shut down. Get them to see your UVP clearly using all the media available to you. Then a gentle call to action should push them to the channel they prefer. Which channel they prefer tells you a lot about your customer. Linkedin is very different from Twitter or Facebook or email and a phone call.

Contact me today whatever way you prefer. I’m sure you can teach me a lot about your preferred media. I’m ready to learn! and help you disrupt and capitalize on opportunities this year. Let’s talk right now.  What could it hurt?

startbutton

 

Social Media Marketing Works if You Have a Plan!

Generating Leads with a Social Plan and Strategy

While blogging and epic quality content generation are the workhorse for digital marketers, social media still has a vital role  With your social media strategy built on a great unique value proposition and great content, it will take your marketing high.

To understand social media’s role, you need to disregard its typical reputation – as a frivolous time waster where nothing of value is shared.  Good social media actually uses good content as a focal point, whether it’s brand building party pictures or published whitepapers or clever contests.  There’s a “something” in the middle of all that chatter. That something is good content that helps get your UVP and brand positioning across really well.




You may not make a sale right away on social media, but you can make impact, and a lasting impression around specific issues that are personally relevant to your network. At the very least, prospects will see your spirit, openness, and that you’re involved and active. People buy from people who share the same values and who make them feel good. The more you have going for you the better so make your prospects feel good.

Social traffic is growing. Allowing your business to fall behind in this rising channel is not wise.

facebookgoogle
The use of digital media constantly evolves and Google Alphabet is proof that Google knows it’s search engine is becoming less important. Facebook and Linkedin are the future of digital marketing.

I’ve got an easy to learn process to build your social media plan for Facebook, Twitter, and Linkedin. Each platform has its own user base and strengths, yet your digital marketing plan can bring them all under one umbrella.

The issue with Social Media is a lack of a cohesive plan to build an interesting customer experience with people. Each social channel has its own type of users and you can create a unique customer experience for each of them. And if your website doesn’t offer an emotionally charged, uplifting experience, then social is the perfect solution. You can make your brand look very interesting, interactive and even overcome your weak branding. And let’s not forget how good social media can be for your SEO.

Now That Sounds Like a Plan!

Your social media plan helps create an interesting, ready made experience for the visitor, regardless of what time of day they arrive, and let you funnel them onto your target conversion page. And if you do time your posts to reach the maximum audience, let’s say Thursday, that might be the only time you will ever get these people’s eyeballs. Any other time and they ignore you. Social is very good for reaching the unreachable.




socialforsmallbusinessstatista

socialbusinessrevenue

socialmediaforrealestate

A realtor may only be able to reach home owners and home buyers in the evening or weekends when they’re active on Facebook, Twitter or Linkedin. You’ll want to post at those times. They may respond right away, and you can begin a conversation. If you know how to carry out these conversations, you can make quite an impact and generate a new client (and referrals).

Most social posting is done aimlessly, with posters acting on a hope that someone will find it. But most social posts disappear fast and are never viewed again, particularly Facebook, Twitter, and Instagram. Considering the speed and volume of posts today, you have to be particularly good at timing publishing and to ensure your wording carries that visitor to where you want them to go. No doubt it, Social Media strategy is challenging but so necessary. This is the future.

If you have a plan and you commit to the effort, you’ll start to see results. So let’s take a look at the structure of your social media blueprint and how it’s the foundation for a great strategy.

The Social Media Plan – An Infrastructure to Create Your Customers

Think of your plan as a network of roads and your strategy as how you direct traffic along those roads. Give people the proper signs at the right place and if they enjoy their driving experience, they might all become customers.

  1. set your social media marketing goals
    • specific
    • measurable
    • attainable
    • relevant
    • time bound

2.  create the customer experience model: describe how users will experience your social content and understand it clearly within a branded and topical context
3.  choose the social channels that will work best for you
4.  choose and describe your business persona or profile — your brand in social
5.  describe types of content that you hope to make sharable — be specific
6.  select dates of publishing and frequency – to coordinate content so it generates an impact and action
7.  select your call to action and goals for prospects – how will you get visitors to follow your ideal click path?
8.  set up Google url shortener for better social tracking – put urls on a spreadsheet and generate the corresponding shortened urls for use on your social posts
9.  identify social influencers in the field and large groups of like-people to target
10. Assess your social media goal attainment and refine it iteratively to improve results

Now that you have a methodical plan to visualize and create your material, you can begin building your strategy from start to finish.




Now You Can Brainstorm Your Strategy!

Your strategy describes how you’ll move the visitor from social sites to your blog or website (the final conversion goal) contact form or your phone number. In realty, a phone number is important. You want to capture the prospect while in they’re in the mood. Because one hour from now, they’ll be onto something else, or they’ll go to one of your competitors. That’s a horrible thing to let happen!

Within this social media strategy, you have to create a reason for influencers and other social users to share your content. That requires creating content of value for them — which will make them look good and more valuable to their audience. You need to develop awareness of their expertise and how you can engage with them.

It’s wise to write down a description of your social media account purposes. Give your accounts a pet name (your favorite celebrity?) so you have a theme that people can easily understand and like. You can use a little fun, dry humor and drama if needed to build a compelling social brand image. This image should be okay for influencers and make you look relevant to them. Social influencers are powerful catalysts if you can get them to support you.

The BIG Kahunas of Social Media — The Influencers

For instance, if you’re a realtor or mortgage agent looking to leverage the millions of mommy bloggers or real estate notables out there, you need to look at things from their perspective. How will your tweet or end goal matter to them and their audience? How about a story on how your home buyer’s lives improved after they bought their house? How did the kids change and become happier and healthier? What in the home was a catalyst for great things?

You can connect that catalyst to your realtor or mortgage services. It makes you relevant to the whole process of their lives. Now they have a reason to click through. Your hook might be how finding a new home can mean the difference between happiness and a poor quality life. The page you point to could be a home search or an article on the “7 features of a happy home.” Mommy bloggers will like that!

As you become more familiar with your strategy, you’ll get better at discovering what moves your visitors to click and to contact you. And you’ll discover trending topics might put you in front of a huge volume of people. You might even advertise if you have some content that’s capable of going viral.

We can’t avoid social media. Facebook is already refering more traffic than Google. That is monumental in the digital era. Things change so please don’t fall too far behind. You’ll regret letting this stuff go.

Top social media performance is no small task. Ensure it’s wired throughout your omnichannel digital marketing strategy. To outcompete, you need to use all resources effectively.

Here’s my phone number. If you’re a moderately successful agent, a digital marketing program with all the bells and whistles is what I offer.

 

A more desirable alternative to hiring a digital marketing agency or taking in an in-house college grad, is to hire a dedicated digital marketer from Toronto.  Together we can collaborate and build the most cost effective yet productive digital marketing solutions. And as an experienced and versatile SEO specialist, Social Media Strategist, and content strategy expert  I offer clients knowledge equity in addition to outstanding revenue results.