What do Small Business Owners Want from Marketing? With all that’s happening in the economy and business sector, it’s difficult for small business owners and entrepreneurs to know what they need. A slowing economy, changing consumer base, lower margins, AI disruption and opportunity, talent shortages, and the trend to deglobalization is changing every aspect of…
Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index in July, rose 1.7 points to 100.3, slightly above the 52-year average of 98. Uncertainty remains (fell 8 points from June to 97) and is a big factor in growth and hiring intentions. Yet, respondents feel the…
Is Canada Headed for a National Breakup? Americans and Europeans should understand that Canada is in trouble politically and economically. This is not just the recent economic debacle brought forth by the Trump Republicans and tariffs on Canada. Trump’s pressure on Canada is simply unearthing the resentment toward the Canadian Federal Government for almost 50…
It’s a Good Time to Be American, But Not Canadian Talk about being between a rock and a hard place, Canadians are finding themselves stuck between two politically opposite politicians. If it continues, the country could fail. Tomorrow, we’ll see how the US stock market reacts to the passing of the One Big Beautiful Bill,…
Meeting the SMB Challenge Ahead: A New Strategy The US and especially the Canadian economy are not powering small businesses in 2025 and economic indicators are signalling trouble ahead. Not to be dour here, but rather to suggest that business reorganization and marketing optimization are a practical adaptation to the reality of the deteriorating economy….
🍁Canada’s Brain Drain Rocketing Canadians choosing to move to the US and work there is nothing new. For decades, the exodus has been strong, except for the last decade where it declined. But starting in 2022, there was a notable jump in emigrations to the US. Canada’s CBC news network ran a report using US…
✈️ 2025 US Travel Market Upheaval President Trump’s plan to revitalize and reindustrialize the US, and deploy high tariff barriers is inadvertently impacting the US travel market. It’s making global travel market and US travel forecasts and even accurate views of the actual market unfolding a challenge. Below you’ll find global travel statistics in relation…
Your New Theme of Efficiency, Service and Performance Many travel companies are being forced to reorganize this year as politics reduces travel demand, and travel consumers become harder to reach. Travel has changed. It’s more competitive, revenue outlooks are weaker, and consumers have new expectations about travel companies. You’ll need to improve the message you…
Looking Forward to Great Opportunities in the Post Tariff USA The future looks very bright for US investors and entrepreneurs. In April, it’s a whole new view, like a brand new country being born. It’s exciting, even for those on the wrong side of the US import tariffs. President Trump’s tariffs are causing some pain…
Small Business Outlook 2025 According to the US Chamber of Commerce, 33 million small companies in the USA employ nearly half of the American workforce and represent 43.5% of America’s GDP. They’re a major economic force, hampered in the last ten years via free trade, high interest rates, and high taxes — government-induced setbacks. Times…
Hone your Good Luck Strategy Do you feel your personal life and business results suffer from a lack of good luck? Are you like most people, grinding hard 8 hours a day with not many returns? If so, you’re not the only one. Chances are you might not be taking care of you, and promoting…
The Battle with Trump Can Free Canada Up for a Better Future Canada has largely failed to develop its international export capability. It’s missed out on an opportunity to ease an unhealthy dependence on one nation — The United States. It’s the perfect time to launch a new international trade program and get over our…
10 Essential Traits that Mark Outstanding Leaders Talk about leadership online in the last 5 years might be mundane and cliched and you might even wonder whether the topic has any value anymore. Yet, leadership for business owners is worth discussing. If the value of these principles is cast aside routinely in favor managing activities…
The 2025 Revival of Small Business Travel agencies, retail shops, SaaS software startups, and real estate brokers are small businesses and they haven’t been represented well in the last 4 years. And small business provides most of GDP and income/jobs for most Americans. They employ 61 million people or 45.9% of the entire U.S. workforce…
Canadian Companies Providing a Mission Critical, Cost-Effective Resource One unleveraged source of value that American companies can explore is in outsourcing labor to Canadian contractors. For startups and cash-crunched companies, this is a significant and vital part of saving funds to stay competitive. And competing against large companies will be more difficult in 2024. Extra…
Oil Price and Gasoline Price Forecasts Oil and Gasoline prices are expected to rise in 2024, pushing ever higher over the next 5 years as the US and global economies recover from the pandemic inflation rollercoaster. Yet today prices fell 4% on news that Russian crude supply is back up. It seems there is little…
Find the Right Cities to Grow In Are you thinking about how to triple or quadruple your sales in 2018? After just a little thought, you may discover what these 2 reports from Inc.om and Entrepreneur.com below reveal, that there are some great cities to build your business and achieve strong business results. And before…
New Business Opportunities in Los Angeles The City of Angels makes us believe in the impossible. California as a whole is an inspiring place to do business, and just by participating in this market you could reimagine your business and accelerate profits. Are you a no limits business person or are you weighed down by…
Developing New Business in Boston I’ve worked with many clients in the Boston MA area and I would be thrilled to work with Massachusetts companies again. I’m very familiar with the Boston housing market and related industries including moving companies and building supplies. Boston businesses are spread out over the greater Boston area into a…
Your Best Clients may not be in your Home City They might be anywhere out there, and you’ll need a plan/strategy to reach them and work with them. Have you avoided doing this because you couldn’t visualize how to do it? Well, let’s fix that shall we. Creating new clients in remote locations seems daunting…
Vancouver – Canada’s Golden Child is Growing Up Many of my US clients have commented that they believe Vancouver is the best city in the World. It might be hard to argue against because not only has Vancouver become more beautiful, it’s also become an economic powerhouse. Vancouver has the type of issues you find…
Is It Time to Grow Your Business? Surveys show many companies are happy with their digital marketing services and sales performance. The economy is booming and times are good. While things are so good, and you’re most able to expand, how outlandish would it be for you to explore new markets in the US and…
Creating New Clients in San Diego, CA Vancouver, Los Angeles, and SF Bay Area have reputations that draw millions of people and companies to move there. It’s no different for what may be everyone’s favorite place — San Diego. This city’s beautiful modern amenities, proximity to Mexico and Asia, and its subtropical climate make it…
AI Marketing Solves Your Challenges As an CEO, SMB owner, agency director, or startup entrepreneur, you’re concerned with the cost of investing in marketing solutions. And that’s if you can find and hire excellent marketing or SEO specialists to help you build market leader status. That bar keeps rising. Yes, times are good across the…