Upcoming Tour Operator Conferences and Conventions

The Travel and Tourism sector is readying for an exciting winter season along with growth in trips and tour bookings in 2026 as the US and global economies continue their growth.

You’ve got some outstanding events planned for this fall, such as Tourpreneurs “TourWeek” in South Carolina, and US Travel Association’s IPW event in Fort Lauderdale next year.

The outlook for tour operators remains positive given the insatiable restlessness and spirit of adventure that’s happened over the last 4 years (revenge travel) and the increasing numbers of seniors who have the time and resources to take your tours. And given the overtourism issue that’s sweeping the popular destinations, new destinations will be on the minds of many travelers as they seek peace and a trip that isn’t a threat to local communities.

Tour enthusiasts around the world are looking for interesting, high-quality tour experiences.  Yet the tour business is increasingly sophisticated, including the integration of digital technologies such as SaaS and AI. AI travel agencies are proliferating so It’s a wise way to future-proof your company via networking within the community tokeep your tour company and destination visible and integrated.

First Hand Engagement with Global Tour Companies and Travel Companies

New tour operators and tour marketplace entrepreneurs might grow their business opportunity is through understanding the global tour marketplace, improving their travel marketing competence, and networking with the right travel organizations and influencers.

This list of US and European tour operator conferences gives you access to the marketplace and the key people within it. It’s always an amazing experience, picking up your spirit, and a full view of the most active travel and tour companies.  Plan ahead and the get the full value of pre-networking, in-person attendance at the conferences and trade shows, and position yourself to reach new travel agencies, advisors and influencers — connections you must have to survive today.

Consider renting a booth and exhibiting at some of these major tour conventions as there is substantial visibility to travel companies, travel advisors and more who are looking to connect with new tour operators. It’s a great way to optimize your marketing strategy, create a promotional event to pivot on for 2026, and get direct feedback on your UVP and offers.

2025/2026 Tour Conferences, Conventions and Trade Shows

Enjoy this list of the major conventions, conferences and trade shows coming this year and next.

Updated Conference Schedule (2025-2026)
Conference / Event Dates Location Notes / Audience
Arival 360 Washington, D.C. Sep 30 – Oct 3, 2025 Washington, DC / National Harbor, USA Arival is the future-focused event for growth-minded experience creators and sellers of tours, activities and attractions. Engage with hundreds of creators of tours, activities, attractions & experiences — the only event built to help you stay ahead of what travelers want, scale what’s working, and connect with the right people to grow faster. Network with global operators, distributors, and tech providers who could change the trajectory of your business.
TourWeek (Tours & Activities / Tour Operators) Nov 10-13, 2025 Charleston, SC, USA  

TourWeek is a “decentralized conference” — multiple events, tours, meetings all taking place in one central city campus in Charleston, South Carolina. The event creates an entire industry experience including day tour operators, multi-day operators, DMCs, Advisors, Creators, Guides and Tour Leaders for partnership building, inspiration, & learning by doing.

TripCON Tour Director & Guide Conference Nov 10-13, 2025 Charleston, South Carolina USA  

TripCON is the world’s largest hiring and training conference for tour directors and guides, combining direct job opportunities with more than 100 tour operators, immersive workshops in Charleston’s historic setting, and community networking with peers worldwide. Attendees gain access to interviews, unique showcase opportunities like the “Guide Olympics,” professional development sessions on storytelling and guiding skills, and FAM tours of regional destinations. It’s both a hiring marketplace and a skills-building, inspirational event, making it especially valuable for guides seeking new contracts, operators recruiting talent, and professionals wanting to sharpen their craft in a dynamic, real-world environment.

ITB Berlin Mar 4-6, 2025 Berlin, Germany  

ITB Berlin is one of the world’s largest and most influential travel trade shows, offering tour operators and travel advisors unmatched opportunities to connect with global destinations, suppliers, and partners in one place. Attendees gain access to new products, market insights, and industry innovations while building relationships that can expand distribution networks and create unique packages for clients. With its scale and diversity, ITB Berlin helps professionals stay competitive, discover emerging travel trends, and secure valuable business deals that drive growth.

Phocuswright Europe 2025 June 10-12, 2025 Barcelona, Spain  

Phocuswright Europe 2025 offers tour operators a deep dive into the future of travel, focusing on technology, distribution, and consumer trends shaping the industry. By attending, operators can gain insights into how digital platforms, AI, and new business models are changing traveler behavior, while networking with leading investors, tech innovators, and global travel brands. The event helps operators adapt their strategies, discover partnerships, and stay ahead in an increasingly tech-driven marketplace.

U.S. Travel Association’s IPW 2026 May 17-21, 2026 Fort Lauderdale, Floria, USA  

IPW 2025 in Chicago is the premier inbound travel trade show for the U.S., giving tour operators and travel advisors direct access to thousands of domestic suppliers, destinations, and international buyers. Attendees can secure new business partnerships, negotiate contracts, and discover fresh product offerings that expand their portfolios. Beyond the marketplace, IPW provides insights into U.S. travel trends and promotional strategies, making it an essential event for anyone aiming to grow their inbound and outbound U.S. travel business.

FITUR (Feria Internacional de Turismo) Jan 21-25, 2026 Madrid, Spain  

FITUR in Madrid is one of the world’s leading tourism fairs and a key gateway to Spanish, European, and Latin American markets, making it especially valuable for tour operators. By attending, operators can meet a wide range of global suppliers and destinations, build strategic partnerships, and explore new travel products. The event also highlights trends in innovation, sustainability, and digital transformation, giving operators practical insights to refine their offerings and expand their reach in both established and emerging markets.

WTM London (World Travel Market London) Nov 4-6, 2025 London, UK  

WTM London is one of the most influential global travel events, giving tour operators direct access to thousands of destinations, travel products, and decision-makers from around the world. Attending allows operators to generate new business leads, negotiate partnerships, and strengthen supplier relationships, while also gaining fresh insights into market trends, consumer behavior, and innovations shaping the future of travel.

IMEX America Oct 7-9, 2025 Las Vegas, USA  

IMEX America in October offers tour operators a prime opportunity to connect directly with thousands of global meetings and events professionals, including corporate planners and incentive travel buyers. This large-scale trade show, the biggest of its kind in North America, provides a platform to generate new business leads, schedule one-on-one meetings, and showcase their tour offerings to a targeted audience with significant purchasing power. Additionally, tour operators can benefit from the extensive educational programming and numerous networking events, helping them stay on top of industry trends and build valuable relationships.

IMEX Frankfurt May 19-21, 2026 Frankfurt, Germany  

For tour operators, attending IMEX in Frankfurt, Germany, in May 2026 presents a significant opportunity to grow their business. As a major global exhibition for the meetings and events industry, IMEX provides a platform to connect with thousands of hosted buyers, including corporate event planners, incentive travel managers, and association executives. By exhibiting, tour operators can showcase their unique experiences to this highly targeted audience, leading to pre-scheduled one-on-one business meetings and the generation of new high-value leads. The event also offers extensive educational sessions on industry trends, allowing operators to stay competitive and form valuable relationships with key decision-makers from around the world.

 

Take a closer look at the major tour marketplaces and discover their travel marketing techniques and lead generation opportunities.  Need help in attracting more tourists, and strengthening your tour company?  2026 could be your best year yet, where you expand and increase your profit margins.

Visibility, reach, impact, engagement and persuasion should be your top 5 objectives driving your travel marketing strategy. Read more of what you need to know on the travel and tour blog.

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