UVP

How To Create Your Perfect Realtor Brand Image

How To Create Your Perfect Realtor Brand Image

Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. So how do you separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty clones?  If you think it’s sexy…
Top 7 Ways to Make Your Content Original

Top 7 Ways to Make Your Content Original

Original Content is the Core of Digital Marketing One of the biggest problems of content on the Web, when using Google, or even Social Media, is that it’s a regurgitation of someone else’s stuff. Been there, done that. Think of how much time we spend seeing all the same boring search results from…
8 Top Vexing Real Estate Agent Problems

8 Top Vexing Real Estate Agent Problems

Real Estate Agent Success It’s summer selling season. Time to start feeling really good. And it’s peak selling season from New York to Toronto to San Diego and Los Angeles. Right now, you and hundreds of thousands of other Realtors are wondering how they’re going to gain visibility and distinguish…
Popular Coffee Brands on Twitter

Popular Coffee Brands on Twitter

Social Media Listening Tools Are you using social media as a marketing performance measurement tool?  Twitter tweets, follower counts and other data are an excellent source for marketers. You can learn more about how consumers interact with brands and use that to improve your product/service and brand UVP. Why is…
Help! Our Brand is Stuck

Help! Our Brand is Stuck

Is your business stagnating or even beginning to fail?  Are sales falling and you’re wondering what has happened? There could be hundreds of things wrong with your product, services, promotion and customer relations, but what’s likely failing is your brand. It’s one of the most complex topics but as a…