How to Create an Awe-Inspiring UVP

How to Create an Awe-Inspiring UVP

Building an Amazing UVP There’s likely only two things wrong with your business (and your marketing).   First, you have little visibility/reach and no one knows you exist, and second, your value proposition isn’t resonating with the audience you’ve reached. The UVP as it’s known is very complex. Often, it’s better to hire a specialist to…

Branding Strategy for Realtors Mortgage Agents

Branding Strategy for Realtors Mortgage Agents

Realtor Branding You might ask why out of 500 visits to your website, only 1 visitor might actually contact you about a listing. That low conversion rate is very typical and it’s the obsession of the latest trend in digital marketing – harvesting the few web visitors you have, rather than building on what you…

How To Create Your Perfect Realtor Brand Image

How To Create Your Perfect Realtor Brand Image

Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. So how do you separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty clones?  If you think it’s sexy to be one of the…

Top 7 Ways to Make Your Content Original

Top 7 Ways to Make Your Content Original

Original Content is the Core of Digital Marketing One of the biggest problems of content on the Web, when using Google, or even Social Media, is that it’s a regurgitation of someone else’s stuff. Been there, done that. Think of how much time we spend seeing all the same boring search results from Google. Where’s the real mccoy?…

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How you can Power up Your Lead/Sales Funnel

Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons:  1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…

The Unique Value Proposition

  Redesign Your Unique Value Proposition What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are.   Most businesses fail or succeed due to this one factor: their unique value proposition….