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Housing Forecasts & Stock Market Forecast
  • Responding to the Threat of OverTourism
    Cities | Tours | Travel

    Responding to the Threat of OverTourism

    ByGord Collins August 23, 2025September 8, 2025

    Responsible Tourism Response to the Anti-Tourism Surge Anti-tourism rallies and sentiment are sweeping across Europe, combined with excessive immigration pushing Spaniards, Greeks, Italians, French, British and other nationals to reject mass tourism. Even in Mexico City, the chant “Gringos Go Home” is catching media attention and adding to the growing rancor for tourists that locals…

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  • Image by Dimitri Wittmann from Pixabay
    real estate | SEO | Travel

    Giving Up on SEO is a Waste of Time

    ByGord Collins June 26, 2025July 28, 2025

    Have you Given Up On SEO? SEO has been in vogue in digital marketing for over 30 years, before I started in 1998. And for the last 15 years, the rumors of SEO is dead were part of the buzzword narrative, to sell more SEO. In reality, the doomsday phrase should have been “SEO is…

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  • Deep Insights into Traveler Intent
    Travel

    Deep Insights into Traveler Intent

    ByGord Collins June 18, 2025September 29, 2025

    Build Deep Insights of Your Targeted Travelers If you’re fortunate enough to have website traffic, social engagement, leads, and traveler inquiries, you may still struggle to convert those leads. It’s because they’re not getting the content experience that meets all their needs. You can improve conversions through understanding the why’s and whats via user-intent analysis,…

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  • Why the Travel Sector is the Best Industry to Work In
    Career | International Business | Travel

    Why the Travel Sector is the Best Industry to Work In

    ByGord Collins June 3, 2025July 4, 2025

    😎  Compelling Reasons Why You Should Choose the Travel Sector I’ve worked with clients in many sectors, but I’m most enthused about the travel sector.  I’ve found real estate and the sports equipment sectors stimulating too. But there’s just something about travel that puts it front and center. It’s not just about living the good…

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  • Travel Business Owners Face a Challenging Travel Market
    Travel

    Travel Business Owners Face a Challenging Travel Market

    ByGord Collins May 28, 2025August 11, 2025

    Navigating Challenges and Threats Through the Next 5 Years Without good insights into demand, trends, challenges and threats, it might be hard for travel agency owners, DMO chiefs, and hotel managers to feel really confident about their travel marketing strategy — whether for 2025-2026 or the long view. With the stakes high, going down the…

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  • How to Navigate this Year’s Travel Landscape
    Content Strategy | Travel

    How to Navigate this Year’s Travel Landscape

    ByGord Collins May 28, 2025July 4, 2025

    🧭Navigating the US Travel Landscape for 2025-2026 The US travel industry is already navigating some choppy waters this year for a number of reasons. There’s the vascillating and painful import tariffs along with immigration rules that deter inbound international travel. And many are holding off until the fledgling Trump economy begins to accelerate in 2026….

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  • What Makes Travel Content Great?
    Content Strategy | Tours | Travel

    What Makes Travel Content Great?

    ByGord Collins April 25, 2025September 29, 2025

    🤩  The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is shallow, mundane content. Much of it fits “best practices” in style or topics but doesn’t seem to build brand loyalty or captivate an audience enough to make a booking. And in terms of a great content experience…

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  • mathew turner photography
    Business | Travel

    Travel Agency Business Improvement

    ByGord Collins April 15, 2025August 11, 2025

    Your New Theme of Efficiency, Service and Performance Many travel companies are being forced to reorganize this year as politics reduces travel demand, and travel consumers become harder to reach. Travel has changed. It’s more competitive, revenue outlooks are weaker, and consumers have new expectations about travel companies.  You’ll need to improve the message you…

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  • Canadian Travel Expenditures Set to Fall
    Hotel | Tours | Travel

    Canadian Travel Expenditures Set to Fall

    ByGord Collins March 14, 2025March 18, 2025

    Canadian Travel Expenditures Likely to Decline Significantly What might be brewing as a big problem for travel and tourism businesses picked up momentum this week. President Trump was pumping his unwelcome sign to Canadians and Europeans with new restrictions on those nationals traveling within the US for more than 30 days. They’ll need to register…

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  • How to Discourage Low Quality Leads
    Business Strategies | Content Strategy | Travel

    How to Discourage Low Quality Leads

    ByGord Collins March 11, 2025September 6, 2025

    The Lead Gen Problem You’ll Love to Solve Have you ever had guests you couldn’t get rid of?   It’s like they’re taking advantage of your goodwill and time.  That’s how it is for many travel agents who must suffer through travel shoppers who are poorly qualified leads for one reason or another. It’s hard to…

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  • Commit to High Quality Website Design
    Marketing | Web Design

    Commit to High Quality Website Design

    ByGord Collins March 11, 2025August 11, 2025

    Web Design/Development Highly Underrated in Marketing Today A big trend in digital marketing has been the Facebook push of social media and Google’s enforcement of high priced search ads. They’ve been able to capture hundreds of billions in revenue, through this monopolistic engineering so they’re not disturbed that natural, authentic marketing processes have been short…

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  • Use Marketing to Recruit Travel Advisors
    HR | Leads | Travel

    Use Marketing to Recruit Travel Advisors

    ByGord Collins March 8, 2025April 11, 2025

    How to Attract Travel Advisors Being more proactive about recruiting quality, experienced, and successful travel agents might be the one of the productive efforts you make to succeed. Like all online companies, you need marketing techniques that attract competent new and seasoned travel advisors. The value proposition of individual, successful agents is high.  They have…

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  • Marketing Campaigns for Fast Sales Results
    Advertising | Marketing | Travel

    Marketing Campaigns for Fast Sales Results

    ByGord Collins January 5, 2025July 4, 2025

    Getting Faster Results for Small Travel Companies As we enter 2025, small business outlook still remains somewhat subdued. It’s creating inertia and making travel company owners cautious about investing in travel marketing excellence in 2025. However, given President Trump has won and is implementing a very strong Pro-US business agenda, with balanced trade and lower…

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  • How Travelers Connect with your Content
    Agency | Content Strategy | Travel

    How Travelers Connect with your Content

    ByGord Collins December 12, 2024February 25, 2025

    Travelers View a Lot of Content Expedia’s most recent travel market report is a treasure trove of insights for travel startups, travel agency owners, tour operators, hotels, car rental companies and destination marketing companies. One area highlighted in the survey that’s relevant to your business is the sheer amount of time taken and content viewed…

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  • Travel Growth Marketer Role
    Business Strategies | Marketing | Travel

    Travel Growth Marketer Role

    ByGord Collins December 9, 2024February 25, 2025

    The Rise of Travel Growth Marketers The job title “growth marketer” is hot of late. Salaries are impressive, often above $100k. The role is created for growing visibility and reach, marketshare, sales, revenue, content, product improvement, and developing new types of customers. I like the idea of this role. The focus is on growth and…

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  • Who’s Launching Startup Travel Businesses?
    Startups | Tours | Travel

    Who’s Launching Startup Travel Businesses?

    ByGord Collins December 5, 2024October 4, 2025

    Who’s Launching Startup Travel Businesses? With an economic revival likely for the coming 5 years, entrepreneurs are intrigued about investing in and launching a travel startup. And the people jumping all over this opportunity are millionaires and people like you and me. Starter Story’s recent post on “How profitable is a travel agency?” suggests this…

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  • Connect your Customers to Your Company
    Advertising | Travel

    Connect your Customers to Your Company

    ByGord Collins October 2, 2024December 17, 2024

    Why not Have a Dedicated, Active Brand Ambassador? One of the most common issues with digital marketing campaigns is while they’re designed to meet advertiser needs, they often fail to create the kind of compelling human connection that resonates within travel consumers. Instead of leaving a lasting impression, the ads, messaging and landing pages often…

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  • Create Your Iconic Travel Brand
    Travel

    Create Your Iconic Travel Brand

    ByGord Collins May 8, 2024September 24, 2024

    The Power of Iconic Brand Symbols If you’re not up on branding or impressed that brands have any power, you might want to take another look at it. Because a brand is your biggest asset once you build it. Brands have many dimensions, promises, value points, and touchpoints with travel consumers. And your travel content…

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  • Digital Travel Marketing Channels
    Travel

    Digital Travel Marketing Channels

    ByGord Collins April 21, 2024February 25, 2025

    Innovative Travel Marketing Channels After you’ve built the core of your marketing strategy with authentic organic content, SEO, and social postings, there are some additional channels you can leverage to promote your brand, build leads and grow revenue. In fact, the great content we’ll create is amplified significantly through them. These channels discussed below open…

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  • What Makes a Great Travel Experience?
    Travel

    What Makes a Great Travel Experience?

    ByGord Collins April 6, 2024April 11, 2025

    What Makes a Great Travel Experience? Why do people leave the comfort of their homes to spend a lot of money, interact with strangers, to see and do things they’ve never done before? And what about you personally?  What experience do you you feel is essential to any long journey you might take this year?…

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  • Link Building for Travel Companies
    Travel

    Link Building for Travel Companies

    ByGord Collins December 9, 2023June 6, 2025

    Link Building Strategy for Travel Companies Acquiring links to your travel website is the most difficult marketing challenge you face.  Yet backlinks are absolutely essential for rankings on Google search. Even AI LLMs use links to find resources and places travelers might book. Given the challenge of capturing backlinks, many business owners avoid the link-building…

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  • Targeting Bleisure Travelers
    Travel

    Targeting Bleisure Travelers

    ByGord Collins November 25, 2023December 17, 2024

    Targeting Bleisure Travelers Every year, more travelers are fusing business and leisure travel and becoming aware that they can and should get more from their business travel. It’s a travel trend that keeps growing and a market that travel companies should pay attention to and develop products for. The business and leisure (Bleisure) customer profile…

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  • Power Up Your Travel Marketing & Promotion
    Travel

    Power Up Your Travel Marketing & Promotion

    ByGord Collins November 19, 2023December 17, 2024

    Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages.  Create and brilliant content and publish it via affordable yet…

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