Real Estate Video for Power Home Selling

Homebuyers Are Watching More Video Than Ever

Real Estate Video is a selling machine.  As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price.

This post you’re reading is one of my most engaging posts with an amazing engagement time of 15 minutes. Why? Because it’s helpful, on a topic people know is important, and it’s entertaining. This is what good content looks like.

You’ll find 18 reasons why you must use Real Estate Videos to sell homes in 2018. And you’ll be enjoying some astonishing videos and infographics too. Change your approach and change your results.

If you’re a home owner, you’ll want video as part of a complete digital marketing sales system working for you. That will combine with Facebook and Google Adwords ad campaigns, compelling marketing pieces such as blogs and downloadable guides, along with a superior digital sales strategy.



Video adoption is still lagging online yet consumption of video is increasing.  Both  Realtors and homeowners may not be convinced, but in reality the cost of producing video has dropped. Hundreds and hundreds of new high quality real estate video production companies have spawned in the last couple of years.

Video Is Growing in Use Online

Video on your webiste and Facebook is great, but it’s also important in advertising.  Having your own video within your Facebook video ads, lead ads, or Google Adwords ads is very powerful.

Viewer engagement numbers are very high.

Combine that with remarketing ads and you have persistent high quality exposure to your audience.  And Realtors,  if you have a list of prospects emails and names, you can target custom audiences and target only those people. This maximizes your impact and minimizes waste.

Take a look at some numbers here from Hubspot.

With drones and 4K video technology, you’re able to present your buyers with an exceptional sales piece complete with elegant music and key selling features to help get buyers focused on buying your home.  It really is about focus, and that is created through effective videos.

Forget what you’ve heard and expect about video. Speak to a video producer and let them explain what is possible and persuasive. Open your mind about how video can represent you and your property.

Video doesn’t preclude in-depth blog posts, viewable mls listings, and material that builds trust.  Video adds an additional visual element that is engaging. You really do need it. There are few realtors below who understand the power of video. If it’s done with good taste, sincerity and good production values, a video can be a powerful lead generator.  And let’s not forget how sharable a Facebook or Youtube video is.

Using a real estate presentation video may have more selling power than you realize as you’ll see in these amazing realty videos below. You can get more offers, sell higher, and get offers faster. Let’s launch a bidding war.  If your realtor isn’t using video, you’re missing out on leveraging engaging content that will impact, engage and persuade.




According to an Australian Real Estate Group, real estate listings that include a video receive 403% more inquiries than those without

If You’re Going to Sell Your Home – Get Big Exposure and a Beautiful Video

Let’s explore the world of video real estate marketing and how it might benefit your online reach, impact and sales. Video’s such a fun medium, you’ll have a fun time exploring and evaluating it.

Mobile and Video really growing: Smartphone traffic will exceed PC traffic by 2020. Ultra-high-definition (UHD) will be 20.7 percent of IP video-on-demand (VoD) traffic in 2020, up from 1.6 percent in 2015.

tubularinsights
This study by Tubular Insights showed a remarkable improvement with photography and video on estimated value of the property. So much for market assessment!

I’ve got 18 compelling reasons why video should be part of your home selling and marketing mix. Which of the 18 are most important is up for debate, but perhaps the top reason is that consumers online are watching more video than ever.

Some are forecasting that most internet traffic in a few years ahead will be video viewing on mobile phones. Reading isn’t a whole lot of fun on a smartphone and it makes sense that consumers will expect content and information in a non-readable format.  It’s not that they don’t want to think, it’s that they will lean to information that’s easy to experience and absorb. Video has a big advantage over text here (however, let’s not forget that Google ranks your pages using the text!)

The power of real estate videos is in three dimensions: 1) technology and functional compatibility, 2) emotional engagement and retention, and 3) enhanced reach into the marketplace. If you can achieve all of these rather difficult challenges, you’re on your way to top sales. For the homeowner selling a house, property, or condo, it can generate multiple offers leading to a sold over asking price result you most certainly want.

2017 Forecasts: Interested in knowing more about the US housing market, San Francisco Rental Income Market,  Los Angeles real estate market, or Toronto real estate market through 2017?

Agent Introduction and Update Videos

Here’s Austin Realtor Jill Leberknight with her agent introduction video. She’s an exceptional pro:

The Best Real Estate Listing Videos

To whet your appetite, view this video from Sureshot and you’ll not how elegant it is and how it well it reveals the features of the home. Is this more powerful than the MLS listing data?

Unit 7, 26 Paton Street, Kangaroo Point, Brisbane from Sure Shot Film on Vimeo.

And in this real estate video, we see how seamlessly and comfortably the drone aerial footage is fused to the indoor shots. How much more would your home or condo sell for with a video like this?

And the shots and vistas in this video are compelling.

So much creative styling, motion, color, sound and visual content can be used in a real estate video. This is a ranch style home in beautiful Canmore, Alberta Canada.

Now if you have a professional film crew handy, you might take the video home viewing to new cinematic heights. Get blown away by this land/sea/air excursion into an incredible mansion in Del Mar California, just north of San Diego.




Real Estate Video in 4K – The next Generation is Here

Oh yes, our adventure isn’t complete without sampling an amazing 4K video of a home for sale in Utah.

Have to admit it, those Drones do have their purpose in real estate video marketing.

18 Reasons to Use Real Estate Videos

  1. Videos keep visitors on the site and not leaving –  the average user spends 88% more time on a website with video with many viewers watching the same video several times.
  2. Videos often rank well in Google search results on their own
  3. Video engagement is watched by Google thus your page looks like it is of more interest to searchers and your Google rankings will rise
  4. Homeowners prefer realtors who use video on their websites
  5. Video attracts 3 times as many links to your site compared to other types of content
  6. video increases email engagement and sales response rates
  7. Video creates better impact and memory retention/recall for better branding
  8. Video is more emotionally engaging and when you’re selling, it’s all about emotion when buyers are making the decision to buy – when buyers see rooms in motion they’re more likely to think about how their kids would use the home — important prepurchase behavior
  9. Videos build buying intent, activate impulse, and make buyer prospects feel more confident – Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.
  10. Video presents and reveals top home features more convincingly
  11. Youtube is very popular still and reaches a lot of consumers
  12. Video is still leading edge and prestigious – it greatly enhances a realtor’s credibility and professional brand image
  13. Homebuyers want and expect real estate videos — come on, they’re buying their dream home!
  14. Neighbourhood video tours are fun – and you can brand your videos anyway you want
  15. MLS stats alone leave buyers feeling cold – they’re not statisticians, they’re flesh and blood, emotionally buyers who want to feel continuously good about their intention to buy a home
  16. People love sharing videos with friends on Facebook and other social media – friends and family provide positive feedback to them
  17. Personalizes video is one way a local realtor can beat the big real estate brands and websites — their Achilles heel is a lack of personalization and emotional connection
  18. By doing a short cameo appearance in your video, you’re introducing yourself in the most way — relative to a pleasant tour of the property – which moves them a step toward negotiations

When visitors see only an mls listing, it is a bland piece of content that unfortunately you can emotionally associated with. What happens in branding terms, is that you become a commodity because this exact same mls info is found on hundreds of other realtor websites

How do You Make a Great Real Estate Video?

What makes a great real estate video?

  • excellent well defined videography with great lighting that makes everything visible and transparent
  • smooth sweeping motions that provide a comfortable viewing experience
  • a few visual surprises
  • the right music for the target buyer
  • 4K high definition video and ultra high quality audio
  • a personal introduction from you
  • aerial views of property and neighborhood
  • home is nicely and professionally staged

Here’s Australian videographer Dave Dwyer explaining how real estate videos are produced: davedwyer.com.au

What better way to learn some real estate video tips than via a video?

Real Estate Videos statistics. See the great collection compiled by Virtuets. http://www.virtuets.com/45-video-marketing-statistics/

videosalesfigures

There you have the ultimate Guide to Real Estate Video. Take a broader look at your homemarketing plans for 2018 and 2019 and integrate video in it. The value of increased audience engagement and social media engagement shouldn’t be understated. It’s tens or hundreds of thousands of dollars difference depending on your needs.

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Gord Collins —  I generate leads for realtors in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu. Find a Los Angeles Real Estate Agent who will actually work for you.

Vancouver Condo Market Still Booming – Condominium Prices Rise – Burnaby Richmond Surrey

Vancouver Condo Market Still Booming

Last September’s market report for the greater Vancouver region confirmed that the Vancouver real estate market is still smoking hot. Residents and condo investors are hunting for bargain properties as are students studying at UBC, Langara College and SFU. Demand is high.

The new sales and price numbers below from Royal Lepage, CREA, and REBGV may depress you a bit if your ambition is to own a new or resale condo in the city or even to rent one.

Money Has Moved to the Condo Market

Sales of detached million dollar homes have abated, yet it’s just a switch to a focus in condomiums in Vancouver. This switch has also happened in the Toronto condo market. The challenge for condo buyers is finding on at any price level they can afford. I’m sure you’re finding the rental housing and condo buying situation very difficult and you may find Surrey, Richmond, and Langley your best bets.

Prices of condos have jumped as much as 35% in some areas, and overall prices of apartment condos in Vancouver have jumped an incredible 21.7% from last September. In September CREA reported condo apartment sales growth of 19% in greater Vancouver above that of September 2016. Will that continue in 2018?




Housing Crash in Vancouver? Not Likely

There’s been a lot of talk about housing market crashes in 2018, but wishful thinking might what’s behind it.  At this point (October 2017) experts forecasted that housing markets across North America would be in a crash or deep decline, but it hasn’t happened. It probably own’t here or in US housing markets.  Demand is high and the economy may get stronger.

Condo Sales September 2017 in Vancouver

The Real Estate Board of Greater Vancouver (REBGV) reports that residential property sales in the region totalled 2,821 in September 2017, a 25.2% increase from the 2,253 sales recorded in September 2016, and a 7.3% decrease compared to August 2017 when 3,043 homes were sold — from CREA October report.

There were a total of 1491 apartment condos sold in September with an average HPI benchmark price of $635,800. the price growth over the last year is astonishing with North Vancouver and New Westminster leading.




Vancouver Community Price Growth Over Last 12 months Average Price September 2017
Listings in September 2017
Greater Vancouver 16% $751,861 823
North Vancouver 25.2% $614,173 175
Burnaby 24.6% $561,558 262
Coquitlam 23.8% $482,300 78
Surrey 18.5% $304,779
Langley 17.8% $337,782
Victoria 28% $471,682
West Vancouver 2.2% $1,112,334 42
Richmond 15.6 $510,476 294
Kelowna 20.2 $399,783
New Westminster 26.5% $488,600 167

The numbers above suggest Richmond, Surrey and Burnaby are where you’ll find an affordable condo. Surrey and Langley may be the future. You’ll find a lot of student housing new construction projects in this area too close to the skytrain and the major schools. Unfortunately, you will be competing with the families of wealthy students for the units who are searching off campus.

Vancouver Condo Prices and Sales Stats Screenshot courtesy of the Real Estate Board of Greater Vancouver




How Do the Forecasts Look?

With the economy faring better, most forecasters may even upgrade their 2018 forecast for Toronto housing and the Toronto Condo market forecast, along with the Vancouver region forecast which are the only housing markets doing well.  The rest of the country is hanging on with spillover from the big cities.

When the foreign buyers tax was implemented in BC and Toronto, I suggested that instead, incentives should be provided to property investors and builders to build in areas outside of Vancouver and Toronto. Unrealistic? Long term, it benefits everyone.  These housing shortages are significant economic and personal issues. It could end in a crash.

Still the spillover has helped Kelowna, Calgary, London, Waterloo, and Ottawa.

Crisis for Condo Renters in Vancouver

The situation for many renters is definitely a crisis. There is an exaggerated need for rental properties and housing for students.  One estimate is there are more than 24,o00 families in need of housing in Vancouver and many of them may involve students studying in colleges in Richmond.

Recently 300 buyers showed up to apply for a few coop units up for sale.  If new builds decline because of a fear of rent controls and then Canadian interest rates rise, this could make the forecast gloomy.  Vancouver residents need to get more active and encourage local politicians to adopt a new attitude toward the crisis.

A new socialist driven research project called Cambie Corridor is being conducted to see if a restriction on development to force lower rents will work. In a few years, we’ll have data, but in the meantime, why would the condominium builders not just stop building in Vancouver?  Builders need incentives, where that is just a money losing proposition. They can’t create $850 apartments in Vancouver’s pricey atmosphere.

There’s a lot of belief in magic in some government quarters but the current crisis shows how badly mismanaged housing in Vancouver is.

The city awash in beautiful condo buildings however the units are out of reach of most buyers. One could ask who the builders are building for if few are able to finance them?  New government housing projects could create coop affordable units, but would they turn into another LA styled Watts neighbourhood, with crime and malaise?

Now we understand the wish for a Vancouver housing market crash.

Failing Governments in BC and Ontario Need Ideas

The previous BC government failed badly in using old school tactics to solve an International level challenge.  Rightfully, they were ousted, and now we’ll see if the NDP can actually deliver on their promise to lower income buyers and renters. Supply must be increased in Vancouver as the city just gets more popular.

And for most homebuyers in the Vancouver area, detached houses aren’t even a thought since the average price has hit  $1,617,300 which is up almost 3% since last year.  Condo hunters will have to be more persistent, patient and creative to land a condo to call home.

A solution that may support increasing availability is to open up land for development outside of Vancouver up the coast and out on Vancouver Island, or into the interior. With Federal and BC government incentives and tax support for this (take it from the foreign buyers levy — $billlions of dollar tax grab for what purpose?.   This could be used to draw businesses out into new outlying communities.

Many businesses don’t actually need to be in Vancouver. If they had an opportunity to move somewhere cheaper, they’d do it. They’d get away from the congestion too. People want to live near the jobs, thus moving  the jobs outward will take the pressure off and open up amazing new cities across BC.  Places like the Comox Valley and Sunshine Coast and Nanaimo would welcome the growth.



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High End Mobile Device Users Rising Fast – How Does Your Site Look to Them?

Are You Optimizing for High End Mobile Devices?

The rise of the smartphone has been discussed for many years now, but it’s just now that our website visitors are using their mobile phones rather than a laptop or desktop.

If your website was mobile optimized you’d get better engagement and sales results. The user interface of phones is different and Google is using its mobile search results algorithm. Content and value propositions are still king, it’s just that the smartphone affects presentation.

Soon the smartphone will be everyone’s main digital device. Here’s some insights and tips to upgrade your website design and content strategy so it’s mobile optimized and gives your visitors the ease and power they want.




I’m preparing to upgrade my WordPress templated blog to one that’s more slick like you’d see with a boutique marketing agency. It’s mostly a branding thing, yet it could generate a significant boost in new client inquiries and high search rankings. For many visitors, seeing is believing.

The new Apple, Google, Samsung and LG phones are amazing and the features and utility of the phones keeps rising. There’s an opportunity here in capturing these customers, from Google rankings to impact, user engagement, and ultimately to lead conversion. It’s like any improvement, you do it when you have time and well, now’s the right time.




What are My Stats Saying?

One Google analytics stat that I have to consider is a steep rise in the number of high end smartphone users on my site. That likely means I’m attracting a richer stream of luxury home buyers, sellers and realtors, prospects and other visitors who are attracted by the content I’ve generated.

50% of the 130,000 visitors to my site in the last 2 months are using mobile phones. And 66% of them use iPhones and iPads. Surprised? The rate is increasing.

How Your Website and Value Proposition Looks to Them

Look at any website via your smartphone and you’ll discover how visitors get a limited view of your business and you. They see a small screen not a big page of content. That sucks. Quick communication of your value proposition is so important. And then there’s the matter of how it functions for them.

Web design branding doesn’t work anymore, because what they see on their smartphone is limited. They have no patience for complex, high bandwidth design or nichy topics that don’t concern them directly. They’re not all that curious either. It’s a world of big fonts, hot topics, simple relevant pics, and fewer, easier to click buttons.

Find out more about the Mobile Path to Purchase at Think with Google.

What is the mobile users Intent and Purpose – Think with Google.

Google Think’s Guide to Winning the Shift to Mobile.




And high end smartphones are a league unto themselves. However, high end means these people have higher income, more education, and more immediate interests. They’re on the go, more impulsive, hunting for something specific and this is a great opportunity to beat your big competitors and capture a great client prospect.

It’s a battle out there for customers, and these amazing devices actually give you a competitive advantage if you have the content they want and create a great viewing experience.

Top Rated Samsung Galaxy S8 coming soon – courtesy of thesun.co.uk

Making an Impact on High End Mobile Users

Wealthy customers are worth it and many of them have top end phones. And they have limited patience, especially if your pages load slowly, which most do. Visitors will click away when they sense trouble or your content doesn’t make an impact. Keep it simple, direct and honest and have the specific content they want.  And make sure your pages rank high on Google because that’s where most of them come from.

Optimize your Site for High End Smartphones

A simple way to achieve mobile friendliness is to use WordPress as your site platform. WordPress’s value is fantastic from SEO friendliness, content management, and cool design features and widget add ons. One click install and you’re almost done. Content is very important — specific content that fits their immediate need, because as Google Insights revealed, visitors are ignoring brands in favor of sites that have the content they need.

My Realtor client in Florida is making this transition right now to the WP platform and a new CRM solution. That will open a world of traffic, engagement and leads for him.

It gives you so many options and minimizes the technical issues. Additionally, your WP site should deliver two different versions of your site, one for desktop users and another for mobile users. This lets you tailor the content to the users technology.




So What Do You look for in a Mobile Friendly Web site solution?

  • low bandwidth relevant content is presented first so people get what they want fast
  • code efficiency – reducing code bloat that’s so common
  • homepage or splash page should load the fastest — 3 seconds or faster
  • side scrolling widgets that load content by swiping instead of clicking
  • optimize the total size of your top performing pages in Google – page speed and mobile friendliness do affect your rankings – consider their static page generating option
  • make sure you have engaging content and use shorter paragraphs with visual breaks — if visitors stay on your page longer, Google sees this and will consider your page more relevant = high rankings
  • pages fill the screen properly
  • navigation buttons easy to use
  • make links to your key content visible and easy to click
  • font should be 16pt or higher
  • don’t use autoplay video – drives people nuts
  • passes Google’s mobile friendly test – https://search.google.com/search-console/mobile-friendly
  • optimize your images (use https://pixlr.com/editor/ it’s FREE!) to shrink em down
  • use context sensitive menus when possible to let them get to content that’s relevant to the page they landed on

Nothing’s perfect however. Your top pages (EPIC content) will be big bandwidth hogs. Just something you have to live with because your rich content is your value proposition. Let it be Awesome.

Some good examples of mobile friendly websites:

The Agencry Real Estate: Los Angeles Luxury Real Estate Broker The Agency. The site loads quick and lets you get to searching homes for sale in your favorite Los Angeles neighborhood.

Franklin Sports: Sports Product Manufacturer Franklin Sports. Franklinsports.com site is a little slow but they get visitors to the products they most want: battling gloves and kids NFL uniforms.

Solar City: Elon Musk’s mobile site for solar home systems  is impeccably designed for mobile, makes a solar home easy to get, even though the fonts are too small and text links too small to click.

Airbnb: Airbnb.com lets you get right to searching for accommodations and the side scrolling widgets quickly open a up a variety of useful.

San Diego Vacations: San Diego Vacation site Sandiego.org lets you get to booking a vacation and lets you explore via the video if you want. Side scrolling widgets let you find interesting stuff without clicking.

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