🎁 Travel Incentives, Discounts and Rewards US travel companies are digging in deeper to make their trips and packages more affordable, and their brand image more powerful. Surprisingly, the solution they seek might be in techniques normally associated with losing money — offering incentives and discounts and reward points. For many of them, the strategy…
One Solution You Must Have In any business, it’s not always a company’s product, brand or UVP that’s generating weak lead generation and sales results. All too often, it’s due to low reach to the market – your target audience. If they found you, and under ideal circumstances, your weak brand wouldn’t necessarily ruin the…
Overcoming Travel Buyer’s Inertia or Hesitation As a travel consumer yourself, you’ve likely experienced hesitation, doubt, inertia or some other emotion that caused you to not click that buy button. Perhaps, your commitment or intent was weak to begin with due to a lack of input. You needed to explore more. And sometimes that commitment…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…
Realtor Prepping for Better Home Showing Results A home showing is a key event for a home seller offering their property to the market. And it’s a key part of a selling strategy for progressive, commission-minded Realtors. And when other sellers see how you sell firsthand at a showing and visit your social page/website, it’s…
Summer 2024: A Much Stronger Season As spring approaches and with kids nearing the end of their school year, people begin thinking about moving and buying another home. Homeowners have had considerable time to be psychologically prepared to move, and are likely content with the price they believe they’ll get. But it is always April,…
14 Important Ways SEO Multiplies Conversion Rates Conversion rates sink lower every year online. Marketers are trying a variety of conversion rate optimization tactics almost in desperation to generate a sale. Yet that might not be solving the matter at the level needed. Aside from branding and product development, SEO is something companies should be…
Is It Time to Grow Your Business? Surveys show many companies are happy with their digital marketing services and sales performance. The economy is booming and times are good. While things are so good, and you’re most able to expand, how outlandish would it be for you to explore new markets in the US and…
Generating Leads with a Social Plan and Strategy While blogging and epic quality content generation are the workhorse for digital marketers, social media still has a vital role With your social media strategy built on a great unique value proposition and great content, it will take your marketing high. To understand social media’s role, you need…
Sell Your Home for What It’s Really Worth! This home above sold for tens of millions of dollars in small city where the average selling price is $1.2 million. What gave the owners the firm belief that it was worth that much? It’s very likely they had no self-imposed limits on selling price and probably…
BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…