The Secret to Building New Clients in Remote Locations – New Business Development Series

Your Best Clients may not be in your Home City

They might be anywhere out there, and you’ll need a plan/strategy to reach them and work with them. Have you avoided doing this because you couldn’t visualize how to do it? Well, let’s fix that shall we.

Creating new clients in remote locations seems daunting and impossible for small business owners, yet many entrepreneurs and SMB owners have done very well at this. I’ve done it myself successfully  in San Diego, Los Angeles, Boston, San Francisco, Chicago, Vancouver and London UK, and I want to be even better this time.

In fact, for some manufacturers and service providers, perhaps you, it’s an imperative to be able to find our target customers dispersed over the vast North American landscape.  Local just got a whole new meaning.

“they turned out to be great clients who generated the best times of my life”

I’ d like to help you accelerate your journey into new business development so you can acquire the best customers of your life. They’re out there, but it takes some smarts to find them. Forget the usual inhumane, high pressure sales tactics you’ve been bred on.

There’s a different approach here that’s better. And that approach is used by many of the people whom you see online and which you found to be fascinating people. You didn’t actually find them. They found you, and I’m about to explain how some of these super effective people manage to get crazy good clientele, one’s they could never get via advertising and cold calls.

You’re Their Dream Provider and They’re Waiting for You

For the sake of brevity, let’s cut to what really matters to clients from Boston or Charlotte to San Diego or Los Angeles. They all want to be served by providers who are relevant and who make them believe in their own mission and purpose. They’re looking for more than just technical competence – which is what everyone is trying to sell.

Through experience they may know that slick, scaled up providers can deliver a very disappointing business partnership.

If you focus on relevance, sincerity, credibility, and building engaging connections, clients will clamor to work with you. Even if you lack the expertise/capability they demand, they may still decide you’re worth working with, even if you’re thousands of miles away. And if you’re a master at what you do or have an outstanding product, then even better.

Don’t believe that they already have what they want or that it’s available. They probably don’t. They could be waiting for you to show up.

Reach, Relevance and Connection

But how do you get the message out about your company and its philosophy and then build relevance to target prospects in small communities such as Bradenton Florida, Oceanside California or Kelowna, Canada?

You do it through the 3 simple tasks of reach, relevance, and connection. And you do it according to an expert level strategy (we’ll get to that whole topic later).

1. Reaching Your Target Prospects in Cucamonga among other Places

Your target audience is besieged with phone calls, advertising, emails, and direct sales approaches. They tend to see all marketers as noise. Unfortunately, you’re included in that noisy ocean of blah. The medium is the message they say, so using aggressive ppc, email, and cold calling means you start right off the bat as someone they should avoid. First impressions are tough to overcome.

The best reach tool is a high subscription rate, web and content marketing campaign which may include your website, local media websites in your target cities, and local newspapers. The content is strategically written and designed to rank high Google searches, and to create engagement for specific industries in specific geolocations. That’s followed by a boots on the ground friendship and relevancy campaign by a business development/client success strategist who likes those kinds of clients.

2. Establish Relevance

With their noise filters on high, prospects have very defined ideas of what or who they should pay attention to. Your content, branding, and initial exposure needs to be well thought out — in other words very strategic. Your research will ferret out the attitudes, needs, gaps, failings, and decision processes of your target prospects. Then you can position your material and UVP to hit home emotionally.

And that content is so critical. Your choice of issues, news, technology, market events and perspectives tells them whether you’re tuned in to what they feel matters.  Topics, keywords, people, perspectives, and timing collectively send a message that you’re sympatico with them.

Think about how a provider would reach you best. They’d likely discover your business online, usually in an unguarded moment where they they’re surfing or they stumble upon it. It could be a mention on someone’s blog, an article on the local tv station’s website, or when they found you in a Google search. Something in that content hit a nerve. You need to know what that nerve is.

“When you advertise, their guard is up and it’s impossible to make the necessary emotional connection regardless of the carefully crafted success story you’ve prepared”

In the moment they found you, read your story, and identified the issues you discussed, they quickly realize your business is relevant to them. This is when they visit your Website, check you out on Linkedin, and Google you and your product/service to dig deeper. A simple process everyone follows today.

And when they find your web content, it’s relevant to them and they begin to open up emotionally to the idea they’ve found the right provider. It’s that “ah ha” moment and you’ve put your relationship on rock solid ground.

3. Build a Strong Personal Connection

I walked into a retail store in San Diego, created and developed a connection with the co-owner. Within 4 days, I was his new digital marketer. He had a sales issue along with concerns about the long term future of his business, which I didn’t know about.

In our conversation, I created a real, human connection, which gave me time to present my services in a casual, unthreatening way. Meetings became more progressive and targeted and I established my relevance personally (I had other San Diego clients, liked the same sports, and was enthused about being in his store and his beautiful city).

I understood his personal mission, beliefs and values, from his nieces to his business ambitions to where he originated from — the New England area. And I was a source of strength for him to work with his business partner.

I rediscovered that making friends with your clients is the essence of good business. These friendships bring a lastingness and positive expectations about ongoing growth and success and become the fuel that drives growth and willingness to take risk. These are human, personal things, not something a big, slick digital agency can help with.

Boots on the ground, means you’re there, personally and emotionally wired in.

Dig Deep and Travel to these Locations

If you want to do really well in a particular remote location whether it’s London UK, San Diego, Costa Rica, or the Bay Area and San Fran, ensure you know something about these regions, and that you like them. If you have a passion for these locations, it comes through in your online content, your tone of voice, and your personal disposition.

Typically, I target California, Toronto, and Vancouver because these are my favorite places. Your favorites might be Boston, New York, Charlotte, Miami, Houston or Seattle or even Cucamonga! They’re all good.

High Value – High Commitment

For B2B companies, this is vital because you’re selling a high value, high-involvement solution that can affect their business greatly. You must display a willingness to be there whenever they need, maintain good communications, and make them believe the time you’re back home is when they can flex their independence and growth muscles on their own.

“Absence makes the heart grow fonder”

Making your absence an advantage is important. Quite a few companies don’t want someone local who is around to pester them. So your distance is a selling point.

With the right targeting, reach, impact, relevance, and establishing an emotional connection with the prospect, you’ve got a good chance of them becoming your next client.

Yes, they’re kind of your dream client, but in a sense, you’re their dream provider. It works both ways, and in generating a friendship with the owner or marketing manager, you’re creating a much higher level of trust and credibility that other local providers may not possess.

People like their friends and the commitment to success is higher among friends.

So with this in mind, you’re ready to begin doing more in-depth research on targeted prospects to create the kind of focused, high quality content that will act as your first introduction to your future high quality client.

I think after you’ve mulled this over a while, you’re going to recognize the vast potential of these other markets and that a new more organic approach is how you win today.

Digital Marketing Audit

Digital Marketing Audit for Small Business

In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity.

To Do List: A blueprint and a compass

My first recommendation for those who want to improve would be to get my SEO Content Strategy Book and secondly and more importantly, have a digital marketing assessment done. It’s a blueprint, foundation and compass for success.

The insight from a digital marketing audit can grow your confidence and give you focused path with your digital marketing strategy. It’s tough to have a strategy without a good study of your business and market opportunities.

Most SMB entrepreneurs wing it without a guide, and ironically most startups fail. How can you be confident if you’re unsure of what actually drives your online success or where you’re going?

♫Tell me Something Good♫

With understanding comes focus. Focus is an amazing emotional state where friction disappears and a feeling of wellness, clarity, and success appear. Focus is like taking a happy pill.  And this is where myself and your digital marketing audit comes into play – it generates focus, energy and a strategic plan of action. How can you not like that? And learning? You’ll discover a wealth of key insight that you can build on.

From a study of the elements that actually do impact your online success, you can decide whether you need a new content strategy, SEO services, or to use artificial intelligence marketing solutions, among other improvements.

An audit is a study of your situation and some suggestions about how to improve it. That’s excellent value when it’s all contained in one handy report!

An objective audit helps you discover your digital marketing problem, not to sell you a solution such as a marketing automation subscription. While tools are helpful, it’s almost certain that your content and outreach strategy are the issue. If you don’t discover what you’re doing wrong you won’t progress with something that will work.

The main point or purpose of your assessment is to create an actionable plan and strategy to grow your business. An audit focuses on issues that matter to performance

A website audit isn’t for finding duplicate meta tags and other unimportant facts. The main purpose to discover why you’re not getting traffic, not maximizing what you have, and discovering what’s missing. Here’s some of what I will examine in a detailed report, which by the way is much more than the “technical spidering report” you’ll see most often offered.

DM Audit Checklist:

  • Your company, UVP and market opportunity assessment – how are you positioned?
  • review of your top competitors and how they’re positioned
  • SWOT analysis – what strengths can bolster your digital content strategy?
  • where are you competitors getting their traffic from?

Content Audit

  • Identify anchor content
  • Identify supporting content
  • Identify main business/services pages
  • identify downloadables/sharable content
  • identify main content pathways and conversion success
  • assess copywriting and visual content
  • Assess site appearance and UX design – mobile, desktop, layout, scannability, speed
  • discuss copy tone of voice, content quality, vocabulary, information value
  • recommendations for improving all of the elements above

SEO Performance Assessment

  • assess keyword rankings
  • assess web traffic
  • assess search engine traffic
  • assess social media traffic
  • spider your site, find and assess technical website issues – speed, broken links, meta data, duplicate content, over-optimization, link penalties
  • setup/review your Google webmaster console issues and warnings
  • Assess: titles, headings, and Google SERPs snippets, etc
  • assess backlinks, keyword reputation, domain authority
  • recommendations for improving all of the elements above

I don’t assess video, web design coding, email, or commerce sales statistics. Anything that relates to content performance and how you get your online traffic and how you can maximize performance is what this is all about.

Key Benefits of a Digital Marketing Audit:

  • assess your analytics and discover what’s wrong with what you’re doing currently
  • find weaknesses in your website technically and in terms of user experience
  • assess your conversion funnel and the ability of your content to move visitors from impact to sales
  • analyze your significant, personalized unique value proposition and what you might do to improve it
  • find weaknesses in your content’s power to impact, engage and convince your audience
  • discover why your SEO strategy isn’t working and what can be done to turn it around
  • check rankings and assess your keyword strategy and copywriting effectiveness for Google rankings
  • discover content ideas that may give your business a boost and which assets you absolutely must build to compete and generate awareness
  • reviewing competitor’s strengths and weaknesses and what opportunities they are pursuing and capitalizing on
  • become aware of opportunities to rank, build epic content, and convert leads
  • become aware of new models of success such as excellent websites and content leaders
  • assessing your social media strategy and how it could contribute to digital marketing

The key to a good digital marketing audit is to assess your content. If you have a few broken links, your site’s running a little slow, or your calls to action aren’t aggressive enough, it’s good to know. However, it’s your content that’s the foundation of your success. This and your outreach strategy is where your focus needs to be.

If your unique value proposition and your content both suck, why not find out why? The sooner you get on the path to optimization and creating value for customers, the faster you’ll grow your profitability.

And with more, happier customers and higher profit, you’re bound to feel better yourself. Contact me now about a digital marketing audit. It’s the foundation of big successes ahead regardless of what industry you’re in. The fee for the complete assessment is $US 695.00

Call me Now: 416 998 6246.

 

SEO Company | San Diego SEO | Los Angeles SEO | San Jose SEO | Phoenix SEO | Seattle SEO | Content Strategy | Digital Marketing Audits | Real Estate Marketing Services

Marketing Agency San Diego Los Angeles San Francisco – Blueprint for Success

Understanding The Marketing Service Ecosystem

themarketingagency

If you’ve ever wanted to launch your own marketing agency, in San Diego, Los Angeles or Boston, you’ll be glad to know I’ve worked for those who have done it. They became quite wealthy and enjoyed fantastic exposure to the latest technology, ideas and had money to travle worldwide. There’s a lot of benefits.

If you like the idea, then Paul Roetzer’s new book The Marketing Agency Blueprint should be a vital and fascinating resource. And I might add that my new book and services might be part of your future too.

The Marketing Agency Blueprint is chock full of ideas, advice and resources on how to build a successful digital marketing agency. The market for marketing agency services is increasingly complex so this type of book is excellent for clarifying goals and building a plan of attack.

Just about everyone and their grandmother is launching a marketing company today, so if you’re serious, you’d better get a copy of this book. Roetzer describes a new type of agency that uses the best available media channels to win. He says pure play digital agencies will likely go out of business along with traditional agencies.

This is a disruptive, bold approach for marketing businesses, and I suspect it will require a good deal of confidence for many agency owners to implement his new era plan. Even if you don’t follow it, you’ll learn a good deal from this book.




The Marketing Agency Blueprint

What’s exciting about Roetzer’s treatise is its insight into the marketing services ecosystem. You’ll understand how marketing is changing and how agencies must evolve to excel in this era.  Roetzer emphasizes an agency’s willingness to be entrepreneurial, tech savvy, open to change, and execute faster than competitors as keys to success.

I would counter that excellent new business development strategies, powerful UVP, a relevant brandgiving, networking,  reaching influencerscustomer awareness, and excellence in choosing clients are vital. But you’ll find he does address some of these matters.

He says top agencies will pivot on the depth, versatility, and drive of their talent. Yet that discussion actually opens up the weakness of the book and some of his recommendations, as I’ll point out below. As much as I like a book, idea or venture, to not understand its weaknesses is unwise.

The Real Problem: Clients are Doing Things In-house

Roetzer doesn’t get into too much about how to get rid of the current nemesis —- the in-house specialista. In-house specialistas are replacing marketing agencies. They’re in the driver’s seat, have lots of time, inside knowledge of the client’s business, and the boss’s belief that in-house is the way to go.

Another issue is that clients are giving up on traditional advertising and turning more to integrated, multichannel marketing.  However, this book does guide you in how to become relevant again and build the confidence to really delve into clients mindset so you can “create” a new client out of one you’re losing your grip on.

What is his solution really? Hire versatile, skilled talent and use a marketing platform to provide solutions faster and more adeptly.

Hybrid Agency – Adapting to Provide the Ultimate Service

The book discusses how a new hybrid agency business model will guide successful new agencies. This isn’t really new, but I do think his book clarifies the matter.

In Chapter 2, he describes agency models and which attributes of them are worth saving.  Strangely, in Chapter 1, he suggests revenue production should replace billable hours as the payment model.  This bizarre reordering of Chapter materials is disorienting, but I’d advise skipping past Chapter 1 and come back to it later. He offers plenty of other disruptive ideas which you and your clients may or may not like.

In Chapter 3, a very good one, he discusses how to assess excellent talent which he dubs “Hybrid Pros.”  However, he doesn’t discuss how to motivate and compensate Hybrid pros. This last point hurts his credibility a lot. Are we supposed to keep compensation strategy old school while we change everything else? How does that make sense? It’s almost as though he doesn’t like where his own disruptive, innovative system is leading, or that his own employees will be reading his book.

Here’s Some More Money. But I Don’t Want Money

Bait business
Old School Motivation is Going the Way of the Suit and Tie

I’ll help Paul out on this one. If you’re going to motivate employees to learn, perform, be creative and engaged, keep them from jumping ship, and dedicated to the “team is everything” theme, you have to compensate them and let them create a work life that lets them access 100% of their potential.

Star Hybrid Pros will want a good salary but they want other benefits too.

 

Employees and their specific lifestyle, learning style, desire for experience and engagement, and unique motivational rewards have to underpin  your business model.

Such incentivizing is certainly part of Google’s business model and is how they foster creativity and imagination.

Optimally, you have to give them freedom to add value, grow and feel empowered. This way, they will generate the revenue you’ll need to pay them. Basically, they’ll pay themselves and you’ll get a sizable cut.

There are 7 more chapters including building a scalable infrastructure, controlling the sales funnel, and optimizing inbound marketing strategy. There’s plenty more insights from Roetzer to filter through. I’m going to explore all of it further chapter by chapter because I think it answers a lot of questions, and stimulates interesting thought on how to run a business today.

The Marketing Agency Blueprint is a good read for anyone in business, even those who don’t need a marketing agency.

 

I hope we’ll speak soon to collaborate to help you build the most cost effective yet productive digital marketing agency.  Let’s talk now at 416 998 6246.

I serve local businesses in San Diego, Los Angeles, San Francisco, Sacramento, San Jose, and Phoenix.

New SEO Book

The SEO / Content Strategy Book 1.0 is Out!

It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book.

SEO Content Strategy Guide by Gord CollinsThe SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products need to be evergreen assets and work in tandem with artificial intelligence.

Besides the basics of SEO explaining how to build a powerful keyword strategy and linking sophistication, you’ll discover how to align your content with how Google spiders and ranks your webpages. There’s so much more to learn about advanced SEO in the book. It’s readable and a fascinating topic.

Whether you’re an eCommerce shop owner, dentist, landscaper, plumber, auto shop owner, Realtor or mortgage agent, or marketing agency manager, this is one book you need to read.

From Value Props to AI Robots

Marketing is going online and it’s increasingly driven by AI robots and a sophisticated presentation of your digital content. Your business and brand is your content. This guide will help you understand what your marketing goals should be and what assets and strategy will help you get your message across with laser clarity.

It’s all about making your customer feel good.  That one single emotion they feel before buying is the key. That’s where all friction, doubt, and fear subside, and where the customers commits completely to buying. This book will help you generate that one single emotion.

You’ll discover this is much more than your usual SEO Book or Content Strategy Book. It’s a system of strategic digital organic marketing. Because FREE is a powerful inducement. Save some money doing SEO so you have more for your marketing staff, PPC, and content development. Watch your complete marketing mix be amplified through this amazing strategy system.

Order the SEO / Content Strategy Guide Online Now!

 

Best US Cities Rated 2017

Which Are the Best US Cities to Live in?

Dreaming of a better place in US to live in 2018? You’re not alone. Millions of people think about moving to another city, but aren’t sure of which US cities hold the most promise for enjoyment, lifestyle, housing, health care, education for kids, and future job prospects.

If you were going to move anywhere in the US, which cities would you choose?  Are you ready to sell your home for the best price, use a system to find the best house, search for a great job, and finally enjoy a new lifestyle? Check out the list of best cities to live in below.




Americans are more mobile than ever, and migration has been strong to  some states such as California.  The Millennial generation in particular are more open to moving to another city to launch their careers.  And too, baby boomer retirees are looking for places to raise the quality of their lives.

It’s wise to know if your state is a dead end in terms of employment and economies.  Ask Michigan Millennials and Gen Xers if opportunity in a state can dry up. And ask Californians if high tech fortunes can draw Millennials. The answer is a resounding yes, and people will migrate to capture those jobs and other opportunity. Check the US job forecast for US Cities and the US housing market too.



However, it’s not always about an affordable retirement or great jobs. Sometimes what people want are better communities, nicer weather, and a higher quality of life. But which cities are best for combining all of these benefits?

Whatever version of a better life draws your attention, you’ll find the best cities to live in ranked below by three different organizations. If on different lists you find one city keeps popping up, you might want to drill down to find out more about it. Find out why it’s sending out good vibes and what it is that makes it so special.

And for retirees, which cities offer affordability, safety and health care?

Which are the best States to Live?

Some states have zero income tax, such as Florida and Texas, but other than that big incentive, is the attraction of a state important enough to draw you to one of its cities?




Best Cities Lists from Niche.com, BusinessInsider, and US News.

Here are the ratings of the Best US cities to live, as taken from 3 different surveys. It appears the city of Austin Texas draws a lot of votes as the best place to call home.  Why they choose Austin might be a good cue for your own rankings.

Why is Austin considered the best city in the US? It could be job prospects, climate, low cost of housing or renting, low unemployment, and short commute times. Austin is also considered somewhat of a boomtown, despite the lower price of oil which has driven the Texas economy. Texas has no state income tax which could be a big incentive for many start-ups and workers considering relocating there. The more you check out the lifestyle in Austin, the more you’ll agree, that overall, this place is perhaps the best city in the US.

City Rank   Niche.com Business Insider US News
1 Ann Arbor, MI Denver, CO Austin, TX
2 Naperville, IL Austin, TX Denver, CO
3 Arlington, VA Fayetteville, AK San Jose, CA
4 Columbia, MA Raleigh-Durham, NC Washington, DC
5 Berkeley, CA Colorado Springs, CO Fayetteville, AK
6 The Woodlands, TX Boise, Idaho Seattle, WA
7 Plano, TX Seattle, WA Raleigh and Durham, NC
8 Overland Park, KS Washington, DC Boston, MA
9 Boulder, CO San Francisco, CA Des Moines, IO
10 Irvine, CA San Jose, CA Colorado Springs, CO
11 Cambridge, MA Des Moines, IA Boise, ID
12 Richardson, TX Minneapolis-St. Paul, MN Nashville, TN
13 Bellevue, WA Grand Rapids, MI Charlotte, NC
14 Alexandria, VA Sarasota, FL Dallas Fort-Worth, TX
15 Sunnyvale, CA Charlotte, NC San Francisco, CA
16 Round Rock, TX San Diego, CA Minneapolis, MN
17 Madison, WI Houston, TX Madison, WI
18 Rochester, MN Omaha, NB Grand Rapids, MI
19 Raleigh, NC Charleston, SC Houston, TX
20 Fort Collins, CO Portland, OR Sarasota, FL
21 Columbia, MO Dallas-Fort Worth, TX San Diego, CA
22 Austin, TX Nashville, TN San Antonio, TX
23 Sandy Springs, GA San Antonio, TX Richmond, VA
24 San Francisco, CA Madison, WI Omaha, NB
25 Seattle, WA Harrisburg, PA
26 Scottsdale, AZ Honolulu, HA
27 Carlsbad,CA Salt Lake City, UT
28 College Station, TX Richmond, VA
29 Santa Clara, CA Portland, ME
30 Thousand Oaks, CA Boston MA
31 Charlotte, NC Oklahoma City, OK
32 Torrance, CA Little Rock, AK
33 Tempe, AZ Tulsa, OK
34 Charleston, SC Jacksonville, FL
35 Lincoln, NB Greenville, SC
36 Minneapolis, MN Albany, NY
37 Boise, ID Cincinnati, OH
38 Huntsville, AL Fort Myers, FL
39 San Diego, CA Winston Salem, NC
40 Lexington, KY Melbourne, FL
41 Denver, CO Albuquerque, NM
42 Omaha, NB Tampa, FL
43 St Paul, MN Indianapolis, IN
44 Provo, UT Orlando, FL
45 Pasadena, CA Louisville, KY
46 Durham, NC Columbia, SC
47 Virginia Beach, VA Pittsburgh, PA
48 Gainesville, FL Phoenix, AZ
49 Fargo, ND Kansas City, MO
50 Kansas City, KS Columbus, OH




Best Cities to Retire in the US

If you’re retiring in the next few years, you might come to a different conclusion. In that case, Albuquerque, San Diego, Sarasota, or Fayetteville NC might be to your liking. It

seems many of the favorite retirement towns are college towns in the US southeast.  Check out AARP’s list of best cities to retire in the US.

Best Cities for Graduates to Move To

The preference for college graduates to move to might be significantly different than retirees. Look for cities with the best jobs forecast for the next 5 years. Also a factor is the rental market and property investment in those locations.

There you have it, a full resource list and a ranking of the best cities in the US to live.  If you’re a graduate or retiree, good luck choosing the city that will host the next phase of your life. Have fun and live well!




Related posts: Best Cities to Buy Real Estate | Florida Housing OutlookUS Jobs Outlook | US Housing Predictions | Florida Housing | Blogging Tips | Should I Retire in Costa Rica? | Costa Rica Vacations | When Should I Sell My Home | Toronto Real Estate | New York Real Estate | San Diego Real Estate | Los Angeles Real Estate | San Francisco Real Estate | Buy Real Estate in Canada | Sell My House | Housing Market News | Auto Insurance Quotes | New Health Apps | Home Insurance Quotes

14 Ways to Improve your House Selling Price ⌂ Home Selling Tips 2018

Should I Sell my House in 2018?

With the spring season straight ahead, this may be the best time to sell your house. Demand for low rise condos and detached houses is strong and with good marketing and sales strategy, you may be able to push your selling price up high through enticing rental income property investors.

Where will you move to? How about where you’ve always dreamed. Stats show babyboomers aren’t selling their homes because they have nowhere to move to. If a Realtor can solve that problem, they would be millionaires quickly.

A Realtor can help you determine what repairs are necessary and with the key task of finding your next home. And it’s not just a process of finding a home to buy, it’s more a process of gracefully moving into a new exciting phase of your life.



Why Should You Sell This Spring?

  • highest demand season from buyers (April/May/June)
  • prices are good and potential for multiple bids is strong in most cities
  • mortgage rates are low and you can lock in for 10 to 20 years
  • construction has been brisk so new homes are arriving on the market
  • if you’re a babyboomer you need a new home that suits your needs and lifestyle
  • the economy is excellent and looking strong so you can take a chance
  • waiting for price peaks is not wise (e.g., Toronto homeowners have seen their home values plummet recently admidst the rising fear of a crash)
  • forecast is good (check the outlook for houses for sale)

The point of selling your home is in getting the best price with good marketing, and exploring the options you have. Are you looking for a new job? Wages are rising and each month 200k new jobs are being created. Would you like to move south? Florida home prices are in a lull. Good time to buy there. Would you like something with a rental income suite or granny suite?  Now you’re getting smart.

In this post, you’ll discover 14 tactics to improve your selling price. We’re in a digital world, so please don’t rely on a traditional Realtor with no online presence. Maximum price depends on your ability to reach home buyers. That’s marketing. Everything’s about marketing.

Make sure you read the housing crash factors to zero in on issues in your local market or wherever you’re investing.

Let’s Not Get Greedy

Miami, Denver, Toronto, Vancouver, Seattle, Los Angeles, San Diego, San Francisco, New York, Miami, and Houston homeowners are making the decision sell their homes and move onto their retirement or to a better life. Some are driven by the spread between the big price they can sell their home for, and the cheap prices they can buy elsewhere.

For some, perhaps yourself, this 2018 winfall is hard to comprehend.  So keep your composure, take a look at the top 10 best house renovations to do before you sell your house in 2018.

If you’re wondering how to sell your home for more, here’s some home selling tips that might help you get to 100% more on your investment.




14 Ways to Get a Better Price for Your House

1. Find a Realtor with a great online marketing presence and then ask to be featured on that site. Make sure they advertise your home on Google and Facebook. Build preference right away. Exposing your home directly online is excellent because your selling proposition or offer is right in front of them. No vague promises but a real home for them to obsess over!

2. Promote your home for a while before putting it up for sale — set the foundation for getting a lot of bids. It takes time to get the message out to all potential buyers who may include foreign buyers. A fast sale will likely be below asking price.

3. Ensure your agent spends a lot of time contacting other real estate agents in your city since you want to access as many networks as possible. Ensure your agent is as accessible as possible to show the home and answer questions. Your agent should use SMS as much as possible because it enables fast communication.

4. Ensure you have a top notch video of your home highlighting its best features and about your great neighborhood and feature the prices of nearby homes too. Give the prospects the best context possible to see your home as the most desirable.

5. Hold a selling party and invite all your neighbors, family and friends. This is a very important event and you want the very best results. Any prospects showing up can meet the neighbors and that can be a good selling point. Don’t invite your crazy neighbors and ensure your family are nice and sociable.

6. Research local comparative homes for sale and previous solds and determine what was wrong with them and what features buyers liked.

7. Leave behind something really cool that they would like. If it’s a 55 inch screen TV, or buy a tasteful, new chandelier or expensive barbecue — something they’re bound to like. People are impressed with generosity. An instant heating water heater might be another feature that’s not expensive but highly desirable and influential.

8. Fix everything including broken faucets, door handles, floor squeaks, and make sure nothing annoying or embarrassing is visible which can ruin the mood of your showing.

9. Get your home professionally cleaned. Professional cleaners have super effective steam cleaning machines and solutions that get carpets, tiles and grout very clean.

10. Paint the interior rooms a neutral color. Given what you’re going to get for your home, don’t skimp on covering up the old, gloomy, or weird colors.

11. Clean up the yard and exterior surfaces of the home. Curb appeal is no joke. The buyers mood is set upon seeing your home from the street. Do a little landscaping, green up the grass, fix broken side walk pieces. Buyers are affected by how relaxing the yard, patio, or deck looks.

12. Have the home professionally staged. Home stagers know how to make homes look really inviting. They’ll increase the apparent value and make visitors want to linger in the home. The longer the buyers stick around the more they build their intent to buy.

13. Fix the roof and clean it. Getting the dull look out of the roof can make it look newer and reduce worries about it.
14. Promote and Sell your Home soon because for many people selling theirs and moving is easier in the May to August period.

Good Luck on the sale of your home. It is a wonderful thing you will be rewarded for all the years of hard work you spent in employment to buy it. I hope you view your home as an investment and not a keepsake.  It’ll help you achieve the right frame of mind to the results you hope for and need.




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Roberta Mancino – Flying Supermodel

Roberta Mancino Photos

My post on Roberta Mancino, a fascinating 33 year old Italian supermodel, basejumper, skydiver, and wingsuit flyer is very popular. I want you to see it because of the way she partakes in and enjoys life. It’s very inspiring.

She does this professionally and for fun. Swimming with whales, stingrays, manatees, alligators, sailfish, base jumping from towers in China, and wingsuit flying in Switzerland, she’s not afraid to live life to the fullest. And she does bring attention to endangered species. Sponsored by GoPro, Turbolenza, Recon, Oakley, and Tsu.co she’s evolved nicely as an internet celebrity.

Her latest video has her swimming with sailfish and sure enough one of them almost hits her.

If you’ve got the funds and you’re into the thrill of skydiving and wingsuit flying, you might be able to take lessons with her. Dubai is one of her favorite places, and she appears infrequently in locales such as Oceanside, California and Edmonton, Alberta. Roberta looks like she’s making a big impact on the Xtreme sports scene. Visit her Twitter page and say Hi!



And this from her Facebook page is beautiful:

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James Wilkins envisioned the Golden Gate Bridge and he’d be smiling if he saw  his masterpiece in this photo!

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I know you guys are interested so check out her Facebook page, follow her on Twitter, and see all the videos about her on Youtube.




Sometimes, value and performance do correlate. Gord Collins is a Toronto-based digital marketing specialist delivering outstanding SEO, Link Building, Content Development, and social media strategy to clients in Boston, Los Angeles, San Francisco, Vancouver and San Diego.  Check the realtor marketing services now.

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