Are you Ready for the Sales Boom in 2026?
Buyers, Sellers, mortgage agents and Realtors might not be visualizing 2026 well enough. Visualizing your outlook as an agent is essential to preparation and motivation.
Because at some point, with lower mortgage rates, buying and selling, and refinancing become viable again. That’s going to rev up the housing market considerably. Pessimism reigns right now, but not for long. The key to the change is:
- lower interest rates and mortgage rates (the FED will have to lower the rates due to political pressure and slowing inflation)
- the economy is picking up with lower unemployment
- investment into the US is increasing creating more funds for home building and home purchases
- home prices are falling, in some states significantly
- tax reduction leaves more money for purchases
- regulations are decreasing allowing for more home building
This year unfortunately, we’re at near-record low sales given how buyers can’t or won’t buy right now due to the tariff uncertainties. And sellers are demanding their price or taking their home off the market until prices improve. Maybe home prices won’t rise, but when sales grow in 2026, commissions will be wonderful.
Being visible online puts you into a context of buying/selling in this modern era, positioning you as a credible advisor and transaction manager. People believe what they see which is why digital marketing is so effective. When you’re live on Google, Facebook or Instagram, collecting subscribers and emails, receiving phone calls (the best) you’re able to make the person to person connection. They hear your voice, understand your intent to help them, and build their intent to buy/sell.
They’re online with intent with specific questions and you need to be the one to answer.
Differentiate Meaningfully and Grow Your Lead Pool
It’s important to break out of the crowd and build a plan to get major, persistent exposure using excellent quality content that engages your target audience and gets your UVP and offer across — to win their business.
I can help you build a visibility, reach and lead conversion strategy which builds creates strengths to reach buyers and sellers a lot of different ways. The more repeat exposure you get on Google and Facebook the better.
How Are We Going to Do This?
My strategy involves creating content that is beyond what others can produce. I do deep research topics, opportunities, data, and dream up content angles that differentiate you brokerage or you as a Realtor. We reach more, impact them, engage them and build a compelling value proposition as to why you are the only Realtor they should ever work with. It’s quality times reach and exposure times significance. These 3 factors compel them to see only you while others fade into anonymity.
There’s a variety of topics, themes, angles, copywriting styles and promotional efforts we’ll make to make your content really resonate with your buyer/seller market. And through stellar presentation of your Realtor™ brand image, we make a connection with homeowners who need to sell. And the way to reach sellers is to reach buyers (because many of them are sellers). With sellers, it’s all about visibility and branding.
Your brand image is critically important and we need to portray you as credible, talented, trustworthy, and devoted to only them. They want to feel that dedication, which in turn, makes them dedicated to you — the only agent for them.
The magic of this program happens via outstanding presentation, a laser-clear Realtor brand, with a message that really resonates to them. Targeting an ideal prospect makes your offer clearer to everyone. We can discover all of that in my digital marketing audit.
2026 is only 6 months away, so we need to get started soon.
Working with me is the surest sign you’re expecting to be successful in this in the boom sales period ahead. No one else will work this hard and effectively for you.
Call Gord at 416 998 6246.
