Buyer and Seller Real Estate Leads Acquiring leads and especially seller leads has been especially difficult for a couple of years now. Homeowners haven’t been eager to sell for a variety of reasons. Given how competitive the online medium is, it’s important for Realtors to commit to a thorough real estate marketing service package. And…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
Awesome WordPress RETS IDX Real Estate Websites Your real estate website can generate leads if it possesses powerful features such a RETS IDX feed. An IDX based site lets you leverage all the MLS listings right on our site, as if those listings were your own. That’s your IDX data feed and helps in your…
AI Real Estate Agent Solutions For many years, the media have told us that all of our jobs are jeopardy from software, automation and AI. The great news is that they’re wrong. The future of marketing involves Artificial intelligence platforms. The fact is, artificial intelligence tools are being used by real estate agents to improve…
How to Create Realtor Brand Differentiation Can you win the real estate sales wars by differentiating yourself from other local Realtors? And is developing your brand a vital part of the real estate marketing package you buy? The answer is yes. The only way clients can choose among you and your colleagues is if they…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Buy House or Invest in Stocks? Where can you better build a fortune, or at least ensure you have the best long term investment? Is it stocks or real estate? Are you reviewing the buy a home vs buy hot stocks as a better decision? It shows you’re on the ball. You’ve got a lot…
New York Real Estate Market January’s sales and price numbers for the state of New York were impressive given what NYC has been through the last 12 months. Tens of thousands of New Yorkers have exited the state citing high taxes and high prices and limited quality housing supply as too much to bear. They’ve…
Real Estate Forecast for Tampa/Sarasota/St Petes The Florida real estate market is hot. The Sunshine State is geographically immense and there are many desirable places to locate to. Tampa, St Petes, Sarasota offer a lifestyle unique from that of Naples, Jacksonville, Miami, Orlando, Panama City and Fort Lauderdale. Many retirees prefer the more sedate neighborhoods…
Seattle Real Estate Forecast Seattle Washington was rated the hottest city in America for real estate not long ago. Although the greater Northwestern Washington region is selling well, change is in the wind. In-migration (90,000 in 2018), booming tech sector, great jobs, and low availability of properties, drove home and condo prices skyward and made…
Houses for Sale Colorado Springs Real estate sales for the city of Colorado Springs, CO were strong again in August setting the stage for an even hotter housing market in 2021. Perhaps not surprising for a city that is becoming a desirable location for migrants from everywhere. And with added funding for the military, the…
Manhattan Real Estate The news right now about the New York real estate market couldn’t be worse. The state is reeling from a plague of bad events that could conceivably topple the state and city governments. The work at home, Corona Virus exodus from Manhattan doesn’t seem to be stopping, and with the fall season…
Predictive Metrics and Intelligence for Realtors I can predict you’ll be selling more real estate in 2020 if you get smart about your marketing. A new real estate marketing and sales strategy might include some new technology that’s giving realtors predictive powers. Who wouldn’t want their own crystal ball? It’s new artificial intelligence software complete with…
Corona Virus and Real Estate Just as the recent job numbers hit a high, the real estate market is making awakening sounds. The virus and shutdown took a heavy toll on the US economy and all economies. The only country to rebound quick is China. But China’s real estate market might be in trouble as…
Why Are There So Few Toronto Homes for Sale? The shortage of houses for sale is a topic has been discussed well on this housing blog for many years now. Not enough pressure has been put on government to promote housing market health. Instead, political ideologies have suppressed the market and now these shortages were…
Florida Real Estate Forecast Part 2 Continued from Part 1 Contrast Florida home prices with those in California or New York, and combine this with the favorable tax situation here, and Florida might be the right opportunity for buyers who otherwise couldn’t make it happen. The plight of the tourism sector will at least keep…
Best Canadian Cities and Towns to Buy Property Some eager home buyers in Toronto, Mississauga, Montreal, Calgary and Vancouver are waking from their Corona Virus hibernation to check on the latest home price trends. Something has happened that a lot of buyers and sellers might not be aware of. There’s a migration shift happening. The…
The Future of Real Estate While housing markets in US cities waffle back and forth between market crash and price peaks, homebuyers, property investors and Realtors are wondering how real estate will look 5 to 10 years from now. It’s a certainty that new real estate technology (Fintech and Proptech) will shape the path ahead for the real…
Illinois and Greater Metro Chicago Real Estate The months of January and February revealed the Illinois housing market and especially Metro Chicago housing market performed much better. 2020 was starting in a promising rising direction with upward projections for the next 3 months. Now with the Covid 19 work shutdown, is Metro Chicago and Illinois…
What’s Wrong with My Real Estate Site? Why doesn’t my site produce traffic or leads? 3 Reasons: it doesn’t have reach via Google, Ads, Facebook, or Linkedin it doesn’t create value or appears you offer no satisfaction it doesn’t engage and generate emotion it doesn’t persuade or convince Let’s Take the First Issue: Google A good…