You Social Media Listening Strategy – Techniques and Tools A good number of realtors pride themselves on their ability to listen and empathize with their clients wants and needs. That’s all good, but if you can’t even find your prospects or reach your inner circle of key clients, how will you hear their voice? Answer: social media media…
Lead Generation for Agents and Brokers While there are plenty of real estate lead generation providers, the typical lead isn’t very high quality. Let’s not kid ourselves. Why would any homeowner in Vancouver, Toronto, San Diego, Los Angeles or Boston trust their gimmicky come ons? Pursue a more natural, organic approach to reaching home buyers…
San Francisco is the hottest real estate market in the nation in 2016. This means huge opportunity for you to grow you transactions, leads and sales. Working with a digital marketer willing to do the hard work and work with you personally is very rare. You’ve probably already worked with the automated companies. I know,…
The Boston area realty market is heating up. I have extensive experience with Boston area clients in a number of industries. I enjoy working with companies in Massachusetts and I’m a Bosox fan (and a Blue Jay Fan) and Fenway is my favorite ball park, a place all fans should experience (Petco Park in San Diego is…
Marketing Services for Vancouver Realtors If struggling with lead generation websites and other Realtor lead services and limited social media marketing, you’re likely not getting the kind of visibility and sellers leads you need. The Vancouver real estate market can be very profitable if you have access to potential sellers. Housing stock is rare,…
How long will Toronto’s real estate market last? The local economy improves slowly so it looks like the frenzied buying will continue. Are you going to be one of the beneficiaries? Realtors without a strong presence have it tough. I’ve been been making web sites successful for 18 years now, so you’re in good hands….
San Diego’s real estate market is one of the last to recover, but wow when it does recover, it’s the hottest in country. San Diego is everyone’s picture of perfect living. Homebuyers across the country are looking for San Diego properties. Retiring couples, and wealthy people looking for a second home are excited about living…
As employment and incomes continue to improve in 2016, the Los Angeles real estate market is entering another phase of positive growth. For a few LA area agents, this season will be a good one. If you’re back in the anonymous pack, I will accelerate your presence online. Why Digital Marketing? Los Angeles homebuyers might be online more…
What is the MLS? MLS is the term you often see used on realtor’s websites casually or formally. It’s also referred to frequently in housing forecasts and Realtor sales reports. The multiple listing service or MLS is essentially a database of homes for sale. In the US, the National Real Estate Association owns the rights…
Building Your Dream in Real Estate With the locked-in, unaffordable state of the North America real estate market, and an economic recovery when the FED rate stops punishing builders and businesses, it’s easy to foresee a coming turnaround in the housing market. There are many catalysts for a return of home sales, and one of…
Awesome WordPress RETS IDX Real Estate Websites There are a variety of excellent real estate website hosting services available today. The list includes: IDX Central, IDX Brokers, Showcase IDX, Real Estate Webmasters, Real Geeks, BoomTownROI, Chime, and many others. Today, many of these RealTech platforms are SEO friendly and come with a complete set of…
Will Sellers Rush Online to Find a Realtor? Many Realtors are thinking there’s no way residential real estate can fail. Housing markets are too hot with wealthy buyers, high employment, strong banks, along with strong millennial buyer demand and very limited supply of housing. Yet the narrative seems to be changing despite the economic strength. …
2022 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2022 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2022. And most Realtors will believe that this should be their best sales…
Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…
Which Real Estate Marketing Channel is Your Best? There are 10 key lead generators for Realtor internet marketing in 2021. And the question for you today is which of these platforms and channels could you not do without? The Internet has made it challenging for many real estate agents in the last ten years, and…
Realtors and Real Estate Marketing Does it seem to you that real estate agents don’t use the Internet fully to build exposure and brand reputation and generate buyers or seller leads? Sure there’s a smattering of ads but relative to other businesses, their exposure is minimal. You have to wonder at the full long term…
Compass Real Estate AI Features Compass Realty has made quite a splash in the US real estate market. This brokerage aims to be one of the biggest in the nation and to bring the power of technology to their real estate team. And with their recent influx of $470 million in recent venture funding, they’re…
Launch Your Business Success Tired of the rewards of amateur business and low sales revenue? Is the frustration of stagnation in your old business becoming too much to bear? Are you a passenger in your own life? Then isn’t it time to build your desire to succeed, find that correct path to success, and follow…
Real Estate Lead Generation During Corona Virus Pandemic It’s the summer of the pandemic and you’re wondering how you can improve your lead generation. As I explain in other posts on seller leads and Realtor marketing strategy, you must build a big pipeline. There’s a good reason why real estate sales is a game of…
Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads. And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating. Hopefully you’re getting on board before this big tech wave passes…
Realtors Optimistic About Post Corona Virus Period A new report from the National Association of Realtors suggests most Realtors believe the housing market forecast is for higher prices and fewer listings. It’s great to see these sentiment reports, yet we may need to read between the lines as there is no regional data. The latest…
Real Estate CRM Solution The purpose of a customer relationship management solution is to help you create leads. Is your giving you the lead conversion results you’ve expected? Why do CRM solutions fail? Some experts believe a lack of planning is the reason. Quite possibly the issue for small business is a lack of leads and…
Realtor Branding You might ask why out of 500 visits to your website, only 1 visitor might actually contact you about a listing. That low conversion rate is very typical and it’s the obsession of the latest trend in digital marketing – harvesting the few web visitors you have, rather than building on what you…
Real Estate Conferences Should you be booking a spot at the next Realtors Conference and Expo in Orlando Florida? Yes, because the enthusiasm and spirit of these big conventions is something vital for you to experience. And you can bet the top realtors in the industry will be attending speaking about housing trends, realtor strategy, technology and…
Dominate your Market with Great Content What real estate web design and marketing companies have learned is that Realtors want their cake and eat it too. The battle is on to give everything they ask for, but it seems the one key piece that makes it work. Zillow, Real Estate Webmasters, Commissionsinc, and AgentLocators try…
Compare RETS vs FTP IDX Feeds The first thing visiting homebuyers want to see on your real estate website are home listings. But when they arrive, they may get a troublesome map widget to frustrate them, or mls listing pages with uninteresting and non-engaging pics and descriptions. What’s worse, is that your current listings aren’t…
Creative, Sustained, High Value Real Estate Marketing Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor. As…
Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. So how do you separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty clones? If you think it’s sexy to be one of the…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
Sales Hacks for Realtors Realtors, my quest is to lift you out of your doldrums and help you hack your way to success. Remember Remax’s old slogan “Above The Crowd.” That was brilliant. Sure stuck in my mind when I was young. Putting floating billboards into the sky was a great promotional hack. And they’re…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…
Positive Outlook for Montreal Housing Market While the Toronto housing market and Vancouver housing market struggles with government regulation and crash talk, Montreal seems to be waking from a sleepy, negative period that made it appear undesirable to outsiders. The changing perception of Montreal’s political stability might be the key driver of home sales here…
BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…
Realtor’s Personalities and Ability to Engage Make them Perfect for Social Media Mastery I was just doing a search on Google for San Diego real estate. I clicked one agent’s link, but didn’t find much of interest. I clicked their Twitter link to see what they’re doing right now. Nothing. Dullsville. They didn’t much do much…
Wild and Wacky Real Estate Market The GTA real estate market is the best it’s ever been. Endless buyers and sellers. And prices have risen 14 to 18% in York, Durham, Toronto, Mississauga. Home sellers are getting whatever they ask. The US real estate market is growing well too. Is all this prosperity going to last? Realtors…
The National Realtors Association Websites Realtor.com the official website of the National Association of REALTORS which operates in the US. NAR as it’s known owns the copyright on the acronym REALTOR® and MLS® which stands for the association’s multiple listing service. NAR as an association has 1 million members practicing across all states. NAR considers…
Why Hire a Travel Content Strategist? Most travel agencies I find through my research have limited web traffic, especially traffic from Google search. That’s a big missed opportunity. Even their PPC ads, social media posts, and more are disconnected and lack the cohesive power of a more thorough content strategy. It could be they haven’t…
Stock Market Forecast Who can possibly offer a reliable stock market forecast for 2024 or 2025, or for the next 5 years? Right now, few feel confident of any projection. With the massive misreporting of jobs (revised down again which means recent reports were completely wrong) and rising unemployment and weakening outlook for the next…
Blogs Drive Engagement, Leads & Revenue Why would a blog be the core of your content strategy? It’s because blogs speak directly to your customers on the issues most immediate and important to them. Blogs are more authentic, trusted, and engaged with. They’re fresh with helpful info, insights, resources, and experience. Visitors may spend…
Make the Transition to 2025 Thinking Now We’re likely at the dawn of a new era in small business. You should be excited about 2025 given there is a chance for great changes. And on Nov 8th, you yourself will have an opportunity to tell everyone what you believe and want for your business in…
Sales Growth in the California Housing Market When home supply dips below 5 months inventory, it’s said to be a sellers market. In California in July, home inventory hit 2.9 months supply, up from 2.5 months last July, making the Golden State clearly a long way from being a buyer’s market. Despite intense demand, unsold…
US Home Foreclosures Take an Upturn in July Tens of millions of Americans financed or refinanced their homes during the Covid Pandemic downturn. And this year and next, they’ll be forced to renew at much higher lending rates. It’s expected to be only a small factor in the 5 year housing market outlook, and likely…
Today’s Stock Market Update The week of the 11th to 16th was another rocky one, yet it ended well. It’s a major event, because investors are looking for reasons to be optimistic. Volatility shows they’re being irrational, overly impacted by daily reports, that are quickly forgotten. The FED overshoot this spring and summer, if it…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Toronto Condo Market The Toronto housing market is forecasted to see a recovery in sales and prices by 2025. That outlook would suggest the current unwanted inventory would find willing buyers in the year ahead. According to TRREB’s lastest report on condo apartment sales in the GTA, we saw a drop of 19.8% in sales…
Toronto Housing Market Report — July What’s happening in the Toronto housing market? Sales are up, listings are up, mortgage rates are down, and there’s a slight relief for buyers with some lower home prices in some areas of the GTA. The GTA remains a treacherous sales environment for buyers and sellers, but mostly for…
Is the US Headed for a Recession? Recession Watch 2024: It’s time to revisit the matter of the recession threat. There are plenty of factors that might conspired to send the stock market, housing market and whole economy spiraling downward to rough landing. Yes, you’re wondering about the possibility as many others are. The general…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…
Next Week’s Market Forecast As the week ends, my previous prediction of a market correction this fall did come true, but a little early. All the negative factors were easy to see, it’s just that the market is much too optimistic, buoyed by media speculation of a FED rate reduction. The volatility simply reflects how…
Should You Buy a Home Now? Buying a house in 2024/2025 is no easy decision. And there’s a few who might tell you “Are you Crazy?” The economic and financial markets are in turmoil with confusing news and signals. Volatility is a warning. Even the housing experts are confounded about what’s going to take place…
Will Home Prices Fall? People inquire frequently about home prices and when they’ll begin residing, but it just never seems to happen. What both real estate agents and housing market economists conclude is that falling prices can’t happen given that housing demand far exceeds supply. And the what of demand is about the type. Gen…
When Will the Stock Market Crash? The prospect of market failure is never a pleasant topic. Yet with the stock market and economy in 2024 predicated on hope and a few mega caps, it’s not hard to visualize a big correction or crash in all 4 major indexes. Why would a stock market crash be…
Why Canadians Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Not that price is the only factor in mind for US marketing managers and CEOs. Skill, creativity and industry experience are more vital than ever. Yet, these are rare. Too many…
Stock Market Forecast for the Next 5 Years The 5 year forecast period is a key timeframe for investors. That number represents cautious, sound and strategic investing over a period they can visualize in their lives. That is in contrast to day trading and get-rich-quick gambling. In 2023, there was a lot of concern that…
The Rise of User Intent Insights There’s been a surge in interest in this topic of user intent in the last 5 years. Search engine optimizers want to understand keyword usage and what content to create. But user intent touches on all aspects of marketing and business strategy. Brand managers too want a keen understanding…
When Will the Housing Market Unfreeze? Buyers can’t buy, sellers can’t sell. And this agony for buyers might not be eased within the next 12 months. Buyers/sellers, mortgage agents and Realtors all wonder when rates and home prices will fall. When will it all end? There’s a glimmer of hope that spring or H2 of…
Florida Real Estate Market Despite a massive 60% increase in home listings across Florida, home prices remained near last month’s record median price of $429,581. For buyer’s, there’s pain knowing you can’t afford a Florida home even as listings rise and as prices keep rising. Where is the optimism? Let’s look further into that now…
A Winning SEO Marketing Formula After we’ve built an unbeatable, dominant content strategy, to showcase your amazing brand and connect to prospects and customers, we must support our ranking power in Google via promotion. This off-site portion of the marketing challenge is to attract backlinks, gain citations, and get shares on social media. These are…
Why Would Anyone Say a Market Correction is Coming? The economy is rolling along, with job growth and wage gains, while corporate earnings seem okay. Economists and stock market forecasters are bullish for the longer term. However, there are worries about the next 6 months and in particular, the next 3 months. 3 experts below share…
Are you Ready for the Sales Boom in 2025/2026? Buyers, Sellers, mortgage agents and Realtors might not be visualizing 2025/2026 well enough. Visualizing your outlook as an agent is essential to preparation and motivation. Because at some point, with lower mortgage rates, buying and selling, and refinancing become viable again. That’s going to rev…