Adobe™ Offers AI LLM Optimizer for AI LLM Content Optimization

Adobe™ has been an innovative, graphic design software company for decades. It’s products were world class. And this year, it’s extending its brand reputation by venturing into the Generative AI realm with new some cool, new AI tools for the mid to enterprise level marketing team.

The company might be under big pressure from new AI-powered software.  Dall-e and Google Veo 3 for example, provide some pretty impressive image and video creation and processing capabilities for small businesses with the appropriate marketing software budget. Adobe has built quite a marketing platform geared more to mid to large-sized companies.

Smaller companies who are reorganizing, downsizing and modernizing might save enough to adopt its AI marketing platform.

AI LLM GPTs Coming in Like a Tidal Wave

As you’ll note in my other posts on AI LLMs, there are challenges for us in understanding how they index web/social content, understand users intent, and how they evaluate our content’s meaning, quality and value to users. As someone experienced with search engine ranking algorithms (i.e. Google), the AI LLM algos operate similarly to Google’s relevance/quality assessments. Yet, being referenced widely in GPT answers is tough. We need to study SGE and GEO more extensively, to master credibility, trust and authority aspects. It’s a big topic and one I’ll explore on this blog. Bookmark this page to keep up to date.

As you can see in the graphic below, adoption has been massive. Add Google Gemini (and Grok) to the mix, and the stage is set for a whole new way to rearch B2B and B2C consumers. Marketing users are just adopting the tools without understanding the AI LLM algorithms, with dreamy expectations that AI softtware can do it all. But it can’t. The deep mental work, creativity and igenuity, strategy and tactics are our responsible. But these tools can make human talent much better.

The fact is, AI LLMs are growing in use in business and consumer use, and posing a big threat to Google’s dominance. So, we need to understand more deeply how they understand our content and then how we should develop it to their liking. The LLM’s aren’t a god. They’re a product of technology companies, each one with their own purpose and goals. The question then becomes, how do we make our content resonate with their specific algorithm?

Announcing Adobe AI LLM Optimizer

It is interesting to see Adobe dive into the AI challenge with a suite of Generative AI tools to help marketers and content creators. We don’t associate Adobe with text content, but since their new LLM optimizer exists within its greater marketing analytics platform, it’s getting serious notice. With improvements, it could be awesome for AI marketers to use.

The company announced this new text content optimization product at the Cannes Lions Festival in France only a month ago. It’s called LLM optimizer which was designed to address the significant challenge of generative experience optimization (GEO). Adobe believes this AI tool is designed to be more than an evolution of SEO but a new approach to digital marketing. It actually goes beyond SEO to optimize any kind of text content.

LLM Optimizer is part of the Adobe Experience Cloud, specifically under the umbrella of Adobe Experience Manager (AEM)—Adobe’s enterprise-grade content management system. LLM Optimizer is a strategic addition to Adobe Experience Manager — Adobe’s website content management platform. This is part of building an Agentic AI, Adobe Brand Concierge for B2B and B2C, and a partner ecosystem.  They’re trying to gather the full power of Generative AI and make it usable for content creators and marketers.

Good news is that it’s available as a standalone AI tool – for enterprise marketers who want its AI optimization features without full AEM suite adoption.  It’s also connected to Adobe’s broader GenStudio and Firefly ecosystem, which includes generative content tools, though its primary function is optimization, not content creation.

LLM Optimizer leverages Adobe’s Sensei GenAI—Adobe’s artificial intelligence and machine learning platform—so it’s tightly integrated with Adobe’s AI services layer that spans multiple Experience Cloud products.

You can learn more about Adobe Gen Studio at Adobe’s performance marketing page. It’s an impressive suite of helpful tools that can make an advanced level SEO/Content strategist that much better.

SEO Is Still Your Content Exposure Foundation

The claim that traditional SEO is dead is not true. Don’t get caught up in the disruptive hype that seeks to knock you off balance.

AI LLMs still read keywords as essential parts of a searchers quest.  AI algorithms are selection systems. They can be understood and if we do understand them, we can make our advanced SEO techniques and designed content even more effective. Our SEO knowledge will make the difference between us and amateurs who rely on AI tools alone. It remains competitive and we will win this new technology too!

You’ll still need to design your content well for SEO performance via ingenius content strategies, keyword/topic content mapping techniques, rich story narratives, and insightful analytics tools. SGE and GEO are an extra layer on your content development and performance strategy for Google search.

Adobe is branding the LLM optimization feature as a Generative Experience Optimization tool and not so much an SEO or SGE tool, nor a content creation solution.   Its focus is GEO for AI LLMs such as ChatGPT and Google Gemini. The optimization of generative AI content is a brand new area of digital marketing, with plenty of possibilities for the longer term ahead, as Generat

ive AI follows its upward path to perfection.

Remember that despite the doomsday hype and claims, we are not past the organic SEO era and Google search delivers most of the traffic and leads that most businesses receive online. Advanced SEO is absolutely required now given the bar for content and keyword relevance is higher, and due to how competitive rankings are. SGE and GEO are new techniques that we as SEO pros will become acquainted with. AI LLMs are still search engines and this is an element of SEO.

How Do These AI LLMs Perceive Your Web and Social Content?

The increasing complexity makes it difficult for marketers to know.  So Adobe’s LLM optimizer helps us comprehend our web and social content better so we can engineer improved visibility on AI LLM GPTs. It might guide content creators, copywriters and SEOs on how to adjust and optimize text content so it resonates with AI GEO algorithms.

“Generative AI interfaces are becoming go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey,” said Loni Stark, vice president of strategy and product at Adobe Experience Cloud.

The core of Adobe LLM Optimizer lies in its monitoring and benchmarking capabilities, as it claims to give businesses a “real-time pulse on how their brand is showing up across browsers and chat services.”

This means LLM optimizer is an active analytics tool which can advise on removing bad content and editing good content, and making other changes that could see marketers having their content show up in AI search result overviews, Google AI mode, Gemini, ChatGPT and other AI search engines. It advises on Facebook, Tiktok, Linkedin and other social media content.

The growth of adoption of the AI LLMs is notable, and being found in the Google AI overviews or in AI LLM GPT conversations is an important objective for businesses now.  You can view more on LLM optimizer on the Adobe site.

LLM Optimizer focuses on Three Core Areas (according to Constellation Research)

• Auto Identify: Your Presence in AI search. LLM Optimizer helps brands ensure content is visible, accurate and influential in AI-generated responses. LLM Optimizer tracks how brands show up for specific prompts compared to competitors. These prompts are replacements for keywords.
• Auto Suggest: Your Traffic conversion. LLM Optimizer measures two types of traffic such as LLM Crawler traffic, when AI systems ping sites for information, and referral traffic (users clicking through from AI responses). The tool analyzes how traffic converts to engagement and revenue.
• Auto Optimize: Your Content optimization. LLM Optimizer provides recommendations to improve AI ranking and presence. These optimizations can be deployed with one click via Adobe Experience Manager sites. LLM Optimizer also provides tips to optimize content beyond brand websites to third-party sources including Reddit and Wikipedia.

It offers AI‑Driven Optimization Recommendations

• Smart Recommendations: Using data from your visibility trends, plus model preferences (metadata, FAQs, authority signals), it suggests targeted content improvements.
• Meta‑content Generation: Automates or recommends titles, meta-descriptions, snippets, or FAQ-style content rewriting to boost relevance in LLM responses.
• Stylistic Consistency: Emphasizes tone and brand voice alignment using your existing content as a reference.

Proof of Performance?

That’s still to be discovered, but here’s a few bright spots:

• Higher CTRs: Early adopters have seen ~27% CTR increases after AI-oriented rewrites
• Voice‑Friendly Content: Brands crafting FAQ-based pages optimized for AI saw significant improvements in discovery via chatbots.

The fact this tool is integrated into the entire Adobe Generative AI suite makes it more powerful. The LLM visibility search, the LLM content recommendations, and the conversion analytics give us a platform that makes AI marketing talent even better.

It’s hard to great without powerful advanced analytics tools. You’ll still need an advanced SEO pro to plan your web content, and some talented social media creatives to make great ads, videos, posts and images. The cost of labor is an issue today, so finding versatile talent who can give you edge is a priority.

There are other AI LLM optimization alternatives available including RankPrompt https://rankprompt.com/platform/ and Profound https://www.tryprofound.com/

Discover more about advanced SEO services to ensure you’re getting the right exposure to eager audiences searching for your travel services, real estate consulting, or SaaS software products.

Let’s make the next 12 months a breakout year for a decade of success ahead.

Title graphic courtesy of Stockcake.