Mastering Keyword Strategy for Better Results In the decades I’ve been practicing advanced SEO techniques, one technique that made a difference in rankings and especially traffic from a broader array of related keyword searches was to optimize for multiple variations of a keyword phrase. This involves using the related words, stemmed variations, and synonyms of…
Inbound Travel is Receding – Here’s how US DMOs can Rebuild for 2026 If you manage a US-based travel agency, destination management organization, or perhaps a hotel, or tour company, you’re likely finding 2025 is a little tougher. Foreign demand for US travel destinations dropped, particularly from alienated Canadians. The European outbound market is still…
Stock Market Forecast Update November 23, 2025. The S&P, NASDAQ, Russell 2000 and the Dow Jones are having one of their worst weeks in some time, as J Powell gave some market-deflating comments about extended high rates. Powell has only 6 months left in his term, but his and the FED’s dour outlook has dampened…
3 Month Stock Market Outlook Winter 2025/2026 Forecast: Extreme Fear in the Markets Top forecasters, including Tom Lee of Fundstrat have been giving a green light to investors regarding the AI stock driven S&P 500. Predictions were up to 7500 for year end 2025. But Investors are shaken. You can see the graphic below from…
Why Norwegians Are Rich and Canadians Aren’t — and how the Liberal Era Has Stolen Our Future Building a renewed Pro-Canadian Strategy for National Wealth, National Identity, and a Positive, New Economic Direction (Political commentary) Canada should be one of the richest countries in the world and each citizen should be enjoying the vast national/provincial…
A Refreshing, Warm Winter Sunshine Vacation (but Not in Florida) You’re dreaming of a beach holiday with warm sunshine to beat your winter blues. This year, some travelers are avoiding US sunshine destinations, but they’re still looking for water fun, beach walks on palm-strewn, golden sand beaches, and relaxing restaurant dining. US inbound travel has been…
Why It’s Time for Travel Agencies to Let Go of “Good Enough” and Step Into the Reach They Deserve If you’ve been running a travel agency for years—or even decades—it’s easy to look at the digital landscape and feel a little overwhelmed. Everything moves so fast and competition is growing. Big OTAs seem to scoop…
European Travel: The Biggest Growth Opportunity Many Agencies Haven’t Fully Tapped Yet For as long as anyone might remember, Europe has represented the most sophisticated, rewarding, and transformative travel experience the world has to offer. From adventure to culture, to shared experiences, and a profound immersion in the history of the human race, Europe has…
Real Estate Marketing for 2026 and the Next 5 Years While sales in the US and Canada are frustrating most Realtors, some Realtors appear to be enjoying a good sales year. They’ve found paths to success. They have solved some fundamental challenges: visibility, brand image/impact, engagement, persuasion and persistent connectivity. That’s why a more thorough…
How to Surmount the Major, Current Travel Business Challenges Small travel company owners and managers today face a marketing landscape that’s more fragmented and demanding than ever. Your travel audience isn’t a single audience anymore — they’re seniors, empty nesters, Gen X planners, multigenerational families, solo travelers, luxury buyers, affinity groups, and experience-hungry Millennials and…
Loss of Canadian Travelers Hurting the US Travel Sector US inbound international travel is predicted to fall by about 6.3% in 2025, falling to an estimated 67.9 million visitors, which marks the first decline since 2020. A sizable portion of that loss is attributed to missing Canadians, who look to be cutting out US travel even…
TMR’s Travel Market Reports 2025 A couple of travel market research reports by TMR show geopolitical tensions, overtourism, AI, and economic uncertainty are hampering the travel market. And travel company owners have to decide on how to respond to reduced bookings. Change and challenges like this generate opportunities, or gaps in the marketplace, which in…
Toronto Travel Spending a Market Worth Fighting For Canadian travel to the US has plummeted and now your Toronto region travelers are searching on Google for other destinations in big numbers. That’s great news for all Toronto travel agencies. Not only are new customers in the GTA up for grabs, they’re shopping with an open…
Market Stumbles on Poor Jobs Data The week of November 3rd to 7th looks like it will be one of the worst since April. Not enough for alarms, but this sag since Oct 30th is beginning to weigh on investors, who yesterday were rattled by the latest jobs report. Yesterday, the Dow Jones fell 0.84%,…
Show Your Audience You Care For humans, caring is the glue of society and personal relationships. If your marketing is all about value, price, customization, and service for the sake of transporting travelers, your marketing will likely miss the mark and make your brand irrelevant. Have you wondered if your customers and target audience even…
Your New Theme of Efficiency, Service and Performance Many travel companies are being forced to reorganize this year as politics reduces travel demand, and travel consumers become harder to reach. Travel has changed. It’s more competitive, revenue outlooks are weaker, and consumers have new expectations about travel companies. You’ll need to improve the message you…
Helping Your Travel Agency Thrive This year’s travel season is a little challenging, but we know it’s going to pick up as the economy strengthens and the tariff issues weaken. There are opportunities for your travel agency to prosper, expand and improve customer loyalty. From staying top of mind, to reaching new audiences, to improving…
How to Market Small Beach Towns Beach town communities are special destinations. From open sky vistas over a lake or ocean setting, to golden sands with kids playing, to surfing and boating, to gorgeous sunsets, and amazing waterside dining experiences, they are a compelling experience for almost any visitor. And these places deserve a special…
Stock Markets Faltering Ahead of the Holiday Season As we near the end of October 2025, the mood of the stock market is one of lingering optimism and renewed uncertainty. This week’s market pullback has created more volatility, challenging the latest record-setting rally, and putting some fear in the minds of investors, who might be…
Bitfarms Ltd. (NASDAQ: BITF): A Vertical Shift Upward to AI Infrastructure Bitfarms, founded in 2017 and headquartered in Toronto, Canada, initially established itself as a global, vertically integrated Bitcoin mining company. Its stock price is on a bit of a tear of late, and you might be wondering if there is still an opportunity in…
Should You Sell Your Stocks Right Now? There is significant concern about the stock market right now. It comes from being too hot for too long with excessive valuations and some negatives around trade, inflation, and government debt. The fact that gold, silver and other commodities are so hot at the same time as the…
Lean Marketing: Save Money & Increase Performance The theme of how to do more with less is always in vogue. Especially now, with the economy slowing, particularly for small businesses, and given helpful, assistant AI tools have entered the scene, (i.e., ChatGPT) managers/entrepreneurs are looking at their workforce differently. The fact is, the small business…
Rare Earth Stocks As technology products advance in performance and durability, the demand for special metals with special properties used in those products is growing too. We know these unique valuable metals as rare earths – a group of 17 metals used in the production of many high-demand products today such as x-ray machines, smartphones,…
What do Small Business Owners Want from Marketing? With all the uncertainty in the the economy and business sector, it’s difficult for small business owners and entrepreneurs to know what they need. A slowing economy, changing consumer base, lower margins, AI disruption and opportunity, talent shortages, and the trend to deglobalization is changing every aspect…
Stock Market Forecast for the Next 5 Years In this report, we focus on the longer-term outlook with some predictions. It’s all post tariff adjustments where deregulation is successful. Deregulation is underappreciated in how it can free up America’s productive power. It’s about much more than “drill baby drill” for energy security. It’s more about…
Next Week’s Market Forecast Outlook for the Week of October 13th to 17th. On Friday, as you’re well aware, the stock markets suffered the biggest drop since early April of this year after President Trump announced a massive 100% tariff against China. This is in retaliation for a couple of controversial measures taken by President…
October Stock Market Correction This Friday morning saw stocks hitting new record highs, bubbling effusively with expectations of a 7000 S&P forecast. In fact, Fundstrat’s Tom Lee just this week reiterated his belief in the very positive 2025 year-end prediction of 7000. Then today, markets plummeted to have their worst day since the April liberation…
How to Choose the Right Keywords for Your SEO Campaign Whether Google, ChatGPT, Gemini, or other AI search engines, searches always come down to keywords. Mostly they’re in the form of a phrase or a question. Consequently, that makes them the top ranking/relevance signal in your content. From your web stats reports, you might see…
Hiring Older Workers Might Save your Company Small to mid-sized companies are struggling to find good talent today. It might be technology, a shortage of highly trained workers, unmotivated Gen Z’s, along with the wave of retiring baby boomers and more. Strangely, stats show many company owners aren’t interested in hiring older workers to fill…
The Immediate Impact of Trend Style Content An interesting new report just published by Seige Media tells us a lot about the trends in content today. It relates to how fresh, relevant and immediately useful our content is. And in how we might use trending topics/info to raise search engine rankings, gain pre-eminence with visitors,…
Is an AI Bubble About to Burst the Stock Market? We’ve had massive market bubbles before — characterized by financial fiascos, stock overvaluation, greed, unrealistic expectations and major technology changes. Is the current market bubble any different? It’s difficult to challenge the notion that this is a bubble. The P/E valuations of most of the…
✈️ 20 Travel Startup Ideas (Low-to-Mid Budget) I discussed the many business opportunities in travel for VC investors and entrepreneurs and want to expand with some practical possibilities that you might find very interesting (and profitable). It’s a billion-dollar industry of course, and has a bright future despite current geopolitical, migration, and recessionary issues. People…
Your Career in Travel? Are you looking for a new career? Drained by another week doing work you have no interest in? Are you starting to dream of a more engaging, inspiring, and rewarding workday, while enjoying a whole swath of cool benefits? Who isn’t right? After all, the employment market is shrinking and changing…
Make your Realtor Brand an Irresistible One The power of branding. Do you take it seriously? Are you doing anything other than the usual, common tactics to establish your name and UVP to buyers and sellers? If your memory of branding has eroded over time, it’s wise to get reacquainted. Because improvements here can ramp…
🙏 The Power of Targeting Only the Best Client Prospects Every business person or company needs great customers who translate into successful, satisfying relationships. And it seems that only the customers/clients who love your company and you will buy from you again or engage in long-term business. The rest vanish. In this spirit, I offer…
🤗 How to Take Good Care of Your Self-Esteem During Unemployment US and Canadian jobs are shrinking and are expected to worsen for a variety of reasons. There’s a lot of negativity and fear about the long winter ahead and economic reports are making many Americans and Canadians uneasy. Imports tariffs, AI unemployment, small business…
Travel Business Opportunity: The Right Plan for VC’s and Entrepreneurs Travel remains a growth sector with amazing possibilities, even when there are lulls in consumer or business-related bookings. If this is that lull, then the sector must be promising for the years ahead. The US and global economy is expected to improve, and any easing…
What Will Push Toronto’s Housing Market into a Slide? The GTA housing market has been on edge for months now. This is new for a market that has endless buyer demand but no supply. And you might think that a lack of supply will ensure no crash happens. But it’s on the other side where…
Upcoming Tour Operator Conferences and Conventions The Travel and Tourism sector is readying for an exciting winter season along with growth in trips and tour bookings in 2026 as the US and global economies continue their growth. You’ve got some outstanding events planned for this fall, such as Tourpreneurs “TourWeek” in South Carolina, and US…
🍁 Why Canadians Still Make a Great Choice for Outsourcing The US is undergoing a fantastic economic, cultural and business transformation launched via tariffs, deregulation, tax reduction, cheaper energy and artificial intelligence. Growth will be phenomenal. In 2026, the FED rate will drop allowing small US businesses to enter the boom times. We’ll see burgeoning…