What do Business Owners want in their Key Freelancers? Hiring quality freelancers is very desirable today (lower cost, maximum skill, industry focus). Yet are business managers finding who they really want and need? Are the best freelancers a gold mine? 3 Must Haves for Busy, Pressured Business managers: Convenience Competence Confidence Convenience means they want…
Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. That’s why a digital marketing assessment is a…
Denzel Washington Inspiring Speech about Dreaming and Failing Denzel Washington the Hollywood star spoke to a group of graduating college students about dreaming big with goals, working hard, failing big, taking chances, being passionate, and thinking outside the box. He wisely added that doing more doesn’t always mean getting more done and to aspire to…
Consistently Promote Yourself and Your Business If you’re like me, you’ve probably had to sign a number of non-compete agreements or worse had to take your website down while you worked for a company. Logically and from first hand experience, I know taking a site down is unwise. Whether for you or your business, it’s…
Is Sales is a Game of Numbers? If you sell in the insurance, real estate, home energy, or mortgage sectors, I’ll bet you’ve heard that phrase a few times. It can be interpreted a number of ways, but all of them point to this idea, that leads and sales may be more the result of…
Making the Jump to Small Business Startup People who desire the freedom and autonomy of self-employment are usually an optimistic and visionary lot, however with SMB failure at high levels, it’s easy for entrepreneurs to fall hard on the path to small business success. I discovered this myself with issues ranging from client incompatibility, insufficient…
BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…