Mastering the Art of the Offer No matter what business you’re in, whether travel, property management, real estate sales, SaaS software, financial services, or retail sales, the selling offer you present to prospects communicates everything about your brand. And as we’ll discuss here, if you build your brand magic into your sales promos, then even…
Building Your Dream in Real Estate With the locked-in, unaffordable state of the North America real estate market, and an economic recovery when the FED rate stops punishing builders and businesses, it’s easy to foresee a coming turnaround in the housing market. There are many catalysts for a return of home sales, and one of…
Will Sellers Rush Online to Find a Realtor? Many Realtors are thinking there’s no way residential real estate can fail. Housing markets are too hot with wealthy buyers, high employment, strong banks, along with strong millennial buyer demand and very limited supply of housing. Yet the narrative seems to be changing despite the economic strength. …
2022 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2022 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2022. And most Realtors will believe that this should be their best sales…
Building an Amazing UVP There’s likely only two things wrong with your business (and your marketing). First, you have little visibility/reach and no one knows you exist, and second, your value proposition isn’t resonating with the audience you’ve reached. The UVP as it’s known is very complex. Often, it’s better to hire a specialist to…
US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
When Should I Sell My House? Timing is everything when considering the sale of your house. There are a lot of factors that determine demand for your house and the price buyers will pay. In this new economy, buyers will still be hunting for homes but they’ll be more careful and selective. When is the…
How Does Making 71% Profit on the Sale of Your Home Sound? A new report from ATTOM Data Solutions shows that homeowners across the US are receiving a huge winfall from selling their homes in 2017. The City with the best ROI? It was San Francisco which returned a whopping 71% profit for home sellers, or…
Creative, Sustained, High Value Real Estate Marketing Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor. As…
Find a Home for Sale and Hire a Great Agent The Los Angeles MLS® Listings, Los Angeles Zillow Listings or the LA Trulia Listings are all good sources of home listings you can peruse. You’re bound to reveal some excellent houses and condos for sale in the specific region of LA you want to live in the property…
10 Ways to Get Homeowners to Sell After you’ve grown tired of waiting for people to call you to sell their home, you may want to try something new, something that’ll create increasing, consistent touch points with home sellers. Sellers, those ghostly inhabitants of your dream world. This is about creating a fat pipeline to your…
The Biggest Gamble of Your Life Home sales are rising and prices are still high. From Toronto to Los Angeles to Boston, buyers are about to jump on the opportunity to own their own home. Yet a home or condo priced $300,000 to $1 million is a major personal commitment. If you make a mistake…
Google Trends Keyword Search Reports Showing Sparks It’s normal to see search activity pick up as spring approaches, yet this year’s activity seems to be a little stronger. Kind of harkens back to the pre crash era where real estate was huge and people actually believed they could buy a home. Why do they search for…
Selling Your Home at Maximum Value So many babyboomers and Gen Xers are sitting on a fortune right now. Some own houses that have average value of over $1 million so they don’t need to buy lotto tickets. When I wrote this post several years back, as a pep talk and timing issue, prices were…
Buy a Home in Toronto, Canada Most people from the US, UK or other countries like Toronto a lot. One thing for sure, they’re coming here to buy homes and property. The really smart ones will buy property. Because, property is really rare and can be more easily built to purpose. Yet, the real demand…
Should I Sell my House in 2019? With the 2019 spring season straight ahead, this may be the best time to sell your house. And for buyers too, it may be the best time for them to buy. How does that make sense? Right now there is a lot of demand yet buyers have held…
Housing Market 2020 – Best Time to Sell Your House The 2020 housing market is full of potential buyers. But do you and your Realtor know how to maximize your home’s availability and its value in the eyes of these eager buyers? Do you know the best time to sell your house? The House will sell…
Market Value Appraisal for Homeowners Well, if you’re reading this blog, then you may be considering selling your home, and the market appraisal is one of the first tasks to get done. You’re wondering “what will we get for our old place anyway?” And then that will beg your next question: how do we increase…