Top 10 Visibility Factors for Generative Engine Optimization (GEO) A wave of experimentation and immersion in AI search engines is upon us now in 2025, and although growth is flattening, generative AI is increasingly important to what is shown on Google, Bing and elsewhere in the search engine marketplace. Experts aren’t sure how big AI…
Why is Real Estate SEO in such High Demand? SEO remains as perhaps the largest source of new leads for search-savvy Realtors. Whether it’s Google, Bing, ChatGPT, Google AI/Gemini, or just listings on Realtor.com or Zillow, ranking algorithms can be mastered to build more exposure for you and your client listings. Real Estate SEO arises…
🏆What is Advanced SEO? Advanced Search Engine Optimization is the use of sophisticated techniques, frameworks, tactics and practices to gain an edge over competitors who only do “best practices” or general SEO work. This is a sophisticated strategy of maximizing/focusing the ranking resources your site possesses, while you promote your business to build on the…
Expert SEO Services by the Hour Once you’re convinced of the value of expert content development and advanced SEO strategy, you’ll be more hopeful you can solve any issues you’re having with your website. Whether you hire me on contract, permanent/dedicated or by the hour, you know you’re availing yourself of the best provider possible. Having…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
SEO Expertise vs AI SEO: Which is Best? Artificial intelligence software is making big waves in the marketing sector, part of what’s called Marketing AI. There’s big hope and hype, and yes, we will have to learn how to use these tools soon. AI SEO Content Creation tools are beginning to make a contribution, at…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Going Wide with Your Keyword Strategy Is your SEO and content strategy stuck in the doldrums? Have you been gunning for the top industry keyword phrases and are coming up empty? It could be your keyword strategy is too limited. It might be time to build a new keyword net to capture better results all…
The Magic of Project-Based SEO Back in college I achieved my best marks via projects, not with everyday lessons and tests. Today, schools recognize the benefits of project-based learning for students. This includes growth in self-reliance, improved attitudes toward learning, opportunities to develop complex skills, such as creative imagination, critical thinking, problem solving, collaborating, and…
Bing Search Engine Optimization Any discussion of Advanced SEO and web traffic almost always dominated by Google, but we should pay more attention to Google and Duckduckgo. Although Google provides much more search traffic, with advanced techniques Bing.com can provide some excellent quality visitors and perhaps higher engagement rates. When Google pays out revenue on…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…
A Talented SEO Expert Delivers While CEOs and marketing managers struggle impatiently with their paid marketing campaigns, they could be generating higher quality leads using an experienced SEO expert for free, organic search engine results. Instead of becoming an expert at chasing prospects around with weak banner advertising, email pushes, and social media advertising, relax and…
Will Top Rankings Change Anything? If you’re jumping head first into social media and PPC for leads and sales, you might want to check out the real facts about whether Google is a better source. The fact is, websites and free organic traffic will never go away. And we’re getting close to a time when Google…