The Future of Real Estate | AI Blockchain Software Cryptocurrency Bitcoin and the Housing Market 2018

The Future of Real Estate

While housing markets in US cities waffle back and forth between market crash and price peaks, homebuyers, property investors and Realtors are wondering what real estate will look like in 5 to 10 years time.

Courtesy of Pinterest — kevin-miller-0125.blogspot.com

In this post, we look at the future of real estate technology (Fintech and Proptech). If you’re a homebuyer considering buying a house, these changes affect how fast you can buy and sell, and how your gain could be thousands of dollars.

When is All This Happening?

Changes are here now. Realtors and Brokerages will have to alter their roles and value proposition to add new value rather than being transaction facilitators, and find new opportunities that are appearing. New tech brokers have already arrived but they don’t have it all figured out yet.

When usage hits whats called critical mass, that’s when real estate businesses will adopt it completely as the new standard. It’s about more than blockchain in real estate alone.

Of course there’s resistance to new tech such as blockchain and bitcoin in real estate. Blockchain is tranformative. Yet when someone like rexmls lost $1.3 million mistakenly sending cryptocurrency to the wrong address, we know there is risk all round.




Realtors, investors, lawyers, mortgage agents, title/escrow people, and homebuyers are about to see the real estate exchange and financing business streamlined.

For instance, it’s estimated that 50% of major corporations will switch to blockchain business technology this year. Blockchain by itself is rocking every industry including real estate.

I’ll introduce blockchain and bitcoin below in more detail. In a nutshell, blockchain is the software platform that’s underneath Bitcoin and other cryptocurrencies. While Bitcoin is well known, it’s actually blockchain that has the best potential for all industries.  For some of us, this change is exciting. Change means opportunity.

I know you’re curious about Bitcoin cryptocurrrencies and blockchain, but understanding them technically is really tough. You don’t need to be an expert, but you may want to know what is driving this coming change.




2018 Housing Market Reports

Check out the Sacramento Housing Market, San Francisco housing market, Los Angeles Housing Market and Florida housing market forecasts.

The Blockchain Opportunity

Instead of being threatened by the progress to digital real estate via blockchain and other technology, Realtors, lawyers, investors, builders, property managers and mortgage agents should welcome the opportunity of this new era.

Here’s a small list of blockchain startups that have jumped at it.

And the key opportunity might be in first mover advantage. Realtors might redesign their brokerage to utilize RETS IDX listings, AI driven marketing, and blockchain-based transactions.  It’s early, but the right time to learn.




What’s coming is an era of weakening monopolies, greater efficiencies and perhaps lower home prices.

You can imagine how the establishment would like to maintain the old paper-based, complicated transaction process that allows the banks and big real estate brokerages to guarantee their cut of this $116 Trillion dollar global real estate market.



New tech entrepreneurs relish usurping the dominant role in an entire, lucrative industry. They’re motivated. The high rising price of bitcoin should tell you that something big is brewing. They’re already at it in real estate.

Real estate sales using Bitcoin or Ethereum are adding legitimacy to the use of cryptocurrencies in the real world” — Manuel Perez of the Coral Gables, Fla.-based Elizabeth Perez Team. Screen Capture courtesy of Housing Wire

What’s Driving the Push to Blockchain and AI?

The real cause of this future is the high cost of real estate, monopolies, and the over-complicated/regulated process that real estate professionals must follow to buy and sell homes. It raises prices and slows transactions. And younger consumers don’t like the ring of “million dollar homes.”  They like this new technology because they think it will save them money.

From smart contracts to Bitcoin currency to fractional ownership, and artificial intelligence driven buying and selling, the entire real estate industry is about to be streamlined. From finance to construction, blockchain technology in particular is about overwrite the sector. Real Estate will be hard to recognize.

But can the big companies control blockchain to keep the market to themselves? That’s very unlikely since blockchain opens everything up to innovation, transparency, ease of purchase, and lower costs. Buyers will find that very hard to ignore, as will real estate professionals. The smart Realtors will be on this now, to give themselves an advantage in branding and expertise.

Realtors may not have to be blockchain experts, they can use the myriad of blockchain applications and services that will be available. It could be a period of entrepreneurship and creativity for Realtors, and for home buyers and sellers as well.



Who Guards the Status Quo?

Brokers, marketing, banking, retail agents and others facing sudden disruption may enjoy their monopoly and legal power to keep the old system intact.

This new wave of well funded cryptocurrency, blockchain and Realtech startups change the game and playing field. The new blockchain based system is a completely new approach to transferring ownership of property from one party to another. With Cryptocurrency, the banks, mls associations, forex companies, and others could be completely bypassed.

Even the mortgage industry is seeing new startups that offer reduced costs, fees and fraud, and improved efficiency, speed, and transparency.

 

Sharing is Good for your Social Life — Make Sure others get an introduction to the new technology on FB or Linkedin

Change from Many Directions and It’s Just Starting

The future of real estate will see disruption from many sources, technological, cultural, financial, and political.

The $36 Trillion US real estate industry is pressured by issues of complexity, affordability, frustrated demand, housing development restriction, rising interest rates, competition, big data, blockchain, and more. They’ll all play a role in a complicated forecast amidst an uncertain economic outlook beyond 2020.

Will you be buying your next home via an app using Bitcoin? Should you even buy a home, or rent? It’s not only about techno changes in 2018. The future of real estate involves lifestyle, economic, and investment factors.




Will Realtors and Financier’s Roles Change?

While removing the middleman might be the uber utopia for tech-obsessed 20-Somethings hoping for a price break on a million dollar house, it will not be easy to push big banks, MLS’s, state govnernments, and real estate companies out of the future of real estate. Politics, law, habit, and need for expertise will ensure Realtors don’t fade away too quick.

Propy is a new blockchain based online brokerage serving the world

Realtors, MLS associations, and big brokers control the mls data and in this day age data monopoly is how you eliminate competition or gain monopolies.

A number of tech driven competitors are disrupting and trying to weaken the current megalopoly in real estate markets. Thus far they haven’t been able to land a decisive blow. Big Data may be the weapon to topple the traditional system unless the big brokerages learn to utilize it somehow.

Technology driven companies such as Zoocasa, Zillow, and Compass are growing fast and making inroads on various MLS and Realtor competitors. The fact that the majority of Realtors have few listings or sales and aren’t well supported by the big brand brokerages means these tech companies have opportunity with their own hungry masses of agents. The fact the big brokerages don’t share information with agents now, tells you that Realtors would jump ship quick.

And for consumers, a reduction of commissions and expansion of marketing capabilities means consumers might gain from new tech entrants. And in terms of streamlining, it’s estimated that closings could be reduced to 10% of their current duration.

Yet the MLS associations and brokers hold a lot of data and can keep it out of the hands of real estate startups. Legal battles are raging, but the MLS’s aren’t winning the wars.

Propify, an Australian startup, hopes to leverage the technology into a one-stop shop for home buyers. Drawing from various listing sites, governmental databases and social media, the software company aggregates all available information about available properties into a single space, sourced from a blockchain – from Real Estate Weekly.

Who Owns Big Data?

Big Data is owned by big tech, finance and retail companies right now and the battle over who gets access is being waged. The data is so important, it stands to reason that a few companies would not be permitted by government to own it or leverage it for massive monopolistic wealth. However, that conceivably could happen in the Amazon era.

If everything from finance, real estate to AI driven robots, having it locked and controlled by any money hungry company could bring the system and economy to halt. Big data and open source access will have to be made a basic freedom.

For that reason, how could the NAR or MLS or anyone hope to monopolize their data and market access? It’s a losing battle.





The Coming Blockchain Revolution in Real Estate

According to Forbes, real estate venture investors deployed over $5 billion in real estate technology in 2017. That’s 150 times the $33 million invested in 2010. Blockchain is just one part of that investment.

Blockchain technology is important to the commercial real estate market since it streamlines processes, reduces fraud and cuts costs

What is Blockchain?

A blockchain is a secure network of computers that creates as a living ledger for transactions. When the record is updated with new information — the signing of a contract, the movement of funds, the transfer of ownership — it is updated and time stamped in every computer simultaneously, whether there are two dozen or 2,000. The records are the blocks, the network is the chain — from Real Estate Weekly.

Blockchain technology and cryptocurrency  may influence how real estate is transacted in future and who will participate in buying and selling.

Coinify states that blockchain will speed up real estate transaction, decrease fraud, and increase transparency. For those who worry about international money laundering and organized crime, Blockchain could cut police and investigation costs. Blockchain offers a real digital paper trail.

Blockchain leverages mls type housing data and makes it usable on a larger scale. So the potential power of blockchain systems will threaten the data monopolies that exist in some states and mls districts.

Direct Transaction between Buyers and Sellers

The rewards of listing on a blockchain accessible system will be too much for homeowners and real estate agents to resist.  With blockchain technology property and transaction information is published to a public ledger giving all parties access to the home-buying or leasing process.  Owners, tenants, operators, and service providers will have access to this stream of incorruptible data. The buyer and seller deal with each other directly.

According the IBREA, “Blockchain offers an open source, universal protocol for property buying, conveyancing, recording, escrow, crowdfunding, and more. It can reduce costs, stamp out fraud, speed up transactions, increase financial privacy, internationalize markets, and make real estate a liquid asset.”

How To Buy Real Estate Using Bitcoin

Yes, a lot of people want to know.  I’d advise reading this post on HGTV to get started. Will you still need a real estate agent? Yes, and a real estate lawyer to review all the documents. And these people are insured just in case something does go wrong.

However, make sure you trust the second party if you’re thinking of buying into real estate. “If you want to reverse the transaction due to any litigation, then you need both parties to be compliant,” says Jake. “Bitcoin transactions are not reversible.”  — HGTV




Bitcoin and Real Estate

Cryptocurrencies such as Bitcoin are highly volatile right now, however once they stabilize, homeowners will not balk at selling in Bitcoin. The bitcoin cryptocurrency is set to rock the banking and retail industries, so why not real estate?

Need to know how to Buy a House or Condo using Bitcoin?

Real estate can be a lucrative business yet the drive for cost savings and high prices makes players investigate and try out different solutions. Real estate agents, landlords, mortgage agents, and others have been reluctant to adopt software solutions for fear they would lose competitiveness. The future of real estate is technology in almost every area.

However, that intense competition is yet another driver of the kind of change that could see agents and brokerages disappear. I hope that’s not you, but let’s say the flock is culled. What kind of new real estate sales environment is being created and how will you adapt? There’s opportunity in everything.

Younger Buyers Love Choice and Apps

Millennials are the biggest, most wealthy group of consumers now and they’re proving to be brand agnostic and want open source everything. Throw in millions of wealthy young Chinese immigrants/investors, and you can guess that tradition in real estate is about to be replaced by a new culture — the Uber culture mostly online. On Tech.co, Boris Dzingarov suggested 3 factors will change real estate marketing greatly:

  • Video
  • Mobile devices
  • Online reputation management





Yet, many agents are using video, have already set up mobile friendly sites, and even dressed up their Linkedin and Facebook pages. And they’re not anymore disruptive than anyone else. I think what may mark the new agent is using technology and digital marketing to connect with more prospects.  What may be difficult for them though is that homebuyers and sellers may not accept their pitches. If you can’t go to them, then you’ll have to show up online so they can reach you.

If you have no digital marketing strategy to connect with prospects, make an impact, and remain visible online (top realtors are taking it all for themselves) then perhaps the forecast is as stormy as Dzhingarov is predicting.

Why Agents Will Still Be Needed

Currently, 80% of home purchases are conducted using Realtors, and given the various services they handle, it’s hard to conceive they would be made completely redundant by blockchain or other technology.

Here’s where we can’t do without them:

  • better knowledge of local neighborhoods
  • assessment and advice on contracts
  • real human advice on quality of the property instead of property data collected
  • price negotiation with buyer or sellers
  • spares you the anxiety of buying and selling real estate online
  • help you get a higher price through staging, presentation and sales support
  • arranges inspection and home showings – saving you time

The Outlook for Real Estate Brokers

I’d like to take a moment to discuss what I see happening in this industry. Here’s the top 15 disruptions that may hit the real estate biz in the coming years:

  1. Real Estate Teams – teams loaded with extra services will battle it out with discount brokers to offer better service, particularly in the luxury real estate market where Luxury realtors will go the extra mile.
  2. MLS Data Freely Available to Everyone – no secrets for realtors to use as a trump card. Homeowners will feed home stats to online vendors who will provide increasing marketing power for them.
  3. Social Media Growth – Realtors will expand their circle of contacts via Linkedin and Facebook, and home sellers will look to engage more buyers to get higher bids for their client’s properties. Social media engagement will keep them connected and actively top of mind to prospects, as other realtors impinge on all their clientele.
  4. Content Marketing – more sophisticated and engaging visual content such as interactive infographics and pdfs, and interactive home tours will let buyers drill down quickly to everything they want to know about the home and neighborhood.
  5. Sophisticated Video – slick videos with aerial shots and stunning quality will become templated much like WordPress web sites are now
  6. SEO & SEM– optimizing for whoever is looking for real estate or wants to prepare for sale. This means having a good SEO is critical for inbound marketing, link building and MLS listing optimization. PPC advertising and remarketing ads will play a role too.
  7. Trustworthiness – the insecurity of Uberization will mean parties will be scrutinized for their reputation and professional credibility. Those realtors that have this all laid out strategically will pass the cred test.
  8. Thought Leader/Advisor – generosity of key realty knowledge will influence because real estate is an expensive investment that the average Joe homebuyer doesn’t understand. The realtor’s role will evolve to become a trusted advisor.
  9. Complete Property Transactions Done Online – from bids to closing costs, every aspect of the transaction will be done online, perhaps via a large tablet device connected to a printer. See Realtypoint’s excellent post on this. 
  10. Google, NAR and CREA will lose control of the online realty market – homeowners will list with online entities for exposure and pay minimal fees.
  11. Property Management – More brokers and agents will move into the property management and mortgage business to create more relevant clients, retain them, and build visibility.
  12. More Real Estate Agents Will Go Out of Business – deals will disappear, commissions will fall and competition will be intense and only those with huge client bases will make it.
  13. Clients will gravitate to Large, insuring Finance Comapnies – these firms are capable of insuring transactions, because regular consumers are likely to make big mistakes. Right now of course you and your brokerage and (CMHC in Canada) or (FHA/PMI) in US provides it.
  14. Niche, Boutique Brokerages – they’ll have an edge in relevance, usefulness, and attraction to many buyers and sellers – particularly brokers that offer a la carte services, and prove they have specific types of buyers for a property (e.g., Chinese or Middle Eastern buyers).
  15. Intense Hyperlocal Focus – realtors and teams will use outdoor advertising and social media to dominate local markets.

The Uberization of real estate has already happened. I’m wondering which new Zillows and Trulias rise up to serve this new market? No doubt it’s being discussed in boardrooms right now. [Note: I was invited recently for interviews for a senior digital marketing position with a big, new up and coming lead generation business in Toronto].

Where Will You Be in 5 Years?

The point of this post is to ask you where you’ll be in the coming years and whether you will have initiated the steps to build your future realty business. It’s wise to start planning and connect with the people who will help you grow and sustain it.

What are you thoughts? What changes do you foresee? Will 2018 to 2020 look much different for you and your brokerage? What are you doing to help you survive and thrive in the blockchain era? 

Speaking of hot markets, read the forecast, outlook, and predictions for housing in Toronto, Los Angeles, San Diego, and Vancouver.

 

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Real Estate Leads & Lead Generation

Spring will be here soon and you’re on the hunt for high quality buyer and seller leads looking for houses for sale. They’re online and if you don’t have a great web presence, you might still be able to leverage lead generation services or advertise on good real estate sites.

 




Companies which specialize in attracting real estate leads are known as lead generation companies. They advertise houses for sale and other remarketing advertising on Facebook and Google Adwords along with blogs and news sites to cull leads. They promise to rid you of the advertising and prospecting work and accelerate the lead generation process.

Unfortunately, when scraping for leads this way, a lot of poor quality leads are served up to participating Realtors. And the terms of the arrangement may not be attractive.

If it worked, who wouldn’t sign up? Well, nothing’s ever that easy. So let’s take a closer look.

Realtors from BostonMiamiLos Angeles, Houston, San Diego, SeattleNew York,  Vancouver and Toronto are wanting something better. Is it too good to be true?

Buyer sand Sellers. Find Good Real Estate Leads Fast!

There’s nothing wrong with fast, if it’s real. It can happen, and you shouldn’t be afraid to spend. Here’s 20 top lead generation services with a look at their strengths and limitations.



 

Leads Generated Still Need to Be Converted

This post is an exploration of 18 of the top online real estate lead generation companies in the US and Canada. And 2 more including Zillow Leads.  There’s more new lead generation startups arriving every week.

Acquiring leads this way won’t hurt, however converting leads has a lot to do with brand image. Even if they agree to work with you right away on the phone call, they will Google you online and visit your website. Who wouldn’t? Trust, transparency, responsiveness, and proven competence are what motivate them.

There’s no doubt you can sign a client right away, however you probably need to take a hard look at your online presence and ask yourself whether you like what you see. Would you hire you?




Real Estate Leads Fact Number 1  — 90% of Home Buyers Go Online

90% of home buyers go online, and you need to be in front of them and number one in your Zip Code.  Home sellers are there too checking out comps and searching using keyword phrases such as home selling tips, best return on home renovations to homes for sale + cityname, to bidding wars and best real estate agents. They’re doing hundreds of millions of searches using Google, Zillow, Realtor.org, Yahoo, and thousands of other websites.

Make sure you’re highly visible on Google for all of them. Set up an amazing new mobile friendly  IDX website, with outstanding, professionally optimized content, use some real estate videos, and do a little pay per click advertising.  Build a strategic plan, then work the plan.

With spring markets so inviting in Los Angeles, San Diego, Toronto, BostonHouston, New York, San Francisco, Seattle Phoenix, Charlotte, and Miami, you’ll want to maximize your presence now.

Sharing is Good for your Social Health 

Share this post with other agents you know. 




Who are Lead Generation Companies? 

These are firms who provide buyer (or sometimes seller) leads for realtors, using methods of aggregating online prospects (most often via Google Adwords or cheap ad networks) which they then sell to realtors. 3 drivers promote the growth: a lot of prospects are online, home buying is in a frenzied state right now, and the fact there is only one home sold for each realtor in North America — there are too many realtors and most have few quality leads.

agents-6 deals or less
Realty agents in the hot Toronto market face the same challenge as those in other US and Canadian cities

 




 

Questions: Let’s assume they can generate solid leads.

  1. do you have the patience and skill to nurture and close these types of leads?
  2. do you have a website that can help convert them?
  3. what is the real cost of doing business with them?
  4. would a luxury home owner from your target community use their websites?
  5. can you respond to these cold leads fast?

Here’s Some Leads, but Let’s See You Try to Convert Them

The way these lead generators collect leads may be why they could be of poor quality. Ad campaigns, auto-dialers, and sketchy email lists of people make for testy, suspicious prospects. And these are someone else’s leads — they initiated them, which takes the warm and fuzzy out of it. Anything transferred from one person/company to another loses something in the process – the problem is lead quality and lead conversion.

Some realtors say these leads are hard to close while others treat them like flies at a picnic.  They’re basically cold calls and the prospect knows nothing about realtor’s brand image or honesty. And how do real agents and brokers feel about lead generators?

I’ve never found an online lead generation system worth the investment. Better to cut out the middle man (Internet) and just get out there and meet… people! — John Souerbry, Agent, Fairfield, CA —

I have never bought a lead. I don’t think that is the way to be successful in this business.  You need to spend your money developing a strong internet presence. — Carmen Brode, Agent, Scottsdale, AZ

It’s very expensive to purchase online leads. I’ve paid as much as $4,000 per month, but today I spend about $500 monthly. — Brian Talley, broker-owner, Austin, TX

Here’s 18 of the most visible lead generation companies onlinealthough new ones are coming. I’m leaving out realtor.com, and Zillow Leads because they’re more like Google or Facebook advertising programs. Some are well known while others are regional or startups. They all seem to be missing the vital component that creates genuinely good deals (in your target Zip Code) – the ideal customer experience from beginning to end.

The Good and the Bad about Paid Lead Generation

With some of them, the fees are low, sometimes only $20 a month and other times a little high, but almost never outrageous. For most, it’s like playing the penny slot machines at the casino. There’s a chance you could win, but is the payout worth it?

A few of the companies you’ll see below actually have you set up an account to be available for leads. Sort of like realtors sitting around a poker table. If you don’t respond fast, the lead is sent to someone else. In other cases, you will have to “buy your territory.”  The lead gen firms will push you in that direction once they have you on the hook.

Before you hire a lead generation company, consider how home buyers and home sellers themselves buy and sell a condo, home or property. They likely already know a local realtor or they’ll go to Google to search.  So online is a great place to be to lure the prospect away from his/her familiar agent.

Real Estate Search: Prospects begin with Google even though they could go directly to realtor.com or realtor.ca for MLS listings in their Zip code, or a major brokerage website such as remax.com, sothebys.com or kellerwilliams.com. Google has a better brand, a better search experience, and it leads to realtor’s websites or phone numbers where they can begin a trusting relationship with that agent.

Few condo or home sellers would type their personal details into the text box of an unknown website. And buyers are normally pretty cautious too. They want to get to know the realtor, so they’ll Google his or her name and if that discovery experience is unsatisfying, it dampens their spirit. That’s why it’s a good idea to be online in a good way – i.e., a great realtor brand image — an image built on prospects needs and preferences.

Google Adwords is the Lead Generator’s “Go to Source”

Google Adwords and remarketing programs could capture some good leads online.  The highest quality leads will often originate from Google.  However, most realtors could do this advertising themselves assuming they have a website with lead converting webpages. These programs are just a normal part of what a real estate digital marketer would offer along with lasting, sustainable, marketing assets.

Would I recommend using the lead generation companies? If they’re very cheap you probably don’t have much to lose other than your time, yet you could get distracted and fail to put 100% into your career. If you’re bright, you may learn a little about how they generate and convert leads.

Top Real Estate Lead Generation Websites

1.     Bold Leads – Bold leads advertises on unspecified networks to capture leads and direct them to you. If the lead doesn’t give away info, boldleads will continue to nuture the lead for you. You are given your own landing page on the boldleads site.

Bold Leads
Bold Leads

2.   Agent Locator – tells you straight they’ll conduct your ppc advertising and generate 480 leads for $6000. I like how they’re open about it. It may be worth gambling $6000 to try it out.
realtyleads3

 

3.   Market Leader – Aggregates leads from their own site called homevalues.com, Trulia.com, and via ppc advertising. Market Leader guarantees they won’t sell the lead to another agent. You get to manage it all from your “Pro” account.
realtyleads18

4.    Point2Homes Leads – offers low priced straight forward advertising options on its website where prospects arrive to search for a home. They also provide you with a webpage on their site.

5.    Real Estate Pipeline Leads – Real Estate Pipeline Leads says it has a network of real estate sites where it draws leads, and it gives realtors full ownership of their territory, although the size of that territory isn’t explained. Drip email campaigns are a big part of their service. Their basic package is $1164 for 12 leads.

 

6.   Agent Pronto Leads – Agent Pronto is different. There’s no upfront charge for leads! You will only be matched to referrals who have specifically requested to speak with an agent. They match each referral with a single agent that they believe is the best fit for their needs. Once you accept the referral, they provide your with the prospect’s full information and the details from their conversation with them. Sounds good. Their site looks a little lacklustre, but give them a good look.

7.   South Florida Real Estate Leads – This firms specializes in south Florida leads. They say they have a variety of sources of leads. It appears to be owned by Lex Levinrad who is a real estate coach and owner of the Distressed Real Estate Institute™

offrs-territory8.   Offrs –  Offrs uses vague sounding smart technology to find homeowners who are going to put their house on the market. It’s based on predictive algorithms or just social listening perhaps. If it works, it would be very exciting technology.

Combine that with communications that encourage homeowners to actually sell the property and that could be very powerful, particularly right now in places such as San Francisco, Los Angeles, Miami, Toronto and Vancouver where prices are very high.  They list by territory, but sadly your territory or Zip Code may be taken.
realtyleads7

9.  Trulia – Offers a service for seller leads with Market Leader, a company that was in severe trouble before the purchase. Trulia is no Zillow, but it does have some traffic.

10.   Prime Seller Leads – Prime Seller leads creates a bunch of pages on their site for you. The CMS offers the ability to send epostcards and eflyers and their system integrates with many broker CMS.
11.   eRealting – eRealting doesn’t sell leads, they give you a website to send all your traffic to! It’s kind of a CMS for rent. They state that it costs about $300 to create a client in their solution.

 

12. Lead Galaxy – Lead Gives you a home for your leads and uses the usual combo of Adwords, Facebook ads and telephone prospecting to create leads.

 

13.   Experian – Experian is a research and statistics business who have mailing lists of potential buyers and sellers. You can build your list online.

14.    Exact Data – Exact Data gets its lead list from telemarketing, opt in emails, and lists of prospective buyers and sellers. They claim superior data hygiene, however most list companies promise that.

15.    Commissions Inc. Lead Platform – Commissionsinc claims they are the #1 Real Estate Tech Solution. They offer a platform and an app to manage your leads.  They will run your Adwords and Facebook advertising campaigns for you. Sounds like a lot of noise. The value proposition is a little flaky.

 

16.   Firepoint Realty Leads – Firepoint says they deliver scalable lead generation with intelligent routing, to automated lead follow-up and task scheduling, to ROI and conversion reporting for all of your lead sources. The price is $350/month and you set you PPC budget which they manage. Is this better than a self-directed digital marketing program?


17.   Home Value Leads – Home Value Leads offers a CMS system for $59/month.
realtyleads16

 

18.   Refindly Seller Leads – REfindly helps you generate, engage, and convert leads using one convenient system. They claim that historically, their agents receive between 5 and 8 leads per $100 spent in advertising. You can spend as much as you like on ppc advertising and they give you a lead management system to use.

 

At the end of the day, it all comes down to leads and sales, dollars and time. I must say, I like Agent Pronto, and Offrs best.

Even the best lead generation sources and sites can be a negative if you neglect to build your own Internet presence and realtor brand image. People want to do business with those they know and trust.

Should getting known and trusted be your Job #1 in 2018?

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Houses For Sale – How to Find a Better Home for Sale ⌂ Los Angeles Phoenix New York Texas Florida Illinois

Find Houses for Sale with this Super Strategy 

Shop online for groceries, car insurance, or houses for sale, you’ll get better results by searching. In the case of home shopping, you’re going to save tens of thousands of dollars and get the home you want in the neighborhood you want.

That’s the beautiful thing about the Internet — a boundless number of sites that compete for your business.  There is no one single source for condos and houses for sale. They all compete but they don’t cooperate.

Below is an integrated home search strategy that will your make your house for sale search quest exciting and help you find the best property. You can still use a Realtor, but with this you’re still in charge and your Realtor will have to work to represent you.

People have so many hopes tied to acquiring a house (and dream home) yet most homes available for sale are a poor fit and a bad investment. You don’t have to setlle. When you limit your search, you ruin your chance to be happy. Google is a great help. Lots of help in finding open houses. But first, create a home search plan.

Seriously? A Home Search Plan?

Those who don’t plan, plan to fail. A bad choice has such serious consequences in money and happiness.  Take your time. And some selection criteria are more important than others.  List the must haves in your search and don’t deviate too far from. Here’s a few examples:

  1. which specific zip codes or neighbourhoods are right for your family? Find zip code neighborhood ratings and eliminate those with high crime ratings, no green space, recreation, inconvenient shopping, poor roads and utilities, poor schools quality
  2. excessive commute times? (how much can tolerate?)
  3. what size home do you need? How many bedrooms and bathrooms do you need?
  4. age and condition of home? (headaches and heartaches)
  5. what price range do you qualify for? How much for house, how much for renovations to improve bathrooms or create open concept layout?
  6. what downpayment should you have? (private financing)
  7. what payments can you manage? (house poor and depressed?)
  8. what will you absolutely not accept? (bad neighbors, viscious dogs, radio, swearing, drugs, drinking; and now you’ll take your time to make sure these awful things aren’t next door to you and your kids.)
  9. how much capital gains will you need over ten years? (you’ll eventually sell this house)

Realtor Systems are for Creating Sales

You’re not a transaction, you’re a family with a future. Keep in mind that Realtor type systems aim to sell you a house fast, not to let you get picky.  They might not even know about recent crime in the neighborhood or the condition and cost to upgrade the home to healthy.

You may need to go online, or use social media listening tools to learn of bad things in the neighborhood. At some point, your kids will come to face to face with them.

  1. setup a separate, new email address for the house hunting project only
  2. find your own home inspector
  3. use all the home finding sources below

Check out the housing markets in Los Angeles, San Francisco, Seattle, Houston, Boston, and Miami. The Florida housing forecast should be of keen interest to northern retirees and investors weighing the value of rental properties.




It’s understandable that you want to get right at it, and search for a few possibilities online or just call a Realtor™. That’s not wise. It’s far better to create your own web of contacts and resources. This big machine will help you tap into the biggest pool of homes and leads. I have a collection of home search resources that will give you better results than any Realtor™.  And you’ll find 16 tips on homes for sale searching below too — a pro researcher’s process to help you scan for the best homes for sale online and select the right one. We’re going to get you on the sure path to your dream home — a powerful investment and a launchpad to a happy life.




Sharing is Good for Your Social Health

Please share this huge list of amazing property listing sites that have homes for sale below with your friends and family. Help them get the best and avoid the worst. This could be life saving!

Whether as a home or as a property investment income generator, you’re smart. It’s the one investment that creates additional streams of revenue from renters to solar roof panels to tax write offs.




With these tips and resources you can search and drill down to find the best homes for sale, including those not listed on the MLS. Google alerts can help you find new property listings that appear on websites, pages that aren’t very well promoted, because the real estate agent doesn’t want to spend money on Internet marketing.

Don’t rely on lazy Realtors — take massive action to find all potential properties for sale and work with winners.




17 Tips for Home Searching – Online and Offline

  1. visualize the type of home you want and avoid buying whatever the market has up for sale
  2. list your home feature priorities as a guide to keep you on track (e.g.,# of bedrooms floors and washrooms, square footage, distance to school or park, price point)
  3. research the best cities and zip codes with good schools, low crime rate, lower taxes, and lower density
  4. check out the home price history in the city, neighborhood/zip code, comps for similar houses, and the frequency of sales in the neighborhood
  5. do an online search of the street, neighbors, and see what comes up
  6. get preapproved and know how much you qualify for and how you will manage paying the home loan payments for years — don’t waste time searching for homes $100k above your budget
  7. search for the best mortgage deal online – don’t get stuck with a local mortgage agent who sweet talks you into a less than ideal solution
  8. find a good home inspector you can rely on to give you the best insight into the home’s condition
  9. search online for a good realtor, and do not just call one and settle — ask questions about experience, marketing skills, sales and negotiation experience, references, communication skills, and check their website out thoroughly — is this someone who is really into being a Realtor?
  10. connect with many different Realtors since each of them have their own connections and opportunities — the more the better
  11. search online using a variety of sources and get alerts from many Realtors and Google alerts on new properties
  12. before you go to a showing, create a spreadsheet chart that lists each feature you must have and below some nice to have’s and give them a 1 to 3 rating each – bold the top 3 must haves.
  13. measure your furniture and list them on a piece of paper and when you arrive at the home, sketch out the home layout and its dimensions – you can review them later when you have more time to think about everything you need in this home — don’t be impulsive but instead be critical, because if you like it, you’ll get your endorphin boost later
  14. pretend you’re a home inspector and walk around the property and the neighborhood — get a feel for this location and whether you feel comfortable, and take note of the attitude of your neighbors — you’ll be seeing them often
  15. take lots of photos inside the home – zoom in on the kitchen, bathroom, so you’ll have these for future reference when you’re comparing homes
  16. ask to see the actual tax statements and utility bills
  17. check the homeowner’s social pages and Google them thoroughly




Is the home you’re searching for Tech Friendly?  Even Millennial aged buyers forget this factor when attending open houses or showings. Tech-friendly is in.

Infographic courtesy of Porch and https://www.pinterest.com/pin/569142471629698008/

Before you buy, make sure you learn more about the housing market, (e.g., Los Angeles, San Diego, New York, San Francisco, Phoenix, Dallas, Charlotte, Seattle, and Vancouver). These are exceptionally hot markets where you’ll find high priced properties. For other lower priced markets see the cities page. Learn more about cities at city-data.com.

 

Best Places to Search for a Home

Looking in all the wrong places? There’s a cure for that — the right places. Take your time and peruse all of these so you craft a better understanding of the home search process.




  • Homes for Sale in Los Angeles – Search for dream properties in LA – owners list in Dream Homes Magazine to reach the wealthy clientele.
  • Homes for Sale in San Diego – Dream Homes has the best coverage of San Diego.
  • Luxury Homes for Sale above $10 Million+ For the world’s wealthiest 1%, Mega Dream Homes is the place to visit. Find a super luxury home real estate agent.
  • Homes for Sale in New York – Zillow is one site you need to use more often. They operate outside of the MLS system and can help you find additional properties.
  • Homes for Sale Silicon Valley CA – Sothebys has its own set of luxury home listings in the lucrative market in Silicon Valley.
  • Homes for Sale San Francisco – Century 21 is yet one more channel to search in the scarce San Francisco market.
  • Luxury Homes for Sale San Jose CA – Luxury Portfolio has additional opportunties you should get connected with.
  • Homes for Sale Seattle – Redfin could be an aid to your search in 2017.
  • Find new homes for sale in Canada at Buzzbuzzhomes.
  • How about a new home in Phoenix via the New Home Source?
  • Check out Boston’s hot home market with Coldwell Banker Realty
  • Search for Bargains in Calgary Alberta – The Saudis are already jacking up the price of oil and guess who has oil? Calgary Home Boys know the Calgary market.
  • Movoto is yet another resource to help you find homes in Chicago.
  • Homes for Sale Salt Lake City – How about Ziprealty for a unique selection of properties.
  • Denver Home search – should foreclosures be a part of your search?
  • Condo investments in Miami – Are condos good investments?
  • I wouldn’t recommend Craiglist real estate to find Atlanta homes for sale right now, however in a few years, it might be a relevant source.
  • How about searching an FSBO site for Homes for sale in Denver?
  • Find a home in Houston with Better Homes and Gardens
  • Dallas homes searches using an auction service?
  • Keller Williams is yet one more search option in Philadelphia
  • Search the scarce listings of homes in Vancouver for sale on Point2point.
  • If you’re patient and want a lower initial investment point in your home investment strategy you could keep informed with distressedpropertiessale.com
  • Find the best bargain properties via the Times Picayune in New Orleans.
  • Looking for investment property in San Antonio? Asking an experienced income property investor could be helpful.

 




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Should you Sell Your Home Fast or for a Higher Price?

How To Sell Your Home

Spring 2018 is almost here and prices are still pretty good in many cities.  If you’re a homeowner looking to sell your home in Toronto, San Diego, New York, Seattle, Denver, Los Angeles, San Francisco and Miami you have a chance to sell it for a very respectable price.

After closing their sale, the homeowners will have a moment to reflect on it.

And they do think: “I wish we had gotten more for our home. It would have made a difference for us. Selling quick didn’t leave us with a satisfying taste.

The reason for that is, when the emotional attachment to the home was broken, they suddenly realize it was just a house and that quite likely someone else valued it even more than they did.

There are buyers out there who would be in ecstasy if they found your home. You need to take your time and reach those people.





When you do, you won’t care about agent commissions, paperwork, and showings. You’ll get a life-changing price for your home and so you should after the blood, sweat and tears you shed to pay it off. The best hours, days and years of your life went into paying that house. Get what you deserve!!

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Sell Fast?  That’s a Big Mistake

I know, you need to sell fast to cover your new home purchase or to get rid of your ex asap.  Perhaps there are other solutions that will give you time to sell now and buy later. That takes the pressure off so you can make good selling and relocation decisions instead of reacting under pressure. I’ve seen divorced couples keep calm and sell their house professionally and avoid selling for way less.

There are vultures in the market waiting for these opportunities to buy cheap.  Instead, it’s wise not to get overwhelmed with emotion.  Just like the cash in your retirement savings account, emotions will disappear.

Selling your home  intelligently is the smart way to go. So many benefits await. As with the happy old couple in the photo above, you’ll be satisfied with your decision. Good for your self-esteem and good for your bank account.  And retirees can’t possibly have enough money. You’re going to last 25 to 30 years more with no pay check!!

More Homeowners Selling Means More Competition

Yet with this sudden increase in house listings, buyers will have better selection.   You’ll need to do more to win that big price. You can, if you do it right.

From how your MLS listing is worded to the multimedia presentation of your home, to how your home is improved and presented in person, there’s much you can do to boost your selling price.  SELL THAT HOUSE!! for more.

90% of Buyers Go Online to Search For Homes and Information — this is where you intercept them

How to Sell Your House for More

So how you can help sell your home for a higher price?

  1. Be professional about it – create a picture of value for buyers
  2. Treat it as a business and finance decision – establish a price and get it
  3. Be an Internet marketing Tiger –  use a clever, resourceful digital marketer to get your home in front of everyone

The key factor to achieve way over asking price or initiating a bidding war: Internet marketing.  Hire an agent who works with a visibly good digital real estate marketing specialist.




A Realtor Who is Doing their Own Marketing is Leaving Money on the Table

Remember that real estate is a complex business and Realtors hate doing their own marketing. If they are doing their own digital marketing, they’re probably not engaging their pool of prospects and expanding it. Your Realtor needs to be the selling mastermind with total focus on interacting with as many potential buyers as possible.

Hire an agent that respects marketing and isn’t a “transaction specialist.”  A real estate lawyer and mortgage agent do the transactions. Your agent needs to impress you with the power of their reach and persuasion. They must be a selling strategist or you should find another agent.

More Leads and Prospects Please!

Consider what creates a good offer and a record breaking offer: more prospects. That’s right, the more people know your home is for sale, the more bidding pressure there will be, and the more likely the home will be sold for its true value.

Get True Market Value for Your Home

When you sell fast, or have fewer buyers, it means the market doesn’t know about your house for sale.  You won’t be getting true market value.  True market value isn’t comps or your home market evaluation.  That’s the price that other unwise buyers had to settle for.  That’s not you. If you don’t get impulsive or desperate you can get a big price.

And don’t be too impressed with over asking. With homes selling $1 million overasking price, all cash, the asking price is meaningless.




Tell your Agent you won’t hire them, unless they hire me!

Let’s Get Educated so You Will Guarantee a Higher Selling Price

The overall strategy is to: 1) improve your house, 2) use a digital marketing Realtor, 3) and let as many buyers across the country know you’re selling. Because it may be income property investors who will pay more for your old property, you want to hire a professional to help sell it. The additional cash from doing it this way could amount to hundreds of thousands of dollars. One realtor recently got $1 million over asking for an old house in Toronto.

Photo Courtesy of bhgrealestateblog.com

But hold on, not all Realtors have the top selling power.  I hope you don’t assume that going with the most well known Realtor in town is the only way to go. Because Realtors are having an easy time selling right now since there’s so many buyers.

It may look like they’re doing a knockout job, when in fact, they often rely on the MLS and their small list of potential buyers. “Comps” or market evaluation might be code words for “sell fast.”  Keep in mind, that competent Realtors know about the Internet, Google, Facebook and top notch content.

Even top Realtors rely on the small pools of contacts of their team. But that won’t get you a big over asking price. For that, you need strategic digital real estate marketing and pull in big crowds of qualified buyers.




Maximize Reach > Create a Great Message > Filter Unqualified Visitors > Engage with Real Buyers > Close

Here’s the Best Ways to Sell Your House Quick and for More

  1. Check out your realtor’s website and review these home selling tips
  2. Check out their real estate marketing provider for their effort and performance
  3. Ask them how they will improve your house for selling
  4. Ask them how they will achieve ‘over market value’ and if they’re not out to maximize your selling price don’t hire them
  5. Offer the chosen Realtor a higher selling commission if they get way over market value – they’ll be worth every penny
  6. Ask them to provide a complete breakdown of their marketing and sales process and the marketability of your home
  7. Ask them what makes the most difference to selling at a higher price and how they will focus on that key tactic

While you might thinking that selling fast involves a quick paint job and covering up stains on the carpet, the real strategy is good marketing. And if you’re holding off paying a Realtor a commission because you resent all the selling costs and their 5 to 6% commission, relax. If you choose a digital real estate agent, they will give you a fantastic return on your investment.

 

Those who shop the MLS listings are often bargain hunting. Are they going to have the resources to step up the price? Not likely, which is why you need to expand your reach and make your home look like a million dollar listing. A digital Realtor offers much better reach to buyers all over the planet and throughout your city and can elevate the value for the buyer.

Hire a modern professional and you’ll be rewarded many times over with a no hassle transaction from a qualified, eager and willing buyer. No haggling and your old house will sell fast enough. Don’t sell your place in 3 days. You can reach tens of thousands or perhaps hundreds of thousands by being patient and selling it professionally.

This blog enjoys a rate of 1 Million visitors per year and you are one of them! I reached you and I can reach anyone who goes online. Get smart about digital marketing and you’ll get more than you could hope for.




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14 Ways to Improve your House Selling Price ⌂ Home Selling Tips 2018

Should I Sell my House in 2018?

With the spring season straight ahead, this may be the best time to sell your house. Demand for low rise condos and detached houses is strong and with good marketing and sales strategy, you may be able to push your selling price up high through enticing rental income property investors.

Where will you move to? How about where you’ve always dreamed. Stats show babyboomers aren’t selling their homes because they have nowhere to move to. If a Realtor can solve that problem, they would be millionaires quickly.

A Realtor can help you determine what repairs are necessary and with the key task of finding your next home. And it’s not just a process of finding a home to buy, it’s more a process of gracefully moving into a new exciting phase of your life.



Why Should You Sell This Spring?

  • highest demand season from buyers (April/May/June)
  • prices are good and potential for multiple bids is strong in most cities
  • mortgage rates are low and you can lock in for 10 to 20 years
  • construction has been brisk so new homes are arriving on the market
  • if you’re a babyboomer you need a new home that suits your needs and lifestyle
  • the economy is excellent and looking strong so you can take a chance
  • waiting for price peaks is not wise (e.g., Toronto homeowners have seen their home values plummet recently admidst the rising fear of a crash)
  • forecast is good (check the outlook for houses for sale)

The point of selling your home is in getting the best price with good marketing, and exploring the options you have. Are you looking for a new job? Wages are rising and each month 200k new jobs are being created. Would you like to move south? Florida home prices are in a lull. Good time to buy there. Would you like something with a rental income suite or granny suite?  Now you’re getting smart.

In this post, you’ll discover 14 tactics to improve your selling price. We’re in a digital world, so please don’t rely on a traditional Realtor with no online presence. Maximum price depends on your ability to reach home buyers. That’s marketing. Everything’s about marketing.

Make sure you read the housing crash factors to zero in on issues in your local market or wherever you’re investing.

Let’s Not Get Greedy

Miami, Denver, Toronto, Vancouver, Seattle, Los Angeles, San Diego, San Francisco, New York, Miami, and Houston homeowners are making the decision sell their homes and move onto their retirement or to a better life. Some are driven by the spread between the big price they can sell their home for, and the cheap prices they can buy elsewhere.

For some, perhaps yourself, this 2018 winfall is hard to comprehend.  So keep your composure, take a look at the top 10 best house renovations to do before you sell your house in 2018.

If you’re wondering how to sell your home for more, here’s some home selling tips that might help you get to 100% more on your investment.




14 Ways to Get a Better Price for Your House

1. Find a Realtor with a great online marketing presence and then ask to be featured on that site. Make sure they advertise your home on Google and Facebook. Build preference right away. Exposing your home directly online is excellent because your selling proposition or offer is right in front of them. No vague promises but a real home for them to obsess over!

2. Promote your home for a while before putting it up for sale — set the foundation for getting a lot of bids. It takes time to get the message out to all potential buyers who may include foreign buyers. A fast sale will likely be below asking price.

3. Ensure your agent spends a lot of time contacting other real estate agents in your city since you want to access as many networks as possible. Ensure your agent is as accessible as possible to show the home and answer questions. Your agent should use SMS as much as possible because it enables fast communication.

4. Ensure you have a top notch video of your home highlighting its best features and about your great neighborhood and feature the prices of nearby homes too. Give the prospects the best context possible to see your home as the most desirable.

5. Hold a selling party and invite all your neighbors, family and friends. This is a very important event and you want the very best results. Any prospects showing up can meet the neighbors and that can be a good selling point. Don’t invite your crazy neighbors and ensure your family are nice and sociable.

6. Research local comparative homes for sale and previous solds and determine what was wrong with them and what features buyers liked.

7. Leave behind something really cool that they would like. If it’s a 55 inch screen TV, or buy a tasteful, new chandelier or expensive barbecue — something they’re bound to like. People are impressed with generosity. An instant heating water heater might be another feature that’s not expensive but highly desirable and influential.

8. Fix everything including broken faucets, door handles, floor squeaks, and make sure nothing annoying or embarrassing is visible which can ruin the mood of your showing.

9. Get your home professionally cleaned. Professional cleaners have super effective steam cleaning machines and solutions that get carpets, tiles and grout very clean.

10. Paint the interior rooms a neutral color. Given what you’re going to get for your home, don’t skimp on covering up the old, gloomy, or weird colors.

11. Clean up the yard and exterior surfaces of the home. Curb appeal is no joke. The buyers mood is set upon seeing your home from the street. Do a little landscaping, green up the grass, fix broken side walk pieces. Buyers are affected by how relaxing the yard, patio, or deck looks.

12. Have the home professionally staged. Home stagers know how to make homes look really inviting. They’ll increase the apparent value and make visitors want to linger in the home. The longer the buyers stick around the more they build their intent to buy.

13. Fix the roof and clean it. Getting the dull look out of the roof can make it look newer and reduce worries about it.
14. Promote and Sell your Home soon because for many people selling theirs and moving is easier in the May to August period.

Good Luck on the sale of your home. It is a wonderful thing you will be rewarded for all the years of hard work you spent in employment to buy it. I hope you view your home as an investment and not a keepsake.  It’ll help you achieve the right frame of mind to the results you hope for and need.




Houses for Sale: Boston Houses for Sale | Houses for Sale San Diego | Houses for Sale Los Angeles | Houses for Sale Miami | Houses for Sale San Francisco | Houses for Sale Phoenix | Houses for Sale Denver | Houses for Sale

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GordCollins.com, your homepage for the most powerful Real Estate Marketing and Investing Strategies for 2018 and the next 5 years.

Competition is For Losers: The Simple 3 Point Success Plan to Build a Monopoly

Time is Running Out

Time is Running Out: Grow, Monopolize or Die

I don’t have to tell you the Real Estate sales profession is ultracompetitive and demanding, or that it’s getting worse. You experience that headache every day and night. Below, you’ll find 3 Keys to Carving out Your Monopoly.

And if you’ve grown your website and sales success already, congratulations. You’re very Good! (Let me know your secret). However, most successful business people think success will last.  But up against giant corporations who pay little tax and can compete freely across borders, you may be looking at a minimum wage future yourself. There are no protections for small business.

Realtor Competition: With home owner selling alternatives eating away at your sales and commissions, with brokers signing up more new agents, and with the digital, Uber-realty crowd aiming to get rid of you via digital channels, your income and survival are in question. What if you had a new plan to help you get to the next level of sales without eternal head to head battle with the hordes?

Powerful Online Marketing Solutions: Los Angeles Real Estate Marketing | Boston Real Estate Marketing | Real Estate Marketing Bay Area | Real Estate Marketing Toronto | Real Estate Marketing San Diego | Vancouver Real Estate Marketing | Real Estate Websites




Excessive Competition is No Good – Get Away from it!

I’m certain Internet marketing is just one more reminder of that insane competition out there that kills you slowly. I’d like you to you to check out the steps below that could keep you focused on a course to dominate your market and be rid of competitors. This post has some intriguing ideas about why striving for a niche type monopoly could be the way to go. There’s some insight here on how you can do it.

I don’t want to scare you but consider this. If you don’t pursue monopoly, technological changes could bring your career to a dead end.

Screen shot from the post “Death of a Real Estate Broker”: weforum.org/agenda/2016/04/death-of-a-real-estate-broker-10-ways-the-industry-is-changing/

And listen to what Paypal’s Peter Thiel has to say below about striving to become a monopoly just like Google, Apple, PayPal, MLS, NFL, NHL, PGA, Amazon, Facebook, Disney, Neflix, Uber, and Sutton Group West Coast Realty. There’s a principle here that can drive your business through the roof. He suggests that being less competitive and less concerned about the competition and instead focus on building differentiation, exclusivity and client preference.

Let’s Hear What you Think About the Future of Real Estate Agents

I’d really enjoy hearing your comments about how you differentiate yourself and what strategies you’re employing to protect your business.

Sharing is Good for Your Social Health!

Please Share this post with anyone who needs to boost their business and stay relevant to the market.

In this video below, here’s Peter Thiel speaking about Monopoly at Stanford – where Google started. He makes some funny analogies about useless positioning  for startup entrepreneurs. It’d be a treat to attend classes at Stanford!




Beating the Competition Means Getting out of the Race

In my sector of Internet marketing, competition is sickening and counterproductive. Desperate low cost automated marketers from around the world pump out low quality “messaging” in a quest to live another day. Well, after a few years of robot driven global competition, you realize this era of marketing is coming to a close.

Competition has its downfall. So with this in mind, let’s take a look at the 3 key areas you could focus on, which few Realtors, realty investment advisers, home builders, and real estate publishers do. 3 Steps for excellent differentiation and winning results that all of a sudden make Internet marketing make sense again.

  1. Gain Wide Visibility with Correct Prospects – lots of high quality prospect traffic and making a big impact when they arrive. Stats suggest that clients hire one of the first agents they find. Please be at the top of the serps!
  2. Build Authority & Trust – demonstrating expertise, thought leadership, local knowledge, and skills in action in a helpful way – clients are impressed with knowledgeable agents who have the angles covered to help them avoid a serious buying mistake or to get way over asking price.
  3. Be Persuasive and Convincing – delivering your unique value proposition with a personalized, relevant impact, in a way they can relate to — which clearly makes you their one and only choice. Is your UVP perfectly clear?

In this post on real estate lead conversion, I spoke of the importance of working on your unique value proposition to build preference for you. This preference is vital in all relationship building. Your Realtor UVP or your brand, needs to be spot on, specific, and to set you apart from other agents.  It creates/increases a compelling desire in them to call you right away. Capturing the moment, building intent and getting the desired action is our goal.

The goal for any business is monopoly, and some top agents do a pretty good job of building a near monopoly. Merrily Hackett of Sutton Group West in Vancouver, who has $12 Billion in yearly property sales comes to mind. Your local MLS has a monopoly too, unless we don’t consider FSBO and Zillow. With monopoly (or loyal customers), you can generate greater value for your clients and time/energy for yourself.

I’ve become, I think, much more self-aware over the years about the problematic nature of a lot of competition,” — Peter Thiel from CNBC article.

Peter Thiel – Photo Courtesy of Wikimedia

Striving For Market Monopoly or Loyalty

A post Inc.com featuring billionaire Peter Thiel who co-founded PayPal, talks of his ideas on building a monopoly.  He says monopoly is the proper goal and that competition is for losers. Thiel advises to focus on specific niches and then scaling over time.

By pursuing monopoly, you gain more expertise in key niches, create more productive working time, produce more valuable output, and create better loyalty with your best clients. Monopoly and differentiation are connected.

You also stave off copycat competitors in your market. Unique differentiation is the only way to stop competitors from copying you and it’s the only way you’ll stand out. Differentiation is generated online through interesting, entertaining, thought-provoking, epic content, timely social media posts, deep insight into specific buying and selling issues, unique selling strategies, creative storytelling, amazing videos and graphics, a website they love to visit, contests, giveaways, and unique insightful market reports.

The key as Theil says is to one to do one thing exceptionally well for a specific type of prospect. Nail that first and move onto the next.

You may have already specialized in condos, first time buyers, divorce, retirement planning, financing, and other areas. You may have to specialize much more deeply to get recognized meaningfully.

Monopoly is owning a market through which the business can set its own prices. Monopoly companies stand to create (and maintain) lasting value for themselves”, Thiel says, citing Google as a good example – from post on Inc.com

Thiel’s explanation of monopoly is to own a market so you can set your own prices. In your situation as a Realtor, you’re setting yourself up as their trusted authority and the one who understands their dream and can make it happen.

My Real Estate Marketing Value Proposition: I help top flight Realtors get to the next level in sales and customer loyalty by helping them differentiate, become an authority, and create big visibility which leads to sustained, high quality leads online. I do all that automators can’t do.

Making a Commitment to Your Success

As a fairly successful Realtor™, you have the resources to make it happen, but may lack the strategic digital marketing partner who can convey your impressive value proposition to create your monopoly.

If homebuyers and sellers choose with the first agents they find, why aren’t you at the top of Google’s search results pages? 90% of them go online.

If they respect an agent’s authority and promise of value, is your website content demonstrating your excellent marketing and sales knowledge?  Do you show empathy for their dream and the things they care about?  For instance, luxury homeowners selling their home like to be able to have a story to tell about their home. Can you help them with that?

If they want the best value from their transaction, are you demonstrating and expressing that right away so they understand it in 3 seconds?

Make an Impact Fast

Our goal is to help you make a big and fast impact on them emotionally and ultimately psychologically. They will delve into your content, testimonials, and listings with fervor. The more they engage with your content the more they will only work with you — and that’s Thiel’s monopoly idea.

Thiel also talks about the end game which you can read here. Endgame means you need to have a goal and a path to it. That path is impossible to see unless you find a success model and do some reverse engineering. Get curious about the top Realtors and how they built their empire.  Those secrets they don’t divulge are the keys.

However, if you follow this model of real estate marketing strategy I outline here on my blog, you’re going to get there. I will help you do it. If you do this right and persist at it, it will come true. It all comes back to faith in yourself.

Additional Resources:

Top Real Estate Lead Conversion Factors

Upgrading to RETS Means all the Difference

How to Build Traffic that Converts

Real Estate Zip Code Search – A Unique Opportunity for You?

15 Prospecting Tips for Smart Realtors

 

Becoming an Expert in a Niche Real Estate Market

Selling in the Luxury Home market Niche

Why Construction Companies should Strive for Monopoly

Los Angeles Real Estate Forecast

San Diego Real Estate Forecast

San Francisco Real Estate Forecast

Toronto Real Estate Forecast




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15 Power Prospecting Tips for Lead Generation – Merrily Hackett

merrily
Merrily Hackett of Sutton Group West Coast Realty Vancouver

Merrily Hackett, CEO of Sutton Group West Coast Realty is enjoying a phenomenal career in real estate. I’ve talked about her a number of times because she’s a great role model for any salesperson or business person.

Having built 3 separate brokerages in the Vancouver area, and leading SG-WCR’s 25 office brokerage, she’s showing us how to outcompete the competiton.

Last year, U.S.-based author and speaker Stefan Swanepoel ranked Hackett at No. 15 on his list of the Most Powerful and Influential Women in Residential Real Estate. Sutton – West Coast made 16,500 unit sales and over $11 billion in sales volume in 2014, which Hackett calculates brings them in at No. 5 in North America.

Create Quality Time for Relationship Building

Let’s not say “prospecting” anymore. Let’s call it relationship building.

You absolutely need to develop productive relationships with mortgage agents, renovators, landscapers, home inspectors, and prospects that include seniors and young couples.

Comprehensive Agile Digital Marketing Programs for Realtors




In an interview with Real Estate Magazine, Merrily talks about the importance of relationship building and how realtors need to focus on this key business development activity.

“It’s what I see over and over with agents that fail. I used to block off three to four hours daily for lead generation. That included calling expired listings, door knocking and cold calling, reaching out to a sphere of influence on a daily basis, asking people for referrals and to keep me top of mind. I was on the phone connecting with people, ensuring that pipeline was full. Consistency was key. You need to believe in yourself. Many times as a commissioned salesperson, you have those fearful thoughts and moments. A new agent has to have the expectancy and positive feeling that it’s going to come together.” — Merrily Hackett interview in REMonline.

15 Prospecting Tips to Build your Focus and Optimism

Here’s 15 useful prospecting tips –  a process to optimize your realtionship building.

  1. Vary your approach and method. Know your scripts, but go easy. A script is just a testing tool, not a final approach to relationship building. Be a friendly person first because people may find talking to a realtor boring. A warm introduction, maybe a comment on weather and economy to gauge their mood, then tell them your call is short and to the point – do they know anyone in their neighborhood, and about their family and friends that might be moving, BECAUSE, buyers are very eager to buy and you’d like to help them get a better price. Those are legitimate reasons.
  2. Segment all your prospects into relevant groups (hot, cold, buyers, sellers, advocates,mortgage agents, home services, etc) so you can develop unique approaches to each and have unique value for each. Think about how you’ll describe and present your unique value proposition for each type of prospect or advocate.
  3. Coach your advocates and give them support –  the people who may refer business to you sometimes need a little guidance if they have a hot lead. Tell them how to present you to them. Find out why they’re buying or selling — what’s the payoff for the person? With that knowledge, you can explain to your advocate how you’re relevant. With a little purpose, your advocate will make you look good, as opposed to you being part of an offhand comment.
  4. Relax — if you can afford it, you might want to consider getting a massage before you do your prospecting on the phone — you’ll appear friendlier, less threatening, more trustworthy, and more fun to talk to. Call them with a smile on your face and with your goal being networking, enjoying the moment, and finding good prospects. Sales comes later. Right now, you’ve gotta be thinking people and fun.
  5. Set aside 3 hours every day for phone calls to generate interest, gather information and make appointments. Build a positive attitude toward prospecting, that it’s the most important part of your day.
  6. Forgive prospects who waste your time and forgive yourself for wasting their time — this helps you to avoid guilt and other feelings that’ll weigh you down
  7. Remind yourself often that what you’re doing is important.  You’re helping people achieve their dreams and that’s more important that anything they’re doing right now. Their friends and contacts should be glad you’re in this to help them.
  8. Spend more time with your hot or top prospects — when you’re getting close, keep in touch and always be ready to offer help, information, and support for their decisions
  9. Have more value to offer — the more value you have to offer, the less likely prospects and advocates will consider you irrelevant. They’re not rejecting you really, you’ve failed to provide value in insight, help, and support.  How about mentioning the mortgage calculator on your website, the great mortgage agent you know who could save them money, or renovator/designer who could help them with a quick remodel to lift the selling price?
  10. Use consultative selling techniques to find every person’s most important needs and hurdles — be the person who creates a path for everyone to their dreams
  11. Spend your face to face time wisely by discussing the buyer/seller’s dreams – find out what their success symbols are and their favorite places to visit. Whether country or city, new home or old, the faster you find out what they want, the more likely they’ll choose you.
  12. Calculate how much prospecting/phone time and marketing effort it took to generate a successful lead.
  13. Keep in mind what buyers and sellers really want — a better lifestyle and ask them what their key priorities are as they begin to plan for their purchase/sale. In the end, it’s all about lifestyle and knowing what it is they’re really after is vital
  14. Study up on a new community that you haven’t explored and become an expert on the lifestyle value of that community
  15. Ask prospects what’s holding them back and ensure you develop a list of responses to help

Here’s Kevin Ward with his tips on prospecting. How about finding more people to talk to via Google and Social Media? Just a thought.

And Liz of Keller Williams with social media prospecting. Build relationships first then nurture them along with value, entertainment, and recognition.

Prospecting is a key part of good sales process and it hasn’t hurt Merrily Hackett’s business success. If your lead funnel is too weak, this might be the best thing ever for your career.  Now you can justify pursuing a strong Internet marketing program.

Let’s get started right now!

 

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Gord Collins — Real Estate SEO Expert serving businesses in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.

Zillow Leads Premier Agent Program

Should You Use Zillow for Realtor Leads?

Zillow.com has become the largest real estate advertising network on the web.  Only ten years ago, in 2006, the company was launched by two former employees of Microsoft. Since then, the Seattle based upstart has purchased a number of businesses to increase its reach and service offerings and its partnerships with Yahoo and MSN give it plenty of reach into the homebuyer and renter marketplaces.

Zillow generates its revenue via advertising.  It gets the majority of its traffic (40%) from Google and it is said to have up to 40 million visitors per month. That means it is a successful real estate site, one of the top visited sites in the US, and a key source of leads for realtors.  I’m not sure that it does have more traffic that Realtor.org, but we know it is one of the top real estate portals.

With its unique value proposition covering services and opportunities you won’t get from your MLS or brokerage, you may have to pay more attention to Zillow. Zillow is an attractive home listing publisher for home owners and those renting their properties.lead-sources-agentjet



Zestimate Tool and Info on 100 Million Homes

It’s said that Zillow has info on 100 million homes in the US including prices, home values over time, and home and property details where publicly available. It is competing effectively against the MLS boards. Zillow’s Zestimate tool is much ridiculed but it is highly used. Although the Zestimate home evaluation tool is often $8000 off on average, it still

As you’ll learn in this post, Zillow offers an extensive lead generation service which a few realtors believe in called Zillow Premier Agent. The video included in this post offers some good insight from one of their active clients who fields questions from some real estate marketers. As you can see in this chart below, agents actually do use Zillow for buyer/seller leads. That leaves us with the questions of lead quality, volume and cost.

I am a Zillow premiere agent and that means I show up to buyers and sellers on Zillow when they are looking for a house or looking to sell their house. I used to be a Trulia agent and we have had experience with Realtor.com as well. In my opinion Zillow has been the best lead source so far. Zillow gives us less leads, but they are higher quality. Zillow is a little more expensive than some other sites, but I think it is worth it — quote from Investfourmore.com

Zillow competes with other lead generation firms such as NAR’s Home Values, Bold Leads, Market Leader,  Agent Locators,  Agent Pronto and a fast increasing other lead sellers. Are these the best lead generation sources?  In the long run, the best solution is the one I provide which is via Google and Social Media lead generation. The issue with these lead generation firms might be with the quality. With Zillow as with any other ad generated lead, realtors must respond very fast before the weak lead becomes very cold.

The speed at which a lead becomes cold really tells you a lot about the quality. If you develop leads on your own idx website, the leads are warmer, better oriented to your offer and brand image, and likely to stay loyal.  They don’t go cold because this buyer or seller expects you to become their realtor.

Zillow’s reputation took a beating this summer when the company settled a sexual harassment suit out of court. An aggressive LA law firm put persistent heat on the company which was claimed to have been run like an “animal house.”  And Zillow was also punished regarding the hiring of Earl Samuelson of Realtor.com. Apparently, trade secrets were divulged or could be divulged.  The law suits could cost Zillow some cash.

Here’s the company President speaking on CNBC

And here is Genny Williams of Get A Real Estate Life speaking with a realtor who relates his experience in using Zillow’s lead program.

Zillow vs Your Own Lead Generation System

I believe, that as an enterprising Realtor, you might well use the Zillow or Home Values system while building your own lead generation website and social media presence. You’ll always be paying for leads from Google Adwords or the real estate leads generation companies. Long term for the sake of your career and the possibility of a 7 figure income, you need to have a sustained, owned presence that you can groom and provide as an online focus for your inner circle of clients.

Consider how your clients just don’t get the clear Realtor branding message or the opportunity to calmly go to your website, ask questions and get the right response from you — because your brand and value proposition were properly built and you’re ready for the types of questions they will ask. That makes you look very good and is the reason why they won’t bother with another realtor.

Think about how the best realtors in the business such as Jade Mills, Santiago Arana and Tami Pardee in Los Angeles, or Merrily Hackett in Vancouver started out. They built equity and didn’t rent their success.

Find out more about digital marketing for realtors, social media for realtors, and the primacy of content and SEO.  See these powerful realtor marketing packages and know that you actually can become a dominant realtor online.

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Gord Collins — Real Estate SEO Consultant —  I generate leads for realtors in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu. Find a Los Angeles Real Estate Agent who will actually work for you.

8 Crazy Good Lead Generating Tactics You Need to Use this Selling Season

It’s 2016 and the Outlook is Excellent

We’re getting close to the 2017 spring selling season where 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage.

Any luxury realtor, whether selling presale condominiums or million dollar mansions, can amp up their sales prowess by strategically adding on sales tactics and honing them within a more skilled strategy. The payoff for some might be millions in new commissions.




2016 is already off to a near record breaking start.  There’s plenty of economic factors in the Canada and US markets that will drive sales this year. And a surprising amount of demand is coming from China. It turns out that only a small number of realtors are pursuing Asian buyers. That leads us to tactic #1.

  1. Offer to pay Asian and Arab investors travel expenses if they visit and buy a property with you. You can set up a travel itinerary for them using Air Canada. They pay the airlines fee and a hotel room in your town. You pick them up at the airport. Ensure the accommodations look good online. You can dress this invitation up as a wonderful vacation of a lifetime. Many Asians would love to visit cities in the US or Canada. Places such as San Diego, Vancouver, Calgary, and Toronto have drawing power. You can leverage that.

chineseTreat the prospects trip like a vacation and let them know they have an opportunity to park their investment dollars into something with potential. San Diego is becoming a hot market, and Vancouver, BC, and Alberta properties are a bargain because of the 40% exchange rate.

A few realtors have gone to China to arrange visits by the plane load. It’s not hard to see the potential in 300 Asian investors landing in your city. They’ll be buying something. If they don’t buy, they have to pay their $5000 bill themselves.

Because the Yuan is depreciating, Chinese investors need to buy a property or something here as soon as possible. Build a new website in Mandarin and make your special offer. Add investment advice, and a little about how wonderful it is to live in a free country with lots of room.  A firm can make your site visible in Baidoo and Google.cn and other popular Chinese websites. These investors are often looking for big luxury properties.

  1. Use Google Adwords. Really? Yes, Adwords has incredible reach to people who are hunting for real estate or selling. Can’t beat it. But you need to do it well. What I’ve learned about Adwords is that you must test, test, test. Your quest is to find the best ad wording, landing pages and value proposition. Even after you optimize your ads and have amazing landing pages, you must have the best value offer.Analyze your UVP and your hook, and ask others what’s weak about them. Get lots of feedback. If you optimize your lead funnel, it will pay off despite the cost. Marketers are discovering that even with PPC, content marketing tactics are necessary to build prospect’s interest.  Buying real estate is a high involvement purchase and good content is something that increase comfort and and increase desire.
  1. omnichannelmarketoUse all Digital Channels. Yes, it is a lot of work, but one or two channels doesn’t cut it.  When you increase touchpoints with customers, you give them more emotional justification for working with you. And the repeated exposure is good. Omnichannel digital marketing works best with lots of content – infographics, long and short blogs, downloadables, whitepapers, case studies, videos, persuasive emails, and PPC advertising. Keep throwing value at the prospect and eventually they’ll break and give in. Persistence.
  1. valuepropositionbookImprove your unique value proposition. Are your tactics, brand and value proposition the same as thousands of others? That’s not good. You can run a fantastic marketing campaign, but if your UVP sucks it will bring everything to a halt. Every agent has a UVP. It’s what your prospect believes about you and your ability to make things happen.You must be compelling, relevant, and unique.  Your UVP is you and your offer of professional help. What can you add to your UVP to push you by your competitors. What will the others not do? Do that. Tell prospects they are going to get some special, wonderful treatment, other than hellos and smiles. That’s not enough.
  1. Create new original interesting types of content and optimize them for Google search rankings. Don’t say you know how to do this. I’m an SEO guy. I know how to do it. I see agent’s blog and pulse posts all the time and they get no traffic and don’t generate value. People don’t have time to read unless you get it into an exciting format such as a video, infographic, downloadable pdf charts, graphs, or photos. It’s not easy but it does set you out as someone to remember. Part of your content should be for use on other people’s websites, which creates inbound links to your website.
  1. Blog about, network with, and even promote other agents/brokers. Other agents can bring business to you. Coopetition has been a good tactic for a while. Link with as many other agents as you can on Linkedin, and retweet their tweets on Twitter. Create a friend as they will last longer than any other relationship. Work together like sheep dogs! Linkedin is a great tool. I’m linked with thousands of real estate agents.
  1. retweet-elmerBuild your email list and do direct marketing. A lot of agents don’t nurture their email lists. Build unique, valuable, and entertaining content to stay top of mind. email is still a powerful lead conversion tool. Set up an account with Constant Contact or MailChimp. Within your email campaign, run a contest for a 4K TV for men or a new wardrobe for women — use it to grow your contacts.
  1. Setup multiple Twitter accounts and a Facebook account to reach diverse local audiences on topics they’re interested in. Most people don’t want to talk real estate. It’s boring, stressful, and they’re so distracted today. Create accounts or even websites on interesting topics such as investment, travel, retirement, health, local sports, and health and wellness.Hire a great copywriter like me to fill these sites with relevant, engaging content. How about a site that is constantly updated with local sporting and events activities? Whenever they wonder about what’s happening in town, they’ll go to your site where it’s all laid out.
  2. There’s other services such as Follow Rocket that can help you get more followers and reach more people.

That’s 8 of the most powerful tactics you can use within your superb digital marketing strategy. As you get into this, even more opportunities will appear. They don’t appear until you get into it. Winners and leaders are more nervy and creative. Don’t be ultraconservative, old school, or burdened under the weight of your own skepticism. Get started.

Your future in business is completely in your hands. You decide right now what direction your business, income, and lifestyle will take. Make a good decision.

Related Housing posts: Housing Market | Los Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Vancouver Condos | Toronto Condos | Vancouver Housing Forecast | Affordable Leads | Digital Marketing for Realtors | Realtor Branding | Bidding Wars | LA Real Estate SEO | Realtor Growth Hacks | Realtor Skills | Real Estate Lead Programs | Home Search | Rental Income Housing | Aurora Homes for Sale | York Region Real Estate

I have experience in every industry from real estate to hotels to travel to medical services. You’ll be my next success. Let’s talk now at 416 998 6246.

 

Instead of Fearing Disruption, Why not Leverage It?

Why You Should Believe in Disruption

The word disruption means entirely different things to many people. Increasingly, it’s becoming a very positive word in our vocabulary, particularly digital marketers. As you can see in the graphic above, disruptive companies are thriving. Is your business disruptive, or being disrupted? Are you looking beyond the waves of change to see what’s on the horizon?

Someone has to modify how things are understood and done. That modification is called disruption. Let’s not confuse disruption with new apps on Google play. This is about new ways of fulfilling your customers.

In fact, if you don’t disrupt your current unique value proposition and brand promise, you’ll find customers fleeing you and your advertising. The new disruptive business model makes your business relevant to what’s happening online and in customer word of mouth. Keep pace, and even Google will find your business and domain more relevant. You need to infuse the promise of disruption into your marketing.

Dr. Lalia Rach, said, in an interview before her  presentation on Navigating the Era of Disruption, about the recent M&A’s and whether that would create change in the hotel industry: “I wish I could say that it would push the industry forward, out of the past into today and tomorrow, but I am not convinced that will be the result. The need for progressive, thoughtful difference has never been more pronounced yet too often what we see is bigger companies doing the same thing.

Disruption in Real Estate, Hotels, Travel, and IT

In real estate and hotel industries, customers have more options. After they visit your site, they go to many other web sites for realtors, mortgages and insurance or for restaurants, tours, local attractions and experiences. They’re looking for a solution that resonates with them.

What they’re looking for is the best compelling, relevant unique value proposition. Helping them feel and want that new unique value proposition is the correct promotional goal. They’re leaving your site because they don’t like your unique value proposition and they found your customer experience lacking in satisfaction. It isn’t your web design, or your call to action, your flyers or drip email campaign. The bar is raised and you have to bring in real value.

If you’re still reading to this point, it means you’re smart and you have the kind of determination to persist to create the right solution. I’ve learned that cheap solutions don’t fool anyone. You need to disrupt, evolve and outcompete to win.  Traffic is good only if you can convert them to customers. You should be asking “what is the best relevant, compelling, unique value proposition and how can I make them feel this?”  Because their emotions do the buying.

In the case of Airbnb and Uber, people love the feeling they get when they save money or experience transportations and accommodation in a new way. Taxis and hotels must disrupt their brand image to provide a richer experience than a “ride and a room.”  How are the major hotels doing lately?

hotelstats

Uber and Airbnb are Telling us Something 

airbnbsmallThe success of the ride sharing business Uber gives us more warning that our business and personal lives are being disrupted at a faster pace. Here’s a regulated sector that’s getting deregulated quick by popular demand. airbnb too breaks the mold and lets anyone vacation cheaply.

It’s easy to see that rapid change is only being slowed by government regulation.  However, in a global economy, governments are learning they can’t stop disruption.  We’re learning we need to know more about it and how to use it ourselves.

Service businesses that don’t use social features to lower barriers and increase efficiency will likely not survive long — from a Bloomberg report.

Smart entrepreneurs aren’t just learning about disruption and reacting to it, they’re actively applying disruptive techniques to create a competitive advantage. Adopting social media is disruptive. The new digital marketing is actually forcing professionals to change how customers will experience their service. I’m suggesting that you learn it and love it, apply it creatively and not just view it as some dark threat.

This post is also about your evolution from old school to new digital omnichannel marketing. You already know traditional marketing is dying as your customers plug into more digital channels. I’m stealing back the phrase omnichannel marketing from the retail people because retail is dying too. Retail gurus have tried to disrupt by relegating digital channels as a subset of retail. Sorry retail people, no can do. Digital is too basic to the market and comes before retail. Retail is a subchannel of digital.

Helping You Get Ahead on the Adoption Curve

You’re leaving money on the table. I’d like to help you use disruptive techniques to avoid losing more sales. What is this big disruption?  It’s innovating your business to become what the market wants. It’s the disruption of old school systems and practices.  Airbnb did it. Accommodations are cheaper and more plentiful. Now everyone can vacation. And Uber did it in a noisy way.  So many taxi drivers suddenly plunged into the digital networking and sharing economy. And no one can throw them a life preserver. Is the Uber wave about to hit real estate next? (29,000 people obtained their realtor’s license last year in Florida. That alone is disruptive. And why are so many people getting into real estate?).

Why is digital omnichannel marketing so important? Because it provides better reach and impact, and it has the power to connect you with your customer’s decision journey. It can disrupt their journey and provide an alternative seamless customer experience. That’s precisely what Uber did and it’s putting the traditional taxi service out of business. Soon driverless cars will hammer in the final nail.

If you’re about to be disrupted out of business, there’s hope.

It’s far better to look at the current methods for doing things, and then ask yourself a powerful question: Is there a far better way? That simple question, coupled with an understanding of what can now be done with the latest technology, will give you amazing and powerful answers — Daniel Burrus, Futurist 

Evolve to Match Up with Disruption’s Opportunities

If you look at the real estate, mortgage and insurance segments as an example, professionals and brokers alike haven’t evolved to adopt new tech solutions. They’re barely catching up in 2016. They’re now trying new solutions range from online purchasing and account management to omnichannel digital marketing.
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The big movement today is in avoiding travel time, and evading paying the fees of auto repairs, taxes, fees, phone company bills, utility bills, cable bills, insurance agents, mortgage agents, and real estate agents. The younger generation doesn’t have enough money or time and neither do older generations. Consumers see these are burdens not assets. Does your UVP need to persuade them otherwise?

Omnichannel means Total Connectivity to Customers

Some even believe that omnichannel isn’t enough, that we need to actively create disruption to make enough of an impact and provide a true seamless customer experience. Omnichannel provides better data/feedback from customers thus building better customer profiles and generating more opportunities to connect with them. And it’s hard to argue that being everywhere with great content is a bad thing.

 

I’m not suggesting omnichannel digital marketing is easy or that you can disrupt your market easily. Most rich, enabled marketing companies can’t do it well, but you have some advantages:

Perhaps the Key Benefit:  having a complete omnichannel digital business strategy lets you get your unique value proposition across very clearly. This will distinguish you from 30,000+ other salespeople in your market.

Too small to compete? Attack a niche market:  Small niche players can respond with more agility and relevance than the big brand dinosaurs. Big companies fear small agile companies will erode their marketshare.  If the Dow Jones falls, it’s because small biz America is gaining traction. Small biz entrepreneurs are more informed now and finding ways to outcompete big companies digitally and personally.

Consumers are becoming brand agnostic: — meaning the words Apple, REMAX, and Rogers don’t impress them. And they don’t put much faith in them. Your new niche brand can actually loom large in today’s markets. Digital channels actually put you in the driver’s seat and allow you to grow faster. As a Realtor and mortgage agent, you can start your own brokerage and do very well.

Omnichannel Marketing Makes you Omnipresent

The terms Omnichannel or integrated digital marketing describe a process of using multiple channels together – search, social media, sms texting, web to text, email, remarketing and PPC advertising. To know how to use them, we have to study our customers — what do they want and which channels do they use? And what kind of customer experience would we be capable of creating?

Multiple channels create more touchpoints and leave a more complete impression on visitors. Some visitors leave, but customers keep on reading because they feel a greater connection – a better experience. For instance, when they visit your Twitter page, they see a quick summary of issues they need to know about, and which you can solve. It takes them only a minute to get a wealth of info about you and your unique value proposition. You can respond by encouraging them to connect any way they like.

When they see your blogs, they can see how deeply you’ve reflected on solutions and success, and your services pages tells them how good your solution is. Using Facebook, you can get more personal and make them care. Just in using 3 channels you’ve made yourself relevant and shown intelligence and thought leadership. With all channels, you build transparency and trust.

So, in that sense, it’s all very simple. Your mastery of digital networking and marketing communicates your UVP clearly, and makes you relevant, likable, credible, 3 dimensional, and trustworthy, and strongly connected.

How Will You Disrupt your Market?

  1. make customers aware of their needs through multiple marketing channels
  2. segment your customers and develop disruptive, engaging content that responds to their individual beliefs
  3. tell customers they can connect with you any way they prefer
  4. remind customers that it’s all about them and how you’re inline with their lifestyle
  5. show how you’re faster, better, more rewarding, more informative and modern
  6. show them how you deliver better value point by point with video, copy, and other engaging media
  7. create conversations with them using several digital media and with a phone call
  8. show them how their values are relevant — validate how they connect with you
  9. spoon feed them bits of information via different channels that lead them to the right conclusion and choices
  10. make previous channels and marketing approaches seem obsolete and show how they waste time and energy

You’ll find my blog is full of disruptive ideas, however it’s not enough to disrupt. There has to be a clear path to your solution or anxiety will cause a visitor to shut down. Get them to see your UVP clearly using all the media available to you. Then a gentle call to action should push them to the channel they prefer. Which channel they prefer tells you a lot about your customer. Linkedin is very different from Twitter or Facebook or email and a phone call.

Contact me today whatever way you prefer. I’m sure you can teach me a lot about your preferred media. I’m ready to learn! and help you disrupt and capitalize on opportunities this year. Let’s talk right now.  What could it hurt?

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