It’s Not Complicated for a Pro

If your first attempt at search engine optimization didn’t pan out, don’t fret about it. It’s all about strategy and hard work.  You may have been duped by hype, doom talk, and “techy talk” that plagues authentic SEO.

Just feel the disappointment of those poor results, so you can reposition mentally and then move forward to find another route to getting the results you want. I know the route and can do the heavy lifting.

💓 Take heart that SEO and content strategy are the same as they always were — user intent, text content, ranking algorithm, and giving Google what it wants. This means strategy and creativity, and some financial resources for outreach, tools and visual content. In terms of cost and ROI, SEO and content strategy are the best channels possible.  That’s why taking a moment to relax and re-visualize a different, more sophisticated approach to SEO and AI-assisted content strategy can give you the edge you need.

The New Approach is to:

• relax, take a break, and clear your mind of preconceptions
• hire an SEO/Content Strategist to study your opportunity and recommend a new strategy
• let them handle the complexity and report to you

Knowing what didn’t work and why and then brainstorming a new approach will help you get past inertia and moving forward. It requires research, planning, strategy, creative content development, and continuous effort yet I love doing that stuff.  I provide an opportunity audit, have ongoing discussions with you, create reports and apply SEO techniques that grow breadth and top rankings. Using analytics, we’ll continuously build a more productive lead generator.

Relax, and Get Moving with your New SEO Powerhouse

Let me help make it happen—the traffic, leads, and customer loyalty will come. You’ll be pleased with your decision.

The significant benefit from hiring an advanced SEO consultant is sustainable and affordable high-quality organic traffic growth that directly translates into increased revenue and business visibility.

What’s the Direct Benefit?

For a Travel Business: drives more direct bookings by reaching active travel consumers as they plan their trips. Being present early in their process helps you get your company, packages, and UVP instilled which shapes their view of the available marketplace.

For a Real Estate Business: builds awareness which is what lawn signs have always done for agents and brokerage brands. Google is the new lawn, and high rankings stake out a view of credibility, prestige and preference.

For a B2B Software Business: building awareness of your customer’s pain points and aligning your content and social messages to the customer’s intent, which wins their moments of decision.

Big Business Strengths are Their Weaknesses

Corporate SEO today unfortunately leans on routine ‘best practices.’  The corporate set’s seemingly insurmountable advantages are eroded by their refusal to hire the best. This is our opening to approach this opportunity more creatively and affordably.

In fact, in such a competitive environment, clever, creative techniques and tactics woven into your content experiences can give us an insurmountable, lasting advantage. For instance, one of my former clients, a moving company in Boston, faced big challenges from the major national moving companies. Through advanced copy and link-building techniques, I positioned them right near the top for “moving companies” on Google — ahead of the national movers. That gave them broad awareness across the USA, and gave Boston residents the confidence this company was a credible moving service.

Thinking Like a Market Leader Elevates You

I’ve always encouraged clients and prospects to think like market leaders and take the lead position. Some of my previous clients took that message well and enjoyed phenomenal success, far beyond what we expected. From my experience, the companies that achieve remarkable success often begin with bold leaders who are ready to explore new possibilities and elevate their vision. It’s exciting to help bring that vision to life.

Immerse yourself in advanced search engine optimization and advanced content strategy so you get clearer on the advantages.

You’re Only as Good as Your Top Talent and Your Budget

My approach centers on striving for market leader visibility and leads, and this is why competing isn’t necessary. By building a superb search marketing campaign, you stop competing and begin building brand power and loyalty with each content piece from text ads to landing pages, to social media posts, blog posts and off-site content we place. This approach helps to end the competitive grind.

Going beyond competing is what drives advanced-grade SEO success.

In the case of a previous client that operated in a very competitive, difficult-to-reach and limited-sized B2B software market.  With a sophisticated content strategy, I built top ten rankings and grew traffic to 2300 visits a day (7000/month) at their peak. We had a near-zero marketing budget.  This SaaS software segment was noted by 6 competitors were entrenched and strong, with the top two possessing 20x and 40x the ranking power of my client.

A Positive, Confident Approach is a Self-fulfilling Outcome

A change in view can make you willing to support and fund competitive SEO and unique, compelling content.  Because unique, impactful, and engaging content is important to SEO and converting prospects.  SEO needs funding investment commensurate with the competitive challenge — quality can’t be faked. Promotion is funded this way too, and it’s essential.

For your business goals, low-hanging fruit customer leads often don’t pan out over the long term, leaving your marketing constantly under pressure and pandering to a low-revenue, cost-building clientele. Easy come, easy go.  Better to create lasting, loyal and low-maintenance clients who love what you offer!

I provide tailored SEO and content audits designed to give you clarity on your current challenges and uncover exciting opportunities for growth. These insights can help you reimagine your strategy and harness the true power of SEO to reach your goals.

I hope you’ll take this opportunity to utilize my skills to execute an excellent content strategy to grow leads, raise revenues and maintain loyal customers. They’re all on Google and you need to be visible and top of mind.

Reach me Gord, now at 416 998 6246!

Photo by Stockcake