Tailored SEO, Content, PPC & Social Strategy for Travel Agencies
Considering a new team member or to hire a versatile freelance marketer? Your first task is to visualize what you need to accomplish and find the most efficient staffing solution. I’m just a little biased, but we shouldn’t underestimate what one single talent can do – specifically given how amazing Generative AI tools are.
To make this “amazing marketing experience” a little easier to understand, I hope you’ll enjoy this intro.
A list of services, deliverables and outcomes isn’t always the way successful clients want to experience their new solution. We all want to feel great about where we’re headed and that we have a genuine partner who will flex and adapt to maximize sales results.
Undaunted: When I was first contacted by Delta Hotel’s digital marketing manager about their hotel chain’s SEO opportunity, they were already receiving huge traffic monthly. Initially, I wasn’t sure I could improve on it, but as the months passed, I found ways to build and leverage their brand value, build links and advise them on content changes. Long story short, their traffic more than doubled and they received the best exposure on Google possible. Sometimes, they had 4 listings on the first page alone – all high-volume hotel-related keyword phrases. Add to that, additional traffic from related and relevant topics, and the 2.6 million visit per year rate created massive visibility, brand awareness, and sales revenue (they had the highest room prices).
When you combine sophisticated techniques with financial power, the results are even more impressive.
Your Marketing Challenge This Fall and into 2026
Now in late 2025, big OTA brands dominate, competition is fierce, and ad spend can vanish without results. Your travel business needs more than mediocre all-channel marketing or a limited paid social ad campaign. With the AI marketing tools that are available, it’s easier for us to research and execute campaigns, test out creatives, publish, analyze and further optimize the content strategy and build better content marketing assets. This gives us more time to explore creativity and build amazing campaigns in each channel. It’s a lot of work, but as your dedicated marketer, I’m ready to help.
My focus (depending on your needs) will be on creating significant online reach any way I can. Paid and free organic search visibility is essential to success, but after that is built, your other channels will enjoy greater flow through of leads, and you’ll enjoy greater loyalty. For clients who need help in researching and establishing great content experiences, I can contribute as well. In fact, your regular travel copywriters don’t understand the intricacies of ranking algorithms at this level of competition.
I creatively weave crafty techniques into your content structure, better leveraging all ranking assets to bolster your expanded range of visibility. Today, each keyword phrase and topic has to be well-competed for. I’ll power up your pyramid of strength – convincing Google, Bing and AI LLMs that your content is the very best, trustworthy experience for travelers. If you have award-winning travel writers working for you, I won’t get in their way, and instead leverage their powerful credibility to showcase your brand’s pre-eminence.
My Invaluable Travel Marketing Solution:
I provide 4 core services as a customizable package:
- SEO Opportunity Research
- Uncover high-value search opportunities you need to capitalize on.
- Target keywords that match traveler intent — from “luxury tours in Italy” to “last-minute family getaways.”
- Build a roadmap for consistent long-term visibility on Google so travelers discover your agency first. I give you presence and opportunities that last (which I’ve dubbed “omnipresence”).
- Content Strategy
- Craft entertaining, engaging content that inspires desire and builds trust — destination spotlights, itineraries, guides, and story telling that celebrates travelers joy of travel.
- Develop pillar + cluster content for SEO strength and audience engagement.
- Position your DMO or travel agency as a knowledgeable, trusted source that travelers turn to first and can rely on wherever they are in their journey.
- PPC Campaigns
- Smart, cost-efficient Google & Meta ads targeting travelers ready to book.
- Optimize ad copy and bidding techniques to increase your ROAS using laser-focused, relevant landing pages that captivate leads.
- Rapid lead generation to complement organic SEO growth (synergy).
- Social Media Strategy
- Understand your brand voice and articulate how it might be expressed on social media
- Build an authentic voice across Instagram, Twitter, Facebook, TikTok, and LinkedIn.
- Use storytelling, visuals, and promotions to inspire shares, follows, and inquiries.
- Connect with younger travelers to inspire their travel intent while keeping loyal clients engaged.
Why This Works Together So Well
SEO builds long-term visibility, PPC delivers immediate leads, content makes impact and deepens trust, and social media builds relationships. Combined, they ensure your agency is seen, remembered, and chosen.
The Outcome:
- Wider and deeper visibility in Google/Bing and AI LLM search engines – for persistent top-of-mind awareness in search users
- Consistent leads – from ads while actively minimizing ad spend
- Stronger brand presence online – communicating the depth and value of your brand/products/advisors
- Higher traveler engagement and bookings – capturing more traveler intent.
The Deliverables in General
- Website performance review – objective evaluation of what your web marketing is achieving
- Collaboration on your customer profile, target audiences, UVP, offers, marketing goals, assets and capabilities
- Opportunity review and recommendations on your SEO/Content strategy
- Review of your ppc campaigns, analytics and opportunities for improvement
- Setup/edit your ppc campaigns to grow leads and conversion rates
- SEO strategy map and discussion of best directions
- Content strategy research and development plan – working with you or your marketing manager
- Create landing pages, social posts, trip guides, and other assets for publication
- Collaborate with you to create a social media campaign – working with your branded visuals and creating visuals/short videos for engaging posts
- Finding/connecting and engaging with audiences to increase awareness
- Help create content to aid in your email nurturing campaigns (if necessary)
- Create relevant progress reports on SEO, content strategy, PPC, and social media performance
- Use relevant Generative AI tools to aid in development, yet always ensuring published material is unique, authentic, trustworthy, and true to your brand image.
My Value Proposition Summarized: I am your marketing partner who develops and publishes your outstanding content experiences for your customers and eager audiences with real travel intent.
👉 Let’s create a growth plan that gets your agency front, center, and forever.
Call me, Gord, at 416 998 6246 to get this market leader process launched!
