How You Can Beat AI Travel Agencies With OTA’s and new AI travel agencies impinging on your audience and customer base, you’re understandably concerned. Young travelers are open to AI-driven travel planning and services. Agency owners on the other hand appear to be resisting anything that carries that artificial intelligence tone to it. However, as…
The Untapped Wealth of Search Engines In other posts, you saw how much consumer online search traffic there is – trillions of searches by consumers actively seeking products/services — to fulfill their intent. It’s not like social media where users are inundated with irrelevant, low-intent topics/ads they have little interest in. And social doesn’t connect…
Fix the 7 Weaknesses of Traditional Tour Marketplace & Operator Models Tours as relevant, integrated parts of the travel experience are becoming an essential part of the travel value proposition for many travel companies. It’s because tourists expect more from companies, something many travel companies can’t deliver. There’s opportunity then for innovative, audacious entrepreneurs, to…
🎁 Travel Incentives, Discounts and Rewards US travel companies are digging in deeper to make their trips and packages more affordable, and their brand image more powerful. Surprisingly, the solution they seek might be in techniques normally associated with losing money — offering incentives and discounts and reward points. For many of them, the strategy…
De-Risk + Ramp Up Revenue Plenty of small business owners have difficulty launching into digital marketing. The status quo seems more comfortable, until it isn’t. Sure, investing in marketing entails some risks, but what about the rewards? There are always hesitations about trying new content strategies, creating new creative content experiences, running promotional campaigns, hiring…
The Lead Gen Problem You’ll Love to Solve Have you ever had guests you couldn’t get rid of? It’s like they’re taking advantage of your goodwill and time. That’s how it is for many travel agents who must suffer through travel shoppers who are poorly qualified leads for one reason or another. It’s hard to…
The Rise of Travel Growth Marketers The job title “growth marketer” is hot of late. Salaries are impressive, often above $100k. The role is created for growing visibility and reach, marketshare, sales, revenue, content, product improvement, and developing new types of customers. I like the idea of this role. The focus is on growth and…
Make the Transition to 2025 Thinking Now We’re likely at the dawn of a new era in small business. You should be excited about 2025 given there is a chance for great changes. And on Nov 8th, you yourself will have an opportunity to tell everyone what you believe and want for your business in…
The Magic of Big Picture Thinking It’s wise to spend time thinking about the major influences on your business. And about opportunities too. Big opportunities often drive big-picture thinking. Great opportunities evolve from a wider view with the optimism that you can capture them. When ambition lags, we see business owners fall into small-minded traps….
Focus: US Businesses In studying marketing agencies in Toronto, one theme really stands out – location is king. Their target client is within a very short distance. Today, it shouldn’t be because a huge pool of interested clients are just south of us. I’ve enjoyed working with US companies, some of them large and some…
Social Media Growth After not being taken seriously at all, for more than a decade now, social media has been growing to become the most dominant Internet platform. It hasn’t overtaken Google in terms of high quality buyer and seller leads, but it plays a key role in Internet marketing. Realtors and business entrepreneurs may…
International Business: Showing Up on the US Radar There’s never been such a grand opportunity to export goods or services to the US. It should be one of your key goals. For the minimal amount of cost, the upside potential is huge. Stellar Canadian tech startups that have boomed recently in US or global markets include…
Why Your Inhouse Team Will Always Underperform William Shakespeare was a brilliant man. So adept with insight, wit and words. He could see patterns of behavior amid the clamor and folly of people being busy and going nowhere. He knew, as many business leaders know today, that “busy-ness” alone offers little of value and can actually foretell a…
Google and Facebook Want to Host Your Business and Life but Your Blog is your GoTo Resource One of the things I respected about the companies I’ve worked for is their protection of that company’s brand and source of income. You should protect your businesses future. My managers never wavered in avoiding risk, vulnerability to problems, or unwise…
What Do Your Customers and Prospects Believe in? How well do you know your target customer? What’s the first thing that comes to mind when they see or hear your company name or product? Do you know what they believe in and what values guide their preferences? If you don’t really know, how accurate will your digital…
Build Your Business Then Sell It! You can tell the best entrepreneurs from regular small business people with limited ambition. Entrepreneurs have intent to make a lot of money to help them build a successful life. They believe strongly in their worth and that success shouldn’t take a long time. Real entrepreneurs treat their startup…
Lead Generation for Realtors We’re getting close to the key home sales season 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage. Any luxury realtor, whether selling presale…
Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons: 1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…
Exciting Trends and Business Opportunities: Solar Power What’s so exciting about residential solar power right now is not that solar panels are becoming inexpensive. It’s that homeowners can generate their own electrical power. As you’ll see in the video below, this wise entrpreneur is making a good amount of income from his installation ($5000 from 7000…