💵 Buy Now Pay Later a Growing Opportunity in Travel Market While many wealthy Canadian, European, and American travelers can easily pay for their vacations and trips, most others are stretched to make them happen. Not being able to buy a travel package right away, as expected, means they don’t. And that results in making…
How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…
Much Better Home Sales Season Ahead for Realtors The US Fed is likely to reduce the central lending rate slightly in July. What goes up must come down, the way it’s done after every recession the FED has launched. The rate decline will be minimal, however it still represents a signal of a trend and…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Where is Canada’s Economy Headed? A new report on Canadian GDP has more people taking a closer look at the Canadian economy and perhaps reconsidering how they’ll vote in this coming snap Federal election. StatsCan says Canada’s GDP shrank 1.1% in the 2nd quarter of 2021 and has dropped by .4% in July. According to…
Manhattan Real Estate The news right now about the New York real estate market couldn’t be worse. The state is reeling from a plague of bad events that could conceivably topple the state and city governments. The work at home, Corona Virus exodus from Manhattan doesn’t seem to be stopping, and with the fall season…
Now is The Right Time to Repatriate Jobs to the US Jobs are always vitally important to a country, an economy and the well being of its people, and even more so during this pandemic recession. Creating hundreds of thousands of new jobs could help the US endure the China Virus’ devastation and get back…
Video for Realtors Real Estate Video is a selling machine. As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price. Video makes your content more valuable…
Mobile Marketing If your website was mobile optimized you’d get better engagement and sales results. The user interface of phones is different and Google is using its mobile search results algorithm. Content and value propositions are still king, it’s just that the smartphone affects presentation. Soon the smartphone will be everyone’s main digital device. Here are some…
Vancouver Condo Market Still Booming As you may have read in the Vancouver housing market forecast for October, sales of homes and condos have rocketed. It’s unsure of why demand is so intense right now. That demand has spilled eastward into the interior and the Okanagan Valley, where buyers from Calgary are bidding up home…