🤗 Selling Vibes to Travel Customers? Most travel salespeople would agree that the customer’s wants and pain points are the core of any selling strategy. Travel decisions are complex and emotional, and travelers tap into emotional reasoning to simplify their decision. A basically, that means they rely on the “vibes” they get about your trips,…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without visitors to your website, there is no impact, no content consumption, no brand building, no convincing sales pitch, no customer or sales revenue. In fact, when your site is never visited, it means your current customers are being wooed away by highly visible competitors. A…
Looking Forward to Great Opportunities in the Post Tariff USA The future looks very bright for US investors and entrepreneurs. In April, it’s a whole new view, like a brand new country being born. It’s exciting, even for those on the wrong side of the US import tariffs. President Trump’s tariffs are causing some pain…
Getting Faster Results for Small Travel Companies As we enter 2025, small business outlook still remains somewhat subdued. It’s creating inertia and making travel company owners cautious about investing in travel marketing excellence in 2025. However, given President Trump has won and is implementing a very strong Pro-US business agenda, with balanced trade and lower…
Who’s Launching Startup Travel Businesses? With an economic revival likely for the coming 5 years, entrepreneurs are intrigued about investing in and launching a travel startup. And the people jumping all over this opportunity are millionaires and people like you and me. Starter Story’s recent post on “How profitable is a travel agency?” suggests this…
DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too! But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…
Travel Business Startups There are plenty of good reasons to launch a travel business startup including profit opportunity, new directions, and just being in a business you’ll really love and meeting people engaged in life. A travel agency, tour operator marketplace, or travel software provider might be one of the most investible business opportunities of…
Top 21 Challenges of SMB Travel Companies If you’re a travel entrepreneur planning and launching a startup travel agency, travel SaaS management software product, tour operator, or a tour marketplace, you’re into an exciting project, perhaps more joyful and fulfilling than any other industry. However, as you know, the market poses some significant challenges…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success.  Some businesses (e.g., restaurants) have already gone through this…
Winning in the Post Pandemic Market What can you do when the economy sucks and sales are slow? Work harder? How about preparing to be the market leader when the economy has its turnaround? Crises are actually opportunities to prepare for the next growth wave where consumers have a different mood and the competitive playing…
Launch Your Business Success Tired of the rewards of amateur business and low sales revenue? Is the frustration of stagnation in your old business becoming too much to bear? Are you a passenger in your own life? Then isn’t it time to build your desire to succeed, find that correct path to success, and follow…
Build Your Business Then Sell It! You can tell the best entrepreneurs from regular small business people with limited ambition. Entrepreneurs have intent to make a lot of money to help them build a successful life. They believe strongly in their worth and that success shouldn’t take a long time. Real entrepreneurs treat their startup…
Making the Jump to Small Business Startup People who desire the freedom and autonomy of self-employment are usually an optimistic and visionary lot, however with SMB failure at high levels, it’s easy for entrepreneurs to fall hard on the path to small business success. I discovered this myself with issues ranging from client incompatibility, insufficient…
Growth Hacking 101: Career and Personal Breakthroughs Usually Happen Together 2015 was another promising year in business and sales year for many people. How did you do? Have you been working very hard with little show for it? Well, it could be you just haven’t done enough networking, or worked on your unique value proposition,…